A 100.78% Growth In New Website Users By Using Our Technical SEO And Content Strategies
The Client
Our client is a well-known accounting firm from Denver, United States Of America that offers its clients top-notch tax assurance, bookkeeping, finance consulting services. Being a successful business, they have an established name in the market.
However, their team realized that they could achieve more by optimizing a few aspects of their online business. Due to this reason, they came in touch with our digital marketers at Saffron Edge.
Even though they have a licensed financial company, their in-house team struggled to implement advanced SEO methods and other digital marketing tactics. A big reason could be the evolving digital landscape; hence, their accounting firm needed strategies tailored to their needs. They offer services to startups, high-executive level businesses, and several local businesses.
We could realize that they had an excellent opportunity to gain business expansion and growth; all they needed was higher visibility and brand awareness over the internet.
The Aim
Our clients’ accountancy website received less than 600 visitors per month. They wanted our team to increase their website’s organic traffic, due to which we had to implement powerful search engine optimization techniques.
We had to fix all the broken links as their presence indicates to the search engines that the website is not up to date. The presence of broken links was hurting their website’s exposure, due to which website traffic was minimal.
Some of their web pages were not indexed, they had broken images, and alt tags were missing. Hence, our team had to perform site auditing to fix all the technical SEO issues.
The Solution
Our client needed a robust keyword strategy and competition research. For the same reason, we had to perform a keyword gap analysis and found semantically related keywords.
We did content formatting to optimize content for readability. Our content team wrote several relevant and keyword-rich guest posts for numerous websites and optimized their local citations.
Their website required On-site work, as the existing website prevented them from attaining higher rankings. Hence, we had to perform a technical SEO audit. Apart from that, they needed Off-site SEO strategies; thus, we had to list them on other websites using our link-building strategy.
The Result
Multiple elements were fixed, from fixing technical SEO issues and curating new content to revamping the existing website content. A challenging task for our SEO professionals, yet their industry-proven tactics helped them in resolving these issues.
Multiple elements were fixed, from fixing technical SEO issues and curating new content to revamping the existing website content. A challenging task for our SEO professionals, yet their industry-proven tactics helped them in resolving these issues.
Organic Traffic:
New Users:
