4 Ways You Can Curate Content To Add Value To Your Content Marketing Efforts
Aug 13, 2016
10 min read
Social media provides you with a stage for branding and community building. Take a glance at your strategy of content marketing, you will find that content curation plays a very significant part in this. Do you know what is a major turn off for the audience? It is when they see blog posts without any relevance, quality and lacking purpose to share. This usually happens when a company pays marketing channels for simply sharing links to their web content.
A study conducted by Argyle Social data indicates that third-party sites linking generate 33% extra clicks than the posts that are linked to their own sites. This study concluded that companies are driving more traffic to their sites through social media adds only 40% link to their own sites.
The two important ways to add value is through efficiency and scalability. Your social media is just one way of savvy marketing strategy. You need to curate your content and advance your technology for impacting the bottom line of your company. For this, you need to employ a multichannel strategy for the distribution of the curated content.
Here are 4 ways to build trust and brand awareness and for simultaneously driving relevant traffic to your website.
1. Roundups From Others Content
You can tag people who are involved in creating content and companies that are linked with it when producing roundups of quotes, content, news etc. This will increase your inbound links, click per post and social audience. It is always a good idea to connect more people to your content.
Another trick to drive traffic is to share and appreciate work done by others. This is a way to build community and for an even better effect, you can employ influencers for this. You need to search the thought leaders on the topics that are relevant for your business and can either ask them for original comments or use published assets for taking quotes in order to create roundup. This process will help you to reach their audience as they will also share and like your page.
2. Curated Newsletter
This feature has been rising in the last few years. When you dispatch curated content to your audience on a regular basis, you essentially become part of routine of your audience with your brand’s face. There are tools like Curated and Goodbits which makes creating a newsletter extremely simple and permitting curators to attach links of their next dispatches as they go for usual browsing activities.
Many companies like Moz are the proven brands which have made a huge benefit from their curated newsletters. You can get added to your subscriber's list by creating a content which is curated rather than completely promotional.
3. Badge to Recommended Content
The element of the content on the original page at the top. “Start A Fire” is a powerful way as it adds badge to your content which gives custom links with additional content suggestions. The problem with sharing others published content is that you lose traffic. When you link others page, you are providing a route to your audience to divert by clicking away to the third party’s site. In the last two years, there is a rise in URL shorteners which prevents this pitfall through asserting sharer’s branded. Hence this is a great way to adding traffic without compromising on third party shares.
You can employ these ideas when sharing content on social platforms. This can be done on newsletters, blog in order to bring traffic back to your own site.
4. Curate Customers Reviews and Images
Social media is entering into every aspect of our life and business. It becomes important that you convey to your potential buyers that your customers are not only buying your product but are also liking it. Curating customer- submitting testimonials, images and reviews can be used as marketing assets to add authenticity to your site for a good shopping experience, increase the footprint of your search engine and always show that you appreciate your current customers.
In case you are marketing on a large e-commerce platform, there are a lot of chances that your customers will discuss and share your products. Yotpo is one such tool that helps in automating interactions with customers that are post-purchase in which you can ask to submit reviews that are verified, images that can be curated into collections and ratings. Then you can use this curated customer content to create shoppable galleries and ads for social media.
You need to take proper time, proper research, content curation tools and forging a relationship with influencers. Following these tips will help you in increasing engagement with customers in more than one way for driving traffic, loyalty and revenue into your business. Try it Now!
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How Social Media Be A Powerful Tool For A Law Firm To Boost Growth?
As per the survey published by ABA, 76% of their respondents who run a legal firm said that they engage with online communities and social media platforms to boost their online presence. Among all marketing channels, social media is the one that has been able to garner a lot of popularity as several big brands have been utilizing its capabilities to boost customer reach and engagement. A huge misconception about social media as a marketing channel is that it can be only beneficial for consumer brands and businesses, mainly eCommerce brands. But this isn’t true. Even independent attorneys and law firms can use social media platforms to boost their business growth. Many say that social media is an integral part of their legal marketing strategy. According to another report published by ABA in 2020 , across all marketing channels, 42% of the respondents rely on LinkedIn, 41% on Email, 33% on Facebook, and 21% on print media. You might have noticed how legal firms and lawyers are making use of their social media platforms to market their legal businesses . There is a reason behind that. What? Social media is a great platform that can be used to boost online presence. As per the statistics published by Hootsuite in “Digital 2020”, social media has 3.8 billion active users, which’s a massive audience. This makes it a great platform for marketing. Well, there are several other benefits for a legal firm when it comes to social media as a marketing channel. Improves Brand Awareness The usage of social media platforms among consumers has increased exponentially. Maintaining a powerful presence over your social media handles can help your legal firm in delivering the right message to your target audiences.In 2021, social media platforms saw a 13% hike in the number of new users as compared to the previous year, boasting a total of 4.2 Billion users.As per the survey made by Thomson Reuters, almost 54% of the consumers said that they would hire an attorney that has an active presence on social media. It might be quite obvious as of now, as to why you should use social media as a marketing channel for your legal firm. Connects Your Business To Your Prospects A survey published by ABA in 2018 said that almost 35% of lawyers used their social media accounts to attract high intent clients. Therefore, the law firms that invest their time and effort in building their social media presence have an upper edge over their competitors as they are more like to attract new prospects easily.?? Stay Connected With Your Target Audience You might think that social media users would only prefer interacting with their friends or family members but there they love to engage with different types of brands and businesses over the internet too.This makes social media a golden opportunity for a legal firm, You can use your social media account to answer their queries or to educate them regarding an ongoing legal topic.Consumers over the internet love to know more about things that make them curious, so you can use your social media account to publish content related to their interests.?? Gain Trust Of Your Prospects, Gain Authority Legal issues and services are something that most average citizens struggle with. Many of them are clueless or uninformed regarding the functioning of such legal procedures. Such people are often looking for answers to their queries.It doesn’t matter if the prospects aren’t giving you a call, make sure you offer them some valuable information or detail so that you can induce trust among them. This can help you in gaining more potential leads and clients as you get a chance to prove your brand’s credibility. Get Maximum Results Out Of Your SEO Efforts Although, it is believed that Social media websites don’t have a direct impact on your website’s search rankings and SERP position but there are several organizations that have claimed that it may affect the search engine algorithm.We have often seen that even Google Search results show Facebook, YouTube, and Twitter links on the search query result page. Therefore, we find a strong relationship between your Tips To Enhance Your Legal Firm’s Social Media Strategy Pay Attention To Audience Feedback and Reviews Give close attention to what people are saying about your legal firm . You must check the kind of reviews you have been receiving on Google, Facebook, LinkedIn, Twitter, etc. Before publishing anything look at the kind of demands or queries your customers have. This would help you in gathering valuable audience feedback and will also help you in knowing the demands of your prospects. Choose The Best Social Media Channel For Your Law Firm While there are a dozen of social media websites over the internet, the best is the one that suits your type of law practice. The audience on LinkedIn is way professional and mature than the audience on Facebook. Therefore, your content has to be optimized as per the requirements or aesthetic of the platform. You can create a list of rich keywords that rank well for your law firm’s website. Based on your keyword list you can figure out what are the trending topics on each of your social media platforms. Craft and design your content with reference to it. This is a great way to engage and attract your audiences in trending conversations. Be Consistent With Your Content If a potential client is browsing through your website and it shows them some old or outdated content then they’ll be the first one to leave your website. To drive a constant stream of traffic you must stay updated with the latest industry trends and make sure to provide relevant information or content to your visitors. This enhances your credibility before your potential customers and makes your firm appear relevant to them. Get Instant Exposure With Paid Ads One of the top benefits of having your legal firm on social networking websites is that it lets you run paid ads that can bring instant exposure to your business. Social Media users provide tons of information and data to such platforms, based on their activities, likes, tastes, and preferences, the algorithm captures their data.This data can be utilized once you start investing in paid ad campaigns for your law firm. Running paid ads is a direct way to put your brand in front of your target audiences. Optimize your messaging as per the insights provided by these social media platforms to convert individuals into customers of your legal firm. Publish Video Content It’s high time you get a YouTube Account for your law firm. You can use your YouTube page to publish informational videos that can be consumed by your target audiences, it can also encourage them to reshare the videos that would allow you to attract more audiences to your website or YouTube Channel. Use your Video content as a FAQ page, answer their questions and address their concerns. Publishing videos based on topics related to keywords can help you in boosting your website’s ranking on SERPs as well. Give Your Content A Personal Touch Social media is not just about selling your brand, it’s also about narrating your brand’s story. Use the platform to post about your upcoming ventures, services, events, conferences, or even occasions like birthdays/anniversaries.Post pictures of your advocates and staff, give your profile a humanized touch so that your clients feel connected with you. Your social media account can also be a medium through which you can portray your work ethics, culture, and company values. Social Media Marketing can help your business to convey its message to its audience, it can be a powerful marketing channel for your law firm that can allow you to stand apart from the crowd. A great online presence can help your business to appear authentic, attractive, and reliable to your target audiences which enhances your opportunities to convert potential customers or visitors into high-value customers. You must use your social media platforms to deliver your firm’s vision and voice. Utilize the power of social media to build trust among your customers, take care of reviews and feedbacks that you receive on these platforms and make sure you resolve them to deliver an excellent client service. ...
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Marketing Automation Specialists: The Right Skills and Criteria for Hiring
From 2021 to 2023, the global marketing automation industry surged by 22%, reaching $5.86 billion. It is projected to double by 2030, surpassing $13.7 billion. This growth represents an opportunity, as marketing automation specialists are in high demand. Every morning, a marketer dives into intensive data analysis, email preparation, and strategy development somewhere in the world. This intricate thing happens not through manual effort but through the powerful capabilities of marketing automation. What is a marketing automation specialist? A marketing automation specialist uses technology to streamline marketing processes, automate repetitive tasks, and enhance customer interactions, ultimately improving overall marketing efficiency and effectiveness. These specialists leverage tools like email marketing automation software, customer relationship management (CRM) systems, and workflow automation platforms to create targeted campaigns, manage lead generation and nurturing, and analyze performance data. They play a key role in optimizing marketing operations and driving business growth. They design, develop, and implement marketing automation campaigns, monitor performance, analyze data, and optimize strategies. They provide marketing automation services to ensure efficient and effective marketing processes, driving better results and higher engagement. How to become a marketing automation specialist? To become a marketing automation specialist, consider these steps: Gain Foundational Knowledge: Understand the basics of marketing principles and automation tools. Master Marketing Automation Tools: Gain proficiency with platforms like HubSpot, Marketo, or Pardot to manage automation workflows and email marketing automation . Develop Analytical Skills: Learn to analyze data and metrics to refine your marketing automation strategy . Understand Customer Journeys: Map customer journeys and create automated workflows tailored to different lifecycle stages. Continuous Learning: Stay updated with the latest trends, tools, and best practices in marketing automation. What do marketing automation specialists do? Marketing automation specialists focus on optimizing and managing automated marketing processes. Their key responsibilities typically include: Designing Campaigns: Creating and setting up automated marketing campaigns, including email marketing automation workflows, social media posts, and lead nurturing marketing automation sequences using tools like HubSpot. Implementing Tools: Configuring and maintaining marketing automation platforms such as HubSpot to ensure they meet the business’s needs and integrate smoothly with CRM and marketing automation systems. Analyzing Performance: Monitoring and analyzing the performance of automated campaigns to assess effectiveness, identify areas for improvement, and make data-driven decisions for refining any SaaS marketing automation strategy. Segmenting Audiences: Using data to segment audiences and tailor marketing efforts to specific customer groups for more personalized engagement enhances overall marketing automation with HubSpot. Optimizing Strategies: Continuously refining and optimizing automation strategies based on performance metrics and evolving marketing trends to maximize ROI through effective marketing automation workflows . Essential skills needed for marketing automation specialists Certain essential skills are crucial to succeeding as a marketing automation specialist. Technical Skills Data Analysis: Understanding campaign performance, identifying trends, and making data-driven decisions. Customer Segmentation: Categorizing customer bases for personalized marketing. Campaign Management: Planning, executing, and monitoring marketing campaigns. SEO and SEM: Enhancing visibility and befriending search engines. Content Management: Creating and managing engaging content. Tool Proficiency Email Marketing: Tools like MailChimp and Constant Contact. Social Media Management: Tools such as Hootsuite and Buffer. Customer Relationship Management (CRM): Tools like Salesforce and Zoho CRM. Marketing Automation: Tools like HubSpot, Marketo, and Pardot. Soft Skills Problem-Solving: Quickly identifying and addressing challenges. Creativity: Crafting unique campaigns and tapping into untapped niches. Adaptability: Continuously learning and adjusting to new methodologies. Communication: Making complex data accessible and inspiring action. Attention to Detail: Ensuring every aspect of campaigns runs smoothly. Developing and honing these skills will empower marketing automation specialists to excel in their roles, drive impactful campaigns, and deliver exceptional results for their organizations. Why choose Saffron Edge marketing automation specialists? Our experienced specialists are dedicated to revolutionizing your marketing strategy, providing personalized solutions that drive growth and deliver exceptional results. Intellectual stimulation and creative problem-solving: Our specialists blend data analysis with creative strategy. They decipher complex data sets, understand customer behaviors, and use these insights to craft compelling marketing strategies. Expertise in recent technology: Our specialists are at the forefront of marketing automation technology, equipped with the latest tools and techniques. High earning potential: Marketing automation specialists have significant earning potential, offering intellectual satisfaction and financial stability. This field rewards expertise with competitive compensation, providing a fulfilling and financially secure career path. Career growth and progression: At SaffronEdge, we offer abundant opportunities for career progression. Our specialists can advance to roles such as marketing automation manager, director, or even Chief Marketing Officer (CMO). Increasing demand and job market trends: The demand for marketing automation experts is surging. Recent data shows that nearly 60% of marketing leaders intend to boost their marketing automation budgets. Discover how SaffronEdge's team of experts can help transform your marketing strategy with smart automation solutions tailored to your business. Get ready to see your brand thrive like never before! How to hire a marketing automation specialist? To hire a marketing automation specialist, seek candidates with experience in CRM and marketing automation platforms, digital marketing automation, and B2B marketing. Look for an email marketing automation specialist with strong analytical skills, a proven track record in developing and optimizing strategies, and expertise in lead nurturing, campaign management, and performance analysis. Ensure they can effectively integrate marketing automation with CRM systems and drive results through tailored data-driven campaigns. Conclusion SaffronEdge marketing automation specialists are pivotal in the digital revolution. They drive customer engagement, lead generation, and sales through meticulously designed and executed campaigns. With a blend of technical expertise, creative problem-solving, and continuous learning, our specialists are well-equipped to elevate your business in the dynamic marketing automation landscape. Integrating marketing automation with your marketing systems allows you to send out personalized campaigns and manage your customer relationships more efficiently, helping your business grow. Interested in seeing how this can work for your business? Contact Saffron Edge today for more information and take your business to the next level. ...
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Salesforce Email Marketing Automation: Essential Tips and Tricks
Today, it's crucial for businesses to communicate effectively and keep their customers engaged, especially with the fast pace of digital marketing. Salesforce, a popular customer relationship management (CRM) solution, offers robust email marketing automation capabilities that can revolutionize your interaction with your audience. Whether you are a beginner or a working professional, this guide will get you started with Salesforce email marketing automation and share valuable insights, tips, and tricks for fully leveraging it. What is salesforce email marketing automation? Salesforce Email Marketing Automation refers to the use of Salesforce's suite of tools to automate various aspects of email marketing campaigns. It helps businesses efficiently manage their email communications with customers and prospects. It enhances campaigns with tools like Journey Builder and Email Studio. It personalizes content, automates tasks, and segments audiences. Businesses using Salesforce report a 44% increase in lead generation and a 37% improvement in customer engagement. Additionally, Salesforce's marketing automation services streamline the entire marketing process, driving more effective and efficient results. Can Salesforce send automated emails? The short answer is yes! Salesforce is not only capable of sending automated emails but excels at it. Salesforce's email marketing automation is a key part of its comprehensive suite of automation tools. It enables organizations to create targeted email campaigns that respond to specific triggers, events, or customer actions. Here's what makes Salesforce email automation better than others: Event-triggered emails: Set up automated emails that fire based on specific customer actions, such as downloading content, filling out a form, or interacting with your website. Routine task automation: Streamline your operations by automating reminder emails for upcoming events, appointments, or follow-ups. Transactional emails: Automatically send order confirmations, shipping notifications, or information request responses to keep your customers informed. Personalization at scale: Maximise the use of the large customer database in Salesforce to develop emails that will be relevant to each customer. Analytics and optimization: Monitor the performance of your automated email campaigns and use data-driven insights to refine your strategies continually. Salesforce email automation options Salesforce has various tools and features for email marketing automation, which are classified depending on the difficulty level. Let's explore some of the key options: 1. Marketing Cloud Email Studio Email Studio is Salesforce's powerhouse for email marketing automation . It offers a user-friendly interface for creating, sending, and analyzing email campaigns. It is ideal for businesses looking to create email campaigns without extensive technical knowledge. Key features: Drag-and-drop email builder Dynamic content capabilities A/B testing Robust segmentation tools Real-time analytics and reporting 2. Journey Builder Journey Builder takes email automation to the next level by allowing you to create multi-channel customer journeys. While email is a crucial component, Journey Builder integrates other channels like SMS, push notifications, and ads. This tool is ideal for companies looking to create multi-channel experiences for their customers. Key features: Visual journey mapping Real-time personalization Behavior-triggered actions Cross-channel coordination Advanced analytics and optimization tools 3. Pardot Pardot is Salesforce's B2B marketing automation solution. It offers powerful email marketing capabilities created for B2B audiences: Key features: Lead nurturing and scoring Account-based marketing features Engagement studio for building complex nurture programs ROI reporting and analytics 4. Einstein AI for Email Salesforce's AI-powered tool, Einstein, can be applied to email marketing to enhance performance: Key features: Send time optimization Subject line suggestions Content recommendations Predictive segmentation 5. Salesforce Engage This tool closes the gap between marketing and sales, allowing sales reps to leverage marketing-created email templates and campaigns: Key features: Real-time alerts for sales when prospects engage with emails Ability to send personalized, marketing-approved emails directly from Salesforce Track engagement and follow up accordingly Know these Salesforce Email Marketing Limitations These limits depend on the Salesforce edition and are in place to prevent spam and maintain system stability. Here's a breakdown of the general limits: 1. Salesforce Essentials Daily limit: 5,000 external emails per organization. 2. Professional Edition Mass emails: Up to 5,000 external email addresses per day. Single emails: No daily limit. 3. Enterprise and Unlimited Editions Mass emails: Up to 1,000 external email addresses per day per user license. Single emails: No daily limit. Additional Tips: These limits apply to external recipients. Emails sent to internal users (within the same Salesforce org) don't count towards these limits. The limits are per org, not per user, meaning they're shared across all users in a single Salesforce organization. List emails sent via Pardot or Marketing Cloud have separate limits and don't count toward these Salesforce limits. How to set up email automation in Salesforce? Setting up email automation in Salesforce involves several steps. We'll walk through the process using Salesforce Flow, a powerful tool for creating automated workflows. Here's a step-by-step guide: 1. Flow setup Navigate to Setup > Flow > New Flow. Choose "Autolaunched Flow (No Trigger)" as the flow type. Give your flow a descriptive name and description. Adding logic to your flow. Note: Use the Flow Builder to add elements like Decision, Assignment, and Loop to create your flow logic. These elements allow you to define conditions for when emails should be sent and what data should be included. 2. Email actions Add a "Send Email" action to your flow. Configure the email details: Choose an email template or create a new one. Define recipients (To, CC, BCC). Set the subject line. Include any attachments if necessary. 3. Email personalization and flow testing Use merge fields to personalize your emails. These can include the recipient's name, company, or other data stored in Salesforce. For dynamic content, use decision elements in your flow to determine which content blocks to include based on recipient data. Test your flow: Click "Debug" in the Flow Builder. Provide sample data to simulate different scenarios. Check that emails are being sent properly and contain the right information. 4. Custom Trigger Go back to the main Flow page and select "New Flow" again. This time, choose "Schedule-Triggered Flow" as the type. This could be a specific time each day, event, or user behavior. Connect this trigger to your email flow. Once you're satisfied with your flow and trigger, activate them. Monitor the flow's performance and make adjustments as necessary. Best practices for Salesforce email automation Salesforce email automation can significantly enhance your marketing efforts, streamline communication, and improve customer engagement. By leveraging Salesforce marketing automation tools , businesses can create personalized, timely, and relevant email campaigns that resonate with their audience. Start small: Begin with simple automation and gradually increase complexity as you become more comfortable with the system. Use templates: Create reusable email templates to ensure consistency and save time. Personalization: Leverage Salesforce's rich data to create highly personalized emails. Test thoroughly: Always test your flows with various scenarios before activating them. Monitor and optimize: Regularly review your automated emails' performance and make data-driven improvements. Is there an alternative? While Salesforce has advanced integrated email marketing automation capabilities, exploring other options that better suit your needs or budget is helpful. Here are some popular alternatives to consider: 1. HubSpot HubSpot offers an all-in-one marketing automation platform with strong email marketing capabilities, an easy-to-use interface, and smooth integration across marketing, sales, and customer service. Key features: Drag-and-drop email builder Personalization and smart content A/B testing Marketing automation workflows Detailed analytics and reporting 2. Marketo Marketo is a complex marketing automation platform favored by many large enterprises. It is now owned by Adobe. Key features: Advanced lead management Account-based marketing Email and mobile marketing Marketing analytics and attribution Integration with Salesforce CRM 3. Mailchimp While often thought of as an email marketing tool for small businesses, Mailchimp has evolved into a full-featured marketing platform with automation capabilities. Key features: User-friendly email builder Customer journey builder Behavioral targeting Predictive segmentation Multi-channel marketing 4. ActiveCampaign ActiveCampaign is a popular choice for small—to medium-sized businesses because it combines email marketing, marketing automation, and CRM features in one platform. Key features: Automation map for visualizing customer journeys Site tracking for personalized experiences Split testing Predictive sending Detailed reporting and analytics 5. Klaviyo Klaviyo is very popular for e-commerce and offers strong email marketing automation that focuses on personalized messaging using customer data. Key features: Advanced segmentation Dynamic content blocks Predictive analytics Flow builder for complex automation Conclusion Salesforce email marketing automation is an effective tool for communicating with the audience, lead nurturing, and conversion. Its features allow you to develop highly targeted email messages that are interesting to recipients and profitable for your business. Key takeaways: Salesforce provides a range of tools for email marketing automation salesforce, from the user-friendly Email Studio to the advanced Journey Builder and AI-powered Einstein features. Understanding Salesforce's email limits is important for planning your automation strategy effectively. Setting up email automation in Salesforce involves creating flows, defining logic, personalizing content, and setting up appropriate triggers. The most effective salesforce email marketing automation strategy often involves a mix of personalization, segmentation, testing, and continuous optimization. Lastly, remember that the goal is not to deliver more emails but to deliver the right emails to the right people at the right time. This will help you establish better relations with your audience and, in turn, help you achieve your business's long-term goals through effective marketing automation workflows and strategies. By integrating marketing automation with Salesforce, you can send out personalized campaigns and manage your customer relationships more efficiently, helping your business grow. Interested in seeing how this can work for your business? Contact Saffron Edge today for more information and take your business to the next level. ...
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