How is Voice Search revolutionizing SEO once and for all?
Jan 04, 2021
10 min read
The digital platform keeps on evolving, and every aspect of this evolution affects how your website will rank in the search result. Even a small introduction like a featured snippet affects your SEO strategy, and this is why keeping tabs on the latest changes on the online platform is essential. You will be surprised to know that the Google algorithm changes at least once or twice every day. And even voice search is a result of such evolution of the digital platform and the changes in Google algorithm.
People made a paradigm shift from qwerty keypads to touch screens, and now they are shifting from touchscreen typing to voice search. There is no surprise in this type of shift since we always speak three times faster than we type. Well, if you haven’t noticed the rise of voice search in the past couple of years then you should look at the below-mentioned stats:-
- By the end of 2020, more than 50% of the searches will be voice searches, and this number will keep on increasing.
- By 2022, around 55%of the homes in the U.S will have smart speakers, and this will further fuel the growth of voice search.
- Till January 2018, the number of voice searches made every month increased to around 1 billion.
- During the holiday shopping of 2017, 1 in 4 customers used voice search assistants to ease the process of shopping.
- More than 41% of the people using smart speakers feel like they are talking with a friend or family member.
All these stats might have made you realize the influx of voice search but do you know which type of effect it will have on your SEO and what you will need to do for voice search optimization? Let’s find out through this blog post.
The difference between voice search and text in terms of SEO
You might be surprised to know that there is not any difference between text and voice search, especially when you are talking about results. The audio received from the internet users forwarded to the voice recognition API, and then this voice is converted into text. This simply means that when you type ‘best mobile phones of 2020’ and use voice for searching ‘best mobile phones of 2020’, you will get the exact same results.
But when you talk about the difference between voice search and text in terms of the person’s interaction with the search, then there is a big difference, and this is what will affect your SEO. Everyone using the internet will interact with voice search in a completely different way than search boxes. You should know that users mostly have more of a conversational tone while using voice search.
Five ways in which voice search will change SEO
The importance of semantic search will increase
Google is not only dependent upon keywords as it uses many different kinds of factors like the search history of the user or different patterns of searches to show the best result. Well, this is what we call semantic search, and it is basically a word used for describing that Google is improving its ability to know what people are looking for on the internet.
It is because of semantic search that when you type ‘Movies New York’, Google will understand that you are interested in watching movies in New York not movies about New York. And since voice searches are more about conversational tone, you will need to optimize your content accordingly. Start incorporating long-tail keywords to rank better for voice searches.
Content will need to be optimized for customers
Because of the proliferation of voice search, you will have to make sure that your content is not only optimized for search engines but for the customers as well. You will need to start understanding how customers are talking about your firm on social media and other platforms. You will also need to ask your sales team and customer support team about the most common question asked by the customers and the most common words used in those questions.
In addition to this, you will also need to take advantage of your FAQ page and answer some of the most common questions in a detailed way. Don’t make the mistake of using marketing jargon since a customer will never use such words during voice search.
You can’t miss a mobile first site
Google has already made it clear that there is no way you can skip mobile-first sites, and if your website does not play along, then your survival on the digital platform will become problematic. If your website will take time to load on mobile phones or if it will not fit the screen, then no one will be interested in staying on your website.
But even when you consider optimizing your website for voice search, the mobile-first index will come to top the list. Mobile phones acted as a springboard for voice search, and more than 50% of the people use voice search while driving. So, it’s high time that you should start optimizing your website according to the mobile-first index or you will be kicked to the bottom of the search result.
The role of featured snippets and ranking zero
A wide array of voice searches are answered through rich answer boxes that are now being called as ranking zero in the world of digital marketing. There are many of these boxes that will show you public domain information like how many cms in a meter and these types of answers are given by Google directly.
But when you talk about featured snippets, then it is a whole different story. Featured snippets are pulled off from information available on the websites, and Google will give credit to those brands that will regularly come on voice searches and featured snippets.
And since you will only need to appear on the first page instead of the first position, featured snippets are a more practical solution for businesses of every kind. If your website is already ranking on the first page, then you will just need to make a few changes in your content and your SEO optimization strategy.
The need to pass the radio test
When it comes to featured snippets, then Google shows the website aligns with the information, and thus the user can click on the website to get more information. This brings more organic traffic to the website.
But when it comes to voice search, then Google presents the answer by saying According to’ or ‘We find this information for you’. This simply means all the brands can gain more from brand awareness. Here, the radio test means that people can hear your brand name just like in the case of a radio broadcast and then remember it for a longer period of time. So this means that all the new brands out there will need to have a band name that can be easily pronounced by Google Assistant.
We are living in an era that is being driven by different kinds and phases of evolution and to stay relevant and grow in such an age, you will need to make the right adjustments to your strategy. Well, the same thing can be said about the change in SEO strategy because of voice searches.
You can’t deny the influx of voice search, and you will never wish to be left behind when voice search will become a new normal for everyone. This is why, instead of waiting for others to make changes according to the rise of voice search, you should start working out on your SEO strategy and allow your website to grow even when people are searching for you through voice searches.
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How Can You Improve Your Website's Content for Better SEO?
Marketers worldwide understand the unyielding challenge of crafting high-quality content that resonates with the audience and drives valuable page views, shares, and conversions. This is an age where visibility is paramount, and the quest for useful, engaging, and easily discoverable content becomes imperative. The essence of high-quality content in this digital realm hinges on the delicate equilibrium between the artistry of writing and a finely tuned approach to optimization. Each piece of content birthed into the domain of your company's website demands meticulous consideration through the SEO lens before it graces the digital world. Why, you may ask? Integrating a search-centric perspective into your content strategy holds the key to not only aligning your content with the customer journey – the foundational pillar of your strategy – but also unlocking cost efficiencies that ripple throughout your marketing endeavors. Embarking on a journey that prioritizes SEO from the outset will aid you in reaping multifaceted rewards. One noteworthy aspect is the enhancement of Google AdWords scores, translating into reduced cost-per-click (CPC) rates in paid search marketing. This, my fellow marketers, is a siren call that resonates profoundly with the C-suite, for cost savings are eternally cherished. In the ensuing article, we shall unravel seven indispensable tips, guiding you toward harnessing the full potential of your content in the vast ocean of digital content. When judiciously applied, these strategies have the power to elevate your content and bolster your digital presence through SEO excellence. 7 SEO Strategies to Improve Your Content and SEO Content is King Creating outstanding content is a process that begins with careful planning and thoughtful consideration. Before diving into content creation, it's essential to undertake thorough groundwork. This entails understanding your audience's needs and recognizing your unique expertise, positioning you as a valuable resource. Start by identifying the topics that align with your customers' interests and your area of expertise. Determine the key messages you wish to convey and strategize how, where, and when your audience will engage with your content. To maintain a structured approach, it's highly beneficial to develop an editorial calendar. An editorial calendar serves as your organizational compass, guiding your content creation efforts. While the evolving consumer landscape may necessitate occasional adjustments, having a plan in place ensures you stay on course. Once you have a well-defined calendar outlining your content requirements, it's time to set up your writers for success. Providing them with comprehensive content briefs is a sound practice. These briefs should clearly outline the user intent or questions your content aims to address. In addition to content briefs, a streamlined process with well-defined roles and responsibilities is crucial. It's essential to recognize that subject matter experts may not necessarily possess the writing skills required for content creation. Writers, on the other hand, can excel in editing but might face challenges when it comes to self-editing. Therefore, it's imperative to have a publication plan that leverages each team member's strengths. Content manifests in diverse formats, and crafting content in various forms can broaden your reach and engagement. You can explore an array of content types, and for inspiration, refer to resources like the article highlighting 100 content types with illustrative examples. Regardless of the chosen format, maintaining a clear and intuitive structure is paramount. A well-structured piece typically comprises an introduction, a body where the primary content resides, and a conclusion. Think of this structure akin to the approach employed in news reporting: introduce the topic (introduction), delve into the core content (body), and recap the key points (conclusion). By adhering to these strategic guidelines and fostering a collaborative approach, you can elevate your content creation endeavors to deliver valuable, engaging, and impactful content to your audience. Visual Variety While you've diligently considered the structural aspects of your content, it's equally crucial to contemplate the visual experience you offer to your audience. Visual diversity plays a pivotal role in enhancing the quality of your communication, especially across various platforms and channels. Elements such as text layout, effective utilization of whitespace, and judicious incorporation of headings, paragraphs, and imagery all contribute to shaping a visually engaging experience for your readers. Let's delve into some essential aspects of the visual experience: 1. Layout andWhitespace:A clean and well-organized layout contributes to an inviting reading experience. Adequate spacing between paragraphs and the careful use of whitespace enhance readability. 2. Headings and Subheadings: Structuring your content with descriptive headings and subheadings aids readers in swiftly navigating through your material. It simplifies the content's flow and helps users pinpoint specific information. 3. Paragraphs: Each paragraph should encapsulate a single idea or topic. This practice maintains conciseness and clarity. Additionally, it allows for seamless integration of relevant links to further information (more on this later!). 4. Incorporating Images: Visual elements, such as images, infographics, charts, process diagrams, or impactful quotes displayed with varying font sizes and styles, significantly enrich your content. They serve as effective tools to elucidate complex subjects and provide a welcome respite from text-heavy sections. Now,regarding images, here are some essential considerations: 1. Alt Text: Ensure that all images are equipped with descriptive alt text. This not only supports accessibility for users reliant on assistive screen readers but also assists search engines in comprehending the content on your page. 2. File Naming Logic: Opt for straightforward and readable image filenames. These filenames can double as alt text, enhancing both user experience and search engine optimization. 3. Size Matters: To maintain a nimble and user-friendly website, optimizing your images is imperative. Aim to keep image sizes below 500 KB and restrict overall page sizes to less than 5 MB. This optimization promotes faster page loading, contributing to a smoother browsing experience for your audience.You can augment the overall quality of your content and create a more engaging and informative encounter for your readers by keeping in mind these considerations. Optimizing the Right Way When it comes to optimization, it's not just about images; your entire page demands careful attention. The structural layout we've already discussed offers ample opportunities for optimization, and it's vital to focus on the right strategies. Back in 2011, Google introduced the Panda update, designed to combat black hat SEO tactics. To put it concisely, black hat SEO involves tactics to artificially boost a website's or page's search engine ranking by circumventing search engine guidelines. These tactics often employ tricks like hiding text (just one example of many). The good news is that effective optimization doesn't require clever tricks. Simple and ethical approaches yield the best results. Here's where to start: 1. Site Information Optimization: Concentrate on optimizing essential site elements, including the site title, site description, page descriptions, and page and title formats. Keep these descriptions clear, concise, and relevant. A character count of 50 to 300 characters suffices to provide a readable and pertinent overview of your site's content and individual page content, using straightforward and context-appropriate terms. 2. Content-Length: While Google tends to favor longer articles, your primary focus should always be your audience. Strive for a minimum of 300 words per topic, which can naturally expand into a 1,000-word article. However, avoid overwhelming your readers with excessively lengthy content. A balance must be maintained. Excessive keyword stuffing, which neither benefits your audience nor pleases Google, should be steered clear of. Your content should deliver genuine value to the reader while aligning with your specific objectives. Keywords and Topical Alliance When it comes to keywords, conducting thorough research is paramount. SEO insights essentially mirror your customer's voice in real time, making keyword research a critical step before diving into content creation. User searches serve various purposes, and understanding what terms your audience is searching for and the intent behind those searches allows you to tailor your content for optimal search results. Here's how to approach it effectively: 1. Diverse Keyword Mix: Use a mix of long-tail keywords and head terms. Long-tail keywords are specific phrases that address searcher intent. They often have lower search volumes, face less competition, and tend to yield higher conversion rates. In contrast, head terms are popular, broad search words covering general topics. Your keyword strategy should incorporate both types to maximize your reach. 2. Keyword Optimization: Building on our previous optimization insights, using targeted keywords, synonyms, and related terms is a winning strategy. Search engine algorithms assess your content's topic by examining these keyword elements. It's essential to ensure that your content offers genuine value to users, aligning with the principles Google's Panda update emphasizes. Think of this process as crafting a recipe rather than just listing ingredients. While your keyword list represents the ingredients, it's the content that provides the real value, delivering the necessary context for a complete dish. 3. Understanding Search Intent: Delving into search intent is crucial. Identify whether users are seeking informational, navigational, commercial, or transactional content. By researching keywords broadly and comprehending how your content fulfills user needs, you'll optimize both the user experience and your Adword budget. SERP Analysis: Pay attention to Search Engine Results Pages (SERPs) features by keyword. Align your content to compete effectively with the top-ranking results. This approach ensures that your content can stand out in search results and deliver the right information to your audience at the right time. Meta Descriptions Meta descriptions, those brief snippets displayed on Search Engine Results Pages (SERPs) just below the page title, may not have a direct impact on search rankings. However, they play a crucial role in optimizing click-through rates (CTR). When it comes to meta descriptions, consider them as more than just brief descriptions. Treat them as copy, akin to crafting compelling ad copy. Crafting a well-written meta description is essential because it can entice your audience to choose your listing over others, ultimately boosting CTR. Here are some key considerations: Clarity and Conciseness: Your meta description should provide a clear and concise summary of your page's content. Avoid vague or misleading descriptions. Engagement: Make your meta descriptions engaging. Create a sense of curiosity or value that encourages users to click on your link. Consistency: Ensure consistency in your meta descriptions across your entire website. This contributes to a unified brand voice and tone. Optimal Length: Aim for a meta description length between 156 and 165 characters. This ensures that your description fits neatly within search results. While optimizing meta descriptions site-wide may seem like a small task, it's an opportunity to showcase your writing and editing skills while maintaining a consistent brand identity. For a more in-depth exploration of meta descriptions, their significance, and winning examples, refer to this article. In summary, keep these seven tips in mind for effective meta-description copywriting: 1. Understand your competitors' strategies.2. Map out your customer's journey.3. Incorporate your brand's unique voice.4. Use relevant keywords strategically.5. Stay updated with industry trends.6. Tailor descriptions to specific user intents.7. Regularly refresh and refine your copy. Relevance At its core, search engines analyze web content to determine whether a specific page contains information relevant to a user's search query. To harness the power of relevance, we must place ourselves in the shoes of our users and understand their needs. Efficient search engine operation relies on assessing a user's query based on key factors. As a result, relevance is inherently situational, and so should be our optimization goals. In essence, you cannot cater to everyone's needs. Google shares key ranking factors, including query meaning (intent), content quality, usability, context, and setting. While the specifics of SEO can be complex, we can simplify our approach by thinking about our content's relevance in the same way we desire personalized search results that cater to our unique needs. Consider yourself as your own artificial intelligence. Assess your environment, and focus on the areas where you are most relevant to maximize your return on investment (ROI). Ranking systems are intricate, consisting of multiple algorithms designed to sort through vast amounts of content and provide the most valuable results to searchers. These systems evaluate the terms used in search queries, source expertise, and even geographical location. Location information, in particular, presents a significant opportunity for niche businesses with high-quality content. Organizations can enhance local brand awareness by establishing themselves as reliable sources within specific geographic areas and producing timely, insightful content on trending topics. Click-through rates become a vital performance indicator in this context. Use Your Links Before we dive into the intricacies of backlinks and internal links in SEO, let's address a common misconception: it is indeed possible to perform well in Search Engine Results Pages (SERPs) without relying solely on backlinks. Even Google's John Mueller acknowledges this fact. Now, with that clarification in mind, let's explore the significance of Domain Authority. Domain Authority is a metric that predicts a website's likelihood to rank in SERPs. It's influenced by the credibility bestowed upon your content by other reputable sources that link to it. You can gauge your Domain Authority using SEO tools like Moz and Ahrefs. While we've been discussing external promoters, it's essential not to overlook the value of internal links. Ahrefs provides tools for measuring your internal linking efforts, offering insights into your site's structure. Optimizing your site structure for internal links is not only an SEO consideration but also a vital aspect of enhancing the user experience. A well-structured site allows users to navigate according to their information needs, aligning with their preferences and interests. In Conclusion The importance of great content cannot be overstated. It's integral to a wide range of client experience strategies, from marketing and client acquisition to public relations and SEO optimization . To truly excel in content marketing and improve SERPs ranking, it's crucial to consider all facets of optimization, not just the body copy. Investing time and effort in SEO optimization, coupled with a deep understanding of your audience's needs, is worthwhile. It ensures that your content resonates with your customers and brings value to your digital budgets. As you consistently follow proven optimization techniques and commit to delivering customer-centric content, you increase the likelihood of your improved content appearing on the coveted first page of search results, attracting potential clients. Ready to take your content marketing to the next level and boost your SERPs ranking? Explore our growth content marketing services at Saffron Edge, where we specialize in delivering top-notch content marketing solutions as well as world- class SEO services. Elevate your digital strategy with us today and seize the opportunities that await. ...
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HubSpot Marketing Automation: Beginner to Advance Guide
Companies using HubSpot's marketing automation tools saw a 50% increase in lead conversion rates and a 30% reduction in customer acquisition costs. Additionally, businesses using HubSpot report an average increase of 72% in marketing-generated revenue. HubSpot has significantly impacted SaaS businesses. HubSpot marketing automation is a sophisticated solution designed to streamline operations, enhance efficiency, and maximize marketing impact in today’s competitive landscape. This comprehensive guide delves into marketing automation fundamentals, explores features, and illustrates how businesses can thrive by leveraging automation software tools. What is HubSpot marketing automation? HubSpot Marketing Automation is a tool within HubSpot's CRM platform that helps businesses streamline, automate, and measure marketing tasks and workflows. It allows you to create automated email campaigns, manage social media, track leads, and analyze marketing performance. With features like personalized email sequences, lead nurturing marketing automation and customer segmentation, HubSpot Marketing Automation helps improve efficiency and drive more effective email marketing automation strategies. Features of HubSpot marketing automation HubSpot offers a comprehensive suite of tools that empower businesses to elevate their marketing strategies and connect more effectively with their audience: Email Marketing: Create and personalize email campaigns to nurture leads and drive conversions through targeted and relevant content delivery, ensuring tailored messages resonate with specific customer groups. Lead Capture Forms: Design and embed forms on your website to capture visitor information, expanding your contact database effortlessly. Lead Scoring: Evaluate lead engagement and prioritize efforts based on conversion potential, optimizing resource allocation for maximum efficiency. Automated Workflows: Set up automated sequences of actions based on user behavior, guiding leads through the customer journey and increasing the likelihood of conversion into paying customers. Segmentation: Categorize contacts into groups based on demographics, behavior, or interests to deliver tailored marketing messages that resonate with specific audience segments. Social Media Management: Manage social media presence, schedule posts, analyze engagement metrics, and optimize strategies to maximize impact. Landing Pages: Create customized landing pages optimized for lead generation and conversion. These pages should guide visitors toward desired actions and enhance campaign effectiveness. Analytics and Reporting: Gain valuable insights into campaign performance and website traffic with comprehensive analytics, enabling data-driven decision-making to refine marketing strategies. A/B Testing: Experiment with different content variations to identify the most effective approaches, continuously optimizing marketing efforts for better results. Integration Capabilities: Seamlessly integrate with other marketing and sales tools to streamline data flow and enhance campaign effectiveness across platforms. HubSpot Marketing Automation offers features like automated email campaigns, social media management, lead nurturing marketing automation and detailed performance analytics. These marketing automation services enhance efficiency and drive effective strategies, making them valuable business tools. Benefits of HubSpot marketing automation HubSpot's automation capabilities offer several key advantages significantly enhancing a business's marketing efforts. By integrating CRM and marketing automation , HubSpot enables seamless lead tracking, personalized communication, and efficient workflow management, driving better engagement and higher conversion rates. Time Savings: Automate repetitive tasks like email campaigns and social media posting, freeing valuable time for strategic activities and campaign development. Lead Nurturing: Automate workflows to deliver personalized content and nurture leads through the customer journey, increasing conversion rates and fostering customer loyalty. Increased Efficiency: Consolidate marketing tools into a single platform, streamlining processes and improving overall efficiency across marketing operations. Targeted Campaigns: Segment and target specific customer groups with personalized messages, ensuring relevance and improving engagement with the audience. Improved Customer Experience: Deliver personalized content and timely follow-ups that enhance customer satisfaction, fostering long-term relationships and brand loyalty. Easy Lead Capture: Simplify lead capture processes with customizable forms that collect visitor information, expanding your contact database and increasing outreach potential. Why use marketing automation in the customer journey? Incorporating marketing automation into your strategy offers several compelling benefits that can transform your business: Automation boosts efficiency: By automating repetitive tasks, marketing teams can focus on strategic initiatives that drive business growth and innovation. Data-driven decision-making: Utilize analytics and reporting tools to gain insights into campaign performance, enabling informed decisions that optimize marketing strategies for better results. Scalability and consistency: You can effortlessly scale marketing efforts as your business grows, maintaining brand consistency and alignment with established marketing objectives. Centralized campaign management: Manage all aspects of marketing campaigns within a unified platform that enhances collaboration and visibility, from planning to execution and analysis. Advanced automation features in HubSpot for repetitive tasks HubSpot goes beyond basic automation with advanced features that further streamline marketing and sales processes. Its marketing automation lead nurturing capabilities, detailed analytics, and personalized email sequences make it an essential tool for businesses aiming for efficient and effective marketing automation strategies . Workflows for sales activity: Automate follow-ups based on user actions, ensuring timely and relevant interactions that drive sales conversions using better marketing automation workflows . Integration with external applications: Connect HubSpot with third-party tools like Salesforce, Zoom, and Zapier to automate data exchange and event-triggered actions for enhanced productivity. Custom code for advanced automation: Utilize HubSpot's Enterprise features to create custom workflows and automate complex processes like lead routing and data handling, tailored to specific business needs. Smart lists for targeted marketing: Segment contacts dynamically based on criteria such as behavior or demographics, enabling targeted campaigns that resonate with specific audience segments. Smart content personalization: Customize content based on user attributes or behaviors, delivering a personalized experience that enhances engagement and conversion rates. Follow-up email automation: Automate follow-up emails based on user interactions, ensuring timely communication that drives engagement and nurtures leads. Conclusion HubSpot marketing automation empowers businesses to optimize their marketing efforts, streamline operations, and achieve sustainable growth in today's competitive digital landscape. By harnessing the power of automation, businesses can enhance efficiency, improve customer engagement, and drive meaningful results. Explore the full potential of HubSpot automation and SaaS marketing automation tools to revolutionize your marketing strategy and propel your business forward in the digital age. In conclusion, HubSpot's robust automation capabilities provide businesses with the tools to streamline operations, enhance efficiency, and drive growth in today's competitive landscape. Its growth marketing automation features empower businesses to scale their efforts and achieve better results. Are you considering starting marketing automation for your business, or do you want to take your marketing strategy to the next level? Contact Saffron Edge for exceptional guidance and support to amplify your success! Let's make it happen! ...
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Create an Effective Inbound Marketing Strategy in a Few Hours
The clock is ticking and businesses have got a very less time to actually analyze their marketing plans and optimize it according to the response they get from their prospects or existing customers. In a short time they can still get a team to do the job of Inbound marketing or outsource it to the Inbound Marketing agency, but the problem is they don’t know where to start and how long is it going to take them. For building an effective marketing strategy regardless of Inbound or Outbound marketing, it is important to know that what exactly a goal a marketing team of a company has in order to design a strategy. So for this we need the help of the sales team, and let’s say hypothetically that we need to generate 40 to 50 qualified leads per month for the sales team. The goal might be different for your company and it is upto your marketing team what goal threshold they set for themselves. After the time when we know exactly what is our goal now comes the strategy part for which following steps will be taken. Identifying the Target Audience Let’s say we are a social media management automation tool provider company and our target audience is freelance marketers, or an online e-commerce firm that needs such tools for its marketing team. The sales team says that if they get a demo request, they consider it a quality lead. So now we know who are target audience is and how they come under the category of quality lead. So your next plan of action is to identify the target audience for your company and how they can be categorized under quality lead. So Time estimated for this little activity of identifying our target audience is approx. 2 Hours. Where Does Your Target Audience Lives Online Inbound marketing is a vast superset of online platforms where you can perform your activity but limiting your efforts to where your target audience is present the most, is where you should make your first move. Inbound marketing includes platforms like social media sites, blog sites, search engines, or your own website. As soon as you make a big list out where you can find your prospects, like if you are a B2B company and will find clients on LinkedIn, so you should head there first. This activity will require the most time and effort and since it is going to be the bloodline of the overall strategy then we recommend that you spend time on this, let’s say approx. 4 hours should do Identifying Pains, Problems, and Questions Inbound Marketing in 2016 is all about building content around the questions, comments, problems or issues your prospects are expressing and then answering to these queries in the form of content. So in order to help ourselves that what exactly our audience is looking for on the web, we need to research over social review sites what kind of problems the audience is facing. You can also ask for help from your sales team to ask them about what is the most common problem prospects face or ask question about from them. At the conclusion of this activity you will be able to know that what frustrations, comments on blogs and things like that audience is facing. As you will have to visit at least 10-20 websites and copy-pasting the audience responses on them to your own master list this will take you another 2 hours. Now when you have got hold of the responses, you want to create content around it. So content that enticed most of the prospects or generated most responses is the first one you should look at creating it. Let’s say if it was blogs then create blogs with a frequency of 2-3 blog posts per week. Activities that need to be done: Brainstorming blog topics, ebooks, or webinar topics. Mapping out your content calendar for frequency of posts. This activity will take another 2 hours. Time estimated for this entire research activity is another 4 hours approx. Promoting the content Promoting the content that we just created is as important as creating it. We need the public to reach to our posts and in order to that content writers or marketers need to share it with them in maximum way possible. For this purpose, they might need to optimize it for search engines, or share it on the social media sites or blog sites. But this process can be made easier now since we know where our audience lives over the web. So share the content where you bound to catch the maximum eyeballs. For example if for a B2B company find most of it’s clientele on LinkedIn then share your content there. Times estimated for this activity is let’s one hour which should be enough since now you knew already where to promote your content. Your Strategy is Ready! We listed out a lot of work there but if done efficiently will help you in growing your business over the web and get qualified as well as quality leads. The total time spent or listed by us is approx. 11 hours and we suggest if you do work in a 8 to 9 hours a day shift then you should think of stretching a few hours more so that the from the next day you know where to start your work and where to finish it. This should set you up for months and if done efficiently we believe you can achieve wonders with Inbound Marketing. Good Luck! ...
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