Duplicate or irrelevant content that doesn’t resonate with your target audience can hurt your website in more ways that you think. Google hates websites which have outdated content that provides literally no value to readers and down ranks them accordingly and obviously, your readers won’t like that content as well.
So, it makes sense to keep a close check on the relevancy of your content throughout. We can help you with that with our full, in-depth content marketing audit that provides you with actionable insights to fix what has been stopping you from attaining more online exposure all this while.
Why Audit Your Website Content?
For a business, it’s understandable to add new pages of content on their website as they grow but with time the added content may not come across as relevant to their current audience. And content that doesn’t resonate with your target audience is most likely to hamper conversions, engagement rates and ultimately website traffic. Google too hates websites with outdated content that provide no value to their users and accordingly rank them down in SERP’s.
With so much at stake, you just can not ignore the fact that your website content needs to be updated after a while. Auditing and updating your website content on a regular basis will only help you showcase the most current, consistent and relevant content to your users which will only help your business gain credibility in the eyes of your audience and search engines.
Our Content Audit Process
Gather Data
We gather a full list of every URL on your website using the tool Screaming Frog. Further analytical data such as organic traffic, bounce data, backlinks, conversion rates and server log files of each URL is gathered from Google Analytics and other tools.
Bulk Check URLs
We then transfer all the pulled data to CAT (Content Analysis Tool) and check every URL for index, missing meta descriptions, duplicate content and proper redirections.
Quality Review
After all the data is gathered and checked for grammatical errors, faulty redirects, critical on-page information, 404 errors and overall quality of content, URLs to be left alone, updated, redirected or deleted is conveyed to you with a detailed report for further action.
Why Choose Us?
In-depth analysis
We gain the required insights of each and every URL on your website using the best tools and practices.
Detailed Reporting
All our assessments are conveyed to you with detailed reports of why the content of a specific URL is to be left alone, updated, redirected or deleted.
Relevant Writing
When it comes to updating old content, our team of expert content writers and marketers can add relevant content to your website and get more eyes on it via social media marketing and content marketing.
Customer Reviews
We were hit with a Google penalty recently and we came to Saffron Edge for some immediate help. Not only did they fix the problem that caused the Google penalty in the first place, after their content audit of our website, they outlined other problems with our website as well that were hampering our rankings. Obviously, we got them fixed as well!
COO
Their development team is just awesome. Approached them for a complete website revamp inside-out and they did it remarkably!
Entrepreneur
There’s no other agency in New Jersey that does dental marketing as good as Saffron Edge! Really helped our practice gain some serious online exposure and eventually, appointments.
Dentist
Their SEO services are one of the best out there, hands down!
Business Head
We took digital marketing help from Saffron Edge few months back and their relationship manager helped us gain a deep understanding of what they actually plan on doing for our online success. Their utmost transparency in everything is what impressed us the most.
Marketing Manager