What’s a Content Marketing Strategy and why do you need it?
Are you struggling to make an impact on your audience and business with your content? Chances are that your content is not backed up by a well-defined content marketing strategy.
When it comes to achieving all your business objectives with regards to content, you absolutely need to have a strategy to create and market every piece. Don’t know where to begin or how to do it? We can help you create and execute a content marketing strategy that makes users notice your business online and take action.
Our Content Marketing Strategy team can perform audits of existing content on your website and blogs, suggest the best marketing channels for your business niche, and create exceptional content for it. With the power of content properly harnessed and directed, we can help you bring in a myriad of customers for your business growth.
Some Of Our Core Processes for Creating A Content Marketing Strategy
Before we begin defining a content marketing strategy for your business, going through your existing website or blog content and other marketing materials gives us a basic idea of what has worked for your business in the past--and what hasn’t. Doing this helps us figure out some quick wins and capitalize on them.
Business and Audience Research
Gaining a deep understanding of your business objectives and target audience is the next step. By keeping a perfect alignment between what your audience wants and what you want to achieve for your business, we help you in generating the type of content that resonates well with your audience and delivers results.
After auditing your current website content and researching what your audience wants, our content creators get down to creating the type of content that will make an impact on your audience. Our content generation services include creating engaging blog posts, website content, ebooks, white paper reports, infographics, and any other type of content that your audience likes to consume online.
This is where the gold is! Writing content that would resonate well with your audience is one thing, presenting it to them on their preferred channels is quite another. We use a scientific approach to figure out the best marketing channels for your business that includes posting on social media, social bookmarking websites, content outreach, influencer marketing, guest posting and more
Being proactive and simultaneously measuring the impact of our content marketing efforts is as important as creating the content itself. We use industry-leading tools to effectively measure each and every content piece we create for your business and optimize it further to ensure ideal performance.
To get the best out of our content generation and marketing efforts, we keep a close eye on the results and constantly tweak the content to get the best outcome possible. We aggressively A/B test everything we do to make sure you get the most bang for your buck and to ensure business growth.
Why You Should Work With Us
Every piece of content we create, every marketing channel we target, and every influencer we conduct outreach with is done with results in mind!
With more than 10 years of experience working in this industry, we know just what content would resonate the best with your unique audience and would satisfy their needs!
Our team of content writers is well aware of how to create the kind of content that would bring value to your audience, make you stand out, and portray your business in the best light possible!
Awards and Affiliations
We were hit with a Google penalty recently and we came to Saffron Edge for help. Not only did they fix the problem that caused the Google penalty in the first place, after their content audit of our website, they also outlined other problems with our website as well that were hampering our SEO rankingsCOO
Their development team is just awesome. Approached them for a complete website revamp inside-out and they did it remarkably! My website now looks stunning, is responsive and helps us convert users into paying customers easily. 10/10.Entrepreneur
There’s no other agency in New Jersey that does dental marketing as good as Saffron Edge! They really helped our practice gain some serious online exposure with informative blogging and social media marketing, which eventually got us a lot of appointments.Dentist
Their SEO services are one of the best out there, hands down! Along with website optimizations, they were able to score quality backlinks for my website and targeted the best keywords in my business niche that helped us ace our SEO rankings.Business Head
We took digital marketing help from Saffron Edge a few months back and their relationship manager helped us gain a deep understanding of what they actually plan on doing for our online success. Their utmost transparency in everything is what impressed us the most!Marketing Manager