Voice Search Is On The Rise, Get Your Content Optimization Guide
Saffron Edge
Jun 23, 2020
5 min read

Why do you need to optimize your content for voice search?
The main reason behind this is how people find information on the digital platform through voice search will be a far cry from how people find information when they type. For example, while typing, a person may use ‘best gaming laptop’ in the search box but the same person will say‘ Which is the best gaming laptop under $100?’ if he will go for voice search. These types of changes will have a huge impact on how you have been optimizing your content till now and this is why you will need to opt for NJ voice search optimization services. There are now even best voice search optimization services available in the market and you can opt for their world-class service. There are different forms of content that will be affected because of voice search but by using the right tactics, you can easily step up.Here are the 5 ways you can optimize your content for voice search -
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Use questions in a conversational form
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Take advantage of featured snippets
Don’t forget optimizing your business listing
Even your business listing is going to play an important role in making your content voice search-friendly. You will need to make sure that your detailed business listing is clean and clear. Along with this, you will also need to ensure that the address, phone number, and name data are accurate and up to date. This will help you in the current COVID-19 situation as well because during the lockdown, an increasing number of people will be going for local shops and through the proper business listing, you can take advantage of localization. You will be surprised to know that businesses from all around the world lose around $10.3 billion dollars, just because of their careless business listing. And since voice searches are going to lead people directly to a business listing, you will need to make sure that they are 100% accurate.Change the length of keywords
In most of the cases, the spoken language is lengthier than written language and therefore, voice search will demand the incorporation of long term keywords in your content. Because of the rise of voice search, now queries will not be limited to only 2 to 3 keywords. Even now, the average length of a voice search is generally 29 words. Just using short tail keywords won’t let you capitalize on the rise of voice search. If you are not familiar with long-tail keywords then you also opt for NJ voice search optimization services and they will give you complete details of how to incorporate long-tail keywords in the content in order to make the most of voice search and maintain or improve your ranking.Focus on user intent
All the users want quick, informative, and actual results and this is what you will need to give them. Talking specifically about voice searches, you will need to pay attention to the user intent. Like people generally rely on voice search for finding addresses, directions, local shops, etc. This is why users might not visit your official business website but Google will show them the top locations and sites below the result and this is where you can capitalize. By using local searches and content based on local marketing, you can take advantage of the user intent as well.Take Away
Voice search still has a long way to go and businesses will find many ways to benefit from it. But if you will go through the reports and analysis, then you will realize that the trend of voice search is going to grow at a very fast pace and that’s why it will be better for all the businesses to be prepared for it. The way you will optimize your content will have a huge effect on your voice search strategy and this is why it will be better for your company if you will go for voice search optimization services and take advantage of the growing trend of voice search. Contact us today for voice search optimization services!Subscribe to our newsletter
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