Back to Success StoriesThe Client
The client is an airport taxi transfer service providing the cheapest available options of private transfers and shuttle transfers from an airport, and is operating at almost 500 airports in various countries across the globe!
They compare airport transfer prices from hundreds of suppliers worldwide to offer their customers the lowest possible price without compromising the quality of service.
The Challenge
- They recently expanded their service to the tours & excursion space and were already working with a properly planned out operational structure, all they needed was some online exposure to take their service to the next level and increase their reach exponentially.
- For the same, they asked Saffron Edge to enhance their website traffic and increase the booking numbers.
- Pouncing on the opportunity, we wore our SEO hats and started working towards solving their traffic problem once and for all!
The Solution
We primarily focused on increasing their organic and paid traffic with some rigorous SEO and content marketing strategies to get them in front of more people searching for airport transfer services. Here’s a brief of what we did –
Performed a complete website audit to figure out shortcomings in their website’s SEO structure, content, backlinks, design and site’s overall responsiveness.
Making use of tools like Ahrefs and SEMrush to figure out their competitors backlink profile and keywords they were ranking for.
Using the same tools, targeted those keywords and pulled out other high traffic keywords that people were searching for on a regular basis which was relevant to their business model.
Created landing pages based on all the collected keywords to gain some traffic and exposure.
Partnered with many blogs and guest posted on high authority websites to get acquainted with a larger audience, create value for readers and gain some quality backlinks.
Consistent efforts were made in marketing the created content to maintain a steady flow of traffic coming to their website
Optimized their website for mobile users to capture traffic coming from various handheld devices.
Increased their overall site’s responsiveness and reduced site’s loading time to decrease bounce rates and boost conversions.
The Results
After consistently finding new ways to optimize our SEO and content marketing strategies for the client we were able to increase their organic search traffic by 60%!