How Can Marketing Automation Boost Your Sales In 2021?
Jul 28, 2021
5 min read
Marketing technology or marketing automation has emerged as a well-required concept for almost every business operating in the industry- be it small or big. While your company has been working with manual efforts and minimal tools, it is the year 2021, and it calls for an upgrade. Blending technological components in the marketing function of a business is similar to a stroke of luck. What is marketing automation? It is an online software or a system that acts as a substitute for manually handling repetitive marketing tasks.
Source: PexelsToday, tons of vendors offer systems that automate tasks; many businesses have developed homegrown tools. According to a survey of 2019, 75% of the companies were already using some marketing automation tool. As per the SharpSpring Investor Presentation of 2019, we see that the market for Marketing Automation Software is growing at a rate of 20%. The report said the U.S. share for the Marketing Automation Software industry equals a $6.1B market! Enhancing the online experience is an excellent opportunity for your business, and this feat seems achievable if marketing automation tools are availed. With the growing business similarity in the industry, marketing automation enables your business to design and effectively manage your marketing campaigns, boost sales and earn much better profits than your rivals. For many companies, sales automation has helped them in lowering costs while enhancing efficiency and customer satisfaction. Automation has also enabled engineering and manufacturing to reduce production costs by an average of 8% to 12%. By 2024, we can expect the Marketing Automation Software market to expand at a CAGR of 9.82%.
Source: PexelsBe it a small business selling greeting cards online, or a multinational firm with a diverse product line, marketing automation helps streamline the marketing and advertising tasks of the firm and funnel the sales from both current and prospective customers. And it is not just about how your marketing campaigns would do; marketing automation benefits the business interface that allows you to target your customers effectively and, after that, study their purchasing behavior. Ecommerce and telecommunication companies have adopted Customer Value Management through which almost 26% of their calls don't need any human intervention. It has helped them in lowering costs and increasing customer satisfaction. One of the primary reasons to take up marketing automation for your business marketing is how seamlessly you can optimize your routine, repetitive tasks and manage them and other core operations without getting a hit on business sales.
Ways To Increase Sales Via Marketing AutomationBy now, you might have an idea about how marketing automation works- streamlining your marketing actions and simplifying a marketer's routine. Let's have a closer look at how it affects the sales of your business firm and ways you can close much better leads with automation tools-
Better Vision Of Potential Leads
Eliminate A Long Response Time
Tracking Lead Activity Status On Different Channels
Analyze Return on Investment
Obtain Relevant Sales Information
Subscribe to our newsletter
Get fresh stories, case studies, and advice from successful
creators and industry experts.