Boost the performance of your paid ads with the best programmatic services
Audience intelligence is crucial to develop highly targeted digital advertising campaigns. Our programmatic experts use first, second and third-hand data to create buyer personas and identify the demands and preferences of your target audience. We collect relevant data from Data management platforms as well as use our in-house analytics tools to collect accurate data about your audience, their online habits, content consumption and their requirements.
Based on your business objectives, online presence, brand image and target audience, we identify the right platforms that help you to reach out to potential customers. We manually whitelist the URLs and platforms that help in connecting with the new audience, who are already looking for your products and services. We actively use Google Marketing Platform, Google AD Manager and Appnexus to locate and target the most promising advertising opportunities on the web.
The programmatic experts at Saffron Edge specialize in creating click-worthy ads with the optimum use of text and visuals. All our ads are created to engage with your target audience and lookalike audience and convert them into customers. Our ad creators develop a number of ad formats and sizes that are sure to connect with the audience and provide measurable results.
For online advertisements to be effective, it is critical to ensure that they are displayed before the right kind of people on their preferred platforms. The best programmatic services professionals from Saffron Edge, identify the right audience based on their demographics, age, gender, online behavioural patterns, education level, content consumption patterns, and other important attributes. We then create laser-targeted advertisements to connect and convert them.
Our bidders regularly track and monitor all your programmatic ad campaigns. They identify the underperforming areas of the campaign and take steps to optimize them for optimum results. We leave no stone unturned to ensure all your programmatic campaigns offer maximum ROI. We further identify the best performing ads and optimize them to improve their effectiveness.
Our programmatic experts are well aware of the importance of creating omnichannel experiences. We create accurate content for native, cross-platform, social, and video platforms. We target all the prominent digital mediums to ensure that your programmatic ads reach the right audience, on the right platform, at the right time.
We integrate your programmatic campaign with Google Analytics platform and track the performance of each campaign. We ensure that each of your ads reaches to the target audience at the correct time and improves your online brand visibility. We take every action to ensure that every penny you spend on our programmatic services is put to good use.
We also provide remarketing services through our programmatic ads. We identify the customers, who did not convert and re-engage them with effective remarketing campaigns. Our highly-targeted remarketing campaigns will help you to convert more customers and increase sales.
Our expert bidders identify the best DSPs on the web, based on parameters such as security, precision and analytics. We also use Google Ad Manager, Google Marketing Platform and Appnexus to identify the best platforms for your marketing ads and conduct real-time bidding.
Hire a Professional Programmatic Services Company to Increase the ROI of Your Paid Advertisements
Saffron Edge is a popular programmatic services agency in NJ. Our programmatic experts can identify the right audience through advanced audience intelligence, whitelist the best platforms to display your advertisements and create click-worthy ad campaigns with spot-on content and visuals. You can leave the complicated process to our experienced professionals and focus on other strategic areas of your business.
More than a decade of working experience in the US market has given our teams a detailed insight into the digital marketing landscape. We have offices in Fairfield, New Jersey, and across America. We have helped law firms in America and across the globe gain leads and improve sales through our comprehensive programmatic services .
Advanced ad placement
Strategic ad testing
Ad creation and optimization
Consult a Reputed NJ Programmatic Services Company to Maximize Conversions
After we have completed our in-depth analysis of the business we start implementing the digital marketing strategies. These strategies include optimizing website, creating content, creating and managing brand image and customer engagement. During this stage we create and optimize campaigns to generate as many leads as possible for our clients. We promote their products and services so that brand awareness increases to give a boost to your sales.
Our digital marketing strategy starts with the identification of the client’s business goals. Then we analyze the current landscape of their business to spot the shortcomings that are halting them to reach their goals. This analysis is carried out with a rigorous approach so that our experts get a clear picture of the client’s current market position.
After the successful implementation of digital marketing strategies we track the growth of the client’s enterprise and measure the ROI. We keep our clients updated with these results through regular reports. As the digital marketing trends and policies keep evolving we refine our methods to keep the client on the top of their game.
In the planning phase, we carefully traverse through the client's needs and make sure that any point is not left out. We closely associate with you to understand your idea. We try to grasp your approach to the idea and the end goals you want to achieve. We then come up with innovative solutions to implement these ideas by incorporating them as design and features in your web development task.
During this phase, we develop your project according to the requirements you have given us. Our in house team is skilled in different programming languages to develop the front-end and back-end. Using their best of their knowledge, they develop interactive web solutions. The web apps and APIs are optimized to be fast and highly responsive.
Reasons to Hire Programmatic Services At Saffron Edge - Increased ROI
Programmatic advertising services from Saffron Edge help to improve efficiency and reduce the costs of digital advertising. Our experts help to create appropriate content for the target audience and display it on the right platforms across the web. Our comprehensive programmatic campaigns yield maximum ROI on every penny you spend.
By 2021, nearly 88% of all US digital display ad dollars will be transacted through the programmatic approach.
Facebook and Google will account for 63% of the programmatic ad spend.
60.1% of all T.V users in the U.S. will use over-the-top streaming platforms at least once a month by 2022.
68% of all Global digital media ad spend will be programmatic in 2020.
Ad fraud losses have come down by 11% in 2019, in comparison to 2017 due to the increased transparency provided by programmatic.
Global advertisers spend 53% of their digital video spend on programmatic.
U.S. marketers spending on podcasts has risen by 53% in 2019 in comparison to $314 million in 2017.
60% of advertisers prefer to work with an experienced programmatic services agency.
Increase conversions and sales through programmatic spending as 90% of consumers report that online ads influence their decisions.
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Why Choose Saffron Edge Over Other Programmatic Agencies?
Our bidders are well versed with all the concepts of programmatic. We have been working on programmatic since its inception. Our programmatic experts can streamline your SEO, content marketing and social media with programmatic.
Saffron Edge provide omnichannel programmatic services across all digital mediums. Be it native, social, video or cross-platform, we have experience in managing programmatic ads on all digital channels.
Real-time Monitoring and Reporting
Our experts monitor the performance of your digital advertising campaigns. We use Google Analytics and other monitoring tools of programmatic to track your campaigns and measure their performance. We also provide regular reports to let you know all the performance metrics of your programmatic ads.
Advanced Ad Placement
Our programmatic professionals conduct thorough audience research to identify your exact audience and their preferences. We create targeted ads, identify the best platforms and display your ads at the apt time to the specific audience. We strive to maximize conversions by connecting with your exact audience on the right platforms and engaging them with effective and up-to-date content.
Effective Content and Visuals
The attention span of viewers is decreasing day-by-day. It is crucial to impress the audience with spot-on content and visuals in order to convert them into your customers. Our copywriters, designers and content writers are pros at highlighting your brand in the best possible light to heighten your brand reputation.
We are the best NJ programmatic services company with over a decade of experience in digital marketing. We have an in-depth understanding of programmatic advertising and provide comprehensive services to our clients. Apart from real-time bidding, we provide direct programmatic campaigns that provide effective results in increasing your online visibility and customer engagement.
Client TestimonialSaffron Edge is an amazing and highly recommended SEO company. They are always responsive, professional, and best of all they show RESULTS! HIGHLY RECOMMENDED!
Client TestimonialGreat company to work with. They have been doing a great job and always deliver projects on time. I use them for multiple marketing projects. I can rely on them to handle all of my queries in a timely manner. It's been a wonderful experience working with them.
Client TestimonialI've been working with Saffron Edge for a few months now and they've been great. They've done a few web design projects for my company and are running an SEO campaign for a client that has been working very well. I would recommend working with them if you are looking to outsource and web work...they do a great job.
Client TestimonialVery much satisfied with the end result. Ranking in top for most of the primary keywords associated with my business... Saffron people have proved their expertise and skillset
Client TestimonialI approached Saffron Edge to design and develop a full bespoke website for our business with some unique features. It was a challenging job for them but the web development team of Saffron Edge team met our expectations and helped us achieve one of our primary goals.
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