Debunking The Most Common SEO Myths

Praveen Kumar

Mar 12, 2018

7 min read

You know what’s the most misinformed
aspect of digital marketing – SEO.

While Google tries to convey their updates in the simplest language possible,
they still miss out on a lot of questions burning inside most of the modern-day marketers and business owners out
there.

The result: wrong interpretations and misconceptions!

Also, some techniques that may have helped greatly in increasing search engine
rankings in 2012 may be redundant today. But newbies searching for relevant information on Search Engine
Optimization may still stumble upon those old blogs and take their
stale, floating advice for real.

We know it is hard to keep up with all the latest Google ranking algorithm
changes but it doesn’t mean in any way that you will neglect the best source of bringing free traffic to your
website and use poor and outdated optimization techniques.

We, as a digital marketing agency, understand the
importance of proper SEO and how implementing a bad SEO tactic can
seriously hurt your search engine rankings and eventually business.

So, let’s clear out some air about what exactly is bad and good for your business
SEO by debunking some common SEO myths and misconceptions –

Myth #1: Mobile is not necessary for me

Business owners and marketers have long been evading optimizing their websites for mobile, but not
anymore!

After the recent Google update,
making mobile websites the primary source for indexation and rankings, there’s just no way around optimizing
your
website for mobile.

This update comes after a predicted trend change in how most of the searchers
access Google, which is through mobile.

Your site may face serious SEO repercussions if it’s not optimized for mobile. If
you’re not quite sure if your website is as easy on mobile as it’s on a desktop, you can use Google’s own mobile-friendly
test to check and improve.

Myth #2: Duplicate content hurts your website

I have personally heard this a lot. No, Google will not penalize your website if you
have accidentally or intentionally uploaded plagiarized content on it.

And
Google confirmed this as well.

If Google finds out that you have put duplicate content on your website, it will
simply not rank it and will rank the original content instead, and I am talking about the worst that can
happen to a
plagiarized website.

Don’t stress over it though as you can easily check for duplicate content on your
website using Copyscape.

Myth #3: Meta Descriptions don’t matter much nowadays

Yes, Google stopped using a website’s description meta tags as a direct ranking factor
way back in
2009, but that doesn’t mean
it’s completely useless.

A meta description is a small text below each link in the Google SERP explaining
what the page is all about. And if you haven’t cared enough to add a meta description to a particular
webpage,
Google does it for you by choosing the first few lines of a webpage as its meta description.

But why would Google go through all this trouble for you? Simply because having a meta
description will help searchers understand the real context of your webpage and decide if they can
really get some
value out of it.

Writing a well-thought-out meta description that perfectly outlines the content
of your webpage will not help Google in any way but will greatly help searchers searching for your
services, which
is bound to increase your CTR.

Do it for the searchers.  

Myth #4: Keyword stuffing is still relevant

Decades ago, when search engine algorithms were at their initial development stages
(mainly Google), webmasters would trick it by stuffing it with keywords for rankings.

Let’s take an example, say if the target keyword is ‘Cheap Socks’, you could
easily rank #1 on Google with this content on your webpage –

“Are you looking for cheap socks
?We, at Cheap socks,sell the best cheap socksin town. We sold
heap socks to your mom last week and she loved those Cheap Socks so much that she came to
us again for more Cheap socks . Our cheap socks are that good! Buy our
Cheap socks today before there are no Cheap socks left to buy”

You get the idea! Thankfully, search engine algorithms have come a long way
since then and are far more intelligent today in recognizing the intent behind
keywords, ehmm…. Rankbrain.  

While we are not implying in any way that you ditch your keyword research altogether
and stop creating content wrapped around rich-search keywords, just don’t mindlessly
stuff you content with
it.

Myth #5: Encryption is a fad

Back in 2016, Google announced their
intentions to make the web a safer place for everyone.

What followed was SSL encryption being mandatory for all sites. It just means having
a
site start with ”https://” rather than the normal “http://”. The extra little ‘s’
basically denotes that the user’s
connection with the website is encrypted with SSL (Secure Sockets Layer) which
prevents anyone from intercepting
their data.    

SSL encryption is a direct search engine ranking factor, which I guess is as far
away from being a fad as it can be! Also, you really don’t want your website to show
up with an ‘Unsafe’ warning and
increase your bounce rates.

Myth #6: More content = Great content

This myth reminds me of a saying popular in the
content writing world – “500 well-written words are worth more than writing 5000
words of gibberish’

Filling your website up with bland content that serves no purpose will do
nothing
good, neither to your search engines nor to your users.

Quality triumphs over quantity every day in the world of SEO!

So, create pages and add content that adds value to your services, your
users and
throws light on what you stand for. Merely adding pages just for the sake of
it will not help your website rank in
any way.  

Myth #7: You can handle Technical SEO

I’ve seen many people venture out into the vast world of SEO all by
themselves, trying
to learn about all the major ranking factors and optimizing their website
according to them.

Some come back with a place on the first page, while some get bogged down
and off by
penalties.

While it can be done, it is a really complex process that takes a
considerable
amount of time to first understand all its ranking concepts and then you’ll
have to spend some more time in
implementation. Not forgetting the fact that implementation needs to be just
perfect or you risk losing the rank
that you already have.

Say, you need to add schema markup in your website’s HTML to add a rich
snippet
to your search engine results. To do that, you will have to first learn
everything about Schema.org vocabulary and
how to add everything in your HTML Microdata. If you have no idea about HTML
or your site’s coding, things might get
a bit difficult for you! Moreover, there are literally 100 types of schema
markups than you can add to your search
results according to your industry. Also, even if you manage to add a schema
markup successfully, you will have to
copy and paste that into your site’s HTML, which if you do wrong can result
in loss of important website
data.

And adding rich snippets is kind of considered easy in the SEO world but it
can
be a fuss for a normal business owner. So, it’s always better to let an SEO expert
handle all this stuff.  

Myth #8: SEO is one time

SEO is not a do once and forget later kind of scheme. Think of it as more of
a marathon
than a sprint.

Most business owners and marketers spend all their time and energy in
optimizing
their website for SEO and never optimize it again.

Which is a mistake, as SEO is a never-ending, ever-evolving marketing sphere
that
you need to stay on top of every day, keeping a close eye on the latest
updates and optimizing your site according
to them.

In a fast-changing world like SEO, former truths can become myths and once
best
practices can be listed as a black hat in no time. If you are not up-to-date
with the latest happenings in the
tinkle town of SEO, chances are that you’ll be soon left behind by your SEO
savvy competitors! Research online,
educate yourself and take the reigns of your SEO game in your own hands and
you’ll never believe in one of the many
such SEO myths making rounds on the internet.