Do you know what is easy, free, and a potentially valuable tool for marketing your business and reaching a more extensive base of audience? BLOGGING!The web world is brimming with the blogs in different niche helping resolve issues of a vast range of consumers. But have you ever sat down for a second to think about its purpose and why the digital marketplace goes gaga over the concept of it?Allow us to guide you through it!A well-written blog:
Helps drive quality traffic to your website
Choosing a niche and religiously writing an authentic piece with all the essential elements such as meta descriptions, subheading, statistics, visuals (images, videos, meme) will attract a qualified audience, helping your blog reach out to a plethora of people browsing the web. If the blog section of your website regularly post informative and relevant blogs that address the pain points of the customers and adds value to their life, it can help drive enormous traffic to your website.
Helps convert that traffic into leads
By writing about a meaningful and relevant topic that gives your audience a solution to the problems can help establish you and your brand as an authority in the community. The rapport and engagement thus build the potential to convert the traffic into leads and leads into customers.
Helps with the overall development
The economy is getting increasingly competitive. What could be a more creative way to communicate with new people, tell your story, impart knowledge and at the same time, validate your expertise in a particular niche to open possibilities for financial gain than a blog? Yes, sincere efforts towards blog writing can yield positive results. How to get the best results from a blog (that nobody reads)It is only natural to get perturbed by scrolling through well-detailed blogs and looking at the figures of likes, shares, and comments and wonder where despite profound research and investing considerable time, and energy are you going wrong? What a blog does NOT doThere are several misconceptions in the blogging community regarding what a blog does and does not do, and we have listed down three misconstrued objectives about the blog:
It does not sell
The aim of a blog is to educate a set of the audience about the latest happenings in the concerned industry. People read a blog with the motive of finding solutions to their problems. If they had to look for a product, they would just easily search it on any search engine. They should be used as a platform to express your thoughts and opinions and not be all sales-pitchy. Your blog should be able to add value to the life of your readers.
It's not about quantity
While the market is abuzz with creating blogs above 2000 words to get recognized, it is worth keeping in mind that a blog is not always about quantity. If you can explain a concept with a different take creatively and concisely, then there is no need to drag it to a standard set. While long-form posts help educate the visitors more profoundly, short-form posts can be a user's savior as a quick fix solution.
It will not help you become a blogging sensation
A blog alone can not help you establish as a maestro unless you have marketed it well. Good social and marketing skills can help you become a star blogger. You need to be absolutely clear on one thing: blogging results are not instant, and your continuous efforts will gradually help it gain a larger audience and more visibility. Why is no one reading your blogs?Chances are you, like many, believe that all you need to do is create a blog section and periodically write, and the crowd will automatically visit. If so, then you are highly mistaken. This approach only screams of gradual doom. If you are struggling with traffic, audience's attention, maybe you are doing it wrong. We have compiled a list of reasons as to why no one is reading your blog so that you can improve your blog section and avoid these blunders in the future:
IT IS ALL ABOUT YOU:
Admit it! If your blogs talk more about what makes you and your business worth investing in, at a stretch, periodically, no one is going to read and recommend it. The aim of blogging, as discussed above, is to educate the target audience and helping them find the solution through your products and services. When you say, you want to be a part of the online community and help people by sharing relevant solutions, man it and prove it through your blogs.
YOU OVERLOOK THE PRESENTATION:
While we are all for "ultimately it is the quality of the content that matters', what actually convinces users to read the blog? Yes, you have guessed it right! A catchy headline and well-presented blog in a proper syntax with emphasis on invoking the right emotions. Yo need to invest in making your blogs visually -appealing to hold their attention in the initial second, or you'll end up losing customers. Don't waste your time coming up with over the top or overused titles. Creare relevant and relatable titles with which your audience can quickly establish a connection.
YOU ARE USING THE WRONG STYLE AND TONE:
You can't just use a casual tone when you are talking about automated software, but you sure can add "slang" to a traveling or lifestyle blog, because that is how you will connect with the right crowd. The style and tone in which you create your blog need to be aligned with the industry in which you are serving and the characteristics of your target audience. While those mentioned above are crucial, there are many other aspects that you need to work on to get as many people to read your blog such as- adding visuals to enhance engagement, creating valuable content, periodically testing the parameters for success, strengthening your research skills, focusing on mobile responsiveness. Now that you are well-aware of why every business, big or small invests in creating and developing a blog section when are you planning to start?
Related Articles
Explore our thought leadership articles offering actionable insights, market microtrends, industry news, and digital topics.
Source: Pexels An appropriate digital marketing strategy is vital to organizational success in the modern age of business and technology. ...
Life at saffronMay 16, 2022
Subscribe to our newsletter
Get fresh stories, case studies, and advice from successful creators and industry experts.
Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!
Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.
We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.
As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.
We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.
At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users.
Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.
The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.
Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.
We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!
Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!
