Why Writing Compelling Email Subject Lines Still Matter

Unlike popular belief, email is still very much alive. According to a Radicati report, nearly half of the world’s population will be using emails by 2020. The report also suggested that people will spend close to 250 billion emails every day in 2019 for carrying out both business and personal communications. That’s a LOT of emails sent in a day! Standing out from the crowd is something email open rates thrive on and writing compelling subject lines that get clicked as crazy will always be at the heart of it. Most people quickly scan the subject lines in their inboxes before deciding which messages are worth their time and attention. So, with so much pressure on the subject line to entice the potential reader, it makes sense to put your best foot forward and leave an impact on your subscriber list by writing compelling subject lines that urge them to click through. If you haven’t been able to make your CTR tick when it comes to deploying emails that convert, here are some tips that might help you do so -
1. Be as direct as you can
Source: Sumo
2. Personalization rocks
Source: GetVero
3. Don’t get too creative
Source: Sumo
4. End it with a question mark?
Source: Sumo
5. A/B test
No email marketing campaign is complete without A/B testing. For email marketers, A/B testing has always been an essential component in figuring out what works and what doesn’t. With the help of a little A/B testing, you can easily focus on what’s working for your target audience and quickly scrap what’s not. This not only leads to cost reduction, but you’ll also save yourself a lot of time that would have had spent on figuring out why your email marketing campaigns aren’t delivering like you expected them to be. In my opinion, email is still king when it comes to having personal interactions and building meaningful relationships with your users and it’s not going anywhere soon. Do you indulge in sending emails to interact with your audience? How do you make them click? Share your unique subject line writing ideas and tips in the comments.
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