How Outsourcing Your Inbound Marketing Can Make Your Brand More Customer-Centric
Feb 18, 2016
10 min read
Being a VP or Business Development Director leaves you in the cold hands of worry about the upgrowth of your business empire. Collaboration sometimes plays a very important role, mostly helping you get connected to your colleagues in the industry who may render any useful assistance. Outsourcing, on the other hand, is another advantage you’re assumed to profit from mutual relationship with businesses of like mind.
Inbound marketing is an element of constant change, hence, observing ideas and strategies from multifarious channels and incorporating them into your plan is a noteworthy idea. Great benefits lies in outsourced inbound marketing, as this can make your brand more customer-centric, as well as increasing conversion ratio.
Specialization Prevails
Do you know that inbound marketing requires a wide spectrum of specialized skills and acquisition? Its sure that you would find a chain of professionals who focuses on different specialization in the process. Some of them includes the
- Content Writers/developers
- SEO/SMO specialists
- CRO Professionals
- PPC Managers
- Web Designers/Developers
- Graphics Designers
- Nurturing/Automation etc
In addition, services of similar agencies can also be employed to ascertain projects in order to ensure a successful outcome.
Marketing Automation
Regardless of the type of business you manage, handle or run, the need of modern day automation in your business is 98% required to help things get better. This is where the role of marketing automation comes into play. The marketing automation tools are software that helps to make the job process easier and performable. Series of software that is designed to assist you in prioritizing and executing the marketing tasks ahead of you. What makes the whole process very interesting is that these software operates in an efficient and more streamlined way.
Engage an entire team of marketing professionals at one place
Only professional marketers think like this, it takes a deal of time and effort, plus more expenses to hire the services of professionals of different calibers. With regard to their specializations and skills, but with inbound marketing outsourcing, you’re sure to save more resources (Money, time, energy etc). For example, managing a medical organization would be a lot more profitable if web maintenance services are outsourced from one particular place (company, etc). This strategy decreases the expenses and time invested in employing specialists individually.
Efficiency and Performance
– It is certain that the marketing guru you contracted will have different obligations and outside responsibilities besides the job which you have assigned him/her to do for your company. This implies they won't be able to be as gainful and commit the time required to deal with inbound marketing processes. As to when compared to a well outsourced reputed company well supplied with skilful specialists.
An inbound digital marketing colleague can mitigate the pitfalls connected with selecting the wrong framework or poor usage of the systems that will yield dull results.
Grab the Competition by the horn
Your competitors are not asleep, they are forever watching out for loopholes as to take advantage of it. With an outsourced team of inbound marketing professionals from your end. It is definitely going to be difficult for your competitors to find any breathing space to attack.
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Website speed optimization. How to do it in 2020?
What is website speed optimization? The term website speed optimization essentially refers to the time length at which web sites or media content is downloaded from website hosting servers and displayed onto the requesting web browser. Page load time is the time duration between clicking the link and displaying the entire content on the requesting browser from the web page. We live in a fast-moving world. People want everything as quickly as possible. They seem to be unhappy when something takes too long. Website speed optimization takes away one barrier between you and your websites. You might have closed out the browser tab or felt less inclined to patronize the website once it loaded. Google understands that consumers want fast access to products, information, and services. The Website speed refers to how fast your web page loads when someone clicks on a link or manually types in the URL that directs them to your web page. Website speed optimization can put you ahead of your competitor websites, which will improve your Google rankings. If your website loads in three seconds and your competitor’s web page loads in nine seconds, Google wants to serve up your content first. If you have a slow website, you need to systematically consider potential experts and resolve them, so your visitors have a more enjoyable and useful user experience. Benefits of page speed optimization: The faster your website speed for loading, the lower the bounce rate in Google. If your web page is fast, you have a better chance of ranking on Google over slow websites that drive high bounce rates. The main reason to speed up a website is to improve the user’s experience. Most web page owners make a great effort to engage users through their content and graphics, but the first impression is their website loading time. E-commerce success is highly dependent on delivering a good user experience through fast page speed optimization, especially on mobile devices for conversion and revenue. Google's main goal is to satisfy user's needs, so it penalizes with lower speed loading sites that fail to offer value to their visitors. Five ways to optimize page load speed: Web page speed optimization decides whether a user to your site will explore further or part their ways. More than 83% of visitors expect a website to load in 3 seconds or less and more than 40% of visitors abandon a web page if it takes more than 3 seconds to load. In addition to losing out on page views and traffic, your ROI and conversions also go for a toss if the page doesn’t provide well. A slower site load time also hampers the Search Engine Optimization, User experience and brand image of your business industry. Website speed optimization is an important factor that Google uses to determine search rankings, both on mobile and desktop. According to Google, website speed optimization is a key element of your landing page experience and has a great impact on your AdWord Quality Score. As per statistics, it wouldn’t be an exaggeration to say that even a minute seconds delay in the page load time results in the loss of substantial traffic and potential sales. And this loss is amplified several times over if don’t you have not been concerned about your mobile site’s speed. Faster page load time not only makes your users happy, but it also decreases your bounce rate and improves your conversions manifold. From your point of view and a search point of view, take a variety of these metrics together to figure out how you should see the site with regards to speed. With all of this in mind, five tips to help you the Google gods with your website speed optimization. Implement Accelerated Mobile Pages (AMP): Accelerated Mobile Pages (AMP) is out and has been speculated to have two benefits to optimize web page speed. One is it will have a Fast label designation on search engine results sites, and the second one is that it will be a ranking factor. The aim for AMP is for publishers to be able to load their web pages quickly on mobile since mobile responsive could be slow and clunky because desktop resources are heavy and plenty. It is best to optimize the experience of mobile browsing for all visitors by standardizing a mobile version of your page with AMP. Minimize redirects: Redirects are instructions that automatically take website users from one page to another location. Each redirect takes up valuable milliseconds, creating a slower page load speed. This is especially problematic on mobile phone devices because they often depend on less reliable networks than desktop or laptop users. Webpage redirects create additional HTTP requests which negatively impact the performance of the site. You should keep them to a minimum or eliminate them. By running a site scan, you should identify all redirects on your page. Then you must check if they serve an exact purpose and leave only the needed ones. Use a content delivery network (CDN): A content delivery network is a set of web servers distributed across different geographical locations that provide web content to visitors about their location. Your website’s speed is greatly affected by where the visitor’s location is, relative to your web server. When you host the website on a single server, all end-users requests are sent to the same hardware. For this reason, the time needed to validate each request increases. The load time increases when users are physically far from the main server. With the help of CDN, end-user requests are redirected to the nearest server. As a result, the content is delivered to the end-user quicker and a web page works faster. This process is expensive, but a quite effective way to website speed optimization. Prioritize lazy loading: High-resolution images can slow down the loading time for your webpage, as well as increasing memory and page weight. You must cut them from your page entirely, but you should want to keep them in. Lazy loading is a way of speeding up website load time without having to get rid of your resource-heavy content. With lazy loading, only part of the website is loaded at a time, the particular section that the viewer is looking at that second, so you will put offloading the next section until the user scrolls down to it. Lazy loading is a must if you have implemented infinite scrolling, which is most popular with content-heavy sites, but it can help on all types of web pages. Cut down on plugins: If you have a site that runs on WordPress or a similar other platforms that relies on plugins for extra functionality, those plugins could be reducing the speeds of your site, affecting its interactivity metrics and dragging down your website speed optimization. Some plugins might be necessary for your site, like your online payment processor, but others may not serve many purposes anymore. Many plugins query third-party servers for information, which might further slow down the speed of the web page. Extra plugins can lead to database bloat, making it much slower to load, gratuitously expanding the weight of your site, so the fewer you have, the better the website speed optimization. Conclusion: A typical end-user expects web sites to load in less than 3 seconds. If you don’t meet this barrier, you may lose a lot of website traffic and, as a result, your revenue reduces. So, by applying a simple yet effective website speed optimization approach, you can improve your business to the next level. You should check and evaluate the key factors of considering conversion, website success, visibility, and usability. You may test your current website speed and prioritize the web pages and features that need attention concerning these three factors. You have to implement accelerated mobile pages to load the web pages quickly on mobile without any delay. You should minimize redirects to avoid wasting your valuable time. You have to use a content delivery network to deliver the content to the end-user quicker irrespective of their location. You must prioritize lazy loading to speed up website load time in spite of resource-heavy content. You should cut down plugins to avoid unnecessary actions that slow down the page speed. Contact a highly skilled web development team that has created a fast, proven, and cost-effective process for completing site speed optimizations for the brands they partner with. We handle the entire process of optimization from A to Z and eliminate unnecessary elements on your site that could be slowing down your website load time. The highest converting websites with the best end-user experience fall between the A and B range. With the best website speed process partner, all the clients may move into A and B. The process that expert web development team has developed has been proven to get amazing results for brands all over the world and takes your business to the highest range. ...
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Why Location-Based SEO Works Better for a Healthcare DTC Brand
The mass digitization of commerce has widened the market globally. The consumer’s attitude has undergone a huge transformation as well. While people still value word of mouth favourably, the population that has turned to the internet for suggestions has soared exponentially. According to a study, 82.8% of patients rely on search engines to discover and connect with healthcare professionals, it has become crucial to secure top rankings on prominent platforms like Google and Bing. Previously, achieving a coveted position in the top five search results demanded high-authority backlinks, substantial organic traffic, and an impeccable reputation. However, with the advent of Google's local 3-pack and the growing significance of local SEO, even smaller medical practices can now emerge at the forefront of search engine results pages (SERPs). By following our expert advice and implementing these strategies, healthcare providers can harness the full potential of local SEO to significantly enhance their online visibility and successfully attract a steady stream of patients. What is Local SEO? Local SEO, also known as local search marketing, plays a crucial role in optimizing your website and directory listings to drive targeted local traffic. By targeting users with local intent, such as those looking for local services or businesses in their area, local SEO increases the likelihood of conversions, such as scheduling appointments or making purchases. While local and organic SEO are interconnected, they require different strategies and optimization techniques. Local SEO primarily focuses on location-specific optimization, ensuring your business appears prominently in local search results. On the other hand, organic SEO focuses on overall content optimization to improve your website's visibility in search engine results. To maximize the effectiveness of local search marketing, it is essential to work with a marketing team that specializes in your industry and possesses expertise in local optimization. Their deep understanding of your local audience will enhance brand awareness, increase recognition, and elevate your business listing to the coveted position in Google's Local Pack. Securing a spot in the Local Pack significantly boosts your visibility and increases the chances of attracting relevant local customers. Local SEO and Healthcare Providers Effective implementation of local SEO can greatly enhance the overall online experience for patients, from initial research to appointment scheduling. By incorporating various strategies, healthcare organizations can ensure a positive user experience. These strategies include maintaining complete and accurate directory and local pack listings, developing an informative and user-friendly website, creating localized website content, optimizing the website and blog with relevant keywords, implementing robust technical SEO practices, and establishing a prompt review and response strategy for patient feedback. For healthcare organizations managing multiple locations, local SEO plays a crucial role in building trust with the local audience. The primary objective is to boost the visibility and credibility of each practice and physician by providing consistent and accurate information. When healthcare clients enlist the expertise of our healthcare SEO professionals to enhance their local search marketing, we typically initiate the process by optimizing the Google Local Packs. These packs comprise a collection of similar businesses that appear prominently on Google's search results page. For instance, if a user searches for "Women's Health in Los Angeles, CA," a group of businesses matching that description within a mapped area will be displayed in the Local Pack. Why do Healthcare DTC Brands need Local SEO? The growth of the healthcare industry is closely tied to the increasing significance of online visibility for healthcare providers. In the digital era we live in, an expanding number of patients rely on search engines to discover local healthcare options, making a robust local SEO strategy essential for healthcare providers to connect with potential patients. To emphasize the importance of local SEO for healthcare, here are some compelling statistics that highlight the need for optimization in marketing strategies: Approximately 46% of all searches conducted on Google are specifically seeking local information. This demonstrates the substantial portion of users actively looking for healthcare services within their local area. An overwhelming 92% of users tend to select businesses that appear on the first page of local search results. This emphasizes the significance of securing a prominent position in local search rankings to attract potential patients. Research indicates that 80% of consumers utilize search engines to find local information, including healthcare providers. This underlines the prevalent reliance on search engines when it comes to seeking healthcare services in the local context. In today's digital landscape, a significant portion of patients, around 33%, use mobile devices such as tablets and smartphones to research and book appointments. Optimizing for mobile search is crucial to cater to the growing number of patients using these devices. Personalization is increasingly important in advertising. A substantial majority of smartphone users (67%) and tablet or computer users (72%) expect advertisements to be tailored to their specific zip codes or cities. Implementing local SEO strategies enables healthcare providers to deliver targeted and relevant content to their intended local audience. These statistics underscore the importance of incorporating local SEO techniques in healthcare marketing strategies. How Can You Rise to the Top? When users search for local healthcare services, Google presents a user-friendly map with three conveniently pinned local businesses. The selection of these businesses is determined by Google's local algorithm, which takes into account three critical elements: proximity, prominence, and relevance. Proximity refers to how close your business is to the user's current location. The closer you are, the higher the chances of appearing in the Local Pack. Prominence is a measure of your business's popularity and reputation in the local market area. Google considers factors such as online reviews, ratings, and overall online presence to assess prominence. Relevance is determined by how well your products and services align with the user's search intent. Ensuring that your content is relevant and meets the needs of your audience is crucial. Local SEO requires more than just targeting the right keywords. One needs the importance of high-quality, relevant content. Putting yourself in your audience's shoes and providing the best answers to their questions is key. To achieve visibility in the Google Local Pack, it is important for your business to appear whenever users in your local market area search for the products or services you offer. Let's explore the top ranking factors that can improve local SEO for your brand. 1.Google Business Profile (GBP) A Google Business Profile is a valuable asset for people in the healthcare industry. It allows nearby customers to easily find your business when they search for relevant keywords. Your GBP provides essential information about your offerings, such as services provided, operating hours, location, contact details, and more. 2.Reviews Patient reviews have a significant impact on local SEO. Google's algorithm considers the quantity, quality, and freshness of reviews when ranking businesses in the Local Pack. Implementing a review strategy that encourages positive reviews can help boost your visibility and credibility. 3.On-page SEO On-page SEO involves optimizing the content and structure of your website to improve visibility in search engine results. In the context of local SEO for healthcare, it's crucial to incorporate relevant keywords and phrases throughout your website's content. Focus on using keywords that reflect the services you provide and the locations you serve. 4.Links High-quality backlinks are important for both organic and local SEO. When reputable and trusted websites link back to your healthcare website, search engines consider it as a signal of your website's authority and value. Building relationships with authoritative healthcare websites, local directories, and industry influencers can help you acquire relevant backlinks. In Conclusion The space of healthcare is vast, that is not news to anyone. Optimizing your website for local SEO is essential to secure a top position on search engine results pages. By implementing the strategies we've discussed, you can drive increased website traffic, phone calls, and valuable new leads. To effectively monitor your progress, it's recommended to utilize reliable rank-tracking tools that provide actionable insights. While the world of SEO can appear daunting, the time and effort invested in local SEO for your medical practice will yield significant long-term benefits. However, if you find yourself in need of additional time or expertise to manage your SEO campaign effectively, it may be worth considering a partnership with a managed SEO expert. They can offer specialized guidance and support to propel your healthcare DTC brand to new heights. For a comprehensive SEO website audit and to discover how Saffron Edge can assist you in improving your medical practice's online visibility and attracting more patients, we encourage you to schedule a practice acceleration session with one of our team members. Together, we can ensure your brand stands out and thrives in the competitive healthcare market. ...
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Optimize Your Product Listing With Amazon A+ Content. Avoid These A+ Content Mistakes
Amazon might be giving broad exposure to sellers and a platform to reach the right audience, but when it comes to selling on Amazon, the sellers know that the competition is neck-wrenching. With 9.5 million global sellers on Amazon, making your product stand out is an arduous task.The good news is that Amazon gives its seller many built-in features that can be used to enhance the product story and improve marketing content. One such Amazon feature that we will discuss here is Amazon A+ content. Source: Unsplash When it comes to attracting more traffic, then nothing surpasses the performance of Amazon A+ Content. Also, it helps sellers on Amazon boost sales and improves the rate of conversion. To top it is the free availability of this feature for all the registered brands on Amazon. According to Amazon, by including A+ content in the listing, sellers can improve the conversion rate by almost 5%, but one can further enhance this conversion rate by many folds if used well. So, let’s delve into the world of Amazon A+ Content and learn everything about it, including the mistakes that you need to avoid. What is Amazon A+ Content? Amazon A+ Content which we earlier knew as Enhanced Brand Content, allows the sellers to give a better idea to the consumers regarding who the seller is and what they have to offer. In layman language, Amazon A+ Content is additional information that sellers can add to the listing of any product on Amazon. Source: Pexels Earlier, this feature came in the paid category of Amazon but now, all that you need to have for using this feature is a registered seller account on Amazon. When a seller gets access to A+ content, he can add the following information to the listing; Good quality images Comparison charts Detailed product description, and HD videos Necessary requirements for creating Amazon A+ Content Registered Seller You need to be a registered Amazon seller, or have a Vendor Central Account if you want to use Amazon A+ Content; otherwise, this feature will not be available. High-quality assets Including high-quality images and graphics on the page is an absolute necessity. The Amazon A+ Content has been designed to provide more information about the brands and offer additional resources. So, sellers risk being perceived as lower quality by the shoppers by using low-quality assets. What are the benefits of creating Amazon A+ Content? Improved SEO Search Engine Recognition is one of the most talked-about advantages of Amazon A+ Content, making the product more visible to potential customers. Although the Amazon A+ Content is not indexed in Amazon, you can be sure about its indexing through Google. Improved conversion Because of alluring product pages and more informative content, shoppers are much more interested in buying the product with Amazon A+ Content, which leads to a higher rate of conversion. Even Amazon claims an increase in conversion rate after using Amazon A+ Content. Because of detailed information, it will be easier for the customers to fathom the product, and thus the purchase happens much faster. Also, customers are more satisfied with the experience, and therefore, they feel motivated to write reviews. Source: Pexels Increased ROI and reduced ACOS With PPC ads, you might get the assurance of clicks, but it never guarantees sales. But the way Amazon A+ Content works makes it easy for the potential buyer to purchase the product. The more purchase you will get, the higher ROI will be, and the Advertising cost of sales will keep on reducing. Avoid these mistakes while crafting Amazon A+ Content. Never use special characters and symbols. It is the most obvious thing that you need to avoid while building content for Amazon A+ Content, as this makes your content look like a gimmick, and it will decrease its ability to allure customers. Amazon might even reject your content if you use such characters and symbols. Don’t give the contact information of the company. This is not that section of your seller profile where you need to provide the company's contact information, as the primary use of Amazon A+ Content is to enhance the appearance and appeal of the product. Never use low-quality images. The quality of the images used in the Amazon A+ Content is directly proportional to the quality of products, at least for the shoppers on Amazon. Always use high-quality images that look enticing. Keep the copyright issues in mind while using high-quality photos. Do not violate the category requirements and Amazon policies. You should always go through the category requirements and Amazon policies to better understand what Amazon wants you to include and what needs to be avoided. Ignoring this can lead to rejection of your Amazon A+ Content. Avoid pricing and purchase reference. The one thing that you need to avoid is the pricing and the purchase references like ‘buy now, ‘cheap,’ ‘get yours now, ‘add to the cart now,’ ‘affordable,’ ‘pocket-friendly,’ ‘bonus’, ‘free,’ ‘economical’ and so forth so on. Never make debatable claims. Never make debatable claims like ‘hottest products’, ‘No.1 selling product’, ‘top-selling product’ as these claims are considered as fake marketing gimmicks, and they make the shoppers walk away. Try to stay away from these while drafting Amazon A+ Content. Never miss proofreading An Amazon A+ Content with grammatical mistakes, misspellings, repetitive information, all-caps text, and other writing blunders can make the very useful Amazon A+ Content turn against your brand. So, always proofread Amazon A+ Content before making it live. Avoid mimicking Amazon Anything that mimics Amazon, like logo, heading, detail page heading, or any other reference to any type of Amazon program, also needs to be avoided. Such inclusions can make Amazon reject your Amazon A+ Content, which can affect the performance of your product. Avoid linking to any other website. It is the biggest mistake one can make while drafting Amazon A+ Content as such content will be directly rejected by Amazon. It doesn’t matter whether the link is outside or inside Amazon; you need to avoid linking in the Amazon A+ Content. Don’t use anything from a third party. Amazon is stringent when it comes to using aspects of information from third parties, especially in the product listing. That is the main reason why you should avoid using any type of quote from third parties like reviews, references, or anything else.Undeniably, Amazon A+ Content is the best tool any seller on Amazon has, and one can use this tool to distinguish the product from all the other sellers. Many sellers on Amazon don’t even use this feature; that’s why they get lost in the flood of sellers available on Amazon.But to make the most of Amazon A+ Content, you need to fathom the Amazon A+ Content structure, best practices, and mistakes. Only then can you draft an impeccable Amazon A+ Content that will not only allure shoppers to your product but make your product appear on the top of search results as well. For growth-oriented Amazon Marketing Services, reach out to our experts today! ...
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