Debunking The Most Common SEO Myths
Mar 12, 2018
Mar 12, 2018
10 min read
10 min read
Table of contents
- Myth #1: Mobile is not necessary for me
- Myth #2: Duplicate content hurts your website
- Myth #3: Meta Descriptions don’t matter much nowadays
- Myth #4: Keyword stuffing is still relevant
- Myth #5: Encryption is a fad
- Myth #6: More content = Great content
- Myth #7: You can handle Technical SEO
- Myth #8: SEO is one time
You know what’s the most misinformed aspect of digital marketing - SEO. While Google tries to convey their updates in the simplest language possible, they still miss out on a lot of questions burning inside most of the modern-day marketers and business owners out there.
The result: wrong interpretations and misconceptions! Also, some techniques that may have helped greatly in increasing search engine rankings in 2012 may be redundant today. But newbies searching for relevant information on Search Engine Optimization may still stumble upon those old blogs and take their stale, floating advice for real.
We know it is hard to keep up with all the latest Google ranking algorithm changes but it doesn’t mean in any way that you will neglect the best source of bringing free traffic to your website and use poor and outdated optimization techniques.
We, as a digital marketing agency, understand the importance of proper SEO and how implementing a bad SEO tactic can seriously hurt your search engine rankings and eventually business.
So, let’s clear out some air about what exactly is bad and good for your business SEO by debunking some common SEO myths and misconceptions -
Myth #1: Mobile is not necessary for me
Business owners and marketers have long been evading optimizing their websites for mobile, but not anymore! After the recent Google update, making mobile websites the primary source for indexation and rankings, there’s just no way around optimizing your website for mobile.
This update comes after a predicted trend change in how most of the searchers access Google, which is through mobile. Your site may face serious SEO repercussions if it’s not optimized for mobile. If you’re not quite sure if your website is as easy on mobile as it’s on a desktop, you can use Google’s own mobile-friendly test to check and improve.
Myth #2: Duplicate content hurts your website
I have personally heard this a lot. No, Google will not penalize your website if you have accidentally or intentionally uploaded plagiarized content on it. And Google confirmed this as well. If Google finds out that you have put duplicate content on your website, it will simply not rank it and will rank the original content instead, and I am talking about the worst that can happen to a plagiarized website.
Don’t stress over it though as you can easily check for duplicate content on your website using Copyscape.
Myth #3: Meta Descriptions don’t matter much nowadays
Yes, Google stopped using a website’s description meta tags as a direct ranking factor way back in 2009, but that doesn’t mean it’s completely useless.
A meta description is a small text below each link in the Google SERP explaining what the page is all about. And if you haven’t cared enough to add a meta description to a particular webpage, Google does it for you by choosing the first few lines of a webpage as its meta description.
But why would Google go through all this trouble for you? Simply because having a meta description will help searchers understand the real context of your webpage and decide if they can really get some value out of it.
Writing a well-thought-out meta description that perfectly outlines the content of your webpage will not help Google in any way but will greatly help searchers searching for your services, which is bound to increase your CTR. Do it for the searchers.
Myth #4: Keyword stuffing is still relevant
Decades ago, when search engine algorithms were at their initial development stages (mainly Google), webmasters would trick it by stuffing it with keywords for rankings.
Let’s take an example, say if the target keyword is ‘Cheap Socks’, you could easily rank #1 on Google with this content on your webpage -
“Are you looking for cheap socks ?We, at Cheap socks,sell the best cheap socksin town. We sold heap socks to your mom last week and she loved those Cheap Socks so much that she came to us again for more Cheap socks . Our cheap socks are that good! Buy our Cheap socks today before there are no Cheap socks left to buy”
You get the idea! Thankfully, search engine algorithms have come a long way since then and are far more intelligent today in recognizing the intent behind keywords, ehmm…. Rankbrain.
While we are not implying in any way that you ditch your keyword research altogether and stop creating content wrapped around rich-search keywords, just don’t mindlessly stuff you content with it.
Myth #5: Encryption is a fad
Back in 2016, Google announced their intentions to make the web a safer place for everyone.
What followed was SSL encryption being mandatory for all sites. It just means having a site start with ”https://” rather than the normal “http://”. The extra little ‘s’ basically denotes that the user’s connection with the website is encrypted with SSL (Secure Sockets Layer) which prevents anyone from intercepting their data.
SSL encryption is a direct search engine ranking factor, which I guess is as far away from being a fad as it can be! Also, you really don’t want your website to show up with an ‘Unsafe’ warning and increase your bounce rates.
Myth #6: More content = Great content
This myth reminds me of a saying popular in the content writing world - “500 well-written words are worth more than writing 5000 words of gibberish’
Filling your website up with bland content that serves no purpose will do nothing good, neither to your search engines nor to your users. Quality triumphs over quantity every day in the world of SEO! So, create pages and add content that adds value to your services, your users and throws light on what you stand for. Merely adding pages just for the sake of it will not help your website rank in any way.
Myth #7: You can handle Technical SEO
I’ve seen many people venture out into the vast world of SEO all by themselves, trying to learn about all the major ranking factors and optimizing their website according to them.
Some come back with a place on the first page, while some get bogged down and off by penalties.
While it can be done, it is a really complex process that takes a considerable amount of time to first understand all its ranking concepts and then you’ll have to spend some more time in implementation. Not forgetting the fact that implementation needs to be just perfect or you risk losing the rank that you already have.
Say, you need to add schema markup in your website’s HTML to add a rich snippet to your search engine results. To do that, you will have to first learn everything about Schema.org vocabulary and how to add everything in your HTML Microdata. If you have no idea about HTML or your site’s coding, things might get a bit difficult for you! Moreover, there are literally 100 types of schema markups than you can add to your search results according to your industry. Also, even if you manage to add a schema markup successfully, you will have to copy and paste that into your site’s HTML, which if you do wrong can result in loss of important website data.
And adding rich snippets is kind of considered easy in the SEO world but it can be a fuss for a normal business owner. So, it’s always better to let an SEO expert handle all this stuff.
Myth #8: SEO is one time
SEO is not a do once and forget later kind of scheme. Think of it as more of a marathon than a sprint.
Most business owners and marketers spend all their time and energy in optimizing their website for SEO and never optimize it again. Which is a mistake, as SEO is a never-ending, ever-evolving marketing sphere that you need to stay on top of every day, keeping a close eye on the latest updates and optimizing your site according to them.
In a fast-changing world like SEO, former truths can become myths and once best practices can be listed as a black hat in no time. If you are not up-to-date with the latest happenings in the tinkle town of SEO, chances are that you’ll be soon left behind by your SEO savvy competitors! Research online, educate yourself and take the reigns of your SEO game in your own hands and you’ll never believe in one of the many such SEO myths making rounds on the internet.
New LinkedIn Algorithm for Your Brand Success
LinkedIn has solidified its position as the go-to platform for professionals and businesses alike. While traditionally considered a business-centric network, LinkedIn's essence as a possible avenue for social media marketing and networking cannot be overlooked. What works for Linkedin today is not just personal connections but also other influencers sharing their insights through relevant content. with relevant keywords. Similar to its counterparts, Linkedin heavily relies on a sophisticated algorithm to determine which content reaches its users' feeds. So it's important to know how does Linkedin algorithm work. Understanding the inner workings of this algorithm has become paramount for individuals and brands aiming to maximize their visibility and engagement on the platform with relevant content. With the arrival of 2023, Linkedin has introduced an updated algorithm, promising to revolutionize the way content is distributed to its vast user base. This algorithmic shift holds tremendous potential for marketers, enabling them to fine-tune their Linkedin strategies and amplify their brand presence. To unlock the true power of this new algorithm and ensure that your Linkedin posts reach the right audience, it is crucial to grasp the underlying factors driving its decision-making process. In this comprehensive guide, we delve into the intricacies of the 2023 Linkedin algorithm. We will equip you with the knowledge and insights necessary to employ this algorithm to your advantage by dissecting its key components and shedding light on the crucial factors shaping its operation. Join us as we unravel the secrets behind LinkedIn's magic formula, empowering you to navigate the ever-changing landscape of Linkedin marketing with confidence and finesse. Let's explore! What is the Linkedin algorithm? The Linkedin algorithm employs a sophisticated set of criteria to determine the visibility of posts on the platform, catering to a tech-savvy audience. With over 810 million members and growing, LinkedIn's algorithm faces the monumental task of analyzing billions of posts daily. Its primary objective is to curate a captivating newsfeed personalized to each user's preferences and interests. Let's take a moment to appreciate the hard work of those Linkedin robots—maybe we can even consider sending them some virtual flowers as a token of gratitude! LinkedIn's focus goes beyond mundane networking; it aims to create an engaging environment that resonates with the tech community. It's like attending a lively party where you casually carry your resume in case someone wants to take a peek! How Does It Work Knowing how to optimize your content to align with the Linkedin algorithm can greatly benefit your visibility, but failure to do so may result in your content languishing in Linkedin purgatory. Read on further to uncover the inner workings of the Linkedin algorithm to take some notes! 1. Content Classification The algorithm employs a multitude of factors to determine the relevance of your post to your audience. It classifies posts into three categories: spam, low-quality, or high-quality. Spam: To avoid being flagged as spam, steer clear of poor grammar and excessive links. Posting too frequently (more than every three hours) or tagging an excessive number of people (more than five) can also trigger spam detection. Additionally, be cautious of using hashtags like #comment, #like, or #follow, as they may raise red flags. Low-quality: While not classified as spam, these posts fail to adhere to content best practices. If your post lacks engagement, the algorithm may deem it as low-quality content. High-quality: These are posts that align with LinkedIn's content recommendations. They exhibit the following characteristics: Readability: Ensure your post is easy to comprehend, employing clear and concise language. Encourages engagement: Pose a question to prompt responses from your audience. Hashtag usage: Limit the use of hashtags to three or fewer in order to maintain post quality. Strong keywords: Incorporate relevant and impactful keywords that resonate with your target audience. Tagging strategy: Tag individuals who are likely to provide genuine responses, avoiding spamming tactics. And remember, no spamming! Outbound links: Consider placing outbound links in the comment section rather than the post itself. You can enhance your content's chances of being classified as high-quality by the Linkedin algorithm if you simply adhere to these guidelines. 2. Linkedin and its Test for Your Post Linkedin subjects your post to a crucial test of engagement. Once the algorithm confirms that your post isn't spam, it initially showcases it to a select group of your followers. If your post garners significant engagement in the form of likes, comments, and shares right from the start, Linkedin recognizes its appeal and expands its reach to a broader audience. This is why some individuals are tempted to join Linkedin pods, seeking to amplify early engagement. However, if there's little to no response during this stage, or if your audience flags your post as spam or chooses to hide it from their feeds, Linkedin will not further promote it. This pivotal testing phase occurs within the first hour after sharing your post, making it a crucial make-or-break moment. Maximize the potential of this time test by following these strategies: Optimal Timing: Post when you know your followers are active on LinkedIn. Utilize Linkedin analytics or tools to determine the best times for engagement. Engage with Comments: Respond promptly and thoughtfully to any comments or questions on your post, fostering a sense of interaction and community. Spark Engagement: Encourage interaction by posing questions or providing prompts that entice your audience to participate in discussions. Consistent Posting: Maintain a consistent posting schedule, allowing your dedicated followers to anticipate and engage with your new content. Active Networking: Engage with other posts on LinkedIn, increasing your visibility and potentially inspiring others to explore your latest content. With the implementation of these tactics during the crucial first hour, you can optimize your post's chances of capturing attention, driving engagement, and ultimately expanding its reach within the tech community on LinkedIn. 3. LinkedIn’s Rules for Engagement Once your post starts generating engagement, the powerful Linkedin algorithm will begin expanding its reach to a wider audience. The selection of Linkedin users who get to see your post depends on three key ranking signals: Connection Strength: The algorithm prioritizes Linkedin users who are closely connected to you, such as colleagues, current or past work associates, and individuals you've interacted with previously. Topic Relevance: Linkedin determines a user's interests based on the groups, pages, hashtags, and people they follow. If your post mentions topics or companies that align with a user's interests, it increases the likelihood of them seeing your content. According to LinkedIn's Engineering blog, the algorithm also considers additional factors like the language used in the post and the companies, people, and topics mentioned. Probability of Engagement: This signal is measured in two ways. Firstly, it evaluates the likelihood of a user engaging with your post based on their previous behavior and their engagement history with your previous posts. Secondly, it takes into account the overall engagement generated by the post itself. If your post becomes a hot topic, sparking conversations and attracting significant engagement, more users content are likely to join the discussion. Tips To Ace Your Linkedin Marketing Strategy To effectively navigate the algorithm and make the best of your Linkedin Marketing strategy, content creators in the tech space should focus on relevance and employ various strategies. We have also created a Linkedin Content Calendar Template to make life easier for you and your team. Other than that, here's what you can do! Know Your Audience To effectively engage your audience on LinkedIn, it's crucial to deeply understand who they are and what interests them. Conduct thorough audience research by leveraging analytics and insights from other platforms. Identify their demographics, preferences, interests, and pain points. Use this knowledge to tailor your content and messaging to resonate with their needs and interests on LinkedIn. Creating content that addresses their specific challenges or provides valuable insights can establish a strong connection and drive engagement. Utilise Engaging Formats: Visual content is highly effective in capturing attention and generating engagement on LinkedIn. Posts with images tend to receive more comments compared to text-only posts, while videos often generate five times more engagement. Emply these engaging formats to enhance the impact of your content. Incorporate visually appealing images, videos, or even animations that align with your messaging and make your posts stand out in the feed. Compelling visuals can pique curiosity, encourage interaction, and drive higher engagement levels with your audience. Optimal Posting Times: Timing plays a crucial role in maximizing engagement on LinkedIn. While the general consensus suggests that Tuesdays and Wednesdays at 9 a.m. are optimal posting times, analyzing LinkedIn-specific analytics and audience behavior is essential to determine the best times for your specific audience. Employ Linkedin analytics tools or platforms like Hootsuite Analytics to gain insights into when your followers are most active. Posting your content when your audience is online and ready to engage can definitely help you increase the visibility and reach of your posts, driving higher engagement levels. Promote and Tag: To expand the reach of your posts and increase visibility, it's important to use promotion and strategic tagging. Tag relevant companies, influencers, or individuals in your posts to attract their attention and encourage them to engage with your content. Utilize strategic keywords related to your industry or niche to optimize the discoverability of your posts. Additionally, incorporating relevant hashtags can help your posts appear in relevant topic feeds and reach a broader audience. Consider creating and promoting branded hashtags that are unique to your brand, as this can foster a sense of community and increase visibility among your target audience. Encourage Engagement: LinkedIn's algorithm rewards engagement, particularly posts that spark conversations and discussions. One of the most effective ways to encourage engagement is by posing questions to your audience. Ask thought-provoking questions related to your industry, trends, or challenges. This not only prompts your audience to share their opinions and insights but also positions your brand as a thought leader and creates opportunities for learning more about your audience's interests. Importantly, actively participate in the discussions, respond to comments, and foster meaningful dialogues to strengthen the engagement further. Craft Original, Engaging Content: Original content tends to perform better and elicit more engagement than shared content. While repurposing content or incorporating user-generated content can be valuable, try to find ways to add your own commentary or value to make it unique. Reframe the content, provide your analysis, or share your personal insights. This not only sets your posts apart but also encourages your audience to engage with your perspective and join the conversation. Additionally, consider incorporating conversation-provoking questions in your posts to stimulate discussions and further engage your audience. Build a Strategic Network: Building a healthy and active network is crucial for currying favor from the Linkedin algorithm. Ensure your personal profile and company page are complete, updated, and optimized for visibility. Building connections relevant to your industry or those you think would be interested in seeing updates from you is the key to beat Linkedin algorithm. Encourage your employees to showcase their affiliation with your company on their profiles and use your corporate hashtag. Actively follow others and attract followers who are genuinely interested in your content. Participate in relevant Linkedin Groups or even create your own to foster engagement and expand your network. Embrace New Formats: Linkedin often gives a boost to new features and formats as they are introduced. Be an early adopter and experiment with these new formats. Whether it's Linkedin Live, Linkedin Articles, Linkedin Slides, or any other emerging format, embrace them to stand out and gain an advantage within the algorithm. Even if some features do not last, being an early adopter can provide an edge in terms of visibility and engagement. Genuine Engagement, Not Begging: While engagement is important, explicitly asking or encouraging the community to boost your reach by liking, reacting, or commenting on your Linkedin post and articles in a spam-like manner is discouraged by LinkedIn. The algorithm actively reduces the reach of such posts. Instead, focus on delivering reliable, credible, and authentic content that sparks genuine engagement. Foster meaningful conversations, respond to comments, and create value for your audience. Building authentic relationships and fostering genuine engagement can help establish trust and credibility with your audience while gaining favor with the algorithm. In Conclusion The world of social media marketing is a tough one to navigate, but understanding and leveraging the algorithm can be a key to unlocking the full potential of your content. As you navigate the Linkedin algorithm, Saffron Edge is here to help you make the most of this dynamic platform. Reach out to us today to explore how our expertise in digital marketing can propel your Linkedin presence to new heights. Let's unlock the power of Linkedin together! ...
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What is content syndication for B2B brands
In the dynamic landscape of B2B marketing, where content reigns supreme, the ultimate aim is to achieve maximum reach and impact. Content syndication emerges as a potent technique for upping your SaaS marketing game, allowing you to enter new markets, engage varied audiences, and increase your brand's exposure. As businesses navigate the complexities of SaaS content marketing, collaboration with specialized agencies becomes crucial. These SaaS content marketing agencies bring expertise to craft compelling narratives, while a well-defined SaaS content marketing playbook ensures a strategic approach aligned with industry trends. By optimizing content syndication initiatives through synergistic efforts with agencies and playbook adherence, B2B SaaS enterprises can strike a balance between innovation and market relevance, enhancing their SaaS content marketing strategy. Understanding Content Syndication At its core, content syndication involves republishing existing content on multiple platforms, amplifying its reach, and providing added value to diverse audiences. Unlike guest blogging, where new content is created for a specific publication, syndication leverages your existing live content across various websites. Recognizing syndicated content is easy – look for mentions or tags indicating the source. Why Content Syndication Matters for B2B SaaS A solid content marketing strategy is the backbone of successful B2B marketing. Content syndication acts as a force multiplier, extending the impact of your existing content. But how can you ensure this strategy works seamlessly for your SaaS brand? Let's break it down into four actionable steps. Establish Your Goals and KPIs Define your content syndication objectives clearly. Are you aiming for increased brand awareness, expanded visibility, higher engagement on social media, or thought leadership? Identify key performance indicators (KPIs), growth metrics, and objectives. Understand your target audience at a personal level and direct the momentum gained from syndication towards valuable outcomes like email subscribers and positive customer feedback. Identify Your Syndication Strategy Hubspot suggests four main approaches to free content syndication. Choose the method that aligns with your goals: 1. Syndication to a Bigger Website: Republish on high-authority sites to amplify reach. Syndicating content to a larger website involves republishing on high-authority platforms to expand reach exponentially. This method is ideal for those seeking broader exposure and increased visibility within their industry or niche. By tapping into the established audience of these authoritative sites, businesses can effectively enhance their brand recognition, credibility, and thought leadership within SaaS calendar solutions This approach is particularly beneficial when aiming to reach a diverse audience and foster collaborations with influential players in the industry, ultimately elevating the impact and influence of the content on a much grander scale. 2. Syndication to a Similar Website: Target niche markets with content on focused publications. When precision targeting is paramount, syndicating SaaS content marketing examples to similar websites within a niche becomes instrumental. This approach tailors content distribution to specific audiences, ensuring relevance and resonance. Businesses can penetrate their target demographic by strategically selecting platforms that cater to a particular market segment including those interested in SaaS account. This method not only maximizes engagement with a more focused audience but also positions the content within an environment where it is likely to resonate more profoundly. Syndicating to similar websites is a strategic move for businesses aiming to establish themselves as authoritative voices within specific niches, fostering trust and loyalty among their ideal customer base. 3. Guest Post and Syndicate: Share thought leadership on large platforms, then republish on your channels. Combining thought leadership with content syndication, this approach involves guest posting on influential platforms to showcase expertise and establish authority. After gaining exposure on these large platforms, the content is then republished on the business's own channels. This method creates a symbiotic relationship where businesses benefit from the audience and credibility of the hosting platform, while simultaneously driving traffic and engagement back to their own channels. It's an effective strategy for building a cross-channel presence within B2B SaaS marketing channels, leveraging the strengths of both established platforms and owned media. This approach is particularly powerful for businesses looking to amplify their thought leadership and strategically position themselves within their industry. 4. Publish and Get Picked Up: Leverage the power of the internet by creating valuable content. The "publish and get picked up" strategy involves creating valuable, shareable content and letting the power of the internet work its magic. By focusing on producing content that resonates with the target audience, businesses increase the likelihood of their content being organically picked up and shared by various online platforms, influencers, and communities. This method relies on the inherent virality of compelling content, allowing businesses to tap into diverse audiences without direct syndication efforts. While less controlled than other methods, this approach capitalizes on the organic, authentic spread of content, creating opportunities for broad exposure, engagement, and brand advocacy in the ever-expanding digital landscape. Select Your Content and Metrics Investigating content analytics is critical for fine-tuning your B2B content strategy. Analysing page visits, time on page, bounce rate, conversions, and social media interaction yields actionable data that may be used to influence decision-making. Aligning content selection with advertising objectives strategically enables a consistent and meaningful approach. A high number of page visits may indicate widespread interest, but a low bounce rate indicates engagement. Conversions show real results, while social media engagement shows audience connection. By painstakingly evaluating these indicators, you can modify your content mix to achieve specific goals, enabling a more tailored and successful B2B content strategy that resonates with your audience and generates significant outcomes. Pick Your Platforms for Syndication In the realm of B2B content syndication, strategic platform selection is paramount. Medium (https://medium.com/) offers a professional space for in-depth industry insights, while Quora (https://www.quora.com/) facilitates direct engagement with business professionals seeking expert knowledge. LinkedIn (https://www.linkedin.com/) emerges as a powerhouse for B2B networking, and SlideShare (https://www.slideshare.net/) proves invaluable for visually appealing presentations. Business2Community (https://www.business2community.com/) serves as a comprehensive hub for diverse B2B content. Prioritizing canonical URLs ensures optimal search engine visibility, and leveraging email and social media amplifies reach. This multichannel approach fosters a robust B2B content syndication strategy, enhancing the impact and resonance of your message across targeted audiences. Conclusion: Content syndication is a dynamic approach that, when properly executed, may catapult your B2B SaaS business to new heights. You can unleash the full potential of content syndication by aligning your goals, adopting the correct syndication method, selecting powerful content, and using appropriate platforms. Mastering this strong tool will be critical for remaining ahead in the competitive world of B2B marketing as the digital environment advances. Content syndication is more than just republishing; it's about strategically amplifying your brand's voice across many platforms, reaching new audiences, and cementing your place as a thought leader in the competitive B2B SaaS industry. ...
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10 Walmart Selling Strategies that can Help You Drive More Sales!
Did you know that the typical four-person family spends more than $4,000 at Walmart annually? Do you typically sell through your website and other well-known platforms? And do you have any ambitions to expand your business? If Yes, then you should sign up for a Walmart Marketplace account as your next move. Thanks to the company's positive reputation and mill ions of unique visitors each month, you will get the traffic you need to boost sales by switching to Walm art Marketplace. But keep in mind that Walmart, like other eCommerce sites, has unique guidelines and algorithms for selling. You must therefore have dist inct selling methods for each platform you employ. Unquestionably, and as we are all aware, the eCommerce sector is saturated. Creating and launching your eCommerce is expensive and time-consuming. This is precisely where the term "Marketplace" is employed. A marketplace streamlines the process and allows you to focus on the most important aspect of your company: Sales. When it comes to these markets, Walmart is a well-known and established name. The Walmart Marketplace didn't launch until 2009, even though Walmart.com has long supported the well-known offline Walmart stores. This made it possible for third-party vendors to use the Walmart.com platform to sell goods that complement those provided by first-party brands. Thousands of vendors curren tly operate on Walmart Marketplace, which is rising. The Walmart Marketplace has dozens of categories covering everything from fashion to electronics and much more and is a successful sales channel for American retailers of all sizes. Since the launch of Walmart Marketplace, a lot has happened, especially as Walmart.com expands and millions of Americans start buying online regularly. But what can you do to succeed at Walmart? Look no further than this blog post to learn everything you need to know about how to begin selling on this online marketplace and how to get started. Check out these fantastic tactics for boosting Walmart.com sales. Strategies to Grow Sales on Walmart Marketplace No matter which or how many online markets you use for your products, if you make the Walmart Marketplace platform one of your main marketing techniques, your marketing strategies improve, and your brand name appears more polished and established. So, if you are unclear about your business expansion strategy, here are some creative approaches to increase Walmart sales. 1. Give Shoppers and Search Engines Access to relevant Product Information You may become a top Walmart seller by multiplying your sales by selling all of your products on other platforms. With Google algorithms, you need to have details of your products optimized to achieve search engine optimization and become visible in the search results. It's simple to improve your ranking and get a Walmart Buy Box by taking the following relatively straightforward steps: a) Establish a good product title b) Create a quality product description c) Use pristine photos d) Provide precise specifications e) Accurate product category mapping f) Attractive shipping information 2. Having the Best and Most Affordable Price Customers seek the things they want at the most affordable pricing without sacrificing quality. Walmart requests that vendors guarantee this. Therefore, the most important consideration when selling at Walmart is the cost of the goods. Keep in mind that Walmart prices its products according to rules. Walmart keeps a close eye on product pricing changes. Your products may not be published, or worse, your Seller Account may be suspended if you sell in a way that violates Walmart's pricing policies. Make sure Walmart has the best pricing for your purchases. By doing this, you can raise your chances of winning the Walmart Buy Box, which will boost your sales. At Walmart, there are two guidelines for the product price. Which are: Rule of Walmart Price Parity: Suppose clients considerably save money by purchasing identical goods (of the same manufacture, sort, and color) from the same seller on a rival website. The seller's merchandise will be removed following this law (including shipping). Rule of Walmart Price Leadership: Assume customers purchase identical goods (of the same type, manufacturing, and color) from the same seller on a competing website and significantly save money. This law requires the removal of the seller's goods (including shipping). 3.Satisfy Customers' needs with Products that are Hard to Find Transferring the appropriate product category from your online store to Walmart is important. When you add a new product type to your online store, you must do category mapping for the products you want to sell on Walmart. It's important to pick the right category for your products on Walmart since it makes it simpler for customers to find what they want. Customers might be unable to find your products if you don't take care of them and put them in the wrong category, which would decrease your Walmart sales. Many of Walmart's products are also available at other internet stores. However, the depth and variety of the items offered by those other websites and stores are sometimes beyond their reach. You may be able to make money, for example, if the typical distributors of a product run out of stock. Investigate what's lacking to see how well it fits into your business strategy. 4. Maintain Adequate Stock Levels Combining the strategy mentioned above with this one is necessary to get your product into Walmart Marketplace's Buy Box (and helps grow your overall sales, too). Even if your prices are the lowest compared to those of your opponents, having no products in stock will quickly cause buyers to go to your competitors, decreasing your chances of landing the Buy Box. Make sure to check your stock levels to avoid running out. If you use Fulfillment by Walmart, keep a close eye on your suppliers and ensure that your products arrive on schedule at the Walmart eCommerce Fulfillment Center. 5. Continue to Provide Superb Customer Service The only efficient and surefire strategy to let your customers know you are an expert marketer is to provide them with the greatest customer service accessible in your industry. More than you might think, your efforts to give your customers a specialized service system pay dividends. Good customer service ensures client retention and brand development through recommendations and word-of-mouth marketing. The following customer support KPIs are equally important to monitor: Retain an approx 95% shipment success rate to maintain organic search engine results. Products must be shipped at a rate of at least 99.5%. The rate of product cancellations must be less than 1.5%. Even though it is inevitable that some customers will return items due to damage or defects, you should attempt to keep this number as low as possible (below 3%) and process all refunds the same day you receive the returned item from the customer. You should have a 90-day Seller Rating less than or equal to 90%. Walmart must confirm receipt of each order file within one hour, and electronic notice of shipment confirmation must be received within a four-hour window. 6. Keep an Eye on the Percentage of Defective Orders You Receive Your performance in the Walmart marketplace is based on your Order Defect Rate (ODR), a crucial seller metric. The Cancellation Defect Rate, Delivery Defect Rate, Return Defect Rate, and Customer Complaint Rate are all included in the Order Defect Rate measure. Following performance standards must be completed by Walmart sellers: 2% for 90-Day Order Defect Rate 99% of shipments arrive on time Over 99% Valid Tracking Rate requirements. Walmart, however, reserves the right to revoke vendor credentials if this does not occur. Walmart will give vendors 30 days to upgrade if they cannot adhere to these 7. Leverage Walmart’s Lack of Fees On Amazon, you have to pay fees for almost everything, including seller referral fees, FBA, shipping, and storage. However, your financial obligations with Walmart are limited to referral payments determined by the product category. Utilize those savings to improve other elements of your business, such as offering free delivery (if possible), growing your inventory, conducting discounts, or doing anything else that will benefit you. 8. Promote Your Company and Services by Using Walmart's Advertising Brands and sellers must advertise their products if they want customers to find them on the Walmart marketplace. In a nutshell, it's the cost of doing business on a website like Walmart. A wise Walmart advertising plan is essential to giving your products the highest chance of successfully matching customers'searches. Qualified vendors on Walmart Marketplace have access to a variety of advertising choices. Ads that display as visitors browse relevant categories and search results are something you can make. Additionally, businesses have the freedom to advertise their brand or product. Walmart upholds strict requirements for individuals who use its platforms to sell and promote. To start using Walmart to market your items, you must: Apply to sell on the Walmart Marketplace Fill out your item listings and seller profile Test the store Request to use the advertising services Attend a session on marketing Make and launch your advertising campaigns 9. Establish Trustworthiness and Reputation Walmart carefully selects bestsellers to advertise on its online site because of its strong brand. Additionally, they assure that sellers keep high trust and reputation when selling on the platform. Ensure your fulfillment process is seamless from beginning to end to keep your confidence. Additionally, you must use your fulfillment solution to guarantee that your approach is efficient. Once on Walmart, every seller must keep 99% feedback and a 4.5-star customer rating. 10. Implement Well-planned Advertising Campaigns Walmart advertising is similar to Amazon advertising in many ways, but it's important to have a different approach for each platform. The following two best practices can help you get the most out of your Walmart Advertising Campaign. Automatic Campaigns maximize the exposure of your product. They work well for businesses looking to debut a product or companies new to advertising. The keywords that advertisers want to bid on can be chosen by hand when using Manual Campaigns. They work well for well-known companies with well-known clients who have a track record of selling on Walmart. Partner with a Team of eCommerce Masters! By adhering to a few basic criteria, you may optimize, enhance, and become a top seller on Walmart Marketplace by having accurate product descriptions, delivery information, and customer reviews. Make sure your strategy is centered on optimizing conversion rates and providing Walmart's best possible customer experience. Only specialists can successfully manage to develop a DTC brand presence on Walmart; it is not a game for novices. Our professionals at Saffron Edge will work with you to develop aggressive marketing campaigns that swiftly turn Walmart customers into paying clients. We have years of experience developing sponsored ads, native banner ads, catapult ads, and site search feature ads, giving you access to the full spectrum of Walmart advertising possibilities under one roof. Are You Ready To Ride On A Walmart Traffic Wave? Contact us for more! ...
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