
Myth #1: Mobile is not necessary for me

Myth #2: Duplicate content hurts your website

Myth #3: Meta Descriptions don’t matter much nowadays
Yes, Google stopped using a website’s description meta tags as a direct ranking factor way back in 2009, but that doesn’t mean it’s completely useless. A meta description is a small text below each link in the Google SERP explaining what the page is all about. And if you haven’t cared enough to add a meta description to a particular webpage, Google does it for you by choosing the first few lines of a webpage as its meta description. But why would Google go through all this trouble for you? Simply because having a meta description will help searchers understand the real context of your webpage and decide if they can really get some value out of it. Writing a well-thought-out meta description that perfectly outlines the content of your webpage will not help Google in any way but will greatly help searchers searching for your services, which is bound to increase your CTR. Do it for the searchers.Myth #4: Keyword stuffing is still relevant
Decades ago, when search engine algorithms were at their initial development stages (mainly Google), webmasters would trick it by stuffing it with keywords for rankings. Let’s take an example, say if the target keyword is ‘Cheap Socks’, you could easily rank #1 on Google with this content on your webpage - “Are you looking for cheap socks ?We, at Cheap socks,sell the best cheap socksin town. We sold heap socks to your mom last week and she loved those Cheap Socks so much that she came to us again for more Cheap socks . Our cheap socks are that good! Buy our Cheap socks today before there are no Cheap socks left to buy” You get the idea! Thankfully, search engine algorithms have come a long way since then and are far more intelligent today in recognizing the intent behind keywords, ehmm…. Rankbrain. While we are not implying in any way that you ditch your keyword research altogether and stop creating content wrapped around rich-search keywords, just don’t mindlessly stuff you content with it.Myth #5: Encryption is a fad
Back in 2016, Google announced their intentions to make the web a safer place for everyone. What followed was SSL encryption being mandatory for all sites. It just means having a site start with ”https://” rather than the normal “http://”. The extra little ‘s’ basically denotes that the user’s connection with the website is encrypted with SSL (Secure Sockets Layer) which prevents anyone from intercepting their data. SSL encryption is a direct search engine ranking factor, which I guess is as far away from being a fad as it can be! Also, you really don’t want your website to show up with an ‘Unsafe’ warning and increase your bounce rates.Myth #6: More content = Great content

Myth #7: You can handle Technical SEO

Myth #8: SEO is one time
SEO is not a do once and forget later kind of scheme. Think of it as more of a marathon than a sprint. Most business owners and marketers spend all their time and energy in optimizing their website for SEO and never optimize it again. Which is a mistake, as SEO is a never-ending, ever-evolving marketing sphere that you need to stay on top of every day, keeping a close eye on the latest updates and optimizing your site according to them. In a fast-changing world like SEO, former truths can become myths and once best practices can be listed as a black hat in no time. If you are not up-to-date with the latest happenings in the tinkle town of SEO, chances are that you’ll be soon left behind by your SEO savvy competitors! Research online, educate yourself and take the reigns of your SEO game in your own hands and you’ll never believe in one of the many such SEO myths making rounds on the internet.
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