Content Marketing Strategy Services from Saffron Edge Increase Your Brand’s Visibility and Boost Your Bottom Line
Before we develop your content development strategy, our experts conduct an in-depth audit of your existing content. We review your website content, blogs, social media content and other marketing materials. We identify content that has worked for your brand and content that is lagging behind.
Business and Audience Research
We understand your business goals and objectives. We also conduct audience research to identify your buyer personas, their content requirements and preferences, content consumption patterns, etc. This helps us to align the customer requirements with your business objectives, and develop content that resonates with the audience and portrays your brand personality.
You are not the only business in your industry using content marketing, your competitors are also doing it. We use the latest tools to conduct competitor analysis and discover what is working for them. This helps us to keep a tab on your competitors and also learn from their failures.
After understanding your business, audience, and competitors, we sit down and prepare a content marketing strategy for your business. We outline the type of content to create, the right platforms to share and promote the content, and a content calendar.
Our experienced team of content creators generate well-researched and authoritative content for your niche. Our experts create engaging blog posts, effective webpage content, resourceful e-books and whitepapers, attractive infographics, branded video content, and all other types of content demanded by your target audience. Our content will successfully position you as a credible resource for information and a thought leader in your industry.
Continuous tracking and measuring performance is critical for the success of your content marketing campaign. We use the latest analytical tools to track and measure each content piece created and promoted by us. We identify the content that is generating high engagement and optimize it to further increase leads and conversions.
To ensure that every content piece performs as per expectations, we continuously tweak the content pieces that are lagging behind. We perform A/B testing for each content element to ensure that you get the best ROI on your content marketing investment.
Our team prepares easy-to-understand reports about the performance of your content at the end of each month. We highlight key performance metrics such as viewer engagement, leads generated, conversions, bounce rate, website traffic, etc. You can get helpful insights into how the content strategy is affecting your bottom line and revenue by reading the monthly reports.
Hire Saffron Edge to Build Your Content Development StrategyThat Increases Audience Engagement and Generates Higher Leads
Saffron Edge is a reputed content marketing company with more than a decade of experience in the digital marketing industry. We understand the industry like none other and can develop a customized content marketing strategy for business growth. Our content marketing specialists are highly experienced and have access to the latest tools and techniques for content development, creation, marketing, optimization, and tracking. We are up-to-date with the recent advancements in the industry and helped hundreds of clients achieve their content marketing goals.
More than 10 years of experience in the US market has given our teams a detailed insight into the digital marketing landscape. We have offices in Fairfield, New Jersey, and across America. We have helped organizations in America and across the globe build brand awareness, engage customers, and generate leads and conversions through our comprehensive content marketing strategies.
Latest analytical tools
A/B and split testing
Conversion rate optimization
Increase the ROI of Your Content Marketing Investment With Professional Content Development Strategy from Saffron Edge
A well-defined content marketing strategy is absolutely necessary for the success of your content marketing campaign. It helps to understand your customer demands and create customized content that offers value. It sets your brand apart from the competitors and motivates the audience to invest in your products and services. A professional content development strategy helps to identify your shortcomings in your existing content. It aids in the creation and marketing of content that strikes a connection with the audience.
Review and Research
The first step in creating a good content marketing strategy is to conduct a content audit and audience research. We use the latest tools to review your existing content on the website, blogs, social media, and other platforms. We also conduct audience research to understand the demands and content consumption patterns of your audience. Our experts also undertake a competitor analysis to check what is working for your competitors and learn from their failures.
Strategy Development and Implementation
Based on the research reports, our content marketing specialists develop a customized content development strategy for your business. We create a clear roadmap about what type of content to create, which platforms to use to distribute the content, and when to publish the content for maximum efficiency. We discuss the strategy with your in-house team and implement it after you give approval.
Continuous Tracking and Optimization
We use the latest analytical tools to continuously track the performance of each content piece. We conduct A/B testing and optimize each content piece to ensure the best results for our clients. Our dedicated content marketing professionals make sure that our content produces a high return on clients marketing investment.
Invest In Professional Content Marketing Strategy Services from Saffron Edge - Increased ROI
Creating a well-structured content marketing strategy is a job best done by the specialists at Saffron Edge. We understand the nuances of content marketing and make sure that our clients get the best return on their investment. We develop an extensive content marketing plan which aligns the demands of the customers with your business goals and objectives.
According to the Content Marketing Institute, 56% of businesses are planning to increase their spending on content marketing.
As per the Demand Generation Benchmark report, 61% of marketers want to improve their ability to track, measure and analyze their content marketing efforts.
As per statistics from Point Visible, 70% of content marketers prioritize the quality of their content over quantity.
According to meaningful Brands stats, 84% of customers expect brands to create content that provides solutions, entertains and offers meaningful experiences.
As per B2B Content Marketing, 72% of marketers report that a good content strategy contributed to the success of their content marketing approach.
Statistics from the Content Marketing Institute prove that only 66% of brands prioritize the informational needs of their target audience.
As per statistics, 72% of marketers report that content marketing increases audience engagement and quality leads.
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Why Choose Saffron Edge Over Other Agencies?
Saffron Edge is a content marketing strategies agency with more than a decade of experience in the industry. We have an experienced team of contenting marketing specialists, who are well-versed in building a well-defined content marketing strategy. We have experienced content auditors, analysts, content creators and other professionals to take care of each aspect of the content development strategy.
We ensure that every strategy we develop yields optimum results to the client. We develop innovative strategies using the latest tools and techniques and implement them at the right time to increase their performance. We A/B test everything to ensure our clients get the best results.
With 10+ years of experience in the industry, our content marketing specialists are up-to-date with the latest tools and technologies that help to conduct audience research. We conduct in-depth audience research and develop content marketing strategies that help you to reach a specific audience on the right platform at the right time.
We have a creative team of content developers, who can develop exceptional content that provides value to your audience. We create well-researched and original content that makes you stand out from competitors and establish your authority in the industry.
We use the latest analytical tools such as Google Analytics to track and measure the performance of each content campaign. Our experts create easy-to-understand reports and share them with you at the end of every month. You can know the ROI of each content campaign and study how it contributes to your overall objectives.
We understand that start-ups and medium scale enterprises work on tight budgets. We do not bind you in long-term contracts. You can choose our flexible pay-as-you-go packages and pay monthly charges. You can also consult our experts to get a customized package suited to your specific needs and budget.
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