What are Top Ecommerce DTC Platforms Of 2023?

Did you know that in the US, Ecommerce sales for established brands are set to soar to a staggering $138.03 billion this year? Even more astonishing, by 2024, that number is expected to reach a jaw-dropping $161.22 billion.

But what exactly is consumer, and why are businesses of all sizes, from giants to startups, gravitating towards this model? The answer lies in cutting out the middlemen, those traditional wholesale and retail stores, and forging a direct connection with consumers. It's a paradigm shift that's reshaping the retail industry.

Join us on an enlightening journey as we delve deep into the world of Ecommerce platforms. Discover how this revolutionary approach is not just a trend but a game-changer that can redefine your business strategies and customer relationships.


Significance of Marketplaces in the Ecommerce Platforms

This shift is driven by a combination of benefits for both customers and brands, offering a unique and compelling alternative to traditional retail approaches.

  • Competitive Edge and Brand Differentiation

Marketplaces in DTC provide brands with a golden opportunity to stand out. Unlike traditional retail brands that often blend in with competitors on store shelves, brands can exercise creative freedom and showcase their values. Each brand faces the challenge of convincing customers that it offers something unique and unmatched. By staying true to their core values and value propositions, brands like Saatva's mattress company set themselves apart from the typical glitz and glamour associated with marketing.

Moreover, brands can offer customers a comprehensive range of products without being constrained by traditional retailers' interpretations of trending items. This increased choice can be a powerful driver for customers to explore DTC websites.

  • Control Over Distribution Channels

Traditional retailers often rely on complex supply chains involving wholesalers and intermediaries, exposing them to potential disruptions. In contrast, DTC retailers streamline their supply chains, reducing risks. This is particularly crucial in light of events like the COVID-19 pandemic, which wreaked havoc on global supply chains. For instance, the Molson Coors Beverage Company pivoted to DTC through its online store during the pandemic, experiencing a staggering 188% month-over-month sales growth.

Retail stores also exercise control over the placement of products, which can significantly impact sales. Even seemingly minor differences, like shelf placement, can result in substantial revenue variations. DTC brands eliminate this variable and retain control over how their products are presented.

  • Experimentation and Customer Feedback

Selling directly to consumers gives DTC brands unparalleled insights into the entire customer journey. They gain a deep understanding of why customers make purchases and how they do so, insights that might be lost in traditional retail settings. DTC brands like Molson Coors used this visibility to optimize their strategies, such as offering a wider range of products, enhancing mobile site visuals, and conducting A/B tests on landing pages and creative messaging.

Having complete oversight of the Customer Experience allows DTC brands to iterate and innovate rapidly. They can identify customer pain points and preferences without the need to negotiate with multiple retailers for access to customer data.

  • Personalization of Customer Experience

DTC brands excel at providing personalized customer experiences, unhindered by the limitations of big-box retailers. They can leverage tools like quizzes, custom mobile apps, and first-party or third-party behavioral data to offer tailored product recommendations. For instance, size-inclusive clothing brand Universal Standard uses a gift finder quiz to understand customers' style preferences and color palettes.

Subscription programs are another way DTC brands enhance personalization while securing recurring revenue and fostering loyalty. Brands like Fabletics offer VIP membership programs with curated collections, exclusive discounts, and free shipping. This personalized approach removes shopping stress and enhances the overall customer experience.

  • Improved Profit Margins and Cost Efficiency

DTC companies enjoy enhanced profit margins as they avoid sharing revenues with retailers, wholesalers, or online marketplaces. Additionally, they can reduce capital expenditures (CAPEX) and commercial rent costs, eliminating the need for costly physical retail spaces to fuel growth. This profitability allows DTC brands to offer their products at competitive prices through their owned channels.


Top Ecommerce Platforms of 2023

As we step into 2023, the landscape of e-commerce platforms continues to shift, with new players emerging and established ones improving their offerings. To help you make an informed decision, we've compiled a list of the top e-commerce platforms that are shaping the industry in 2023.


Shopify remains a dominant force in the e-commerce arena. Known for its user-friendly interface and extensive app ecosystem, Shopify allows businesses of all sizes to set up and manage their online stores with ease. In 2023, Shopify has introduced AI-powered features, enhanced mobile optimization, and improved international selling capabilities.

Key Features:

  • User-friendly interface with drag-and-drop design.
  • Over 6,000 apps and plugins available for customization.
  • Mobile-responsive themes for optimized shopping on any device.
  • Multichannel selling, including social media and marketplaces.


  • Basic Shopify: Starts at $29/month.
  • Shopify: Starts at $79/month.
  • Advanced Shopify: Starts at $299/month.


  • Excellent user experience with 24/7 customer support.
  • Extensive app store for customization and scalability.
  • Strong security and reliability.


  • Transaction fees for some payment gateways.
  • Costs can add up with third-party apps.

2. WooCommerce

As a plugin for WordPress, WooCommerce has a massive user base. It provides a flexible and customizable solution for e-commerce businesses. With an array of themes and plugins, WooCommerce lets you build a tailored online store. In 2023, it continues to thrive with updates that focus on performance, security, and integration with popular payment gateways.

Key Features:

  • Seamless integration with WordPress for content-rich websites.
  • Highly customizable through themes and plugins.
  • Free to use as a plugin, but hosting and premium extensions may have costs.
  • Strong SEO capabilities with built-in tools.


  • WooCommerce itself is free.
  • Costs vary based on hosting, themes, and premium extensions.


  • Scalability and flexibility for businesses of all sizes.
  • Extensive developer community for support and customization.
  • Seamless integration with WordPress for content management.


  • Requires technical knowledge for setup and maintenance.
  • Costs can escalate with premium plugins and hosting.

3. BigCommerce

BigCommerce is designed to accommodate both small startups and large enterprises. Its scalable platform offers advanced features, including multi-channel selling, customizable themes, and robust SEO tools. In 2023, BigCommerce has further emphasized its headless commerce capabilities and introduced tools to enhance customer personalization.

Key Features:

  • Advanced SEO tools and multichannel selling capabilities.
  • User-friendly drag-and-drop website builder.
  • Scalable for businesses of all sizes.
  • Secure and reliable hosting with 99.99% uptime.


  • Standard: Starts at $29.95/month.
  • Plus: Starts at $79.95/month.
  • Pro: Starts at $299.95/month.


  • Excellent out-of-the-box features for e-commerce.
  • Great for larger e-commerce businesses.
  • Strong security and reliability.


  • Costs may be prohibitive for small startups.
  • Limited selection of free themes compared to competitors.

4. Magento

Magento, now owned by Adobe, is a powerful open-source e-commerce platform. It's favored by larger businesses looking for a highly customizable and feature-rich solution. In 2023, Magento has improved its cloud-hosted offering and introduced AI-driven analytics to help businesses make data-driven decisions.

Key Features:

  • Highly customizable and open-source for complete control.
  • Large ecosystem of extensions and integrations.
  • Suitable for large enterprises with complex needs.
  • Strong internationalization capabilities.


  • Magento Open Source (formerly Community): Free.
  • Magento Commerce (formerly Enterprise): Pricing available upon request.


  • Unlimited customization possibilities.
  • Ideal for B2B and international e-commerce.
  • Exceptional performance and scalability.


  • Steeper learning curve, often requiring specialized expertise.
  • High total cost of ownership, especially for Enterprise edition.

5. Wix eCommerce

Wix has emerged as a strong contender in the e-commerce platform space, thanks to its user-friendly website builder and robust e-commerce capabilities. In 2023, Wix continues to improve its AI-driven design assistance and expands its selection of e-commerce templates.

Key Features:

  • User-friendly drag-and-drop website builder with AI-driven design assistance.
  • A wide selection of e-commerce templates.
  • Suitable for small to medium-sized businesses.


  • Business Basic: Starts at $23/month.
  • Business Unlimited: Starts at $27/month.
  • Business VIP: Starts at $49/month.


  • Easy setup and intuitive design tools.
  • AI-powered features for design and marketing.
  • Affordable pricing for small businesses.


  • Limited scalability for larger enterprises.
  • Transaction fees for certain plans.

6. Salesforce Commerce Cloud

For enterprises seeking a comprehensive solution, Salesforce Commerce Cloud is a top choice. It provides powerful tools for managing customer relationships, inventory, and marketing. In 2023, it has focused on enhancing its B2B features and integrating artificial intelligence for personalized shopping experiences.

Key Features:

  • Comprehensive CRM integration for customer management.
  • Advanced personalization and AI-driven product recommendations.
  • Strong B2B features.
  • Scalable for large enterprises.


  • Pricing varies based on the size and needs of the business.


  • Robust CRM integration for enhanced customer relationships.
  • Advanced personalization and analytics.
  • Scalable for large B2B operations.


  • High costs, making it less accessible for smaller businesses.
  • Complexity may require specialized expertise for setup and management.

7. Square Online

Square Online is a relatively newcomer to the e-commerce platform scene, but it offers a streamlined solution for small businesses and startups. In 2023, Square Online has expanded its offerings to include more integrations, easy-to-use POS systems, and tools to facilitate in-person and online sales.

Key Features:

  • User-friendly interface with integration with Square's POS systems.
  • Easy management of both in-person and online sales.
  • Suitable for small businesses and startups.


  • Free plan available.
  • Professional: Starts at $12/month.
  • Performance: Starts at $26/month.


  • Seamless integration with Square's hardware and payment processing.
  • User-friendly for beginners.
  • Affordable pricing, including a free plan.


  • Limited scalability for larger enterprises.
  • Fewer advanced features compared to some competitors.

8. PrestaShop

PrestaShop is an open-source platform that's gaining popularity among small and medium-sized businesses. It offers a range of customizable templates and modules. In 2023, PrestaShop continues to improve its performance, security, and internationalization features

Key Features:

  • Open-source and highly customizable e-commerce solution.
  • Multilingual and multi-currency support for internationalization.
  • Active community and marketplace for add-ons.
  • Suitable for small and medium-sized businesses.


  • PrestaShop itself is free.
  • Costs vary for hosting, themes, and add-ons.


  • High degree of customization and flexibility.
  • Multilingual and multi-currency support.
  • Active community and marketplace for extensions.


  • Requires technical knowledge for setup and customization.
  • May require additional investment in hosting and premium add-ons.


How To Pick The Right Ecommerce Platform For Your Brand

Selecting the perfect Ecommerce platform for your brand is a pivotal decision that can significantly impact your online success. With a variety of options available, making the right choice can be daunting. To help you navigate this crucial decision-making process, we've compiled a comprehensive guide on how to pick the right Ecommerce Store Features for your brand.

  • Business Needs and Goals

Start by defining your specific business requirements and long-term objectives. Consider factors like your industry, target audience, and product range. This understanding will guide your platform choice.

  • Budget Considerations

Determine your budget constraints. This includes not only platform subscription fees but also costs for themes, plugins, hosting, and payment processing. Align your budget with your chosen platform's pricing structure.

  • Scalability and Growth Potential

Assess the scalability of the platform. Ensure it can accommodate your business growth without requiring a complete overhaul. Look for platforms that can handle a growing product catalog, increased traffic, and expanded sales channels.

  • User-Friendliness and Customization

Evaluate the user-friendliness of the platform's interface. Ensure it's easy for you to navigate and manage. Additionally, consider the level of customization the platform allows to match your brand's identity and customer experience.

  • Mobile Optimization

Prioritize platforms that offer mobile optimization. Your chosen platform should provide responsive design themes and a seamless shopping experience for mobile users, as mobile e-commerce is on the rise.

  • E-commerce Features

Review the essential e-commerce features the platform offers. This should include product catalog management, inventory tracking, order processing, and secure payment options. Consider additional features like SEO tools, marketing automation, and cart recovery.

  • Third-party Integrations

Assess the platform's compatibility with third-party integrations. Integration with payment gateways, shipping providers, and marketing tools is critical for streamlining operations and expanding your reach.

  • Security and Compliance

Prioritize security. Ensure the platform follows industry-standard security measures and offers SSL certification. Verify compliance with legal and regulatory requirements, especially if you plan to operate internationally.

Ecommerce vs. Retail

As discussed above, DTC is a retail model where brands or manufacturers sell their products directly to end customers, bypassing third-party retailers and wholesalers. Here, we shall discuss the retail method in contrast to the DTC model.

Wholesale and Traditional Retail

Traditional retail, on the other hand, involves a multi-tiered distribution process, including manufacturers, wholesalers, distributors, retailers, and end consumers. Wholesalers purchase products in volume from manufacturers and then supply them to retailers, who, in turn, sell to consumers. Here's a comparison between DTC and traditional retail:

The traditional Retail Model follows this trajectory;

Manufacturer > Wholesaler > Distributor > Retailer > End Consumer

Retailers may have multiple brands and products in their stores, offering consumers a variety of choices.

Whereas the Direct-to-Consumer Model follows a simpler line:

Manufacturer > Advertising/Website > End Customer

DTC brands interact directly with consumers, streamlining the purchasing process.

Targeted marketing and customer-centric strategies are central to DTC success.

Brands Who Have Embraced the Ecommerce Way

These success stories illustrate the diverse strategies and approaches adopted by DTC brands to thrive in the competitive market. They emphasize the significance of innovation, sustainability, customer-centricity, and adaptability in the world of DTC ecommerce.

  • Away

Steph Korey and Jen Rubio, the founders of Away, embarked on a journey to transform the luggage industry. Rather than simply positioning themselves as a luggage brand, they chose to market Away as a travel company, a narrative that was relatively unexplored.

Their vision was to address the issues of overpriced high-quality suitcases driven by distribution costs and hefty retail markups. By selling their luggage directly to consumers, Away managed to eliminate the retail middleman, offering their products at more affordable prices without compromising quality.

  • Allbirds

Allbirds, a DTC pioneer, initially built a strong digital fanbase using platforms like Shopify before expanding with a global retail presence, including 22 stores worldwide. Their success lies in their commitment to sustainability, a core value of their brand. Allbirds actively works to offset its carbon footprint and reduce environmental impact across various business operations.

  • Lovevery

The world of subscription ecommerce is expected to reach a remarkable $38.2 billion in 2023. Lovevery, a DTC brand focusing on kids' toys, has found a unique approach to thrive in this space. They offer parents a subscription-based toys package that evolves with a child's growth and development. This approach has led to outstanding customer retention rates, with customers often staying engaged with Lovevery for three years or more.

  • Olipop

Olipop, a socially conscious DTC brand, has taken on the challenge of offering healthier alternatives to traditional sodas. Despite the initial skepticism surrounding their product, especially when soda is considered unhealthy, Olipop used science to develop a delicious and nutritious beverage. During the pandemic, Olipop experienced significant growth in its D2C business, with DTC sales accounting for a substantial portion of its revenue.

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Future Trends of Ecommerce Platforms

These trends underscore the dynamic nature of the DTC landscape and the numerous opportunities it presents for brands looking to build stronger customer relationships, expand their market reach, and thrive in the evolving retail landscape.

  • Subscription Services:

Omni-channel Presence: DTC is not confined to online sales; brands are increasingly recognizing the value of physical DTC store with large marketplaces. These brick-and-mortar locations help foster a sense of community and direct interaction with customers.

Many DTC companies are adopting subscription models as a growth strategy. This approach provides a continuous revenue stream and ensures customer loyalty, making subscriptions a central aspect of their business model.

  • Social Media as a Sales Channel:

Social shopping is rapidly evolving, bridging e-commerce with social media platforms. DTC models are well-positioned to leverage this trend, enabling seamless shopping experiences directly through social platforms.

  • Complementary Product Offerings:

DTC brands leverage customer data to offer complementary products at checkout, increasing sales and enhancing the overall customer experience. This data-driven approach leads to more informed product recommendations.

  • Influencer Marketing:

Influencers play a significant role in DTC marketing. They can introduce brands to new audiences and build strong connections with followers. DTC brands can replicate this personalized engagement by directly interacting with consumers.

  • Targeting Gen-Z Consumers:

Gen-Z, a tech-savvy and socially-conscious demographic, is drawn to brands that align with their values and maintain a strong online presence. With their authenticity and online focus, DTC brands resonate well with this generation.

  • Growth in Food and Beverage DTC:

The food and beverage sector is experiencing rapid growth in e-commerce. DTC brands like Magic Spoon have recognized this trend and entered the DTC space. Expect to see more DTC food products in the future.

  • Diversification of Marketplaces:

DTC models grant businesses complete control over their sales channels. This flexibility allows brands to expand to new online platforms, reaching a broader customer base. Multichannel inventory management software simplifies this process by seamlessly managing orders from diverse channels.

In Conclusion

It's evident that the direct-to-consumer (DTC) model offers a multitude of advantages. From avoiding hefty retailer cuts and preserving profit margins to enhancing customer satisfaction and building a dedicated customer base on your own platform, DTC headless commerce is a powerful strategy for brands to consider.

However, it's essential to recognize that the choice isn't necessarily between DTC or nothing. Legacy brands like Nike have shown us that it's possible to embrace DTC without severing valuable retail partnerships. The key is to test the waters, explore digitally native aspects of your brand, and take ownership of the customer experience.

If you're ready to embark on this journey or need guidance on navigating the DTC landscape effectively, consider partnering with experts like Saffron Edge. We can help you strategize, implement, and optimize your DTC approach, ensuring your brand thrives in this ecosystem. Make the move toward DTC success today with Saffron Edge as your trusted partner.

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