Copied content on your website can harm your brand’s reputation to an extreme level.  It is not just something that makes Search Engine doubt your website’s credibility but is something that tends to leave a bad impression on your audience. 

This content is the kind that pops up on the web on more than one site (a unique site URL). Most marketers don’t refer to it as a penalty but duplicate content does harm your Search Engine rankings. 

Starting with the basic reason i.e. why the search engines don’t prefer duplicate content is – the similar appearance it has on different URLs! This makes it confusing for the search engines as of which website’s content is more appropriate for the audience’s perusal.

Why is duplicate content an issue?

Duplicate content poses a possible threat to domain authority due to several reasons.
For website owners, suffering traffic blows and search engine rankings going down is pretty common and such issues stem from these two possible reasons – 

  • To offer a good search experience to the audience, most search engines like Google avoid displaying different search results of similar content. Therefore, they are obligated to decide as of which version will be more suitable as per the searched query. This further weakens the appearance of all duplicate search results.
  • Links equity can be adulterated since other websites handpick the duplicates too. Other than the inbound links aiming at a blog post or webpage, they tend to link to several pieces which further spreads the link equity amongst the duplicates. And as we know that the inbound links are one of the highest-ranking factors, it can severely affect the search appearance of any content.

Two Reasons Behind Why Duplicate Content Issue Takes Place

In most cases, site owners don’t produce plagiarised/ duplicate content intentionally but as per some studies on the internet, more than a quarter of content on the web is duplicate. 

  • URL Prefixes

For websites that have different versions like ‘www.abc.com’ and ‘abc.com’ with similar onsite content have created duplicated content for all their webpages. Same goes for these two –  https:// and http:// 

  • Plagiarised/ Scraped content

As a website owner, you need to understand that content not just includes a blog or editorial post, most websites also include product info pages. In this case, when scrapers repost your site’s content on their own websites, this acts as a more known source of copied content.

How can a website owner fix content duplicacy?

A website owner needs to specify which duplicate content is the right one to be considered.

Content that is found on several different sites or URLs has to be canonicalized for Search Engine. Here’s how you can do it:

  • Use a 301 redirect to the right URL
  • The rel=canonical attribute

301 redirect

One of the most accurate ways to fix content duplicacy is to set up a 301 redirect from the ‘duplicate’ page to the original content page.

At the point when various pages that can rank well are consolidated into a single page, they not just quit rivalling each other; they additionally add more to the relevance and popularity in general. This will emphatically affect the “right” page’s ability to rank well.

The rel=canonical attribute

Website users can also use the rel=canonical attribute as it informs the search engines that the provided page needs to be considered as a copy of the specified URL. In addition to this, it also tells the SE that all other attributes like metrics, ranking status etc., need to actually be credited to the specified URL.

Other methods that can fix content duplicacy

  • Make sure to link internally on a consistent basis if you are a website owner. Such as, if the webmaster decides that the canonical version of a domain is www.abc.com/, then all its internal links should go to http://www.abc.com, rather than http://abc.com/ma.. (Note the absence of www).
  • While you syndicate content, you need to make sure that the website you are syndicating the content at, adds a link back to the original blog page & not a variation on the URL. 
  • Always make sure to add a rel=canonical link to your existing web pages that acts as a self-reference. To make sure that the scraper isn’t robbing the SEO credit of your content, it’s imperative to insert a self-referential rel=canonical link to all your existing website pages. This helps redirect to the URL it’s already on and combats the scraper’s content-stealing issue. 

Duplicate content isn’t healthy at all for your website but these substantive blocks aren’t deceptive at all if we talk about their origin. If you are a website owner who needs help with duplicates on their website and wishes to fix it, then follow the above-mentioned steps. You can also seek expert help or talk to our website specialist to make sure that duplicacy isn’t harming your website’s search engine ranking or domain authority. At Saffron Edge, our content marketing services help increase website traffic from your marketing channels.

Removing duplicate content and replacing it with engaging, high quality, and unique content will help your website rank higher in search results and improve your Brand’s value. There is too much content on the internet, and the ones that add worth and are informative will serve the purpose. Readers, if they start following the blog page once, tend to connect to the same page often, and even refer or share on their social media. Thus, the content world doesn’t end there. One viral content and it can be far more prominent than other expensive advertising mediums.

At Saffron Edge, we offer robust content marketing services and have been a part of many of Brand’s journeys, not only the USA but globally. We have patrons who reach out to us to avail of inbound and content audit services. We even have native speakers to service their demands and match their expectations. We spent time understanding the content to suit their brand voice and customer’s search approach and interest. This two-way method has helped from time to time to produce quality and engaging content.

You can talk to our website specialists who can run a check on your website and make sure that there is no duplication of content, and it isn’t harming your website’s search engine ranking or domain authority. We even make sure to use redirects and the canonical link element to inform Google if we want the content to be treated as the original within our website.

With the pandemic of such stature. i.e., COVID-19 is around, the content has become all the more crucial, and people are spending more time indoors. Contact us now to deliver engaging, informative, and constructive content and online marketing services that suit your needs and are aligned with the best practices.

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