What’s a Content Marketing Strategy and why do you need it?
Are you struggling to make an impact on your audience and business with your content? Chances are that your content is not backed up by a well-defined content marketing strategy.
When it comes to achieving all your business objectives with regards to content, you absolutely need to have a strategy to create and market every piece. Don’t know where to begin or how to do it? We can help you create and execute a content marketing strategy that makes users notice your business online and take action.
Our Content Marketing Strategy team can perform audits of existing content on your website and blogs, suggest the best marketing channels for your business niche, and create exceptional content for it. With the power of content properly harnessed and directed, we can help you bring in a myriad of customers for your business growth.
Some Of Our Core Processes for Creating A Content Marketing Strategy
Before we begin defining a content marketing strategy for your business, going through your existing website or blog content and other marketing materials gives us a basic idea of what has worked for your business in the past--and what hasn’t. Doing this helps us figure out some quick wins and capitalize on them.
Business and Audience Research
Gaining a deep understanding of your business objectives and target audience is the next step. By keeping a perfect alignment between what your audience wants and what you want to achieve for your business, we help you in generating the type of content that resonates well with your audience and delivers results.
After auditing your current website content and researching what your audience wants, our content creators get down to creating the type of content that will make an impact on your audience. Our content generation services include creating engaging blog posts, website content, ebooks, white paper reports, infographics, and any other type of content that your audience likes to consume online.
This is where the gold is! Writing content that would resonate well with your audience is one thing, presenting it to them on their preferred channels is quite another. We use a scientific approach to figure out the best marketing channels for your business that includes posting on social media, social bookmarking websites, content outreach, influencer marketing, guest posting and more
Being proactive and simultaneously measuring the impact of our content marketing efforts is as important as creating the content itself. We use industry-leading tools to effectively measure each and every content piece we create for your business and optimize it further to ensure ideal performance.
To get the best out of our content generation and marketing efforts, we keep a close eye on the results and constantly tweak the content to get the best outcome possible. We aggressively A/B test everything we do to make sure you get the most bang for your buck and to ensure business growth.
Why You Should Work With Us
Every piece of content we create, every marketing channel we target, and every influencer we conduct outreach with is done with results in mind!
With more than 10 years of experience working in this industry, we know just what content would resonate the best with your unique audience and would satisfy their needs!
Our team of content writers is well aware of how to create the kind of content that would bring value to your audience, make you stand out, and portray your business in the best light possible!
Awards and Affiliations
Saffron Edge is an amazing and highly recommended SEO company. They are always responsive, professional, and best of all they show RESULTS! HIGHLY RECOMMENDED!Operations Manager, Translation Company
Great company to work with. They have been doing a great job and always deliver projects on time. I use them for multiple marketing projects. I can rely on them to handle all of my queries in a timely manner. It's been a wonderful experience working with them.Owner at Digital Marketing Agency
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I approached Saffron Edge to design and develop a full bespoke website for our business with some unique features. It was a challenging job for them but the web development team of Saffron Edge team met our expectations and helped us achieve one of our primary goals.Pizza delivery firm in California