Dental Marketing | Why are you still unable to find new patients?
Aug 12, 2019
Aug 12, 2019
10 min read
10 min read
Table of contents
- Email marketing
- Why do you need a website?
- Social media is the new form of advertising.
- Some of the leading platforms to market your content is:
- Social media marketing can help you achieve a lot of your business goals, such as:
- Difficulties faced while acquiring new patients.
- Four major reasons as to why you are unable to attract more patients:
- No brand awareness:
- Ineffective content:
- High dental patient acquisition cost:
- Dental marketing trends and how to brand yourself.
- Active social media presence:
- Online booking and scheduling:
- Video content:
- Patient reviews:
Dental marketing services are a form of Digital Marketing that focuses solely on strategies and tactics that are customized to maximize results for dental practices. They comprise of:
Email marketing
- A website/app and strategizing ways to drive traffic to it
- Social media marketing (SMM)
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
Digital marketing is an organism that is fast evolving. Each year new ways of marketing content are being developed. Marketing automation, influencer marketing, and conversion-focused marketing are only a few of the handful of marketing strategies that are being used.
Why do you need a website?
In this rapidly digitizing world, any business, even medical practitioners, has made it a necessity to develop a website of their own. The Healthcare industry, especially dentistry, is aggressively competitive and to sustain in a cut-throat competition, having a digital presence is an essential requirement. The online web has a greater reach when it comes to advertising Through social networking sites, display advertising, affiliate marketing, etc., any business can advertise itself, but first, it is essential to have a well functioning and efficient website.
Having a website increases the visibility of your practice, which has to be one of the most important reasons to have one. It is the most comfortable and convenient way through which an individual can get to know more information about your company. By developing a website and publishing your work, you earn credibility. With a well-planned website and an online marketing strategy, your business will grow due to the cost-effective nature of digital marketing.
Social media is the new form of advertising.
In this era of marketing, one of the best ways to advertise yourself is through the help of social networking sites, a.k.a. Social media.
Some of the leading platforms to market your content is:
- Snapchat
- Youtube
Social media marketing can help you achieve a lot of your business goals, such as:
- It increases the traffic on your website, as more and more people get to know it.
- It helps in building conversions.
- It helps in raising your brand awareness.
- It helps in creating a positive brand identity and increases brand credibility.
- It creates a platform for one-on-one interaction with the customers.
Difficulties faced while acquiring new patients.
As per American Dental Association," The number of people in the US having private dental benefits has declined steadily from 2000 through 2012. While dental care utilization is at its highest level ever among children, the same among adults is in steady decline, with only 35.4 percent of working-age adults visiting the dentist in 2012."
Also," There are various reasons why adults do not visit a dentist. The most apparent reason is financial barriers, with one study finding that one out of five individuals is unable to afford needed dental care. At the same time, "supply-side" barriers are falling, with fewer individuals reported problems with dentist office hours or the distance to a dental office being too far."
ADA Health Policy Institute analysis of Harris Poll survey data collected in April 2014. Notes: Results based on 965 observations.
Four major reasons as to why you are unable to attract more patients:
Content marketing strategy is old and ineffective:
In this modern world, the youth and their parents are on the internet. The mindset of the target audience has undergone a change, and they now have to be advertised to an audience, with a different content strategy, content that is engaging and relatable to them. Better and unique ad campaigns have to be implemented. Different age groups are to be targeted, and unique content has to be pushed out to them, such that they are kept engaged and entertained.
No brand awareness:
According to the American Dental Association, as of 2018, there were 199,486 practicing dentists in the United States. This translates to 61.0 dentists per 100,000 population. With the help of digital marketing, many of your competitors have years of exposure to the potential of the dental audience in your area. Which is where you lag behind. Without a digital presence, your brand awareness is close to nil.
Ineffective content:
The quality of the content that your post on your website has to be of high standards. It is a fact that the quality of your content and the traffic your website gets are both interconnected. It is not always possible that a website pushes out great content, also not everyone can afford to hire a content developer for the job. In these circumstances, the traffic that is on the website, views this unengaging content, thus forcing them to bounce from the site.
High dental patient acquisition cost:
Dental Marketing is very strategic in nature and requires a lot of planned execution and strategizing. One way to increase traffic and reach your target audience is through Pay Per Click Advertising. Essentially, it is a way through which you can buy your visitors, rather than earning them ‘organically’. But this process requires significant expertise to have a high-performing ROI(rate of interest). If processed incorrectly, your customer acquisition cost will sky-rocket due to the high spending on the PPC advertisement. This causes your budget and your business to go unstable, without getting any results from the PPC investment.
Dental marketing trends and how to brand yourself.
Active social media presence:
Having a social media presence will be profitable for your practice. Research states that almost 75% of patients research a medical facility online before scheduling a visit which means that the time and money you invest in social media marketing automatically generates positive results because patients are actively seeking better dental options. The content that you post helps you gain quality traffic and trust from your visitors.
Online booking and scheduling:
With the advancements in digital marketing, businesses can now advertise and sell their services online.
With the help of dental marketing, you can set up a website/app, which the patients can access to schedule appointments. Also, having a digital presence helps build credibility, and by posting your content online, you enhance your trust levels.
Video content:
Videos are always better than images, that is the unspoken truth. What better way to advertise and showcase your work than a video? Social media marketing has opened a truckload of opportunities for you to share your work, in such a way that is both entertaining and informative. The best way through which people learn technical stuff is through video content. When you post your work online in the form of videos, the trust you gain from doing a good job is tremendous. Social media is ever-expanding, and you can use it to your advantage in various ways.
Patient reviews:
One of the most significant aspects through which the dental marketing businesses benefit is patient reviews. Once satisfied with your work, the patient is asked for feedback, which gets uploaded straight to your website in the form of reviews. This could be a “star rating” or “comments.” The viewers visiting your site read the reviews, which in turn helps build trust and credibility. Patient reviews hold significant importance for online business because the majority of the population creates a perception about a brand/company based on its positive and negative reviews.
For more information or expert consultation, give us a call today.
What is Cost optimization? How can AI help DTC eCommerce businesses during price optimization?
Let me ask you a question: What can you do to make your company grow? It’s a tough one. It is certainly not a cakewalk. Some people would say that using advanced marketing tactics can be the best solution. Others might recommend focusing on customer engagement. All these approaches have their significance; however, the first thing that grabs your customers’ attention is the product’s price. And there is a reason for this firm statement. According to a research report by Deloitte, the price matters the most to the consumers. But why are we talking about the customers when the question is about the company’s growth? Because it’s the customers that play the most crucial role in a business’s overall productivity. If the customers don’t buy your products, it doesn’t matter how exciting or beneficial your product is; neither growth nor revenue will generate. So, that brings us to an essential point of discussion: cost optimization. It doesn’t mean shifting the focus from customer experience or improvising your marketing skills; you must consider them too. However, since 60% of online consumers choose an online seller based on pricing, you can view it as your starting point. Now, the question is, how to optimize your costing? Artificial Intelligence is one way to maintain the balance between customer satisfaction and keeping profit margins. It ultimately helps your pricing managers to deal with product marketing, selling, and costing while keeping revenue maximization in mind. Let’s learn about cost optimization and the role of AI in optimizing the prices for DTC businesses in detail. What’s Cost Optimization? According to Gartner, “Cost optimization is a business-focused, continuous discipline to drive spending and cost reduction while maximizing business value.” In simple words, it is a process that requires a detailed and comprehensive plan of action to manage the prices of products and drive business value, keeping in mind the company’s business model. Cost optimization can help you in: Improving management performance and business efficiency Reducing business operations cost Setting competitive prices for your products and services Enhancing the brand’s market value Satisfying customers’ needs and demands Why is Cost Optimization Important for Your DTC eCommerce Business? As already discussed, price is the most influential factor that helps the customers for DTC eCommerce to decide to purchase something or not. It is followed by free shipping and discounts. However, all three of them are somewhat related to cost. Although a personalized experience and sterling customer service have been added to their areas of interest, the product’s price is still the top priority. You need to understand that your pricing strategy defines how you interact with your customers. However, it would be wrong to consider cost optimization as lowering the price of your products. Your product’s cost can also determine its perceived value. For instance, lower prices attract shoppers into your eCommerce store, but too low prices might give them an impression of poor product quality.Therefore, your cost optimization strategies must align with your business objectives, market positioning, and targeted customers’ expectations. The Role of AI in Cost Optimization Let’s say you are good with figures and have a good sense of marketing. You can set optimal prices for some of your products that neither disappoint your customers nor affect your marginal profits negatively. That seems smooth, right? Now, suppose your eCommerce business grows, and you no longer deal in just dozens of products but thousands of items belonging to different categories. In that case, you or your price managers need to possess supernatural abilities and high-tech analytical & computational powers to decide the optimal price range for each product almost every day. That would be a mind-boggling situation. This is when equipping your systems with AI and machine learning can be the perfect solution for you. With AI, you can use self-learning algorithms to scan massive amounts of data, walk through multiple costing scenarios and get the most relevant price agreeable for everyone. You can easily save time by automating all the tasks and focusing more on customer-centric areas. According to IBM, 79% of online retailers had planned to use AI for customer intelligence by 2021. How Can AI Prove to Be Effective in Cost Optimization? AI algorithm-powered business models analyze hidden relationships between products, prices, focusing, and sales to derive the best optimal solution to generate maximum profits. Here are the ways to understand how effective AI can be in cost optimization and online retail marketing: Providing Suggestions Regarding Optimal Prices There is a reason when someone says a price value is optimal, and that is it neither wards off shoppers, nor it affects the profits. Moreover, it also ensures that the price of one product does not influence the sales of other items sold by a retailer. eCommerce businesses that use AI-driven cost optimization solutions know to put ideal cost with the help of stock-keeping unit (SKU), marketing channel, point of sale, product portfolio, and obviously, customers. If the optimal pricing is adequately done at all these levels, it will ultimately lead to profitability. Choosing Products for Pricing Becomes Simple Some niche products distinguish you from others that you can sell at higher prices, such as private label items, medical products, etc. With AI, you can check and pick those items and sell them without lowering their costs. Take the example of a baby cough syrup. Customers might look for enticing offers on major products, but there are some things in which they prefer quality, assurance, and authenticity before prices. While buying a baby syrup or other baby product, they will generally consider an online store specializing in such items. In such cases, AI can help you recommend specific products and their prices suitable enough to attract them while maximizing profits. Assisting With Different Price Points One of the best things about AI and machine learning is their accurate prediction capabilities. ML algorithms can analyze consumer behavior and data to create and test different strategies and price points. As a result, online retailers can leverage this ML data and have more than one possible product price. With this, you can have several cases providing the optimal price for profit maximization. Picking the Right Price Strategy for Your Business As already mentioned above, AI and ML algorithms offer online retailers room to perform experiments with their price and promotion strategies. With AI’s forecasting capabilities, they can predict shoppers’ reactions to their pricing strategies and choose the best one that creates maximum customer engagement and profit. It will also help them be one step ahead of their competitors in cost optimization. Acquiring Insights for Personalized Costing AI-driven solutions focus not only on the records and buying patterns of the customers but also on other factors such as sales patterns, demand & supply of a product, weekends, holidays, weather, current trends, and much more. Based on these, it analyzes and picks the right products with the best-suitable prices that are popular and in-demand on social media. Furthermore, it also keeps an eye on the interests and preferences of individual shoppers to recommend them with the most personalized price offers. Wrapping Up The competition in the eCommerce space is blazing up day by day. You lose one opportunity, and you might see yourself behind your competitors. AI-driven solutions are one such opportunity, and every business owner, especially eCommerce retailers, is looking forward to grabbing it.This is high time, and you need to understand that consumers always look for the best options. When pricing is the priority, they can quickly shift towards the one with the best offers. So, why not optimize your products’ cost and become a choice, not an option for your customers? Therefore, to make this dream a reality, pick a proficient digital marketing company that knows how to bring the best use of AI for your business. ...
read more
Marketing Automation Specialists: The Right Skills and Criteria for Hiring
From 2021 to 2023, the global marketing automation industry surged by 22%, reaching $5.86 billion. It is projected to double by 2030, surpassing $13.7 billion. This growth represents an opportunity, as marketing automation specialists are in high demand. Every morning, a marketer dives into intensive data analysis, email preparation, and strategy development somewhere in the world. This intricate thing happens not through manual effort but through the powerful capabilities of marketing automation. What is a marketing automation specialist? A marketing automation specialist uses technology to streamline marketing processes, automate repetitive tasks, and enhance customer interactions, ultimately improving overall marketing efficiency and effectiveness. These specialists leverage tools like email marketing automation software, customer relationship management (CRM) systems, and workflow automation platforms to create targeted campaigns, manage lead generation and nurturing, and analyze performance data. They play a key role in optimizing marketing operations and driving business growth. They design, develop, and implement marketing automation campaigns, monitor performance, analyze data, and optimize strategies. They provide marketing automation services to ensure efficient and effective marketing processes, driving better results and higher engagement. How to become a marketing automation specialist? To become a marketing automation specialist, consider these steps: Gain Foundational Knowledge: Understand the basics of marketing principles and automation tools. Master Marketing Automation Tools: Gain proficiency with platforms like HubSpot, Marketo, or Pardot to manage automation workflows and email marketing automation . Develop Analytical Skills: Learn to analyze data and metrics to refine your marketing automation strategy . Understand Customer Journeys: Map customer journeys and create automated workflows tailored to different lifecycle stages. Continuous Learning: Stay updated with the latest trends, tools, and best practices in marketing automation. What do marketing automation specialists do? Marketing automation specialists focus on optimizing and managing automated marketing processes. Their key responsibilities typically include: Designing Campaigns: Creating and setting up automated marketing campaigns, including email marketing automation workflows, social media posts, and lead nurturing marketing automation sequences using tools like HubSpot. Implementing Tools: Configuring and maintaining marketing automation platforms such as HubSpot to ensure they meet the business’s needs and integrate smoothly with CRM and marketing automation systems. Analyzing Performance: Monitoring and analyzing the performance of automated campaigns to assess effectiveness, identify areas for improvement, and make data-driven decisions for refining any SaaS marketing automation strategy. Segmenting Audiences: Using data to segment audiences and tailor marketing efforts to specific customer groups for more personalized engagement enhances overall marketing automation with HubSpot. Optimizing Strategies: Continuously refining and optimizing automation strategies based on performance metrics and evolving marketing trends to maximize ROI through effective marketing automation workflows . Essential skills needed for marketing automation specialists Certain essential skills are crucial to succeeding as a marketing automation specialist. Technical Skills Data Analysis: Understanding campaign performance, identifying trends, and making data-driven decisions. Customer Segmentation: Categorizing customer bases for personalized marketing. Campaign Management: Planning, executing, and monitoring marketing campaigns. SEO and SEM: Enhancing visibility and befriending search engines. Content Management: Creating and managing engaging content. Tool Proficiency Email Marketing: Tools like MailChimp and Constant Contact. Social Media Management: Tools such as Hootsuite and Buffer. Customer Relationship Management (CRM): Tools like Salesforce and Zoho CRM. Marketing Automation: Tools like HubSpot, Marketo, and Pardot. Soft Skills Problem-Solving: Quickly identifying and addressing challenges. Creativity: Crafting unique campaigns and tapping into untapped niches. Adaptability: Continuously learning and adjusting to new methodologies. Communication: Making complex data accessible and inspiring action. Attention to Detail: Ensuring every aspect of campaigns runs smoothly. Developing and honing these skills will empower marketing automation specialists to excel in their roles, drive impactful campaigns, and deliver exceptional results for their organizations. Why choose Saffron Edge marketing automation specialists? Our experienced specialists are dedicated to revolutionizing your marketing strategy, providing personalized solutions that drive growth and deliver exceptional results. Intellectual stimulation and creative problem-solving: Our specialists blend data analysis with creative strategy. They decipher complex data sets, understand customer behaviors, and use these insights to craft compelling marketing strategies. Expertise in recent technology: Our specialists are at the forefront of marketing automation technology, equipped with the latest tools and techniques. High earning potential: Marketing automation specialists have significant earning potential, offering intellectual satisfaction and financial stability. This field rewards expertise with competitive compensation, providing a fulfilling and financially secure career path. Career growth and progression: At SaffronEdge, we offer abundant opportunities for career progression. Our specialists can advance to roles such as marketing automation manager, director, or even Chief Marketing Officer (CMO). Increasing demand and job market trends: The demand for marketing automation experts is surging. Recent data shows that nearly 60% of marketing leaders intend to boost their marketing automation budgets. Discover how SaffronEdge's team of experts can help transform your marketing strategy with smart automation solutions tailored to your business. Get ready to see your brand thrive like never before! How to hire a marketing automation specialist? To hire a marketing automation specialist, seek candidates with experience in CRM and marketing automation platforms, digital marketing automation, and B2B marketing. Look for an email marketing automation specialist with strong analytical skills, a proven track record in developing and optimizing strategies, and expertise in lead nurturing, campaign management, and performance analysis. Ensure they can effectively integrate marketing automation with CRM systems and drive results through tailored data-driven campaigns. Conclusion SaffronEdge marketing automation specialists are pivotal in the digital revolution. They drive customer engagement, lead generation, and sales through meticulously designed and executed campaigns. With a blend of technical expertise, creative problem-solving, and continuous learning, our specialists are well-equipped to elevate your business in the dynamic marketing automation landscape. Integrating marketing automation with your marketing systems allows you to send out personalized campaigns and manage your customer relationships more efficiently, helping your business grow. Interested in seeing how this can work for your business? Contact Saffron Edge today for more information and take your business to the next level. ...
read more
How Content Marketing is Different From Inbound Marketing
Marketing in its entirety tends to be very wide and ambiguous sometimes, but merchantable marketers have the answers. Despite the diverse views of Content Marketing and Inbound Marketing, I still believe these both are the same even so, they might come in from different perspectives. Can you differentiate between a presently ripe mango and a consumed mango? The answer is YES, both mangos are ripe but one has been consumed while the other is still awaiting consumption. The same case defines the slight dissimilarity between Inbound Marketing and Content Marketing. Let’s Take A Succinct Look At Inbound Marketing Here is what the Popular Hubspot marketing automation gurus have to say about inbound marketing… Rather than the old outbound marketing strategies for purchasing advertisements, purchasing email records, and appealing to God for leads, inbound marketing concentrates on making quality content that pulls individuals toward your organization and products, where they without doubts need to be. By naturally adjusting the contents you distribute with your to your customer’s benefit, you actually draw in inbound traffic that you can further convert, close, and profit from on the long run." Let’s also take a look at HubSpot's definition of content marketing "Content marketing is a promotion strategy of making and disseminating pertinent and significant contents to pull in, obtain, and connect with a plainly characterized and comprehended target gathering of people – with the goal of driving gainful client activity." There are clearly some distinctive expressions and phrasing in every definition, additionally some key similarities, for example, the reference of "value contents" (the backbone for each)”. Quite understandable, let's dig deeper to unravel more secrets... Do you know that the word Inbound marketing was derived from the integration of Content Marketing and some other strategical practices? Content marketing is obviously the “big fish” in inbound marketing; on the other hand, techniques such as email marketing, lead nurturing, search engine optimization, social media optimization, and other valuable practices are referred to as integrated Marketing Machines. Content Marketing adequately moves the business owners' products and brand to the desired customers, to increase sales, notice-ability, and conversion. Inbound as the name indicates effectively uses content to attract a customer. The good dissimilarity here is you don't have to do any physical job in inbound marketing. Your creative and persuasive contents do the Job for you; all you needed is sit, watch and welcome your customers while they’re been driven. Some key benefits of Inbound marketing via super-conceived content includes the following; Cost-Effective (Save More) Whenever business promotion comes into the scene, the first thing that is often thought about is cost. Here is where you can deploy Inbound Marketing if you’re swift enough to remember it. Inbound marketing can generate leads and conversions to your business (regardless of size) very consistently than outbound marketing. Inbound Marketing Is Long Lasting Did you by chance recollect that the goal of inbound marketing is to build connections with customers? This strategically means that it’s not a once-off relationship, but something that will last long. When you have the right content in place on your business websites and other promotional platforms, interested and hungry customers would always come for them. And the more you maintain the quality and consistency in distribution, the chances are there that readers will get stuck and come back for more. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.