
But what exactly is a ‘Pillar Page’?
Pillar page is a type of long-form content that provides all the information there is about a topic broadly. And if a reader wants to consume more information about a particular sub-topic present in the pillar page, he would be redirected to a different page where all the in-depth information about that particular sub-topic will be presented to him. That part is taken care of by ‘topic clusters’. The main characteristic of a Pillar Page is that it’s closely linked to the topic clusters with the help of hyperlinks. For example - if a searcher wants to learn about ‘content marketing’, then the pillar page based on a broad topic like ‘content marketing’ would mention every major element that forms content marketing in general i.e. blogging, content outreach, influencer marketing etc. and would link each and every sub-topic with further reading materials that explains in detail each sub-topic to satisfy the searchers, creating a well-devised structure for your pillar page.How do I create a ‘Pillar Page’?
Creating a Pillar Page is not hard. You just have to choose a topic broad enough so that you can write more in-depth articles about its sub-topics (topic clusters) which will link back to the pillar page to increase its overall authority.Here’s how to do it -Choose a broad topic
Based on audience research, you’ll have to choose a broad enough topic which includes various keyword related sub-topics to so that you can create your topic clusters around it later. Like mentioned above, we’ll take content marketing as an example.Writing the sub-topics
So, you’ve selected a broad topic for your pillar page (content marketing, in this case), the next part is filling your pillar page with keyword focused sub-topics. The sub-topics of a pillar page just briefly explain what the sub-topic is about. Your blogs or topic clusters that you’ll write later will fulfill the purpose of providing in-depth information about the chosen sub-topics.In this case, the sub-topics for the content marketing pillar page would be blogging, influencer marketing, infographics, and the likes.Writing the topic clusters
Then you would write a bunch of blogs containing specific, in-depth information about the sub-topics of your pillar page and all the blogs would be interlinked to those sub-topics and the sub-topics would link to those various blogs forming your topic clusters. Say, you want to target the sub-topic ‘blogging’, to do that, you’d create blogs having in-depth information about the best blogging practices, how to find the right topics for your blogs, where to market your blogs and everything else related to blogging and all those blogs would link-back to the sub-topic creating a well-thought-out interlinking structure.Best practices of creating a ‘Pillar Page’
Now that you know what a pillar page is and how to make one, here are some things that you need to take care of to create a pillar page that would really make a difference to your overall website authority -Creating a structure

Keep it ungated

Provide a table of contents

Why Google absolutely loves them?
Google absolutely adores pillar pages for a lot of reasons. One main reason is that they are super easy for their crawlers to make sense of and crawl because of their semantically related closely interlinked content structure. The other main reason is that pillar pages provide great user experiences to users because of their ease of navigation and closely related content which can provide all the desired relevant information to a user about a particular topic and Google cares about the user experience every webpage provides to their searchers. So, they automatically rank higher than normal pages of content found on the web. ‘Pillar Pages’ and ‘Topic clusters’ have become buzzwords for all things SEO lately and you shouldn’t wait much before jumping on the wagon. As an example, Hubspot has created a great pillar page on ‘Youtube Marketing’ which currently ranks first for the keyword on Google’s SERPs among nearly 2.5 billion results! Have a look at that pillar page and you’ll understand in an instant what we are talking about. Do let us know if you were able to find their cleverly inserted internal links that redirect readers to more relevant information about the sub-topic through their topic clusters.
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