What’s Inbound Marketing and Why do you need it?
Inbound marketing is the marketing methodology of letting your customers find you on the web rather than approaching them with cold calls and boring sales pitches aka outbound marketing. It is not a buzzword but a marketing tactic that can work wonders for your business without little to no monetary investment.
It involves gaining a deep understanding of your audience, knowing exactly what their pain-points are and helping them solve those exact same problems with thoughtful content and useful insights that satiates all their needs and establishes your reputation as an authority in your niche, making them trust your brand and making the final purchase from you.
But it’s not that easy. Inbound marketing involves taking care of a lot of elements and doing them in sync to be successful at it. As there are a lot of touchpoints on the web from where your potential customers can find you, it usually involves creating a strong presence on various social media platforms, search engines (mainly Google), having an appealing web presence and putting out content that provides real value to your users..
Inbound marketing puts your audience front, right, and center. Our marketers understand that completely and can help you attract a lot of leads for your sales team with the help of a well-thought-out digital marketing strategy, ethical SEO, engaging social media marketing, website revamo, compelling blog creation and targeted content marketing tailored specifically for your unique business.
Some of our core processes of Inbound Marketing Services
Having a thorough understanding of your audience is vital to taste any kind of success with inbound marketing. You have to appeal to and specifically target the audience who is interested in buying your products or services. Get that wrong and all your efforts will go down the drain. Our marketers spend a lot of time understanding your audience first to devise a perfect digital marketing strategy for you that will help grow your bottom line.
Website design & development
Your website is the conversion hub of your business and is the place where your users will be redirected to with the help of inbound marketing, so having a stunning website which resonates with your brand completely is vital to entice users who stumble on your website to make the final purchase. Our expert developers and creatvie designers will take care of that for you. Whether you want a new website for your business or are looking for a quick re-design, we can do it all!
Digital Marketing Strategy
All your inbound marketing efforts are most likely to fail if it’s not backed up by a solid marketing strategy. Based on your audience, we choose those marketing strategies that are most likely to work for your business. Whether it’s about acing SEO or converting the most ripe leads, our digital marketing strategy will help you do it all in the most optimized way for your business.
Our SEO experts are well aware of the nitty gritty of the complex SEO world and can help you run effective organic and paid SEO campaigns. They’ll help you find the apt keywords to target, strengthen your backlink profile, optimize your website for SEO and Local SEO, generate social signals and will do everything that is required to keep you in the good books of Google and attain a high overall search engine ranking for your business.
Content Generation & Blog Creation
Pushing out thoughtful content that your potential customers find valuable is at the crux of inbound marketing. And consistent blogging is the best way to do it. We can help you incorporate a blog on your website if you don’t have it yet and our team of content writers will help you publish thoughtful, industry-leading content that will help you attract a ton of audience and enstablish yourself as an authority in your niche.
Just relying on your audience to find your content with the help of search engines is futile. You’ll have to actively market it and bring it in front of new audiences to increase your business exposure. Our marketers will find the best influencers to pitch your content to and will actively publish it on relevant social bookmarking websites, authoritative industry blogs and other platforms that share the same audience as yours.
Social Media Marketing
Maintaining an active presence on those exact social media platforms where your audience spends most of their time online is vital to stay on top of their mind at all times. Our social media marketers can help you devise a perfect social media marketing strategy for your brand that will help you build loyal fans and followers for your business. From publishing posts that engage to running paid social media campaigns, we can help you do it all.
No inbound marketing strategy is complete without conversion optimization. Yes, increasing your business exposure and raking in ever-increasing traffic for your website is important but if you are not able to make conversions, all your inbound marketing efforts will go to waste. Our conversion specialists will help you streamline the kind of content you create and will place various conversion elements in your website and blog content that can make conversions happen for you.
Looking at analytics is a great way to see what part of your inbound marketing strategy is working and what isn’t. It helps you double down on what’s working and completely scrap out what effort didn’t work for your business. Our analytics experts will help you set up analytics on your website and will acquaint you with everything required to make better business decisions with the help of raw analytical data.
Paid Marketing Services
Why you should work with us
We are a Hubspot Gold Certified company and our marketers are well adept in leveraging the latest inbound marketing trends and techniques to get the best results for your business.
Digital Marketing Partner
We will not only help you devise a custom tailored inbound marketing strategy for your business but will also help you every step of the way to execute it with perfection.
In our 10 years of existence, we have helped many startups and established businesses alike build a strong online presence from the ground up with the help of our inbound marketing expertise.
Awards and Affiliations
We were hit with a Google penalty recently and we came to Saffron Edge for help. Not only did they fix the problem that caused the Google penalty in the first place, after their content audit of our website, they also outlined other problems with our website as well that were hampering our SEO rankingsCOO of a Logistics company
Their development team is just awesome. Approached them for a complete website revamp inside-out and they did it remarkably! My website now looks stunning, is responsive and helps us convert users into paying customers easily. 10/10.Artist and Founder of an Online Arts Ecommerce potal
There’s no other agency in New Jersey that does dental marketing as good as Saffron Edge! They really helped our practice gain some serious online exposure with informative blogging and social media marketing, which eventually got us a lot of appointments.Resident Dentist at a Local Dental Clinic NJ
Their SEO services are one of the best out there, hands down! Along with website optimizations, they were able to score quality backlinks for my website and targeted the best keywords in my business niche that helped us ace our SEO rankings.CFO at a CPA firm
We took digital marketing help from Saffron Edge a few months back and their relationship manager helped us gain a deep understanding of what they actually plan on doing for our online success. Their utmost transparency in everything is what impressed us the most!Marketing Manager, at an Manged IT Support company