The Client
The client is a leading fencing services provider in Arkansas and has been a leader in this industry for more than 50 years in the area. Being a local business, they needed an agency who could make them rank prominently on Google locally, drive a myriad a leads for them and make them convert.
The Challenge
- Understanding the local markets and knowing exactly what motivates them is always a challenge. Deep industry, market & audience research is required to sharply align business objectives with the needs of the local customers.
- Driving and converting leads successfully involves presenting the business in the best light possible at every customer-business touchpoint which requires a lot of additional research about fully understanding what exactly those touchpoints are
The Solution
After auditing their website and going through the existing content on their website, here’s what we decided to do to achieve what we signed up for –
We conducted a thorough keyword research to figure out exactly what are the money keywords that local prospects are actively searching for and could bring our client the most traffic in their industry. That involved looking at the keywords their competitors were targeting for as well.
Updated the entire website content and internal structure based on those exact keywords and fixed the ‘Contact Us’ form on their website to make sure they were ready to impress visitors and make conversions.
To attract additional traffic, we built company profiles and citations on directories and platforms where local searchers were actively searching for our client’s services and made sure their contact details and other information was spot on.
Started outreaching industry influencers and authoritative publishers to feature their content (Guest Posts) on their respective platforms to get in front of new audiences.
Ran aggressive PPC campaigns based on keyword research to target local searchers searching actively for their services.
Targeted, created and maintained an active presence on the Social Media platforms where most of their local audience resided to gain some extra exposure.
The Results
Almost 40% of keywords started ranking on the top position in 3 months.
| Keywords | Current Local Ranking | Initial ranking |
| Fences North Little Rock, Ar | 1 | 8 |
| Fence Companies In Sherwood | 3 | 12 |
| Little Rock Custom Fencing | 1 | 18 |
| Iron Fencing North Little Rock, Ar | 3 | 22 |
| Chain Link Fencing North Little Rock, Ar | 1 | 19 |
| Little Rock Custom Fence | 1 | 14 |