Things You Must Remember Before Adopting Marketing Automation
Aug 24, 2021
Aug 24, 2021
10 min read
10 min read
The application of marketing automation in this digital world has entirely reflected on the small and local businesses and big-scale industry-specific firms. In 2019, The global market size of marketing automation solutions was at $15.6 Billion. It is expected to reach a whopping $25.1 Billion valuation by the end of 2023. It is accelerating growth aspects for these industries, but it functions as a helping hand in minimizing the burden off your marketing division.
Another study suggests that the automation software industry would increase at a CAGR of 19.2% between 2020 and 2025. It means that the value of the global marketing automation software industry would triple by 2025. At this moment, most businesses have already invested in Marketing Automation to synchronize their time and resources with the help of technology, resulting in effective and optimized marketing.
In simpler words, marketing automation allows your business to leverage technology to do marketing tasks by replacing human resources. Since these tasks are routine and mild, mostly email targeting or repetitive chores such as auto-responding to pre-sales leads, etc., technological aid is considered an ideal resource for them. Marketing automation somehow affects your marketer’s duties and responsibilities and transforms their complex functions into much simpler tasks.
As a result, your marketing department gets time to be creative for designing marketing campaigns and ponder upon increasing brand awareness via product and service quality. In addition, the best thing about emphasizing technology is that you source out the best results at the right time with purposeful business insights and data analysis that elevate your firm’s productivity.
The best action plan for businesses worldwide in this modern time is to put marketing automation into operation and consider lead generation and nurturing their primary tasks. By doing so, you’re not only allowing technology, or say, Artificial Intelligence, to automate your business’ marketing requirements but remove emotional presence in some of the tasks with practical machine learning elements.
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What To Do Before Committing To Marketing Automation?
After your business has given a thought to MA being a full-fledged tech aid, you must have a list of things ready to check before diving into the implementation of marketing automation. Luckily, below is the list of those factors that one should think about MA to supersede human efforts and time .
1. Creating A Strategic Plan
With technology surpassing your business marketing routine tasks, you may have to draw and implement a new strategy altogether. For obtaining the best results, your business has to undertake its goals and objective statements related to marketing and how you used to establish marketing campaigns. To begin with, list down why marketing automation would be the right decision for your business- refer to the global statistics for efficiency, cost-effectiveness, and customer engagement projection.
Diving into the marketing automation world without a firm strategy could be daunting, like shooting an arrow in the dark- inefficient and less promising. Moreover, you’ll not only be deploying unnecessary monetary funds and efforts but lose crucial time. You could have used the time to explore or work on new opportunities.
2. Having Quality Content
By implementing a strategy to obtain marketing automation services, your next step would be to plan out content delivery to your prospects. Having good quality content on your plate is crucial to engaging your customers with the correct information. With marketing automation and content working together, your business will experience a positive shift in sales, thus increasing your revenue growth. Therefore, having a firm grip on high-quality content creation is significant to trigger the buying process.
Another benefit of producing good content for your business would be greater customer engagement on your website. If a customer stays on your website by engaging with the last level of content that takes them to the purchasing page, it can increase the conversion rate.
3. Align Your Departments
Bringing technological aid to your marketing department does not mean the other departments of your business firm would not be affected or could relate to it. You must bring harmony to your marketing, sales, and other divisions, right from the beginning. When you plan to give your marketing strategy a new shape, it is crucial to comprehend its effects on the business sales and anticipate the customer behavior/actions after introducing marketing automation.
Synchronize the objectives of your marketing and sales departments to make the most of marketing automation tools and enhance your marketing campaigns then and there. Incorporating your sales experts into the marketing automation systems facilitates their understanding of the importance of sales-ready leads and how to nurture those leads to obtain positive results.
4. Training Your Division Heads For The Change
It might sound efficient and convenient in upgrading your marketing campaigns, departments, and experts towards automated aid, but, in reality, it requires constant training and development to understand the complexities of marketing automation. Your business marketers must show interest in learning about MA; they must continue the practice to specialize in the industry-specific roles for your business. Consider working on the product and marketing automation tools to explore the loose ends and define a sharp plan that would help take advantage of MA tools.
In addition, your marketing team can create data statistics after working with the marketing automation software to link with the initial objective strategy that can be studied by your sales team as well.
5. Setting A Benchmark
In the end, before implementing marketing automation, set your business benchmarks in terms of revenue, lead generation, customer base, etc. These benchmarks must be objective-driven, so your business can achieve them with marketing automation’s aid. Once you’re clear with the benchmarks, develop ways to measure your results after successfully implementing MA tools.
Having that said, you may want to explore expert guidance from a leading brand. Saffron Tech is your one-stop shop to narrow down your marketing automation system requirements. With our team of experts empowering your marketing approach, we aim at providing an efficient and cost-effective service to help you assess which marketing automation tool would do wonders for your business type. Visit our website and sign up to dive into our services!
6 Quick Tips Before You Go For A SEO Keyword Brainstorming Session
All your efforts should not be concentrated at just owning a website, but should rather be drawn to owning a highly successful website. And this can only be achieved when you consider the first things first. SEO Keyword is an essential part of website development and optimization. If your plan is to kickstart a web project, then consider taking a break to think about SEO before you proceed further. Things Like website Meta tags, Description, Keywords and responsive definition is relevant. And would work in relationship to enhance your site’s visibility in search results. In today’s guide, we shall discuss and focus in-depth into content optimization techniques through our websites. And some tips that aid effective keyword brainstorming session which includes Thinking of Keywords Best For Your Site Your SEO provider will recognize the most suitable key term for your site to target, in any case it is essential that you conceptualize a few topics and key term as a beginning stage for the supplier to work from as there possibly some particular commercial enterprises terms they could miss. Attempt to stay away from nonspecific (maybe a single word or perhaps 2 words) terms (not unless your site is an authority site). And recognize key terms that you would use to purchase your item/services. Maybe the key phrase is not really a phrase but rather an inquiry? Keep in mind individuals are getting more brilliant with their searches since they have come to realize Google can now comprehend their aims better. More so, individuals might need answers to their questions before they confer. On the off chance that you can be the source and answer to their questions there's a decent risk this will transform into the business. An extraordinary method for doing this is with a decent content marketing plan. Also consider equivalent words and variations of these key phrases. Think of The Targeted Customers Before embarking on a Keyword Brainstorming Session, do you think having customers wants incorporated into your plan is vital? Sure, this helps you to understand what really they want and how to come in from the other end. You may also be opportune to learn the related problems a good number of these hungry customers are facing. Think of The Search Terms A few select of internet marketers does not readily practice this technique, but nonetheless, it is very important in SEO Keyword brainstorming. Concentrate on knowing the keywords of concentration, the ones with high search volume, extract your specific keywords from there or rather compete for the same. Does Analytics Matter? Considering the presence of the Google analytics tool could mean a lot. Take Analytics show movement patterns and the demographics of individuals going by your site. In the event that you don't have Web Analytics, it's not very late! Google Analytics is free and can be set-up on a website in less than 60 minutes. Do You Have Marketing Budgets? Website improvement is a movement that requires successive upkeep to enhance and keep up hunt rankings. In the event that your financial plan is little, you might need to depend on extra backing from your in-house group. This may not cover costly SEO expenses, for example, Video Production, Animations, Infographic Creation and Graphic outline work for rivalries and so forth. Contemplate your financial plan arrangement. Remember The Technical Aspect Improving your site for the internet searchers will in all likelihood require a few changes to your website code, design and structure. Include an individual from your specialized group in the SEO meeting with the goal that you can find out what changes are likely and what changes are conceivable. ...
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A Pro Guide on Repurposing Content
Content Marketing is often looked at as difficult work for a lot of marketing agencies; it demands quality research, an in-depth understanding of the subject, and is time-consuming. Also, without professional guidance, rapid results are nowhere in the scene. Content marketing is a valuable asset to any business that is inclined to reach and communicate with its audience. In due process, we all gather piles of blogs, articles, and other formats of content that once prompted online buzz and were shared/tweeted extensively. It can be a good idea to leverage those existing contents to expand your current marketing endeavors. You can build a bigger network, diversify or modify your content, and by repurposing your content, you get an opportunity to reach out to a new audience altogether. Professional content writers think like media makers rather than bloggers or online advertisers. In the case that we look to the standard media, we see this example of repurposing substance all through it. Repurposing content can be a big time-saver for content creators. It will help in boosting SEO, increasing your audience domains, and much more. One content piece can generate dozens of equivalent content pieces, each tailored to different social media platforms. Also, this way you can work better by creating content that can later be repurposed. Let us first understand that repurposing content is diametrically opposite to revamping content. Knowing the difference between the two as well as your specific goals will govern your promotional strategies in a big way. A slight modification of the existing content, when done with an intention to target the same audience group, is called revamping content. Revamping a particular content will serve the same purpose as it was previously intended. Consequently, it will target the same audience group. Content revamping occurs when you: Create content that is designed to suit the initial purpose but polish it to make it more relevant and appealing Reintroduce a previous idea by giving it new meaning, like adding recent developments Return to a previous idea/concept and describe it from a different angle Upgrade formatting and structure In short, revamping a content piece is like publishing a new edition of an old book. You may modify the content and add aesthetic values to it, but, in essence, the book (content) stays the same and focuses on the same audience group. Repurposing content is a broader concept. First, you intend your content to suit (and hence reach) different audience groups. So you are targeting a different readers' section altogether. Second, since the different audiences will have different preferences, you will like to change the content's format as well. That way you attract more potential customers from different stages of the buyer's journey. Taking key contents from a PowerPoint presentation and creating a simple and attractive infographic can be a good example of content repurposing. Powerpoints work fine among tech-savvy professionals but repurposing it as an infographic will make it more user-friendly and will also add a visual appeal to it. In a nutshell, when your intention is to reach a new type of audience group, you plan to repurpose your content. So, how is repurposing the contents going to help your campaigns? Supports SEO: Various bits of substance around the same point can create extra chances to focus on a fancied catchphrase. Also, on the off chance that you take your repurposed substance outside your site, you can get quality connections back to your site with the special reward of controlling the stay message in the connection. Achieve another group of onlookers: By and large, your unique bit of content may have just made a sprinkle with one gathering of clients. Repurposing the substance for distinctive mediums permits you to meet a crowd of people untouched before. Multi-channel promoting … gives the content what our targeted audience is looking for, in all the spots they look. Fortify your message: Redundancy can be a key piece of communicating something specific that sinks in. Marketing's famous Rule of 7 expresses that customers need to hear your message seven times before they'll decide on it. Repurposing goes far toward coming to this portion and approaches the audience from different angles, saying things in a new way altogether. Increase extra authority: Distributed quality substance in a mixed bag of spots on a particular subject can help bring your profile up in the business and instruct others to view you as a special authority on it. It can attract a lot of fan-following and you shouldn't be surprised if people take your word as an unquestionable statement. How to Resuscitate Your Content? Certainly, you will want to repurpose only content that has some value to your campaign/brand and that can still promise user engagement. The primary spot to begin to discover content worth repurposing is one's website archives. You may be amazed at exactly how a lot of your documents qualify as evergreen. The two most imperative components for the evergreen substance are timelessness and in-depth quality. The agelessness of evergreen substance guarantees that it stays relevant all the time. The high quality of evergreen substance ensures that it gets user engagement. Those blogs posts that are relevant and have furnished traffic to your website should be compiled together to have a rough idea of "what volume" of content is available for repurposing. You can have a look at your site analytics and find out the posts and pages that are the most popular. See if you can add anything relevant and attractive to posts that performed well. As you’re browsing through your archives, be aware of any topics or articles that you might be able to improve on. You can always add important changes and updates to make the existing posts fit for contemporary reading. All we should know is that presenting and distributing attractive and user-engaging content is a marathon, and consistency is a key strength. It demands resource, discipline, and time to work out an effective and strategic method, but there are also a number of ways to streamline your endeavor to help content perform better at a minimal cost but with the same effect. Traditional And Modern Methods Combined Content marketing and direct marketing may have different ways to execute their respective methods, but since they aim towards a singular goal, they can be combined as well. You can use some direct marketing materials like a press release or pitch deck for instance. remove the lengthy sales pitch from there and add other information, say the product’s USP. By turning the press release announcing a new product into a blog post that addresses the problem your product can easily solve, you are educating your potential customers and making them aware of other points of consideration. Likewise, a pitch deck can be repurposed and presented in a more attractive format, say a webinar with valuable information for consumers independent of your product. You can define the difference between providing value and extracting it from customers. Multimedia And its Multipurpose Use Apart from providing a more engaging and appealing experience for an audience, multimedia can greatly enhance the flexibility of your content repurposing. An Instagram photo can transform itself into a blog post, which in turn can live itself as an appealing thumbnail in your Facebook update or your short yet compelling tweet. You can also embed videos into articles and blog posts, turn them into social media posts or adapt them into podcasts on SoundCloud. Each of these channels has a different audience and has sharing opportunities as well. One video on Youtube can live itself at multiple places, and not within your content peripherals but other locations as well. Create Hyper Likes by Hyperlinks “I often quote myself. It adds spice to my conversation.” Bernard Shaw One of the cheapest, and not to mention the easiest methods of repurposing your content and extending its mortality is by creating hyperlinks back to it later. These links can be placed organically throughout the new content you produce as a way to get readers to engage with related or contextually relevant content. But be cautious not to add too many hyperlinks, especially those which are irrelevant or undesirable. One must never distract the user’s attention or encourage too much bouncing. So let your inserted hyperlinks serve your purpose loyally. Republish The Old Content on New Platforms Many times when we read blogs or articles, we find some really engaging and informative pieces that have not lost their value despite the passing of time. Change is inevitable, and quite possibly a post written a year ago may not remain valid and true forever. Transforming old content in a way can help us to retain significant information while changing the format will make it more flexible to get shares, likes, etc. When you wish to publish the repurposed content, you may add a quick explanatory note at the beginning or the end to inform readers about the article’s origins. Adding pictures and relevant snapshots can also add value to the repurposed content. Put the title of the post on top of an image. Content repurposing can play a dominant part in the successful sharing of pre-existing content. We can attempt to look at prevalent trends and associated hindrances to understanding what prevents us from outreaching a broader spectrum of audience. Having a big quantity of unstructured and old content can effectively answer the increasing demands for the application of this data in the most useful ways. Repurposed contents aim at revitalizing the important and prized contents in the archive. The research on “how to express the essential through content repurposing” is gaining huge momentum and in that light, coming times will witness some innovative applications in both industry and academia. It is highly probable that firms will look towards it with great hopes, seeking expanded reach and more substantial results. ...
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10 Exceptional Email Marketing Examples from SaaS Companies
Email marketing remains a cornerstone of effective communication, offering one of the highest returns on investment (ROI) in all industries. Businesses can see an average return of $38 for every dollar spent on email marketing. SaaS and B2B marketers recognize the power of this channel, leveraging it to deliver personalized, targeted, and impactful campaigns. Here, we’ll explore 10 outstanding SaaS email marketing examples that excel in design and content and provide actionable takeaways to enhance your email marketing strategy. Essential SaaS Email Marketing KPIs and Metrics Before diving into the examples, it’s crucial to understand the key performance indicators (KPIs) to track for a successful email marketing campaign: Email Open Rate: Indicates how well your subject lines perform, with 47% of recipients opening an email based on the subject line alone. Click-Through Rate (CTR): Measures how many recipients click on links within your email, reflecting the effectiveness of your email copy. Email Conversion Rate (CR): This shows the percentage of recipients who complete the desired action, such as upgrading their software. Bounce Rate: The bounce rate in email marketing shows the percentage of emails that weren’t delivered. There are two types: soft bounce (temporary issues like a full inbox) and hard bounce (permanent issues like non-existent email addresses). It helps monitor deliverability and maintain a clean subscriber list. 10 SaaS Email Marketing Examples Done Right 1. Shopify – Welcome Email Shopify’s welcome email sets a great first impression by managing expectations and providing immediate value. The email is personalized, expresses gratitude, and outlines what customers can expect next. Takeaways: Personalization: Even simple personalization, like using the recipient’s name, builds trust and makes communication more relevant. Gratitude: Thanking customers for choosing your product sets a positive tone and fosters a sense of loyalty. Information: Clearly stating the benefits and what the customer can expect in future communications helps create a positive relationship. 2. Monday.com – Onboarding Sequence Monday.com uses a series of onboarding emails rather than a single welcome email. Their onboarding sequence includes crisp copy, video tutorials, and hyperlinks to the mobile or web app. Takeaways: Keep it Short: Avoid overwhelming new users with lengthy guides. Bite-sized information is easier to digest. Use Videos: Tutorials are engaging and help users understand how to use the product effectively. Provide Links: Make it easy for users to access your platform directly from the email. 3. Litmus – Promotional Emails Litmus uses subtle animations to make its promotional emails stand out without overwhelming the content. The swipe motion in their email gives a peek “under the hood,” making the headline come alive. Takeaways: Visuals Matter: Thoughtful design and subtle animations can draw recipients to engage with your content. Effective Contrast: Highlight key elements like your call-to-action (CTA) to make them stand out. Organized Layout: Use white space to separate sections and enhance readability. 4. Basecamp – End of Free Trial Basecamp’s email at the end of a free trial period focuses on building trust and reducing confusion. It clearly states the trial status, actions needed, and what will happen next. Takeaways: Nurture Prospects: Build trust by clearly explaining the benefits and next steps. Simplify Subscription: Explain the subscription process and highlight how easy it is to cancel. Reassure Data Safety: Let customers know their work and data are safe, alleviating concerns about losing their progress. 5. Squarespace – Trial Extension Emails Squarespace’s email emphatically offers a trial extension, acknowledging that users get busy and offering a one-click extension. Takeaways: Understand Customers: Acknowledge their pain points and offer solutions that show empathy. Simple CTA: Make actions easy to perform with clear and direct CTAs. Clear Benefits: Explain the benefits of upgrading succinctly to motivate users. Want to reduce your CAC to half? get in touch 6. HubSpot – Online Event Invitation HubSpot’s invitation to their Inbound 2021 event is personalized and conversational and highlights the benefits of attending, including featuring notable speakers. Takeaways: Focus on Benefits: Explain what attendees will gain from participating in the event. Showcase Speakers: Highlight expert speakers to attract attendees and build credibility. Use FOMO: Create a sense of urgency and exclusivity to drive registrations. 7. Canva – Customer Retention Emails Canva celebrates users’ achievements and motivates them to reach new milestones. Their email also encourages sharing on social media. Takeaways: Acknowledge Achievements: Recognize and reward user milestones to foster loyalty and motivation. Set New Goals: Encourage continued engagement by setting new challenges or goals. Social Media Integration: Use CTAs that promote sharing on social platforms to expand your reach. 8. Chanty – Re-engagement Emails Chanty’s re-engagement email reminds inactive users of the platform’s benefits and provides easy access to the app. Takeaways: Nurture Inactive Users: Keep communication lines open with low-engagement users by reminding them of your product’s value. Segmentation: Tailor messages to different user segments for better results and higher engagement. 9. Userpilot and Zoho – Feedback Emails Userpilot and Zoho ask for customer feedback to improve their services and categorize users based on their responses. Takeaways: Encourage Feedback: Offer incentives for providing feedback to increase participation. Highlight Value: Remind users of your product’s benefits to encourage positive feedback and continued use. 10. Zapier – Updates/Digest Emails Zapier’s digest email informs users with personalized content and clickable buttons for detailed information. Takeaways: Prioritize Information: Divide content into primary and secondary sections to highlight the most important updates. Allow Choice: Let readers choose which details to explore further, enhancing their engagement. Use White Space: Enhance readability and organization by using white space effectively. Want to reduce your CAC to half? get in touch Additional tips to elevate your email marketing strategy Customized content, A/B testing, audience segmentation, mobile optimization, obvious call to action, metrics tracking, and astute automation may help you improve your email approach. These strategies help you fine-tune your strategy for optimal effect by increasing engagement and conversions. Personalization and Segmentation Personalization goes beyond using the recipient’s name. Segment your audience based on behavior, preferences, and past interactions to tailor your messages more precisely. This increases relevance and improves engagement rates. Compelling Subject Lines Since the subject line is the first thing recipients see, it is crucial to your email’s open rate. Craft subject lines that are concise, intriguing, and relevant to the recipient’s interests. A/B tests different variations to see what resonates best with your audience. Mobile Optimization With many users checking emails on mobile devices, ensure your emails are mobile-friendly. Use responsive design techniques to ensure your emails look great on all screen sizes. This includes using larger fonts, touch-friendly buttons, and a single-column layout. Interactive Elements Incorporate interactive elements such as buttons, carousels, and collapsible sections to make your emails more engaging. Interactive emails can increase click-through rates and make your content more memorable. Clear and Strong CTAs Your call-to-action (CTA) should be clear, compelling, and easy to find. Use contrasting colors to make your CTAs stand out and position them strategically within your email. Consider testing different CTAs to determine which ones drive the most conversions. Consistent Branding Use your brand’s colors, fonts, and logo to maintain consistency in your email design. This helps reinforce brand recognition and makes your emails look professional. Consistent branding builds trust and ensures your emails align with your marketing efforts. Value-Driven Content Always provide value in your emails, whether it’s through educational content, exclusive offers, or useful tips. Value-driven content keeps your audience engaged and encourages them to look forward to your emails. Highlight the benefits of your product or service and how it can solve your recipients’ pain points. A/B Testing and Analytics Regularly perform A/B testing on different elements of your emails, such as subject lines, content, images, and CTAs. Analyze the results to understand what works best for your audience. Use analytics to track key metrics like open, click-through, and conversion rates and adjust your strategy accordingly. Remember, the key to successful email marketing is understanding your audience, delivering value, and continuously optimizing your strategy. Conclusion Building an effective SaaS email marketing strategy is paramount for any company’s success, and at Saffron Edge, we excel in crafting and executing top-tier strategies that drive results. While adhering to best practices is crucial, ongoing testing and iteration are pivotal in honing the perfect approach. At Saffron Edge, we meticulously refine our tactics, drawing inspiration from successful examples and tailoring your emails to resonate authentically with your audience. Each iteration offers valuable insights into what works best for your brand, allowing us to continually optimize and improve your email campaigns. Our expert team ensures your campaigns are effective and aligned with your unique business goals. ...
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