6 Steps You Should Follow To Increase Your Website’s Domain Authority


Saffron Edge


Oct 25, 2018


5 min read

Increase Your Website’s Domain Authority Increasing your website’s domain authority is probably the best thing you can do to eventually increase your overall search engine rankings. But how do you do it? This post is all about that and a lot more.   So, what exactly is Domain Authority (DA)? Originally developed by Moz, Domain Authority is a metric that predicts how well a website will rank in search engine result pages. It is calculated by looking at a lot of factors (40 to be exact), like the number of unique domains linking to your page, the number of external links your domain has acquired over time, internal linking structure of your web pages, quality of your content & more. DA scores websites on a scale of 0 to 100, with every new website starting off with a DA score of 1, which increases over time as they work on building their online presence. How do I increase it? So, now you know what domain authority is and some of the factors it takes into consideration to score websites over the web. Now, let’s take a look at the 6 practical steps you need to follow if you are looking to increase the domain authority of your website -  

Technical SEO Optimization

Being a renowned SEO company ourselves, we are well aware of the importance of your website’s technical SEO in your overall SEO performance. While most of the technical SEO tasks are simple, if they are not implemented correctly on your website, it can have a detrimental impact on your domain authority and search engine rankings. So, you should tackle the technical aspect of your website’s SEO first to lay a strong foundation that would support your other on-page & off-page SEO efforts (which we will get to in a while). To increase your website’s domain authority, here are some of the significant technical SEO website elements you need to care of -
  • Register your website with Google Search Console to let Google know of your website’s existence
  • Create and submit your website’s XML sitemap to Google to make sure it crawls and indexes all your web pages correctly
  • Make sure you don’t have robots.txt enabled on any of your web pages (unless you specifically want Google crawlers to not crawl your content)
  • Migrate your website to https
  • Provide a well-defined breadcrumb menu on all pages
  • Consider adding schema markup or structured data on individual webpages to let Google crawlers understand their context.

On-page SEO 

On-page SEO includes everything related to optimizing your individual web pages and it’s content. Here are a few elements to take care of while doing on-page SEO -
  • Quality content is a top on-page and off-page SEO factor. Always strive to provide good, relevant content to your users and search engines.
  • Naturally add the most relevant keywords in your content.Focus on ‘naturally'.
  • Optimize meta titles and descriptions of all your web pages
  • Use of headings (H1 & H2) in your content
  • Easily readable URL structure and SEO optimized slugs
  • Adding title and Alt-text to all your images, videos, and other visual properties
  • Make use of Internal Linking

Off-page SEO 

When it comes to optimizing your website’s off-page SEO, optimizing your link profile is what you need to specifically take care of. Here’s how you can do it -
  • Removing bad links You can increase the quality of your existing link profile by removing backlinks from spammy or low DA websites. You can use a link analysis tool like Ahrefs or Moz for this.
  • Building authoritative links Providing quality content that people love to share within their inner circles is at the heart of building a quality link profile. Every share that you earn on your awesome content will serve as a backlink for that specific web page or content, increasing your website’s search engine ranking.
  • Other way to earn quality backlinks from authoritative publishers is via outreach. For that, you’ll have to find publishers that share (to a point) the same audience as you and pitch your content (should be relevant) to them to earn a backlink.
  • When you start putting out content that people like to read and share in the niche you are in, backlinks come naturally! Combine them with your proactive outreach efforts and you’ll have a stunning backlink profile in no time.
  • Generate Social Signals Content that manages to earn a lot of likes, comments & social shares usually have a tendency to rank high in Google. Here are a few things you can do to generate some social signals for your website and individual web pages-
  • Maintain an active business presence on popular social media marketing platforms like Facebook & Twitter and start building a fanbase.
  • Mention it on your website (probably with a clickable logo in the header or footer) so visitors can easily find you and connect with you on their preferred social media network.
  • Provide social sharing buttons on every blog you publish or on every webpage you create so that users can easily share your content with their friends.

Mobile Friendliness

We have said it many times already and we will say it again - Go mobile! More than half of your users access your website via mobile, so it makes sense to optimize your website for the same. Optimizing your website for mobile became a hot topic when Google introduced it’s mobile-first indexing algorithm. The algorithm was designed to index and crawl the mobile website first of any each and every domain to ascertain it’s search engine rankings, and it’s desktop counterpart would come next. So, there’s no doubt that mobile accessibility of your website is a definite ranking factor and may effect you DA as well. If you are looking to optimize your website for your mobile users, we extensively covered this topic a while back. Do give it a read.

Website Speed

Apparently, your website speed also effects your search engine rankings. Sites that take a lot of time to load will usually have a lower DA then quicker websites. Which makes sense, as according to their own study, there is a direct relation between the speed of a website and it’s bounce rate and Google hates seeing their searchers bouncing off websites. You can spike your DA score marginally by working on speeding up your website (for both desktop and mobile) only. You can use Google’s own Mobile-friendly test tool or Pingdom to easily speed up your website and enjoy increased search engine rankings and eventually, traffic for your website. Implement the steps listed above and see your DA tick like never before! If you know of any other tactic that worked well in increasing your website’s domain authority over time, do let us know in the comments. Blog Banner

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!