Improve Audience Engagement and Conversions With Content Audit Service
A regular content audit helps maintain the relevancy and authenticity of the content. Duplicate or irrelevant content on a website drags down its SERP rankings. Moreover, it also brings down the audience engagement and conversion rates. A content audit helps review the content on your website and identify the factors responsible for its poor performance. Hire content audit services from Saffron Edge for a close check on the relevancy of your content. Our in-depth content audit helps optimize and update your business website to provide the most relevant and effective content to the audience.
- Content audit company with 10+ years of experience
- Successful delivery of 1500+ projects
- Top content audit agency NJ with 4.7* ranking out of 5*
- ISO 9001 certified content audit services company
Hire Professional Content Audit Service to Ensure Your Website Features on Top of Search Engine Rankings
It is crucial to understand your audience before we start the audit. It helps us understand the content demands and consumption patterns of your audience. We conduct audience research and create detailed buyer personas to assess the needs and challenges of the target audience and find out whether your content is providing value to the target audience or not.
Organic Search Impressions
We begin the audit by measuring the organic search impressions of different pages on your website. Pages with zero organic search impressions over a long period of time do not have any value in terms of SEO. Removing these irrelevant pages can work wonders to improve impressions on other pages of the website.
We use a tool screaming Frog to collect each URL from your website. We then use Google Analytics and other advanced tools to collect critical data about website traffic, bounce rates, engagement, conversions and server log files.
Analyze the Content
We analyze the data and metrics to measure the state of the content. We identify missing content, outdated content, irrelevant content and successful content. This helps us to know about the present performance of the content and discover gaps. We also analyze grammatical errors, readability, SEO performance, faulty redirects and the overall quality of the content on all the URLs.
Bulk Check URLs
Our content audit experts use the Content Analysis Tool (CAT) to analyze the URLs for missing meta descriptions, duplicate content, indexing and redirections.
User experience and SEO go hand-in-hand. So while conducting an SEO audit, it is crucial to review the UX of your website. The UX of your website will determine how much time the audience spends on the website, whether they are returning to your website for content, and the popularity of the website. Our experienced engineers conduct a UX review to identify any gaps.
Our content audit team then prepares detailed reports to inform you about the content audit results. We will let you know the state of your existing content and the action that is to be taken to improve its performance.
Creating Action Items
We create action items based on the results of content analysis. We identify which content needs to be restructured, rewritten, updated or deleted. Our experts identify weak and thin content and restructure or redirect it to new content.
Once we have all the data in hand, we identify the best opportunities to increase your online visibility. We find the striking-distance keywords, topic cluster opportunities, content update opportunities, and new content opportunities to fill gaps in the existing content.
Hire Saffron Edge, The Top Content Audit Company in NJ to Improve the Quality of Your Content and Increase Customer Engagement
Saffron Edge is an experienced content audit company with 10+ years of experience in the digital marketing industry. Our content auditors are up-to-date with Google updates. We use the latest analytical tools to audit the content on your website and identify gaps that are leading to lost opportunities. Our in-depth content auditing can help you increase online visibility and gain more leads by providing actionable insights about factors halting your growth. Our dedicated content audit experts understand your audience requirements and identify opportunities to update your content to match their preferences.
10 years of experience in the US market has given our teams a detailed insight into the digital marketing landscape. We have offices in Fairfield, New Jersey, and across America. We have helped organizations in America and across the globe gain leads and improve sales through our comprehensive content audit services.
Latest tools such as Screaming Frog to gather data In-depth analysis using Google Analytics and other Content Analysis Tools Extensive reports with actionable insights Relevant writing to update existing content Dedicated team
Identify the Lacuna In Your Content through Professional Content Audit Services
Content that does not resonate with the audience can hamper conversions and reduce your sales. It is important to audit the content on your website at frequent intervals to ensure that it is up-to-date and relevant to the audience .
- Optimize your website for search engine
- Increase new website traffic
- Heighten returning traffic to your website
- Improve your search engine rankings
- Add value to existing content by incorporating the latest information
- Expand your audience base
- Strengthen customer engagement
- Improve user experience and develop brand loyalty
- Increase brand awareness
Reasons to Hire Content Audit Services from Saffron Edge - Increased ROI
Regular content audit of your website is crucial to develop a winning content marketing strategy. It helps to find out the missing links and shortcomings in your content and take the necessary corrective action to drive faster results. Hiring a reputed content audit services company ensures that you get in-depth audit services from experienced pros .
- Ensure Your Content Reaches the Audience
According to a study conducted by Sirius Decisions, 60 to 70% of B2B content is unused.
- Get Effective and Reliable Content
As to a study by Contents Magazine, 520 out of 800 participants (65%) reported that their website content is unreliable.
- Identify Successful Content
Statistics state that nearly 1/3rd of B2B marketers do not track the performance of their content pieces and locate where the leads came from.
- Create Engaging Content
According to Slate, 38% of readers do not read to the end of the articles and blogs.
- Make Your Content Relevant and Up-to-date
According to stats from Harvard’s Nieman Journalism Lab, 97% of news errors are not corrected, and the percentage is even higher for web content.
- Heighten Your Brand’s Online Visibility
Statistics prove that organic search is responsible for 75% of the clicks.
- Identify the Missing Links
Reports state that 70% of websites of small businesses do not have a clear call-to-action on their home page.
- Identify Opportunities to Engage With Audience
As per statistics, 66% of viewers prefer to read content that is beautifully designed rather than plain text.
- Make a Positive First Impressions
Users form an opinion about your website within 0.05 seconds, they decide to stay or leave within that short span.
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Why Choose Saffron Edge Over Other Agencies?
Saffron Edge is an experienced company with more than a decade of experience in the digital marketing industry. We have a dedicated team of 200+ professionals, who are experts in their domains. Our experienced content audit experts have a deep understanding of content marketing. They can analyse the content and discover the gaps that are hindering the success of your content marketing strategy.
We use the latest tools such as Google Analytics, Screaming Frog, CAT etc. to gain insights into every URL on your website. We check each URL for indexing, meta descriptions, redirections and duplicate content. We check the content for grammatical and spelling issues, overall readability, website optimization, relevance and quality.
We create detailed reports to help you understand the present condition of your web content. Our reports also contain actionable insights about how to improve the quality and performance of your content.
Content Creation and Marketing
If you wish to update your existing content, our content creators can write well-researched, and useful content that connects with the target audience. Our content marketing team distributes the content on social media and other platforms to improve its online visibility.
We believe that building trust in customers is a crucial aspect of developing long-term professional relationships. All our operations are transparent and we discuss every finding and strategy with you.
Exceptional Customer Service
We have delivered more than 1500 successful projects and received a 4.7* out of 5* rating from our customers. We value our clients and strive to provide excellent customer service. We have a team of customer service executives available round-the-clock to clear your queries and accommodate your business needs.
frequently asked questions
A content audit is an extremely useful process to manage and govern the content on your website. It helps to identify to assess the performance of the content, discover gaps in content, and track other critical on-page information. It helps to optimize the web content for SEO and improve user experience. A content audit also helps in the process of redesigning the website.
A regular content audit is crucial to ensure the success of your content marketing strategy and consistently get high rankings on search engines. It is recommended to audit the web content at least once a year. However, some types of content require more frequent audits. For example, awareness content has to be audited every 6 months, consideration content has to be audited every 3 to 6 months, and conversion audit requires a quarterly audit.
A regular content audit helps to keep your web content up-to-date and relevant. However, you can conduct a content audit when your web content is not driving conversions, the website is consistently getting lower rankings on search engines and your content marketing strategy is not performing as per expectations.
Content audit helps to discover the gaps in your web content and optimize it to increase website traffic and conversions. It aids to increase the ROI on your content marketing investment. The benefits of a content audit outweigh the costs. Moreover, our content audit services are affordable and we do not bind you in long-term contracts.
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