30% Organic Growth in 3 Months through Content Marketing!
27.5%
Growth in New Users in the last 3 months
30%
Growth in Organic Traffic
20%
Reduction in Bounce Rate
The Client
The client is a proponent of sustainable construction and development. A registered 501c3 nonprofit organization provides hassle-free and certified green building strategies for the government as well as commercial projects. Intending to transform the current structure into a more sustainable, energy efficient, and healthier process, the business aims at expanding the motto of green building.
The Challenge
Broaden Customer Base
The client aspires to build an enthusiastic mindset regarding green estates. With this new school of thought, they wish to acquire a broader line of customers, which would prove beneficial to both the environment and their business.
Ready To Get Started ?
The Solution
Market Research and SEO Optimization
Based on our assessment of the website, we realized that it was struggling with content marketing, was not efficient enough, and had an increasing bounce rate. Our team did comprehensive market research and identified search trends based on their end customer demography and behavior, to identify the best keywords that would transform and enhance their reach.
Building Backlinks
We created strategic links on high domain authority websites that hosted relevant traffic, based on the client’s customer demography.
Website Revamp
We revamped the website to update the UX UI to the latest standards to improve their conversion rate.
Social Media Marketing
To enhance their digital presence, we started promoting their content on various social media platforms.
Conclusion
The transformation in our client’s website design, content strategy, and social media engagement led to significant gains in organic traffic and new users, boosting their reach and reinforcing their goal to promote sustainable construction practices.