5 compelling reasons to include messenger chatbots in your marketing strategy

Reaching out to customers via messenger or other messaging platforms is the new way to personally connect with users and is considered as the new email. While that doesn’t mean email is dead, it just means there is a new marketing channel that gives better return on investment than the old email and that is just one of the many reasons why they triumph over every other marketing channel out there today. So, without further ado, here are a few more reasons why you are soon going to see chatbots everywhere on Facebook’s messenger -
1.Messenger now has more than 1.3b users
Today, almost everyone and their grandmother is on messenger. You can easily reach out to anyone and engage them with the help of a messenger chatbot, combine it with the staggering open rates it delivers and none of your pitches will go in vain ever again. Moreover, you can get a lot of personal information about a user in messenger. Knowing about a user’s interests, likes, age, gender and other preferences will only help you customize your messages to them for maximum impact that would boost conversions, which is not possible in email.
2. An easy way to get around Facebook’s ever
decreasing organic reach and Ad impressions

Facebook’s ever declining organic reach and Ad impressions is no joke. After the latest Facebook update, business pages have seen their organic posts reach dwindle down to 1-2% of their total following and the story is more or like the same with Facebook Ads. To tackle this, you can use a messenger bot and blast personal, valuable and engaging messages to all your fans in a jiffy and enjoy great open rates and eventually engagement, relationships and conversions.
3. Build subscriber lists and blast messages
Talking about blasting messages, just like emails, you can blast a message to all your fans using a messenger chatbot with ease and engage with them on-the-spot. Even better, you can create a custom audience and feed the data to your messenger chatbot to blast targeted messages and boost conversions. It is just like how you do in emails, but with a better open-rate and more click-throughs which is always great for your marketing endeavours. Building your subscriber list is not a goliath task when it comes to Messenger as each conversation you have with a prospect automatically adds him/her to your subscriber list which you can use later to implement your marketing campaigns.4. Your best customer service representative
The reason chatbots were hyped up in the first place. With every brand out there maintaining a presence on Social Media, it is always a good idea to have a brand representative cater to every customer conversation on social media platforms as soon as possible. While there are obvious complications with hiring people for this task, employing a chatbot makes replying promptly to each and every conversation is a piece of cake. A messenger chatbot can be your customer service representative that’s up and working for your brand 24*7, is cheap & prompt, and your human customer service representatives can easily take over the chatbot if it’s not able to take care of a particular query because of its complexity.5. Easy to set up

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