What’s Link Building And Why Do You Need It?
Links are still one of most important ranking factor for Google organic searches. This is why Google has taken specific steps in order for it not to be manipulated or easily exploited, including updating its core algorithm to maintain its objectivity on the search results. Google has been pushing algorithms including the Penguin update (link quality) which was built exclusively to counter unnatural link building. Post-critical updates including Panda (quality of content), Hummingbird (understanding of topics), and the utilization of Rankbrain (which uses machine-learning AI to understand queries and interactions), it’s evident the factors of link building are not only related to links. These updates have been making organic link building much more difficult as the process requires quite a bit of work, attention to minute details, and critical analysis to make sure it’s done correctly.
Saffron Edge Link building services make sure organic link building is done for our clients with the highest level of understanding of how these ranking factors. Infact its not even link building but a mechanism which naturally allows other users to refer our clients page. Links itself have value from the domain and page authority, type of link (text, image), domain age, anchor tag, related content website, not being from A bad neighbourhood, links being from ads or sponsored, diversity of links, link placement, quality of the content etc. All of these things and the factors make this very complex. Therefore doing Link building correctly requires fair bit of research, outreach efforts, patience and effective techniques.
Some Of Our Core Processes of Link Building Services
Reviewing current status of links on your website. Doing a thorough audit using backlink tools including ahref,majestic, webmaster and semrush.
Identifying exception content that you have access to or is available on your website (infographic, video, pdfs, articles etc) and also identifying thin content (low quality) and removing them.
This step includes evaluating the above and optimizing the existing site, and making sure internal link structure is powerful. We help identify various power pages that help build a strong internal link channels for deep lying pages.
Creating quality content that satisfies users intent. This content could be in the form of videos, infographics, pdfs, articles etc. This step requires research on competition, understanding the best qualities of your business and creating content for your audiences with respect to their life-cycle and buyers journey. This is done with approval process.
Reaching out or pitching to influencers, link creators and potential domains webmasters who are likely to engage and assist in publishing your content. Press Release Outreach is also a significant part of the content outreach strategy.
Social Media Promotion
Most of the influencers and link creators are available on social media and this is a must have for all link building campaigns. This allows users to publish, like and share your content throughout. This can be done organically or through paid social media campaign.
Broken Link Building
This process involves reaching out to good domain authoritative website who have referred your business name but have not referred your website URL. An outreach is done to request a link to be created.
The aforementioned process is organic and need to be done with due diligence in order for it to be successful. Link building service is for everyone from small business to enterprises who continuously need to monitor , manage, optimise and create great content for natural links to be created.