80% Increase In Traffic With Content Marketing And Website Optimization
80%
Increase In Traffic
30%
Reduction in Bounce Rate
45%
Gain of New Users
The Client
The client is one of the leading website hosting services providers in India and all over the globe. They were looking to increase and convert the traffic coming to their newly launched Indian website and wanted to mark their authority in the space. They approached us to do the same!
The Challenge
High Bounce Rate
One of the main challenges we faced in this project was the excessive number of bounces the client's website received daily.
Lack Content Strategy
Another challenge was developing a result-driven content marketing strategy for the client that would exceed their expectations and bring a lot of targeted traffic to their website.
Ready To Get Started ?
The Solution
Website Audit
After a thorough website and SEO audit, our team came to a conclusion that the reason our client was dealing a lot of bounces on their Indian website was because of the diversity of traffic that came on their website.
Keyword Optimization
To fix that, we researched the most searched keywords in their industry and implemented them on their website content to bring targeted traffic that would result in less bounces and strengthen their SEO at the same time.
Content Strategy
Based on the same targeted keywords, we started publishing in-depth blogs for our client that would mark their knowledge and authority in their business industry and attract readers searching for the same information on the web. Sniffed out guest posting opportunities in their niche and collaborated with industry influencers to amplify their digital presence, gain exposure, attract relevant traffic and boost sales.
Backlink Building
Actively worked on building backlinks for the blog pieces we created for our client by sharing them on relevant social bookmarking websites, client’s social media profiles and other targeted content sharing platforms.
Conclusion
Our approach to targeted SEO and content marketing reduced bounce rates and attracted focused traffic to the client's Indian website. By optimizing keywords, creating engaging blog content, and building strategic partnerships, we improved the client's authority and digital presence, leading to increased traffic and sales.