Google Ad Campaigns That Drive Results

Google Ads has evolved over time. There are many new opportunities that are now made available by Google for businesses to tap into. Pay per click model has been very successful for businesses who have been able to navigate the complexities of bids, reach and quality score etc.

We understand that most businesses do not have the time nor skilled resources that can manage and sustain a successful ppc campaign for long.

This is where we come in. With out core business revolving around PPC and other Paid campaigns, we host an extensive team of seasoned professionals who live and breath PPC and Google Ads.

Our sole purpose is to help you take the stress away from running, managing and worrying about your marketing investments and devote all your time and effort into running your business.

With our PPC experts you will not only see results, but a detailed road map of the work that we do, strategies, workflow and recommendations to continue growing your revenue through the campaigns.

  • Manual & Automatic bid optimizations
  • Ad Copy & Landing Page Creation
  • Quality score improvements
  • Heatmap & Split Testing
  • Keyword Research & Optimization
  • Competitor Research
  • Remarketing & Retargeting
  • Detailed Analytics
  • CRO & ROI Measurement
  • Geo-targeting improvements

Our PPC Approach

Business and Audience

Campaign Assessment

The first step in running a successful pay per click campaign involves a detailed assessment of the client’s business and website. We identify and optimize all the technical elements in adherence to Google’s best practices.

paid search marekting

Budget and Impression Analysis

With the help of competitor research, keyword research, average bids and click trends, we create a budget and impression forecast that helps clients understand the scope of the campaign based on our recommended budgets.

remarketing campaign

Remarketing Campaigns

Remarketing and retargeting campaigns help to identify the website visitors who did not convert and remind them about your products and services. Our experts in Google Remarketing Services do all the groundwork to identify potential customers in your target market who did not convert and develop targeted ads to spark conversions.

display campaigns

Landing Page Creation

We create landing pages specifically for PPC campaigns based on the services/products that our client’s want to promote. The landing pages undergo in-depth split testing to ensure strong user engagement & conversions.

Google Shopping Campaigns

Keyword and Bid Optimization

Once the Ad copies and creatives are ready we map the entire campaign based on selected keywords, bids, ad copies & execute the campaign. We monitor the campaigns regularly ensuring all the bids and ads are optimized and generating required results.

video ads

Monthly Reporting

We provide with in-depth progress reports for the campaign highlighting the clicks, budget spent, impressions, performing ads, calls/leads generated, etc. We also share our insights and recommendations that can further enhance the campaigns.

Why Work with Us?

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Expertise

With over 10 years of experience, we have the right skillset and knowledge to help you get the job done. Our strategies and processes have delivered results time and again. We have the confidence to handle all types of campaigns ranging from the basic right down to multi-franchise scale campaigns.

keyword research

Local Presence

In order to build long lasting business relationships and facilitate better service to clients it is very important to have a local presence. We have one of our offices in Fairfield, NJ, where we welcome our clients to visit and discuss their business needs, meet the team or even assess a running campaign.

conversions optimization

Customer Experience

We understand that business doesn’t always rely on getting the best results but has a lot more to do with the overall customer experience and satisfaction. We have dedicated CRM teams that ensure you are connected with the progress of the campaign and offer consultation whenever required.

Testimonials

What our customers say about us

“Saffron Edge increased our website visitors and rental inquiries; they are fast, efficient, and committed partners. Collaborating with their team felt like having a close ally. ”

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Sebrina Curet

Real estate company

“Highly skilled in SEO, their team has exceeded my expectations every time. Saffron Edge is a skilled SEO partner, and I highly recommend their services.”

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Nina Seifeddine

Owner at Digital Marketing Agency

“Saffron Edge's marketing strategies led to a 13% increase in leads and a 9.6% boost in sales. We proudly recommend Saffron Edge; working with them was genuinely pleasing. ”

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Jessica Taylor

Accounting Software

“We are extremely happy with the services provided by Saffron Edge. They improved our online visibility through SEO and social media strategies. They truly feel like an extension of our in-house team. ”

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Frank Demming

Family law firm

“Working with Saffron has been a great experience for LTD Media. Their services have helped us generate more traffic to our website, reducing time-to-results by publishing more user-friendly content. ”

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Ian Shiell

Digital marketing company

“We have been working with Saffron Edge for some time now and couldn’t be happier with the results. They have been a true partner, always available for support and helping us achieve our goals. ”

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Sotera L. Anderson

CA Lemon Law

“I have a great business relationship with Saffron Edge. I highly recommend Saffron Edge for their deep understanding of our brand and effective SEO strategies. ”

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Michael Greenfield

Healthtech

“I've seen impressive SEO results from Saffron; they were organized, systematic, and consistently delivered on time. The team was always available to support us at any time. ”

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Matt

Fishing enterprise

“I had a great experience working with this team. They were proactive in their approach, and responded promptly to all my queries. I would definitely work with them again. ”

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Jay Stack

Manufacturing company

“Saffron's SEO services 2X'd our monthly sales from $100K to $200K, with plans to reach $300K next. It has been fantastic working with the team and working towards crossing our targets. ”

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John Stewart

Stone Machinery and Equipment Ecommerce

“Saffron Edge helped us recover from a Google penalty, restoring our performance and boosting revenue within 45 days. We are now back on track, and our revenue is exceeding expectations. ”

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James Simmons

Ecommerce brand (Name under NDA)

Alliances & Partnerships

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