What’s Local SEO and why do you need it?
Local SEO is a search engine optimization (SEO) process. When local searches about a service are made on search engines, it usually displays the business’ name that provides those services, along with its address, contact number, working hours, and description of activities that will satisfy the needs of the searchers. To make sure your business comes up when local searches are made for your services, you’ll have to target the most prominent local keywords, list your business in high-authority directories, and make sure your ‘Google My Business’ page is updated with all the relevant information to make it happen.
There are several advantages to availing this service. It helps increase online visibility at a relatively lower cost. The perceived legitimacy of a business increases due to the notion that it is well-established. Proximity increases visibility, as businesses physically close to the searcher are displayed more prominently. Customers often tend visit businesses near them out of convenience. The SEO process increases a business’ brand awareness. Searchers associate the enterprise with keywords pertaining to the industry, sector, and desired services.
Some of our core processes of Local SEO Services
We offer a range of customized services based upon demonstrable SEO experience.
We optimize your business' website in order to increase its visibility to local searchers. We review the website information to check if relevant, high-search local keywords are displayed. Website traffic is increased if it contains relevant keywords in the search. We use the schema markup code that increases the usefulness of information displayed in searches.
Citations are search results containing the name, address, and phone number of a business. Incorrect citations reduce legitimacy by projecting an unprofessional image. As such, business opportunities are negatively impacted due to negative word-of-mouth (WOM). We consistently check all platforms wherein your business is listed, and ensure that all details are correct and up-to-date.
Local Directories Submission
We ensure that your business is prominently displayed in local business directories. We consistently monitor platforms in order to check whether it would be beneficial to list your business on them. This increases the visibility of the business and its brand awareness.
Google Profile Optimization
We ensure that your business' My Google Page is optimized. This increases legitimacy as the business is prominently displayed on a highly trusted search engine. There is a trickle-down effect as several online directories base their data upon Google. This ensures that your business is listed on Google Maps which in turn increases visibility, as it is often prominently used while searching for services.
Online reviews are crucial in building a business' brand awareness. Positive reviews increase the legitimacy of a business. They contain purchase recommendations which increase the likelihood of customers using its services. Positive reviews lead to electronic word-of-mouth (e-WOM) and increases the visibility of the business. Managing reviews increases brand equity with existing customers. Customers will perceive that the business is personally concerned with each one of them.
Why you should work with us
We have 10 years worth of experience.
We have helped over 1500 businesses establish and grow their online presence.
We customize our services according to your needs.
We are available 24/7 to help.
We are 100% transparent in our operations.
Our goal is to cultivate a long-lasting relationship with you.
Awards and Affiliations
Saffron Edge is an amazing and highly recommended SEO company. They are always responsive, professional, and best of all they show RESULTS! HIGHLY RECOMMENDED!Spanish Group, Operations Manager
We were hit with a Google penalty recently and we came to Saffron Edge for help. Not only did they fix the problem that caused the Google penalty in the first place, after their content audit of our website, they also outlined other problems with our website as well that were hampering our SEO rankingsCOO
Their development team is just awesome. Approached them for a complete website revamp inside-out and they did it remarkably! My website now looks stunning, is responsive and helps us convert users into paying customers easily. 10/10.Entrepreneur
There’s no other agency in New Jersey that does dental marketing as good as Saffron Edge! They really helped our practice gain some serious online exposure with informative blogging and social media marketing, which eventually got us a lot of appointments.Dentist