Planning Ahead Is The Key For Content Marketing
Jan 01, 2016
10 min read
Adequate planning is supposedly the key to success to all Content Marketing effort, if you find yourself a noteworthy online marketer, then this piece of article can be of advantage. Content marketing is not a spontaneous marketing practice and hence cannot be achieved with effortless spontaneity. Marketers should be very smart enough as to make preliminary check and proper monitoring of their various businesses before formally delving into content marketing. Else the final result may be disappointing.
Before embarking on a content marketing campaign, first consider putting up a layout as to how your campaign would flow. Start out by analyzing your business, its services, the consumers and how they might benefit from the business, the problems to which your services will be providing solutions to and finally the plan through which you will convey your message to the audience.
All this comes into play once your website and social media platform profiles are set to fire-up. Some of the key areas to lay more emphasis include
Your Business Objectives
Firstly, your business enterprise was set up with a primary aim to achieve something worthwhile. Bring that reason into play, project your contents and write-ups in such a way that it will reflect with the vision of your business. And thus, letting your customers to also understand how the business operates. Each stage of your business process (should in case your business deals in manufacturing and distribution of finished goods) should also be shared.This will assist your customers in the right way, helping them to make choices at purchase point.
Your Select Audience
Whom are your select audience? Who are those customers for whom you want to reach out to? Figure them out, Locate them and furthermore. Implement the right tips to following them up. Tailor your contents in such a way that it targets them unambiguously, planning your contents ahead of the audience and following them up sequentially would also increase readability. And hence the need for more customers to locate you through your contents.
Your Content Inbound Campaign
Successful inbound marketing campaigns can also be achieved from Proper planning before content distribution. Professional marketers take heed of campaign measurement and evaluation, as to know whether a content marketing campaign is doing well or not. Understanding successful campaigns, content areas that need enhancement and those that are complete failure would also be figured out.
Schedule SEO Friendly Content
Do you know that the business achievement of a search engine company is totally reliant on the satisfaction searcher gets? Accordingly, the web crawlers are always jumping one another to convey better results, making a continually moving scene that leaves advertisers baffled. Google, for instance, commonly rolls out between 500-600 calculation improvements (otherwise known as Algorithm) every year. Sometimes, inconsequential, a couple are sufficiently good to affect your SEO efforts. Here are five tips to ensure your content serves both the search engines and your visitors:
- Do Keyword targeting by single page
- Incorporate the keyword in your personal copy.
- Try exact term in content naming
Furthermore, consider optimizing your contents like a professional marketer, Am sure you are very much aware that your contents are targeted at people who have mind power. Therefore, make your writing look real and original. make it look like you’re writing for real humans and not for search engines. This is a better Content strategy that’ll help boost your marketing.
Types of Google Ads Extensions
The Internet has provided a level playing field to all of its users, which is a blessing and a challenge at the same time. As it gives opportunity to everyone, staying ahead of the competition is crucial. If you're relying on Google Ads as a cornerstone of your marketing strategy, you already understand the importance of driving high-quality clicks and maximizing the impact of your campaigns. That's where Google Ads extensions come into play. Google Ads app extension is a powerful tool that enables you to enhance your ads and provide additional information to potential customers, ultimately increasing their engagement and conversions. While you may already be familiar with some types of extensions, it's essential to stay up to date with the latest additions and optimizations to make the most of your PPC investment. In this concise guide, we'll delve into each type of ad extension, unraveling its technical intricacies and exploring strategies to optimize its performance. From site link extensions to callout extensions, we'll dissect each extension's purpose, implementation, and best practices. Armed with this knowledge, you'll be equipped to fine-tune your Google Ads extensions to achieve maximum impact and generate a higher return on investment. So, let's decode the true potential of the different types of Google Ads extensions and also understand what's the maximum number of ad extensions, harnessing their capabilities to propel your PPC campaigns to new heights of success. Why should you incorporate Google Ads extensions into your advertising strategy? The answer is simple: Google search ads extensions provide a powerful means to enhance your ads, increase visibility on search engine results pages (SERPs), and help potential customers make informed decisions. The benefits they offer are not only limited to providing more information and improving visibility; they extend much further, positively impacting your overall campaign performance. One key advantage of ad extensions is their ability to deliver more information to your target audience. With the expanded ad text, you have the opportunity to present a compelling case, enticing users to click on your ad. This additional information allows you to showcase your unique value proposition and convince potential customers of the reasons they should choose your offering. Moreover, the increased visibility on SERPs resulting from ad extensions gives your ads a stronger presence and higher impact. The larger size and more prominent placement capture the attention of users, increasing the likelihood of engagement and clickthroughs. This boost in visibility alone can significantly enhance your clickthrough rate (CTR), potentially driving a notable increase in user interactions. However, the advantages of ad extensions go beyond CTR improvement and visibility enhancement. They also contribute to improved lead quality. By providing more information upfront, extended ads help potential customers self-qualify and make informed decisions. This means that the individuals who click through to your landing page are more likely to be genuinely interested and ready to take the desired action, resulting in higher-quality leads. Additionally, utilizing ad extensions positively impacts your ad ranking. Google considers various factors, including expected CTR, relevance, and landing page experience, when determining ad positions. By leveraging ad extensions, you provide Google with a better variety of ad formats, thereby improving your overall ranking and visibility in search results. Furthermore, ad extensions can help optimize your PPC budget. As they enhance your CTR, they contribute to lowering your cost-per-click (CPC), enabling you to maximize the value you derive from your paid advertising investment. By driving more engagement and conversions with the same budget, you can achieve greater efficiency and effectiveness in your advertising campaigns. Types of Google Ads Extensions Google Ads extension types can be divided into two main categories: manual and automated. Manual extensions require setup and configuration, while automated extensions are applied by Google based on its prediction of improving ad performance. In February 2022, Google introduced significant changes to automated extensions. Notably, they can now be displayed alongside manually added extensions such as site links, callouts, and structured snippets. This strategic adjustment allows ads to occupy more space on the search engine results page (SERP) and generate higher click-through rates (CTRs). Manual extensions can be added at different levels, including ad group, campaign, or account level, providing flexibility in customizing and optimizing your ad strategy. Furthermore, their inclusion in reports enables comprehensive performance tracking and analysis. Now, let’s explore the kinds of extensions available to you. Location Extensions: For businesses relying on in-person transactions or seeking to enhance their legitimacy, location extensions are paramount. By displaying your address, contact information, and even maps, these extensions help users easily locate and engage with your physical locations. Ideal for restaurants, retail stores, and service providers, location extensions enable users to find you effortlessly and make informed decisions. Product Extensions: Linking your Google Merchant account to Google Ads enables you to leverage product extensions, enhancing the visibility and appeal of your offerings. With product-specific information, such as images, prices, and descriptions, these extensions captivate users' attention and increase the relevance of your ads. Perfect for campaigns focused on product sales, product extensions empower you to highlight your inventory and entice potential customers. Sitelink Extensions: Sitelink extensions provide valuable navigation options to users beyond your landing page. By directing them to specific pages such as contact information, pricing, promotions, or testimonials, site link extensions improve user experience, increase engagement, and drive conversions. Particularly effective for e-commerce sites, sitelinks allow customers to explore specific product categories and find what they're searching for effortlessly. Seller Rating Extensions:In the digital landscape, building trust with potential customers is paramount. Seller ratings extensions are a powerful tool to showcase your business's reputation and credibility. Google aggregates ratings from reputable review sites into a single rating displayed on a five-star scale, along with the total number of reviews. These extensions instill confidence in users and significantly impact their decision-making process, leading to higher-quality clicks and conversions. Callout Extensions: With callout extensions, you can emphasize important selling points, promotions, or unique features of your business, products, or services. These succinct 25-character snippets complement your ad text and grab users' attention, enabling you to differentiate yourself from competitors and convey essential information. Utilize callout extensions to showcase limited-time offers, discounts, free shipping, or any compelling aspects that set your business apart. Structured Snippets Extensions: Structured snippets enable you to highlight specific products, services, or features that users may be actively seeking. By using concise descriptions separated by colons, these extensions provide quick insights into your offerings, capturing users' interest and driving quality clicks. You can manually select the snippets or allow Google to dynamically apply them based on user intent and context. Call Extensions: Call extensions streamline the process for users to contact your business by incorporating a click-to-call phone number directly into your ad. This convenient feature is particularly valuable for mobile users, as it facilitates instant connection with your business. By tracking call conversions, you gain insights into the effectiveness of your ads and measure the value they generate in terms of phone inquiries. Affiliate Location Extensions: For businesses selling products through third-party retailers, affiliate location extensions are indispensable. These extensions help users locate nearby stores that carry your products, guiding their purchasing decisions and driving foot traffic to your retail partners. This is especially beneficial for manufacturers collaborating with major retail chains, as it promotes product discoverability while leveraging the established retail presence. Price Extensions: Price extensions play a pivotal role in shaping customers' buying decisions. By displaying clear pricing information upfront, you establish transparency, build trust, and set accurate cost expectations. Whether you offer variable pricing, service packages, or a diverse range of products, price extensions enable users to make informed choices even before they reach your website, leading to more qualified and conversion-ready traffic. App Extensions: In the era of mobile applications, app extensions are vital for businesses looking to promote their apps and increase user adoption. These extensions provide a download link within your text ad, simplifying the process for interested users to access your app directly from the ad. With the ability to track downloads based on keywords, app extensions offer valuable insights into the performance and impact of your mobile app marketing efforts. Promotion Extensions: To attract users actively searching for the best deals, promotion extensions are a powerful tool. These extensions highlight sales, promotions, and limited-time offers, effectively capturing users' attention and driving clickthroughs. You can customize the display of promotion extensions based on specific dates, days, or even hours, allowing you to leverage pre-populated event tags like Black Friday or seasonal promotions. Lead Form Extensions: The latest addition to Google Ads extensions, lead form extensions, revolutionize the lead generation process by eliminating the need for users to fill out forms on landing pages. These extensions allow users to submit their contact information directly on the SERP, streamlining the conversion journey and reducing friction. With pre-populated information for users signed in with their Google accounts, lead form extensions drive qualified leads into your marketing funnel and accelerate the sales cycle. Video Extensions: Video extensions provide an excellent opportunity to extend the reach of your message and engage users beyond the primary video content. When displayed below your video ad on the YouTube mobile app, these extensions offer additional calls to action and enable users to take immediate action, contributing to higher engagement rates and improved campaign performance. Image Extensions: Image extensions allow you to incorporate relevant visuals alongside your text ads, adding a visual dimension to your advertising efforts. While not available to all advertisers, meeting specific requirements grants access to this impactful extension. By pairing images with compelling ad copy, you can captivate users' attention, differentiate your brand, and drive higher performance. In Conclusion Google Ads extensions are powerful tools that can significantly enhance the performance of your ad campaigns. You can increase your ad's visibility, provide more information to potential customers, and improve click-through rates. Whether you choose manual extensions for more customization or automated extensions for convenience, incorporating these extensions into your Google Ads strategy is essential for maximizing your advertising efforts. To make the most of Google Ads extensions and optimize your campaigns, consider partnering with a trusted digital marketing agency like Saffron Edge. Our team of experts can help you implement and optimize various ad extensions to drive better results and achieve your marketing goals. Contact us today! ...
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Top 12 Automated Lead Generation Tools for Your Business
As per HubSpot, marketing automation can increase lead generation by up to 451%. Lead generation is one of the most important processes of any successful online business. However, it can also be one of the most time-consuming and tedious tasks manually. Lead generation automation offers a solution that leverages software to streamline many repetitive tasks. This guide will explore the importance of lead generation and marketing automation, how to implement it, and the best tools available in 2024 to enhance your lead generation strategy. What is Automated Lead Generation? Automated lead generation is a strategic approach that utilizes technology to streamline and optimize attracting and nurturing potential customers. By automating repetitive tasks, businesses can save time and resources while improving lead quality and enhancing customer experiences. Common automation tools and strategies include landing pages, chatbots, email marketing automation, social media automation, and CRM and marketing automation integration. Leveraging these tools can automate lead generation, allowing businesses to generate more leads, improve conversion rates, and drive sustainable growth. Why Automated Lead Generation is Important? Automated lead generation utilizes software and tools to automate tasks such as lead capture, scoring, and nurturing. This approach helps businesses generate a consistent flow of qualified leads with minimal manual effort through marketing automation services. Recent reports indicate that over half of companies already use some form of marketing automation, underscoring its importance in maintaining a competitive edge. Benefits of automation include: Improved Customer Analytics: Better insights into customer behavior and preferences. Increased Lead Volume: A higher number of leads generated, leading to improved ROI. Conversion Optimization of Landing Pages: Creating optimized landing pages to capture leads. It is easier to run A/B tests and optimize campaigns. Use of Chatbots: Using chatbots to engage with website visitors and collect information. Lead Nurturing with Email marketing automation: Sending targeted emails to nurture leads and drive conversions. Streamline Social media automation: Scheduling social media posts and engaging with followers. CRM integration: Integrating lead generation tools with a CRM system to manage and track leads effectively. How can you Automate Lead Generation? To implement effective automated lead generation, follow these steps: Identify Your Target Audience: Define who you want to reach. Create Compelling Content: Attract users to your website or landing pages. Use Lead Generation Forms: Capture visitor information efficiently. Score and Prioritize Leads: Assess leads based on their behavior and demographics. Nurture Leads: Engage with leads through targeted email campaigns, chatbots, and social media automation. Convert Leads into Customers: Personalize sales outreach to close deals. What is Lead Generation Automation Software? Lead generation automation tools or software are designed to automate and optimize attracting and capturing leads. These tools assist companies in lead generation, including creating landing pages, email marketing, social media monitoring, and campaign analytics. With the best marketing automation lead generation software, businesses can streamline their marketing efforts, reduce manual tasks, and focus on what truly matters – nurturing leads and closing deals. How Do Lead Generation Tools Help? Lead generation marketing automation tools are designed to attract and convert leads more efficiently and effectively. Here's how they can help your business: 1. Automation of Repetitive Tasks: Lead generation tools automate time-consuming tasks, such as sending email sequences, managing social media posts, and tracking leads. This lets you focus on more strategic activities, like crafting personalized messages and developing creative marketing campaigns. 2. Centralized Lead Management: Lead generation automation tools organize all your leads in one place, making tracking their progress through the sales funnel easier. It is easy to determine which leads are hot and cold, that is, ready to purchase and require more attention. 3. Data-Driven Insights: Lead generation tools provide valuable data and analytics, helping you understand what’s working and what’s not. This lets you fine-tune your approaches for improved outcomes and provide decisions grounded in actual data. 4. Enhanced Lead Capture: Many tools offer features like customizable forms, landing pages, and pop-ups that make it easy for visitors to provide their contact information. This ensures you capture more leads and have the necessary data to follow up effectively. 5. Improved Customer Engagement: Lead generation automation tools help you reach out to your audience more efficiently and effectively, thus strengthening the bond and increasing the chances of conversion. Want to reduce your CAC to half? Book a strategy call Top Lead Generation Automation Tools 1. Wisepops Wisepops is a powerful onsite marketing automation platform that helps businesses capture and convert more website traffic. With Wisepops, you can create highly targeted, personalized, automated lead generation campaigns using popups, sticky bars, embedded signup forms, and onsite notifications. Key features: Customizable popup and form designs Advanced visitor targeting and segmentation Integrated with popular CRMs and email marketing platforms Built-in A/B testing and analytics Dedicated Shopify features and integrations Wisepops is an ideal solution for ecommerce businesses looking to automate their lead-generation efforts on their website. By leveraging Wisepops' advanced targeting and personalization capabilities, you can capture more high-quality leads and nurture them through your sales funnel. 2. Unbounce Unbounce is a leading landing page builder that allows businesses to create and test high-converting pages without coding experience. With its user-friendly drag-and-drop interface, you can quickly build custom landing pages for automated lead generation campaigns, such as those driven by PPC ads or social media outreach. Key features: Conversion-focused landing page templates A/B testing and dynamic text replacement Lead capture forms and integrations with CRM/marketing automation tools Detailed analytics and reporting Unbounce is a great choice for businesses that want to optimize their lead-generation efforts through targeted, high-converting landing pages. Its integration capabilities make connecting your lead capture efforts with your broader marketing and sales automation workflows easy. 3. OptinMonster OptinMonster is a lead generation automation tool specializing in email list building. It enables businesses to create highly targeted popups, slide-ins, and other signup forms to capture visitor information and grow their email subscriber base. Key features: Customizable popup and form designs Behavioral triggers (e.g., exit intent) for personalized targeting Integrations with various email marketing platforms A/B testing and optimization tools OptinMonster is particularly useful for businesses that want to retarget and re-engage visitors about to leave their website. Its advanced targeting and segmentation capabilities can help generate more high-quality leads and improve conversion rates. 4. HubSpot HubSpot is a marketing automation platform that offers a suite of tools for lead generation, customer relationship management (CRM), and sales. It enables business organizations to develop specific marketing initiatives, control leads and even automate marketing tasks. Key features: CRM for managing customer interactions Email marketing and automation tools Landing page builder Marketing analytics and A/B testing HubSpot is a great choice for businesses that want a complete marketing automation lead generation solution. Its freemium plan makes it accessible for smaller businesses, while its advanced features cater to the needs of larger enterprises. 5. Marketo Marketo is a cloud-based marketing automation platform that provides advanced tools for lead generation, lead management, email marketing, and analytics. It is beneficial for B2B businesses that require more time to close a deal and work with multiple touchpoints in their marketing campaigns. Key features: Lead management and scoring Email marketing and automation Landing page builder Real-time personalization CRM integration Marketo's powerful lead management and scoring capabilities make it a popular choice for businesses looking to streamline their lead generation and nurturing processes. Its integration with Adobe's suite of tools also makes it a compelling option for companies invested in the Adobe ecosystem. 6. Klaviyo Klaviyo is a specialized email and SMS marketing platform that caters primarily to ecommerce businesses. It offers advanced lead generation automation features, such as customizable templates, automated flows, and detailed analytics to track the success of your campaigns. Key features: Email and SMS marketing automation Segmentation and personalization Ecommerce integrations Abandoned cart and win-back flows Revenue and ROI tracking Klaviyo is an excellent choice for ecommerce businesses looking to automate their lead-nurturing processes and increase revenue. Being easily integrated with the most used ecommerce platforms, such as Shopify, it is a great tool for online stores. 7. Mailchimp Mailchimp is a well-known all-in-one marketing platform that offers various tools for generating leads and managing email marketing campaigns. Due to its simplicity and relatively low cost, it is ideal for small to medium-sized companies. Key features: Email marketing and lead automation tools Landing page builder Social media advertising features Marketing automation workflows Analytics and A/B testing Mailchimp is a great option for businesses setting up essential lead generation and email marketing automation workflows without a steep learning curve. Its wide range of integrations makes it versatile for companies with diverse marketing needs. 8. ActiveCampaign ActiveCampaign is an online marketing tool that enable businesses to deliver targeted messages to their customers through email and text. It also offers lead generation and lead nurturing capabilities. Key features: Automated email series with customizable templates Lead scoring based on engagement Dynamic content based on individual lead data Flexible integrations with other tools ActiveCampaign is a powerful tool (also used for SaaS Marketing Automation) for businesses that want to automate their lead generation and lead nurturing processes. Due to its enhanced automation processes and flexibility, it is suitable for organizations that want to maximize their sales processes. 9. Sprout Social Sprout Social is a social media management platform offering a range of lead-generation automation features. Its social listening capabilities allow you to track relevant mentions and engage with potential leads in real time. In contrast, its lead-generation bots can help you capture contact information directly from social media platforms. Key features: Social media management and scheduling Social listening and engagement Lead generation bots for social media Analytics and Reporting Thus, Sprout Social is perfect for businesses that use social media as a lead-generation platform. Its powerful social listening and engagement features can help you identify and nurture promising leads, while its automation tools can streamline the process. We can help you by providing marketing automation specialists who are experts in driving growth and customer acquisition for software-as-a-service companies. 10. Leadfeeder Leadfeeder is a lead generation tool that uses website visitor data to identify potential customers. It can reveal the names of companies visiting your website and provide insights into their behavior, allowing you to focus your efforts on the most promising leads. Key features: Identify companies visiting your website Reveal visitor behavior and engagement Lead scoring and qualification Integration with CRM and marketing automation lead generation tools Automated lead nurturing workflows Leadfeeder is particularly useful for B2B businesses that follow an account-based approach to lead generation. Leadfeeder can help you prioritize and nurture the most valuable leads by providing detailed insights into the companies interacting with your website. 11. Drift Drift is a conversational marketing platform that uses chatbots to automate lead generation and customer engagement. Its real-time chatbots can start conversations with website visitors and qualified leads and even schedule meetings with sales representatives. Key features: Automated chatbots for lead qualification and routing Customizable chatbot templates and flows Conversational landing pages Lead analytics and reporting Drift is a powerful tool for businesses using conversational marketing to capture leads and provide personalized experiences. Its advanced chatbot capabilities can help you engage with potential customers 24/7 and streamline the lead-generation process. 12. Intercom Intercom is a customer messaging platform that provides lead generation and customer support chatbots. Its suite of messaging tools can help businesses build real-time connections with customers and provide personalized support. Key features: Automated chatbots for lead generation and customer service Message tagging and filtering Advanced reporting and analytics Integrations with other sales and marketing tools Intercom is great for larger enterprises with complex automation and customer support needs. Its messaging features and analytical tools can enhance the business's lead generation and customer relations. Conclusion Lead generation and marketing automation have emerged as indispensable tools for any marketing automation strategy in the modern world. With the right software and tools, one can increase work efficiency, improve the quality of leads, and generate more revenue. If you want to take your lead generation efforts to the next level, consider trying one or more of these automation tools. Do not forget that the team of Saffron Edge is always ready to assist you in understanding the new tendencies in digital marketing and define the most effective strategies for your company. ...
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Five ways through which AI enhances customer journey and boosts conversions
AI is no longer science fiction and a part of Hollywood movie scripts only as it is now being used extensively in a wide array of fields. By the look of things, AI still might look like in the infant stage, but according to a report, it has been found that 37% of the businesses are already using AI, and it is currently a $62 billion market. But for many marketers and sales professionals, AI comes with a caveat of failure, which is why they are using a cautious optimism towards it. Both doubt and lack of innovation are the two perpetrators that stop marketers from unlocking the power of AI for improving the customer journey and uplifting the conversion rate. Source: Unsplash Solutions AI-powered CRM and Customer Data Platform have even wiped out the high cost that was earlier associated with AI. That is why savvy marketers are no longer procrastinating the implementation of AI in their marketing plans. With AI becoming ubiquitous in the marketing realm, it has become essential to master this art. Therefore, in this article, we have discussed the top 5 ways through which AI is currently improving the customer experience. The AI revolution in marketing and sales Most companies are already enhancing customer experience through automation and data analytics, but AI enables machines to keep improving, and it goes beyond just automation and data analysis. The AI tools allow the computer to analyze a large volume of data, make complicated decisions, identify human speech and response, comprehend human behavior, and much more. The AI tool's capabilities can be precious for any company. They are always trying to shift between the changing market landscape while matching the pace with changes in technology, demand, and customer behavior. Source: Unsplash One of the best examples of AI implementation in marketing will be Amazon. A visit to the eCommerce site of Amazon quickly demonstrates how AI is being leveraged by Amazon to recommend products based on products you search, click and buy. And because of the success with AI, Amazon already invested $21.9 billion in AI in 2020 alone. Well, all this is just a glimpse of how companies are using AI. From SEO and searches to Ad targeting and chatbots, AI is being used in numerous ways, and it all comes down to enhancing the customer experience. Five ways AI is helping brands improve customer experience AI provides you with better insights related to your customer. Source: Unsplash With both AI and machine learning on an even keel, brands get the power of garnering and analyzing behavioral, social, and historical data, which allows the brands to understand their customers in a much better way. With AI by your side, you no longer have to be confined to the current limitation or ability of the coding of your analytical software as AI keeps on improving and learning from the data it probes. The new-age ability of AI helps companies crunch gigantic amounts of data, and the AI even does the heavy lifting on data cleansing and aggregation. This frees up the company's internal resources, which earlier was bogged down with data analysis, and both the marketing and sales team can narrow down their focus on customer behavior. Building profiles and models through AI helps make vital predictions regarding what the customer is going to buy, which type of image they are going to search for, and even what they are going to browse on the internet. Quick and improved customer service through AI-powered chatbots Gone are those days when customer service was limited to a tech team sitting behind the desk, answering queries over the phone, typing solutions in chat boxes, and replying to customers' issues through emails as the power of AI has helped us to flock to the era of chatbots. If you think chatbot is still a new kid on the block, then think again, as 40% of the companies are already using chatbots on their websites or apps. But this is not it, as even the ability of chatbots increases with time. Nowadays, chatbots can handle 68.9% of chats from start to finish. But how is it helping in improving the customer experience? Earlier, limited resources and budget thwarted companies from providing round-the-clock customer support, but now, such perpetrators of better customer service are being abandoned with the help of AI-powered chatbots. But round-the-clock support isn't just a good CX; it is a table stake in the current market. Most customers don't want to wait until you open your doors so that they can get questions, answers, and queries resolved. That is where AI is improving the way customers interact with a business. That is why 78.2% of the customers have a neutral or positive experience with chatbots. Building the trend of automated life assistance If you don't have an aversion to gadgets and if you love making your life easier, then you must have used Alexa, Google Home, Echo, or similar robotics AI to turn on your favorite music or dim the lights. But nowadays, companies are using these robotics AI for improving the customer experience. For example, many banks have already started using Alexa and Google Home to automate bill-payment and schedule transfers with just voice commands. Stores allow their customers to order products through the robotic AI, and movie theaters integrate with Alexa and Google Home to book movie tickets. Source: Unsplash An approach like this is promoting the culture of self-service among customers. It is being accepted with enthusiasm in every market. It makes processes quicker, and there is no need to always get in touch with a representative from the company. And with 20 million people in the U.S having more than one Echo, one doesn't need to worry about a slowdown in the robotic AI trend while investing in it. Making hyper-personalization easier for even SMEs Hyper personalization keeps real-time data and AI on an even keel to deliver content that is specifically relevant to a customer rather than rehashing the same content for every customer. Conversational AI is helping brands in providing hyper-personalized experience, and it is also a much more convenient and quicker way to interact with the business. In addition to making the conversation and content delivery more personalized, AI can help eliminate the pain points in the customer journey. Some of these pain points that customers want to shrug off are re-confirming the phone number explaining the same problem repeatedly to different representatives. AI connects with the entire history of conversation and previously stated inventions, and it then eliminates the chances of the customer griping about the service provided by the company. A sense of support for customers with assistance on each buying stage Both Artificial Intelligence and Machine learning promote and support natural language processing or NPL. The NPL is one of the branches of AI that equips computers to understand the text and spoken words in a similar way a human does. With such an ability in the system, brands can organize, optimize and generate content quicker than they did the entire thing with the traditional method. Such type of quick content generation helps customers by successfully guiding them throughout their journey with ease. A fragmented experience can deter customers from purchasing a product, which you can overcome with the help of AI while enhancing the customer experience. Takeaways Artificial intelligence is not a perpetrator planning to overtake the world, nor is it there to snatch jobs from employees, as this is also a big concern. AI opens many doors of opportunities for businesses and allows them to level up the playing field, especially when providing a world-class customer experience. From taking advantage of real-time data to equipping brands with the power of predictive analysis, there are so many things that one can achieve through AI that makes the possibilities limitless. Get in touch with our experts to know more! ...
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