What Is Quality Content? How Google Recognizes & Rewards Them
Oct 14, 2019
5 min read
Rand Fishkin coined the term "10x" in one of his Whiteboard Friday videos, and soon, the already abuzz digital marketing world had a benchmark for what makes content stand out of the crowd. An exceptionally well-written piece of content recognized for the quality and service it provides is termed as a 10x content. But what do we mean when we say content needs to have quality? What are the elements that define quality content? It can be a tricky question to answer. After all, quality is subjective, and everyone has a different way of viewing and analyzing a piece of content. But there are specific parameters, identifying and working on which will be beneficial in developing quality content. And with Smartinsights statistical data revealing the enormous quantity at which content is being produced in a minute, no content creator and marketer can afford to overlook them.
- Quality content should be based on proper research based on what the target audience is looking for, currently in the industry. It should address and resolve the concern of the prospective customers;
- There is no room for language, spelling, or grammar mistakes. A quality content follows a consistent style guide, has catchy yet concise heading and subheadings.
- A content that does not deter from its topic, no matter the length, would keep its readers engaged. Focused content is quality content.
- The content should encourage people to engage with the business, leading them to take the desired action.
- A content with facts, statistics, and data adds to the credibility by reassuring people into believing the effectiveness of your products or services.
- High-quality content is available in a format preferred by the audience, whether it is long-form posts, videos, or images. This will vary with the platform it is being published on.
- Talking about the platform, good quality content is optimized, not just for search engines but social media as well- attractive, recent, shareable.
- a) Google sends you the most traffic;
- b) Google has been consistently dominating 90% of the search market.
- Authentic information backed by research and data- adding value for the readers;
- Images and videos in abundance- to enhance the presentation;
- No spelling, factual or stylistic errors;
- Search Intent- were they created for ranking or to resolve customer's queries?
- Well-researched and engaging information- Making it shareable, or worth bookmarking;
- Comprehensive information- does it leave out anything of importance?;
- Sensitivity- can it enrage users for leaving negative comments?;
- Serve no purpose with their inadequate or no website information;
- Be stuffed with the keyword for the sake of SEO;
- Have deceptive designs or doorway pages with plagiarized or automatically generated content;
- Have inadequate website information and little to no sub-content;
- Have hidden texts or links
- Be a website that lacks maintenance and updates;
- Know and understand your audience;
- Focus on search intent;
- Go for a new approach;
- Conduct thorough research;
- Answer the latest questions with abundant information
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