What’s Inbound Marketing And Why Do You Need It?

Inbound marketing is the marketing methodology of letting your customers find you on the web rather than approaching them with cold calls and boring sales pitches aka outbound marketing. It is not a buzzword but a marketing tactic that can work wonders for your business without little to no monetary investment. It involves gaining a deep understanding of your audience, knowing exactly what their pain-points are and helping them solve those exact same problems with thoughtful content and useful insights that satiates all their needs and establishes your reputation as an authority in your niche, making them trust your brand and making the final purchase from you. But it’s not that easy. Inbound marketing involves taking care of a lot of elements and doing them in sync to be successful at it. As there are a lot of touchpoints on the web from where your potential customers can find you, it usually involves creating a strong presence on various social media platforms, search engines (mainly Google), having an appealing web presence and putting out content that provides real value to your users.. Inbound marketing puts your audience front, right, and center. Our marketers understand that completely and can help you attract a lot of leads for your sales team with the help of a well-thought-out digital marketing strategy, ethical SEO, engaging social media marketing, website revamo, compelling blog creation and targeted content marketing tailored specifically for your unique business.

Some of our core processes of Inbound Marketing Services


Audience Analysis

Having a thorough understanding of your audience is vital to taste any kind of success with inbound marketing. You have to appeal to and specifically target the audience who is interested in buying your products or services. Get that wrong and all your efforts will go down the drain. Our marketers spend a lot of time understanding your audience first to devise a perfect digital marketing strategy for you that will help grow your bottom line.


Website design & development

Your website is the conversion hub of your business and is the place where your users will be redirected to with the help of inbound marketing, so having a stunning website which resonates with your brand completely is vital to entice users who stumble on your website to make the final purchase. Our expert developers and creatvie designers will take care of that for you. Whether you want a new website for your business or are looking for a quick re-design, we can do it all!


Digital Marketing Strategy

All your inbound marketing efforts are most likely to fail if it’s not backed up by a solid marketing strategy. Based on your audience, we choose those marketing strategies that are most likely to work for your business. Whether it’s about acing SEO or converting the most ripe leads, our digital marketing strategy will help you do it all in the most optimized way for your business.



Our SEO experts are well aware of the nitty gritty of the complex SEO world and can help you run effective organic and paid SEO campaigns. They’ll help you find the apt keywords to target, strengthen your backlink profile, optimize your website for SEO and Local SEO, generate social signals and will do everything that is required to keep you in the good books of Google and attain a high overall search engine ranking for your business.


Content Generation & Blog Creation

Pushing out thoughtful content that your potential customers find valuable is at the crux of inbound marketing. And consistent blogging is the best way to do it. We can help you incorporate a blog on your website if you don’t have it yet and our team of content writers will help you publish thoughtful, industry-leading content that will help you attract a ton of audience and enstablish yourself as an authority in your niche.


Content Marketing

Just relying on your audience to find your content with the help of search engines is futile. You’ll have to actively market it and bring it in front of new audiences to increase your business exposure. Our marketers will find the best influencers to pitch your content to and will actively publish it on relevant social bookmarking websites, authoritative industry blogs and other platforms that share the same audience as yours.


Social Media Marketing

Maintaining an active presence on those exact social media platforms where your audience spends most of their time online is vital to stay on top of their mind at all times. Our social media marketers can help you devise a perfect social media marketing strategy for your brand that will help you build loyal fans and followers for your business. From publishing posts that engage to running paid social media campaigns, we can help you do it all.


Conversion Optimization

No inbound marketing strategy is complete without conversion optimization. Yes, increasing your business exposure and raking in ever-increasing traffic for your website is important but if you are not able to make conversions, all your inbound marketing efforts will go to waste. Our conversion specialists will help you streamline the kind of content you create and will place various conversion elements in your website and blog content that can make conversions happen for you.



Looking at analytics is a great way to see what part of your inbound marketing strategy is working and what isn’t. It helps you double down on what’s working and completely scrap out what effort didn’t work for your business. Our analytics experts will help you set up analytics on your website and will acquaint you with everything required to make better business decisions with the help of raw analytical data.

Paid Marketing Services

Why you should work with us


Hubspot Certified

We are a Hubspot Gold Certified company and our marketers are well adept in leveraging the latest inbound marketing trends and techniques to get the best results for your business.


Digital Marketing Partner

We will not only help you devise a custom tailored inbound marketing strategy for your business but will also help you every step of the way to execute it with perfection.


Proven Expertise

In our 10 years of existence, we have helped many startups and established businesses alike build a strong online presence from the ground up with the help of our inbound marketing expertise.

Awards and Affiliations

Customer Reviews

Saffron Edge is an amazing and highly recommended SEO company. They are always responsive, professional, and best of all they

Happy Client

Inbound Marketing is proven to bring in 10x more leads when compared to traditional advertising

See how our inbound marketers can help you out!
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