The world is witnessing the revolution of SEO that helps companies improve their online visibility and it’s all going to happen with the introduction of ASO, i.e., App Store Optimization.

People prefer using apps, whether it is related to music, games, news, and others. Hence, this makes them an excellent way of marketing your business. Like the experts are optimizing websites using SEO, they are implementing the same for apps.

All about ASO

App Store Optimization (ASO) is a platform that can enhance your business visibility on online stores like iTunes, Windows stores, and Google Play. It works with an objective to make app rank at a higher position on the search results list. So, if you are building an application, you need to understand that there are many ways by which your app rank can be updated. This not only improves your prominence but enhances downloads, increase clients number, and reduces the acquisition cost.

Specific strategies and factors contributing to the success of ASO.
·    Search history

ASO has its significance that even if the user deletes an app, it will still appear in the search history of Google. Hence, Google generally stresses on results searched by humans.

·    High functionality

Apps will work according to the search engine specifications, thus known to provide high functionality.

·    Matching content

Sometimes it happens that Google Search Console, as well as Bing Webmaster tools, display mismatch error. Therefore, using matching content is essential to avoid such mistakes.

·    Pop-up banner and ads

Google generally creates pop up ads using non-Google JavaScript banners that are more challenging. So, it is advisable to look for Google Adwords JavaScripts rather than non-Google ones.

·    Verification of sites

You should check your website via Google Play Developer Console and Google Search Console.

·    Check the speed and user experience

For any app, loading speed and user experience affects the ranking. So, if they are not up to speed, it can result in the uninstallation of apps and negative ratings. Therefore, it has a direct impact on search engine results by pushing your app in a lower position.

·    Site discovery

Always annotate the code so that the search crawlers can quickly discover your apps without any difficulty.

·    Ratings and downloads

According to industry influencers, the ratings and downloads can affect the search results. Prospective customers first read about the app, then check the ratings and reviews for others’ experiences in order to decide whether or not they should install the apps.

ASO is all about creativity

Working on a great idea is the first thing required to solve the complicated process. Always think about advertising, marketing, and optimization if you want to take your business to heights. Presently there are thousands of applications available on app stores, and thus, it is quite essential to bring your apps at the first ranking whose probability can be reduced to 0.01%. Before it gets too late, it is better to optimize your app name, keywords, ranking, and descriptions for a good ranking. Never think that within a week, you can quickly sell many numbers of copies without thinking about branding your product.

Ranking – It’s all the game!

Indeed, the iPhone is considered as an excellent source of leveraging profit by the developers. Presently, to get access to new apps, people keep the App Store as their first preference. But App Store allows only a few hundreds of apps to be a part, and they are the one who comes at the highest rank.

In the Search Engine Optimization process, keywords play a significant role in ranking higher in the search result page and gain transaction. Hence, SEOs make use of the best and right keywords to make your website rank at the top position.

Converting visitors to permanent buyers

Next in the process is to convert the visitors into long-lasting clients. To start with the process, firstly improve your app description and make sure that it is compatible with all kinds of visuals and devices. If the description is attractive, then visitors will surely come back to you and get your services. As compared to other marketing campaigns, this will surely bring more visitors.

Moreover, the developers can keep track of the quality apps with the use of appropriate tools for enhancing the users’ experiences. Thereof, the developers should have years of expertise in performing ASO. Their skills can help many companies gain brand visibility.

Your clients deserve paramount services

By thinking about the user’s experience, it is simple to get a higher rank. A couple of negative reviews can be a disaster, and hamper your professional reputation. On optimizing your apps, you can quickly answer the customers’ reviews and also market your company. The negative reviews are useful as they help you in improving your performance and rank and be cautious in the future.

With the right ASO tools, it is quite easy to understand the requirements of target audiences and track the competitors’ strategies. In simple terms, it is a kind of sure-shot activity. Hence, app developers should regularly check the status of apps and of rivals as well.

Don’t think much about the ‘Black Hat.’

The process of App Store Optimization becomes difficult with Apple as they follow strict rules to remain in the competition. Now, what is meant by ‘black hat’? ASO experts are continuously fighting with the issues of ‘black hat.’ In this, the developers make use of bots to add false reviews and add hits on apps on which they are working. By doing this, they can easily bring their apps on top position. After knowing this risk, Apple is disapproving ‘black hat’ that is extremely risky.

Some reports have shown that certain developers using such methods have made their apps banned from App Stores. Opening a business is definitely a risky task, and therefore selecting the right marketing strategy is a must.

It is important!

App Store Optimization required to be continuously monitored and must be updated over some time. An optimal set of keywords are needed to put in an app store used for searching purpose. The approach of ASO is straightforward as developers generally pick up certain sets of keywords, write descriptions on them, and submit in apps. If the research is not done properly, then apps remain hidden, and users are not able to discover your apps.

Conclusion

A good ASO strategy automatically minimizes the acquisition costs by enhancing organic installs. After app optimization, its rank starts increasing in the search result. A relevant set of keywords is meant to target the customers, so selecting the wrong ones will never help. ASO is an excellent tool to improve the revenue for your business from extra downloads.

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    vivek

    With over 10+ years of experience in developing, executing, and managing digital marketing strategies for many industries, Vivek Kushwaha is a passionate digital marketer and his analytical thinking has delivered profitable outcomes over the years. Alongside helping businesses across industries shine bright in this competitive marketing landscape with his deep understanding of and experience in marketing, Vivek likes to write about Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and other critical digital marketing aspects. A self-motivated, adaptable, and quick learner, Vivek loves to travel and write blogs- sharing what he learns every day about digital marketing with fellow enthusiasts.