Booked Top Spot On Google With Local SEO & Content Outreach
80%
Local Keywords in Top 10 of Google SERP in 3 months.
55%
Increase in Local Inquiries
3x
Increased Brand Visibility
The Client
For more than 10 years, our client has been helping the people of Arkansas save themselves and their loved ones from tornadoes by providing them with top-of-the-class storm shelter services. Being a niche business with a lot of competition, they needed an SEO company that completely understood how to make brands stand out in the local markets and help take them to the top of Google locally.
The Challenge
High Competition
The industry our client was in had intense competition and we needed to do something different to give them an edge.
Understanding Local Markets
Understanding the local markets with precision and knowing exactly what motivates them online requires in-depth industry, market & audience research to sharply align business objectives with the needs of the local customers and that’s what we started off our campaign with.
Ready To Get Started ?
The Solution
Keyword Research and Optimization
The client was not targeting the keywords the local searchers were actively searching for to find the services they provide on the web. We researched and figured out the best, high-search volume keywords they absolutely needed to target for some serious Local SEO benefit.
Revamped Website Content
Updated the entire website content and its meta-structure based on those exact keywords to tell Google exactly what their business was all about and the location they served
Local SEO Enhancement
Researched and created business citations on the most relevant and trafficked local directories & platforms on the web related to their industry with our client’s proper business information and contact details to ensure people looking for their services could contact them directly. Created our client’s Google My Business profile and claimed their location on Google Maps to strengthen Local SEO
Content Marketing
Generated exposure for their business by writing content based around people being devastated by storms in Arkansas and how our client is helping protect thousands of people who still had no systems in place to ensure protection if a disaster strikes again. The content was shared via their social media profiles and industry influencers to give it a viral factor.
The Results
Conclusion
Our targeted Local SEO strategy helped our client dominate the Arkansas storm shelter market. By optimizing keywords, website content, and business citations, we achieved significant.