Growth Marketing – How is it effective for any businesses?

Sabah Noor

Dec 7, 2021

4 min read

This sensational new member in the marketing dictionary has already attracted unequivocal fame around its perimeter. If you want to know more about this buzzword of the new age marketing, here is all for you. Well, before you dive into the pool of knowledge, it is very important to know that one of the biggest mistakes most clients and marketing companies end up doing is oversaturating and over-expecting from one single strategy. If you do the same from growth marketing, your desires are bound to be doomed. However, if you are expecting some real-time benefits from growth marketing that are well within the borders of reality, then there are invariably high chances of success.

Source: Pexels

What is Growth Marketing?

Growth marketing basically revolves around a hit and trial method with some amount of business experimentation to identify and point out the most important and effective ways of growing any business. 

The term means different marketing strategies. They could be the conventional ones, some out-of-box next-gen techniques, and anything else. The only criteria being it has to generate some considerable growth in the business that will be effective and consolidated over time. 

Growth marketing basically evolved as a proficient way of adding multiple tiers of new generation marketing techniques over the pre-existing old ones. Though we all say “what’s in a name”? But in case you are curious about the names of a few, they are:

• AI automation
• SEO optimization
• User Experience based remodeling of an interface
• Use of dynamic ads

And the list could go on and on. While conventional digital marketers are better compliant with modes such as video marketing, content marketing, and copywriting, new-age marketers are enthusiastic about making it a bit techier than everything around the world. Not that the traditional strategies do not work, in fact, they are the pillars of marketing and much like fundamental formulas that you cannot do without, but the new age growth marketing strategies just aim to make things a bit more automated and data-driven. 

Source: Pexels

How is Growth Marketing Beneficial?

Is there any need to discuss so much about a technique if you cannot witness the real-time benefits it can invite into your business? Probably No. So, here are a few important ways in which growth marketing services can actually aid in the proliferation of your business:

• Growth marketing is a witty technique by which you can be far ahead of your potential competitors by literally outsmarting them. And guess what, you won’t even have to spend more money than they do.
• Growth marketing rests on the pillars of innovation. With the fast-evolving world of technology and marketing integration, it is very important to resort to something new and something innovative. Growth marketing is a potential way to make innovative solutions stand out and generate some practical profits.
• Growth marketing is actually much more cost-effective than other marketing strategies. The hit and trial method may seem to be expensive but in reality, it is not so. The experiments that are performed as an initial stage of growth marketing involve a very small pilot study that hardly involves any lumpsum amount. But the magic is that, in case it turns out to be effective, the strategy can potentially save plenty of bucks. 
• Growth marketing is very practical in approach. When resorting to growth marketing, the principle is data-driven. You are not estimating, you are not assuming. Instead, you have the real true data at hand that will be the guiding force and driving fuel for you. Whatever effort you will be putting in the process and the results that it is yielding can be easily weighed and real-time decisions can be taken based on the same.
• Growth marketing is a suitable and scalable way to go for automation. Most of the dull tasks that you had to so far do manually can now be performed with automated tools that yield super reliable results and expected outcomes. So, you save on time and effort, both of which are synonymous with currency in the business world. 
• Growth marketing is great for acquiring some hands-on experience with the new age innovative tools. If a team is developing an exclusive growth marketing strategy for a particular corporate house, they can actually craft out every single element of the strategy that will be customized for the particular business. This is an extremely efficient way to make the business pace more competitive. Also, by using the Pirate Funnel tool of growth marketing, you can literally solve most of your problems.

So, after all this, you must have been convinced that growth marketing has some truly transformational potential. If yes, then it is your turn to connect with the most reputed growth marketing services to experience the unmatched benefits of growth marketing and witness the same invite some real-time growth to your online presence