Why Writing Compelling Email Subject Lines Still Matter
Saffron Edge
Jun 11, 2018
3 min read

1. Be as direct as you can
Source: Sumo
2. Personalization rocks
Source: GetVero
3. Don’t get too creative
Source: Sumo
4. End it with a question mark?
Source: Sumo
5. A/B test
No email marketing campaign is complete without A/B testing. For email marketers, A/B testing has always been an essential component in figuring out what works and what doesn’t. With the help of a little A/B testing, you can easily focus on what’s working for your target audience and quickly scrap what’s not. This not only leads to cost reduction, but you’ll also save yourself a lot of time that would have had spent on figuring out why your email marketing campaigns aren’t delivering like you expected them to be. In my opinion, email is still king when it comes to having personal interactions and building meaningful relationships with your users and it’s not going anywhere soon. Do you indulge in sending emails to interact with your audience? How do you make them click? Share your unique subject line writing ideas and tips in the comments.
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