Paid Marketing, or PPC is a great way to generate immediate traffic onto your business website in order to build a successful lead generation campaign. Our paid marketing experts help you reach the right audience, on right platform, and at the right time through their innovative marketing strategies.
One can utilize different platforms like Facebook, Google AdWords, LinkedIn, Twitter and Instagram for paid marketing.
DEFINE A TARGET PROSPECT
Our experts will identify the platforms that are the best for your business. We specialize in creating custom strategies for Paid Marketing that will fulfill all your digital marketing objectives. We aim towards channeling our efforts to increase your ROI, from audience selection to creative landing pages built for conversion, we do it all.
We meet with you, the client, to discuss your current business objectives and gather other necessary information to complete the initial discovery process. Our experts then prepare a baseline plan for paid marketing based on landing pages, analytics and current campaign statistics.
We research what the competition is doing as far as their ad copy and PPC based on keyword research to discover areas of opportunity and risk. Our experts will then use these findings to select keywords that are relevant to your campaign and company. We make sure that landing pages for every ad are highly relevant. You can either go for broad match keywords or narrow targeted keywords with an exact match.
CREATING AND OPTIMIZING THE LANDING PAGE
Our experts will make sure that every landing page is specific to your unique services or products and effectively uses and optimizes your chosen Google keywords. We ensure that every landing page is relevant to the content for any specific campaign.
We offer you proper reporting, whether you are running a social media campaign or a paid search campaign. Regular reporting helps in identifying what works best for you to drive sales conversions and to optimize your marketing campaigns.
We were hit with a Google penalty recently and we came to Saffron Edge for some immediate help. Not only did they fix the problem that caused the Google penalty in the first place, after their content audit of our website, they outlined other problems with our website as well that were hampering our rankings. Obviously, we got them fixed as well!
Their development team is just awesome. Approached them for a complete website revamp inside-out and they did it remarkably!
There’s no other agency in New Jersey that does dental marketing as good as Saffron Edge! Really helped our practice gain some serious online exposure and eventually, appointments.
Their SEO services are one of the best out there, hands down!
We took digital marketing help from Saffron Edge few months back and their relationship manager helped us gain a deep understanding of what they actually plan on doing for our online success. Their utmost transparency in everything is what impressed us the most.