Top Five Mistakes To Avoid While Marketing Your Product On Amazon
Feb 10, 2022
Feb 10, 2022
10 min read
10 min read
Table of contents
Amazon is a leading e-retailer across the globe. It has more than 200 million prime customers and over 9.7 million sellers. These figures can be relaxing for Amazon, but not for the millions of its sellers.
The traditional retailers on Amazon struggle to sell their products because of this huge competition. Only a few retailers are garnering significant shares of Amazon marketing; the rest are just struggling to boost their sales.
However, colossal competition is not only the reason for low sales; there are other reasons, too. If you are also facing low sales, you should look into the top five mistakes hurting your sales on Amazon.
Top 5 mistakes to avoid when selling on Amazon
1. Having no strategy for fulfillment
This is one of the major mistakes made by sellers, which leads to costly and late fulfillment. Since Amazon is one of the platforms that promise their customers quick and on-time delivery, failing to do so can make your brand's reputation bad on Amazon's lense.
Source: Unsplash
Most customers even choose prime membership of Amazon for free, 2-day shipping. If they don't receive the product on time, they can leave poor reviews on your product page, which will affect the overall sale. But how are some merchants able to do fulfillment on time? Well, they use Fulfillment by Amazon (FBA), an Amazon program that helps third-party sellers ship their products on time.
As per Statista, 73% of top Amazon sellers were found to utilize FBA in 2018 in the U.S.
FBA is a storage and shipping service that helps businesses like you sell their products. Afterward, Amazon handles the rest of the job, like receiving, picking, packaging, and shipping the product to your customers.
When you consider using FBA, your products will even get the FBA logo, which will create trust among the customers that the company will deliver the product on time.
Along with this, you need to have a well-versed pricing and fulfillment strategy so that you can ship the order on time. These two factors are crucial to master and win the Amazon Buy Box.
Analyze your competitors to know their pricing and then do your math to offer the best price to your customers while saving a significant margin for yourself. Also, set up a team to ensure that products are dispatched on time.
2. Incorrect or incomplete product details and description
Amazon has a set of criteria to rank a product on specific terms (keywords). If your product description contains those keywords, the Amazon algorithm will detect them to know about your product and rank accordingly. However, other factors can influence the ranking, like rating, reviews, etc.
Also, a good product description gives customers the complete detail of the product, which is necessary to earn their trust. Since they cannot touch the product, they rely on the product description and visuals. Providing complete information and attractive visuals gives confidence to your customers to buy your products.
But most sellers provide incomplete and incorrect information about their product, which affects the brand's reputation. People don't want to purchase from a brand that does not provide complete and correct information about their products.
Are your product descriptions incorrect and incomplete? It is a tedious task to manage the product data of hundreds of products. But there is a solution to this problem, i.e., ERP (Enterprise Resource Planning) or Point of Sale system. This software helps you with the multichannel listing, allowing you to list your products according to Amazon criteria.
You can also hire a company that provides Amazon marketplace service, like Saffron Edge. Our team will help you manage your store and list your products on Amazon with the complete and correct information that can help you convert.
3. Fail to run Amazon advertisements correctly
If you are not seeing any growth in your sales even after running Amazon advertisements, the advertisements are not on the right path. Most sellers make mistakes while preparing ad campaigns, losing their money there. But what are these mistakes? Not having a strategy: Every good ad campaign begins with a robust strategy that includes analyzing competitors' strategy, including rich keywords and utilizing negative keywords (words or phrases you don't want to show for). Poor account structure: Structuring the Amazon advertisement structures is crucial because it determines how your products will be categorized. Lacking the proper structures can lead to inaccurate reporting. It's best to use detailed categorization methods so that you can group similar products in the same ad campaign. Not using all ad types: Many sellers run advertisements with just one ad type, which is a mistake. Since not every customer treats the ad the same way, diversifying your ad types will work for you. Lack of testing: Testing is the key to success. Good advertisers always test out different strategies and evaluate the performance. That lets them know what is working and what ad campaigns drive more leads.
4. Overselling
To successfully sell on Amazon, a seller needs to manage their inventory. This one side helps the buyers to know whether the product is in-stock. On the other hand, it allows sellers to fulfill their stock on time.
Proactively managing the Amazon inventory also helps sellers to avoid overselling, which can cause your account to be penalized. Amazon takes overselling very critically because it doesn't want to tell its customers that it can't ship an item they bought because it is out-of-stock.
How to fix this problem?
It's best to utilize integration software that helps you manage real-time inventory across multiple channels. It allows you to sync inventory levels to take necessary steps before an item goes out of stock.
Source: Freepik
5. Not leveraging customers' ratings and reviews
Customer feedback has a significant impact on business growth. They can go either way for the sellers. Poor reviews and ratings can lead to distrust and loss of sales, while stellar reviews can bring more deals to your desk.
As per a report, 90% of customers read online reviews before purchasing a product from a brand. It shows how important it is to get excellent feedback from the customers. That not only creates trust among your customers but also helps you rank on top. But how to leverage customer reviews? The best way to increase customers' reviews is by asking them to give feedback. Follow-up a purchase and ask to leave feedback if they are happy with your product. However, you may also get bad reviews, but don't panic. Take time, understand why they are unhappy, and try to fix the problem so that your customers can feel that you give importance to their feedback.
Takeaway!
Amazon is a big marketplace for sellers like you. But you need to be very careful while listing your products and avoid some mistakes to succeed. Make sure you test and follow effective strategies. And if you find you need help to manage your Amazon marketplace and kickstart your sales, reach out to us. We will help you achieve your full potential to boost your growth. We have the best marketing strategies driven by customer-focused data that give you an edge to compete against other sellers and leverage your store. Get in touch with our experts! They will provide you with a glimpse of our services and audit your marketplace so that you can give a new direction to your business from today!
A Step-by-step Guide To Create the Right Marketing Automation Strategy
Did you know that businesses that implement marketing automation experience an average of a 20% increase in sales opportunities? A successful marketing automation strategy requires careful planning, optimization, implementation, optimization, and data analysis. This blog will explore the key steps to creating the right strategy for your business. Let’s get to the practical tips and step-by-step guide to help you create a successful marketing automation strategy. What is a marketing automation strategy? A marketing automation strategy leverages software to automate repetitive marketing tasks, streamline marketing processes, and optimize campaigns. This approach allows businesses to deliver personalized content to customers at each journey stage, enhancing efficiency, revenue, and customer loyalty. It also increases efficiency, customer engagement, lead generation, and ROI. Implementing a cohesive marketing automation strategy is crucial for analyzing analytics, addressing challenges, and effectively leveraging marketing automation tools. Overall, a marketing automation strategy helps businesses to scale their marketing efforts and improve outcomes while reducing manual effort and errors. Business impact of an effective marketing automation strategy An effective marketing automation strategy has the potential to significantly transform a business's approach to customer engagement and lead generation, especially within the SaaS industry. Leveraging marketing automation tools and technologies can help companies streamline their marketing processes, enhance efficiency, and drive revenue growth with better marketing automation services . Here are five key points highlighting the business impact of an effective marketing automation strategy in the B2B SaaS industry:. Enhanced Lead Nurturing: Marketing automation enables businesses to engage with leads at various sales funnel stages. Optimized Resource Utilization: By automating repetitive marketing tasks such as email campaigns, social media scheduling, and lead scoring, companies can save valuable time and allocate their resources more efficiently. Improved Customer Segmentation: Marketing automation software allows businesses to segment their audience based on various criteria such as demographics, behavior, or purchase history. Heightened Personalization: Personalization fosters a deeper connection with customers. Businesses can deliver highly personalized content to their customers based on their preferences, behavior, and stages in the buyer's journey. Increased ROI: By automating marketing processes, businesses can achieve higher efficiency, reduce manual errors, and optimize their marketing campaigns. In conclusion, an effective marketing automation strategy holds immense potential for businesses in the SaaS industry. By embracing marketing automation, businesses can position themselves as industry leaders and drive significant growth in the competitive B2B SaaS market. Want to reduce your CAC to half? Book a strategy call Step-by-step guide to creating a successful marketing automation strategy This step-by-step guide will help you create an effective strategy and leverage marketing automation services to streamline your marketing operations, improve customer engagement, and drive higher conversions. Step 1: Define goals & objectives to identify the target audience Begin by defining clear goals for your marketing automation strategy that align with your overall business objectives and marketing efforts. If you aim to increase lead generation, improve customer retention, or boost sales, specific, measurable, achievable, relevant, and time-bound (SMART) goals provide a solid foundation for your strategy. Identifying your is equally important. Conduct market research and analyze customer data to understand your audience’s demographics, behaviors, preferences, and pain points. This data-driven approach ensures your campaigns are targeted and resonate with your audience, driving higher engagement and conversion rates. Step 2: Choose the right marketing automation software Selecting the right marketing automation platform for lead generation is crucial to achieving your goals. Consider features, functionality, integration capabilities, ease of use, and cost. 10 most popular marketing automation platforms include: HubSpot: Known for its robust CRM and marketing automation capabilities, Hubspot offers tools for email marketing, social media management, and lead nurturing. Adobe Marketo Engage: Ideal for large enterprises, Marketo offers advanced features for email marketing, customer segmentation, and analytics. Salesforce Marketing Cloud: Provides comprehensive solutions for email marketing, social media advertising, and customer journey mapping. Enterprises majorly use Salesforce . Oracle Eloqua: Oracle focuses on lead management, marketing analytics, and multichannel campaign management. ActiveCampaign: This tool offers a user-friendly interface with features for email marketing, marketing automation, and CRM. ActiveCampaign is great for customization and user journey mapping. Keap (formerly Infusionsoft): Designed for small businesses, Keap offers email marketing, CRM, and sales automation tools. GetResponse: Known for its email marketing , landing pages, and webinar solutions. Customer.io: Messaging automation and customer segmentation are the major focus of Customer.io . Dynamics 365 Marketing: Integrated with Microsoft’s ecosystem, Dynamics 365 offers tools for email marketing, lead nurturing, and event management. Act-On: Providing comprehensive marketing automation solutions for email marketing, lead management, and analytics, Act-on is a great tool for automating marketing activities. . These platforms are essential for creating and optimizing marketing campaigns. Step 3: Map out your customer journey Creating a customer journey map is essential for understanding all customer interactions and touchpoints with your brand. This visual representation helps you identify opportunities to deliver personalized, omnichannel experiences, build trust and loyalty, and foster strong customer relationships. Key stages in a typical customer journey include: Awareness: When customers first become aware of your brand or product. Consideration: When customers are evaluating different options and considering a purchase. Decision: When customers decide to purchase your product or service. Retention: When efforts are made to retain customers and encourage repeat purchases. Advocacy: When satisfied customers become advocates and refer others to your brand. Use marketing automation to engage customers with welcome emails, personalized product recommendations, and surveys while tracking attribution for optimized strategy. Step 4: Deliver personalized content Personalization is key to effective marketing automation. Use customer data to segment your audience and deliver personalized content that resonates with each segment. Marketing automation tools can analyze data to enhance customer profiles and generate dynamic content, ensuring relevance and engagement at each customer journey stage. Types of personalized content include: Email Marketing: With email marketing automation , send personalized emails based on customer behavior, preferences, and purchase history. Dynamic Website Content: Display different content on your website based on the visitor’s profile and behavior. Social Media Advertising: Target specific audience segments with tailored paid ads . Product Recommendations: Suggest products based on past purchases and browsing behavior. This collaboration between sales and marketing teams bridges the gap, optimizing campaign expenditures and accelerating the generation of marketing-qualified leads. Step 5: Set up automated workflows Implementing automated workflows is essential for delivering timely, targeted messages and ensuring quality leads are passed to the sales team. Common workflows include: Customer Onboarding: Welcome new customers with a series of emails that introduce your brand and products. Abandoned Cart Reminders: Send reminders to customers who have added items to their cart but haven’t completed the purchase. Lead Nurturing: Engage leads with educational and promotional emails to move them through the sales funnel. Upsell and Cross-Sell Campaigns: Suggest additional products or services based on previous purchases. Win-Back Campaigns: Re-engage inactive customers with special offers or incentives. Each workflow should be designed to achieve specific objectives and provide value to the customer at each stage of their journey. Step 6: Measure and analyze campaign results Continuous measurement and analysis of your campaigns are crucial for optimizing your marketing and automation strategies. Use analytics tools to track key metrics such as: Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients clicking links within your emails. Conversion Rates: The percentage of recipients who take the desired action, such as purchasing or filling out a form. Bounce Rates: The percentage of emails that couldn’t be delivered to the recipient’s inbox. Unsubscribe Rates: The percentage of recipients who opt out of your email list. Return on Investment (ROI): The overall profitability of your marketing automation campaigns. Use these insights to identify what’s working and what isn’t and make data-driven decisions to improve your strategy. Want to reduce your CAC to half? Book a strategy call Challenges of Marketing Automation While marketing automation offers numerous benefits, it also comes with challenges, including: Maintaining Data Quality: Ensure your customer data is accurate, complete, and up-to-date to avoid sending irrelevant or duplicate messages. Integrating with Other Software: Seamless integration with your existing CRM, CMS, and other tools is essential for effective automation. Balancing Automation and Human Touch: While automation can handle repetitive tasks, it’s important to maintain a human touch in your interactions to build genuine relationships with customers. Avoiding Over-Communication: Be mindful of the frequency and volume of your communications to avoid overwhelming your customers and causing them to unsubscribe. Segmenting Your Audience Appropriately: Proper segmentation is key to delivering relevant content and achieving better engagement and conversion rates. Conclusion By addressing these challenges and continuously optimizing your strategy, you can leverage marketing automation to its full potential and drive sustainable business growth. Implementing effective marketing automation strategies can help drive revenue growth, improve customer loyalty, and nurture customers throughout the sales journey. ...
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With the aid of a Social Media Calendar, your content marketing campaign can be more organized, planned and easy to optimize. A good social media content marketing calendar is expected to appear in such a manner that it curate and create content, and also, help develop your marketing editorial strategy. Using a content calendar, there is every surety that your marketing process would receive a new change. It automatically helps to cut extra-time out of your content marketing strategy and undoubtedly helps allocates your resources wisely. Below are useful tips to help you figure out how a good marketing calendar should look like, understanding the rudiments and know-how will assist your journey to creating a classy content calendar. Legibility Social media content calendars should be written in such a way that it can be simply read without a legend. With regard to the number of personnel in your marketing team, it is always advisable to leave your calendar legible as to allow others make proper use of it. On the other hand, this helps to prevent minor erratum that may occur in the process of documentation. Clear update on Publications Your final decision on your monthly post volume is another essential element to consider. if you plan to publish twenty-five posts every month, then note it down, keeping in mind the timing. You can easily break it down in such a way that it fits in all the thirty days of the month, skipping one or two days before another posting day could be a wise idea. This process will help circulate the posts within all the days of the month and hence trigger your sites traffic. Paper Plan The easiest way to set up a content calendar is by using separate sheet to organize your monthly activities. Breaking the procedure down by daily or weekly would not also be a bad idea, though this depends on the volume of content you hope to publish. In the event that you have more than one copywriter, your calendar ought to reflect which of your writers is in charge of developing, publishing and perhaps promoting each content. This way, you have a full control of your daily, weekly or monthly activities, and should also plan ahead. If on the other hand, you have a network of social media platforms, for example Facebook, Twitter, Instagram, Pinterest etc. the whole procedure would be easier for you. Your social media icons can easily be incorporated into the contents, perhaps beside the title of each post. On the long run, this helps to streamline your content and social media strategies simultaneously. Dates are relevant You've most likely encountered this: you go about your day, just to acknowledge part of the way through the evening that you overlooked a decent friend’s birthday, simply because you saw the update on Facebook. It feels awful you’ve overlooked it all alone, however,it would feel a great deal more terrible to miss the birthday totally without no reminders. Sorting out all your contents in one place is a shield, as Facebook updates—it exists to guarantee you don't miss creating content significant for occasions imperative to your niche, industry or perhaps press release launch dates. ...
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