What’s Inbound Marketing And Why Do You Need It?
Inbound marketing is the marketing methodology of letting your customers find you on the web rather than approaching them with cold calls and boring sales pitches aka outbound marketing. It is not a buzzword but a marketing tactic that can work wonders for your business without little to no monetary investment. It involves gaining a deep understanding of your audience, knowing exactly what their pain-points are and helping them solve those exact same problems with thoughtful content and useful insights that satiates all their needs and establishes your reputation as an authority in your niche, making them trust your brand and making the final purchase from you. But it’s not that easy. Inbound marketing involves taking care of a lot of elements and doing them in sync to be successful at it.
As there are a lot of touchpoints on the web from where your potential customers can find you, it usually involves creating a strong presence on various social media platforms, search engines (mainly Google), having an appealing web presence and putting out content that provides real value to your users.. Inbound marketing puts your audience front, right, and center. Our marketers understand that completely and can help you attract a lot of leads for your sales team with the help of a well-thought-out digital marketing strategy, ethical SEO, engaging social media marketing, website revamo, compelling blog creation and targeted content marketing tailored specifically for your unique business.
- Having 50+ Social Media Expert
- Increase +360% Online Leads
- Generated 10,000+ Phone Calls
Some of our core processes of Inbound Marketing Services
Audience Analysis
Having a thorough understanding of your audience is vital to taste any kind of success with inbound marketing. You have to appeal to and specifically target the audience who is interested in buying your products or services. Get that wrong and all your efforts will go down the drain. Our marketers spend a lot of time understanding your audience first to devise a perfect digital marketing strategy for you that will help grow your bottom line.
Website design & development
Your website is the conversion hub of your business and is the place where your users will be redirected to with the help of inbound marketing, so having a stunning website which resonates with your brand completely is vital to entice users who stumble on your website to make the final purchase. Our expert developers and creatvie designers will take care of that for you. Whether you want a new website for your business or are looking for a quick re-design, we can do it all!
Digital Marketing Strategy
All your inbound marketing efforts are most likely to fail if it’s not backed up by a solid marketing strategy. Based on your audience, we choose those marketing strategies that are most likely to work for your business. Whether it’s about acing SEO or converting the most ripe leads, our digital marketing strategy will help you do it all in the most optimized way for your business.
SEO
Our SEO experts are well aware of the nitty gritty of the complex SEO world and can help you run effective organic and paid SEO campaigns. They’ll help you find the apt keywords to target, strengthen your backlink profile, optimize your website for SEO and Local SEO, generate social signals and will do everything that is required to keep you in the good books of Google and attain a high overall search engine ranking for your business.
Content Generation & Blog Creation
Pushing out thoughtful content that your potential customers find valuable is at the crux of inbound marketing. And consistent blogging is the best way to do it. We can help you incorporate a blog on your website if you don’t have it yet and our team of content writers will help you publish thoughtful, industry-leading content that will help you attract a ton of audience and enstablish yourself as an authority in your niche.
Content Marketing
Just relying on your audience to find your content with the help of search engines is futile. You’ll have to actively market it and bring it in front of new audiences to increase your business exposure. Our marketers will find the best influencers to pitch your content to and will actively publish it on relevant social bookmarking websites, authoritative industry blogs and other platforms that share the same audience as yours.
Social Media Marketing
Maintaining an active presence on those exact social media platforms where your audience spends most of their time online is vital to stay on top of their mind at all times. Our social media marketers can help you devise a perfect social media marketing strategy for your brand that will help you build loyal fans and followers for your business. From publishing posts that engage to running paid social media campaigns, we can help you do it all.
Conversion Optimization
No inbound marketing strategy is complete without conversion optimization. Yes, increasing your business exposure and raking in ever-increasing traffic for your website is important but if you are not able to make conversions, all your inbound marketing efforts will go to waste. Our conversion specialists will help you streamline the kind of content you create and will place various conversion elements in your website and blog content that can make conversions happen for you.
Analytics
Looking at analytics is a great way to see what part of your inbound marketing strategy is working and what isn’t. It helps you double down on what’s working and completely scrap out what effort didn’t work for your business. Our analytics experts will help you set up analytics on your website and will acquaint you with everything required to make better business decisions with the help of raw analytical data.
Why you should work with us
Hubspot Certified
We are a Hubspot Gold Certified company and our marketers are well adept in leveraging the latest inbound marketing trends and techniques to get the best results for your business.
Digital Marketing Partner
We will not only help you devise a custom tailored inbound marketing strategy for your business but will also help you every step of the way to execute it with perfection.
Proven Expertise
In our 10 years of existence, we have helped many startups and established businesses alike build a strong online presence from the ground up with the help of our inbound marketing expertise.
Our Clients
We’re trusted by
Inbound Marketing is proven to bring in 10x more leads when compared to traditional advertising
See how our inbound marketers can help you out!
Our Partners
“We faced a severe Google penalty that impacted our performance and revenue. Within a short period of 1.5 months, the Saffron team not only helped us recover to our original performance but also planned a niche strategy that has proven to be helpful. We are now back on track, and our revenue is exceeding expectations. Saffron Edge has been a perfect fit for our brand.”
James Simmons
Ecommerce brand (Name under NDA)
“Saffron Edge has been able to show us positive trends which are great for conversions. I would highly recommend the SEO services by Saffron and would like to thank the SEO and the Performance team for helping us push our sales from 100,000 to 200,000 mark a month. It has been fantastic working with y’all and we will be looking ahead, we're setting our sights on reaching 300,000 a month in sales. That's the next big goal we're aiming for.”
John Stewart
Stone Machinery and Equipment Ecommerce
“I had a great experience working with this team. They were impressive in their approach, with a proactive team that responded promptly to all my queries. They provided excellent ideas and practical solutions. I would definitely work with them again.”
Jay Stack
Manufacturing company
“We were thoroughly impressed by the Seo results and the work done by the saffron team. They were organized, and systematic, and delivered everything on time. The team was always available to support us. Highly recommended!”
Matt
Fishing enterprise
“I have a great business relationship with Saffron Edge and I highly recommend Saffron Edge for their exceptional understanding of our brand and objectives, as well as their SEO expertise that has significantly increased our website traffic.”
Michael Greenfield
Healthtech
“We have been with Saffron Edge for some time now and couldn’t be happier with the results. The SEO team has helped us achieve our desired goals. They are the true partner, always available to provide support and guidance whenever we need it.”
Sotera L. Anderson
CA Lemon Law
“Working with Saffron has been a great experience for LTD Media. Their services have helped us generate more traffic to our website. The team is extremely professional and always delivers on time. Kudos to the team!”
Ian Shiell
Digital marketing company
“We are extremely happy with the services provided by Saffron Edge. Their SEO and Social media strategies have helped us reach our target audience and improve our online visibility. What we appreciate the most is their flexibility and commitment to our work. They truly feel like an extension of our in-house team.”
Frank Demming
Family law firm
“Saffron Edge has been a valuable partner for Lafayette Garden Apartments! Their SEO skills brought more visitors to our website and increased our rental inquiries. Working with them feels like having a close ally, they are fast, efficient, and genuinely committed to their work responsibilities.”
Sebrina Curet
Real estate company
“Saffron worked as a growth catalyst for our company. With their marketing strategies, we saw a 13% spike in leads and a 9.6% increase in sales. We proudly recommend Saffron Edge; working with them was genuinely pleasing.”
Tracy Kuczkowski
Accounting Software
