Growth Marketing Campaign for an Organic Food Manufacturer that Generated 7.3x ROI
The Client
“Our eCommerce brand had everything from organic product certifications to the skill of traditional farming. However, our brand was dissatisfied with an unqualified success! Saffron Edge was the only missing element in our business as their branding and market penetration tactics helped us gain a 7.3x ROI within the first two months. Working with Saffron was a humbling experience! “
– Satyajit Hange (CMO, Organic farming brand)
The Challenge
Progressive DTC Strategy For eCommerce Growth
We began curating marketplace optimization tactics that amplified their eCommerce brand identity. Our marketplace optimization includes Keyword and Ad-copy creation, Basic Information and background verification, Amazon Store Re-creation, Category optimization, A/B Testing, etc.
From Functional To Financial Efficacy Of Funnel Marketing
Our full-funnel marketing strategies include well-tailored marketing messages for various buyer journeys. Our focus was not just sales; we focused on a 360-degree approach to nurture customer relationships and build a positive brand experience.
Branding Combined With eCommerce Marketing
To enhance our client’s growth, our team analyzed comprehensive datasets. It helped our marketers to curate CRO optimization and targeted PPC strategies. We also worked on SEO marketing to drive organic leads and conversions.
- Marketplace optimization
- Adopted Funnel marketing
- CRM Enhancement
- CRO Optimization
The Results
With a total market spend of $17.8K, we generated:
- $118.5K In sales from paid marketing channels.
In sales from organic campaigns.
In 2 months, with better product visibility and a digital face-uplift.