Top Seven Benefits Of Using Twitter As A Tool To Drive Traffic In 2021


Saffron Edge


Aug 7, 2021


5 min read

Currently, Twitter is ranked at the 6th position among the most popular apps in the world. Twitter receives a massive amount of engagement, it receives almost 500 million tweets per day! Digital marketers believe Twitter is a great place to build a community of customers and an excellent social media platform to market products. Professional-Social-Media-SpecialistSource: Pexels Twitter advertising revenue went up to $899 million in the first quarter of 2021. That means it saw an enormous 32% hike in advertising revenue when compared to the previous year. According to Statista, as of April 2021, Twitter had 199 million daily active users. As per the statistics released by Twitter in the first quarter of 2021, the total Twitter ad engagements also went up by 11% within a year. Hence, it is quite obvious why brands and businesses are so keen to market their products on this specific social media website. Here are some of the key benefits of using Twitter as a tool for marketing and driving traffic in 2021.

1. Connect directly via direct messaging

Just like several other social media platforms, even Twitter has the provision of reaching out to accounts via private conversations. Two users can hold private discussions over Twitter like any other social media app. The only requirement to enable dialogue between two accounts is that they must follow each other. Due to this feature, marketers felt Twitter isn’t a great place to come in touch with celebrities or influencers. However, they think it’s a perfect place to engage customers and provide them with an authentic and personalized experience. Benefits-Of-Using-Twitter Source: Pexels

2. Use engagement tags.

The best way to deliver your tweets to a particular customer or an individual user on Twitter is by using the “@” feature. In this way, your tweet reaches directly to the recipient. Many businesses use the features to quote another brand, artist, influencer, etc., during a collaboration. Another great advantage of the “@” feature is that it allows users to receive tweets from people they might not even follow. The branched algorithm of Twitter enables users to witness tweets from multiple other users depending upon how their followers engage with other accounts. The network algorithm also allows the user to see similar types of content that they usually engage with. With such a feature, you can club your Twitter marketing services and end up getting a tremendous amount of engagement and reach.

3. You Can Post Multiple Times A Day!

Unlike other social media platforms, Twitter is pretty friendly with brands and businesses posting a thread of tweets. Almost every Twitter Marketing Service Agency will recommend you to post fifteen tweets a day. Such freedom over the number of posts isn’t there on Instagram or Facebook. Since tweets feature for a short interval, Twitter’s algorithm is fine with multiple tweets. It keeps the continuous feed engaging and allows you to send regular updates. In this way, your brand or business can stay relevant among the audiences. Marketers that provide Twitter Marketing Services use this feature as an opportunity to create a mixed variety of content. The most successful Twitter marketers use Tweets to educate audiences about a specific product or service; they post images, polls, QnAs, etc., that keeps the consumers engaged.

4. Develop A Consistent Brand Voice

With a flexible posting schedule, Twitter is a social media platform that can help your brand build its voice and personality. The tonality and texture of your tweets depend upon the kind of brand or business you own. The brands that sell pop-culture merchandise will have a sassy, more casual tone, whereas firms that deal with stocks or bonds shall use a more informative and formal style. Several fast-food companies have done campaigns that attract the youth; they talk about music, lifestyle, and more pop-culture stuff. Many media entertainment or production houses use a sarcastic tone to keep their audiences engaged daily. Humor is one of the most popular elements that businesses use to keep their audience hooked. With a consistent and unique brand voice, you can interact with potential customers who share your existing clients’ same interests. However, as a public brand or business, you must take care of old and problematic tweets as they can cause some severe backlash. Otherwise, you can use Twitter to display the kind of energy your brand radiates.

5. Twitter Advertising Is Cost-Effective

So many companies are now looking for Twitter marketing services because advertising via Twitter is cheaper and more effective than many social media platforms. Most ads on Twitter cost a business something over a dollar! However, Twitter provides excellent scope for optimization. A Twitter Marketing Service Agency can help you create campaigns that can maximize the impact of your ad. For that, you need to hire a team or a marketer who knows how to spend wisely and uses data-driven strategies to target your ads. You can perform A/B testing with your campaigns and customize them as per your preference. When it comes to optimization, Twitter is incredibly user-friendly! Marketing-Automation-ToolsSource: Pexels

6. Influencer Marketing

In today’s modern world, no one can underestimate the power of influencer marketing. Celebrities on Twitter are known for their trendy tweets, and they have a lot of engagement. Many marketers have created phenomenal influencer Marketing campaigns that have yielded a higher return on ad spend. However, there are too many influencers on Instagram, due to which there are too many products! Hence, you need to have a much fresher approach to influencer Marketing as Twitter has an enormous amount of potential to scale businesses. Twitter is also famous for having a high-purchase intent audience. Therefore, when consumers come across their favorite celebrity and an advertised product, they are more likely to purchase it.

7. Twitter Can Help You Drive Traffic To Your Website

Nowadays, social media platforms act as a homepage for businesses. As we discussed above, Twitter is the perfect place to develop a unique voice for your brand. Many users visit and follow the Twitter accounts of their favorite brand. If they get to see a well-optimized Twitter profile of the brand, they are more likely to become your brand advocates. Many brands and businesses use Twitter as a medium to send traffic to their website. They also link their Twitter accounts on their website. In this way, when a consumer visits a website and finds a Twitter handle, they quickly check that out. If the brand can maintain a consistent identity across all channels, it helps them create their unique brand voice. Now you know the reason behind Twitter Marketing Services being so popular. If customers get to a well-optimized Twitter account, they are more likely to become your brand advocates. Due to this reason, several brands and businesses rely on Twitter Marketing. Twitter also provides some fantastic metrics and native analytics within the platform, such as demographics, lifestyle, behavior, and mobile footprint. These metrics are pretty helpful to know if your marketer is planning to launch a campaign.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!