Top Seven Benefits Of Using Twitter As A Tool To Drive Traffic In 2021
Aug 07, 2021
10 min read
Currently,Twitter is ranked at the 6th positionamong the most popular apps in the world. Twitter receives a massive amount of engagement, it receives almost500 million tweets per day!Digital marketers believe Twitter is a great place to build a community of customers and an excellent social media platform to market products.
Twitter advertising revenue went up to $899 million in the first quarter of 2021. That means it saw an enormous 32% hike in advertising revenue when compared to the previous year.According to Statista, as of April 2021, Twitter had 199 million daily active users.
As per the statistics released by Twitter in the first quarter of 2021, the totalTwitter ad engagements also went up by 11% within a year.Hence, it is quite obvious why brands and businesses are so keen to market their products on this specific social media website. Here are some of the key benefits of using Twitter as a tool for marketing and driving traffic in 2021.
1. Connect directly via direct messaging
Just like several other social media platforms, even Twitter has the provision of reaching out to accounts via private conversations. Two users can hold private discussions over Twitter like any other social media app. The only requirement to enable dialogue between two accounts is that they must follow each other. Due to this feature, marketers felt Twitter isn’t a great place to come in touch with celebrities or influencers. However, they think it’s a perfect place to engage customers and provide them with an authentic and personalized experience.
Source:Pexels
2. Use engagement tags.
The best way to deliver your tweets to a particular customer or an individual user on Twitter is by using the “@” feature. In this way, your tweet reaches directly to the recipient. Many businesses use the features to quote another brand, artist, influencer, etc., during a collaboration. Another great advantage of the “@” feature is that it allows users to receive tweets from people they might not even follow. The branched algorithm of Twitter enables users to witness tweets from multiple other users depending upon how their followers engage with other accounts. The network algorithm also allows the user to see similar types of content that they usually engage with. With such a feature, you can club your Twitter marketing services and end up getting a tremendous amount of engagement and reach.
3. You Can Post Multiple Times A Day!
Unlike other social media platforms, Twitter is pretty friendly with brands and businesses posting a thread of tweets. Almost every Twitter Marketing Service Agency will recommend you to post fifteen tweets a day. Such freedom over the number of posts isn’t there on Instagram or Facebook. Since tweets feature for a short interval, Twitter’s algorithm is fine with multiple tweets. It keeps the continuous feed engaging and allows you to send regular updates. In this way, your brand or business can stay relevant among the audiences. Marketers that provide Twitter Marketing Services use this feature as an opportunity to create a mixed variety of content. The most successful Twitter marketers use Tweets to educate audiences about a specific product or service; they post images, polls, QnAs, etc., that keeps the consumers engaged.
4. Develop A Consistent Brand Voice
With a flexible posting schedule, Twitter is a social media platform that can help your brand build its voice and personality. The tonality and texture of your tweets depend upon the kind of brand or business you own. The brands that sell pop-culture merchandise will have a sassy, more casual tone, whereas firms that deal with stocks or bonds shall use a more informative and formal style. Several fast-food companies have done campaigns that attract the youth; they talk about music, lifestyle, and more pop-culture stuff. Many media entertainment or production houses use a sarcastic tone to keep their audiences engaged daily. Humor is one of the most popular elements that businesses use to keep their audience hooked. With a consistent and unique brand voice, you can interact with potential customers who share your existing clients’ same interests. However, as a public brand or business, you must take care of old and problematic tweets as they can cause some severe backlash. Otherwise, you can use Twitter to display the kind of energy your brand radiates.
5. Twitter Advertising Is Cost-Effective
So many companies are now looking for Twitter marketing services because advertising via Twitter is cheaper and more effective than many social media platforms. Most ads on Twitter cost a business something over a dollar! However, Twitter provides excellent scope for optimization. A Twitter Marketing Service Agency can help you create campaignsthat can maximize the impact of your ad. For that, you need to hire a team or a marketer who knows how to spend wisely and uses data-driven strategies to target your ads. You can perform A/B testing with your campaigns and customize them as per your preference. When it comes to optimization, Twitter is incredibly user-friendly!
Source:Pexels
6. Influencer Marketing
In today’s modern world, no one can underestimate the power of influencer marketing. Celebrities on Twitter are known for their trendy tweets, and they have a lot of engagement. Many marketers have created phenomenal influencer Marketing campaigns that have yielded a higher return on ad spend. However, there are too many influencers on Instagram, due to which there are too many products! Hence, you need to have a much fresher approach to influencer Marketing as Twitter has an enormous amount of potential to scale businesses. Twitter is also famous for having a high-purchase intent audience. Therefore, when consumers come across their favorite celebrity and an advertised product, they are more likely to purchase it.
7. Twitter Can Help You Drive Traffic To Your Website
Nowadays, social media platforms act as a homepage for businesses. As we discussed above, Twitter is the perfect place to develop a unique voice for your brand. Many users visit and follow the Twitter accounts of their favorite brand. If they get to see a well-optimized Twitter profile of the brand, they are more likely to become your brand advocates. Many brands and businesses use Twitter as a medium to send traffic to their website. They also link their Twitter accounts on their website. In this way, when a consumer visits a website and finds a Twitter handle, they quickly check that out. If the brand can maintain a consistent identity across all channels, it helps them create their unique brand voice. Now you know the reason behind Twitter Marketing Services being so popular. If customers get to a well-optimized Twitter account, they are more likely to become your brand advocates. Due to this reason, several brands and businesses rely on Twitter Marketing. Twitter also provides some fantastic metrics and native analytics within the platform, such as demographics, lifestyle, behavior, and mobile footprint. These metrics are pretty helpful to know if your marketer is planning to launch a campaign.
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5 Signs You Could Be Wasting PPC Spend
In today’s market space where digital marketing is the most efficient and cost-effective tool for marketing your brand, Pay Per Click (PPC) has established itself as a key component of digital marketing. It has become crucial for online businesses. Over time it has gained industry experts recommend enough traction top as one of the best digital marketing strategies. So most of the website owners and digital marketers are now going for the PPC campaigns. PPC works on the notion that you pay for the number of clicks you get on your link. These links might be relevant to your business or not. Most of the time visitors click on your link but do not buy anything or do not engage with your content. In short, you pay for an unconverted lead. This happens more than often. So to trim this down, we have created a comprehensive list of pointers where you could have gone wrong in your PPC expenditure plan. As more and more people get attracted to the PPC campaigns, the market becomes saturated, and they come across various difficulties. Then some marketers complain that even after using PPC methods, they are not generating enough traffic or the ROI is very less of their business. So to clear the confusion and give the users a clear picture of PPC campaigns, here are five signs that you could be wasting your PPC spend. Negative Keywords Without conducting a thorough online search and creating a list, you might be adding keywords that are not relevant for your business. These keywords that do not promote your business are known as negative keywords. This way, you are paying for searches that do not hold any importance to your business. To avoid this, you need to give time and that too at regular intervals. You can sit for 20 minutes each week to optimize your keywords and draft your content around those keywords. As PPC advertising is dynamic, you need to keep pace with its evolution. Also, everyone is trying to gain an edge in this saturated digital market, so you need to optimize your PPC strategy regularly or else you might lose out to the competition. Eliminate Non-Converting Keywords Take a moment and ask yourself this question. Is it really necessary to spend on keywords that are not converting any leads? And that too when the lead conversion is the end target of your marketing campaign. Most digital marketers do not realize this, and they end up losing a large portion of their PPC campaign on the non-converting keywords. Most businesses have keywords or possibly an entire ad which have not driven a single conversion for them. Yet they are paying for those keywords and ads. You can set up a filter for these keywords and eliminate them. Also, if your PPC campaign is using the last-click attribution, you must check your search attribution data to look out for any early-stage keywords that lead to a conversion. You must also check other conversion models like position-based attribution. Cut Search Partners Spend When you start your campaign Google by default, joins your campaigns in its search partners network. This can be a great boost for your campaigns in the initial phases, but then you need to measure the performance of the search engine partners. Basically, this network connects you to several search engines that are powered by Google. So it would not be necessarily beneficial for your business. As a result, you need to keep track of the conversions that this network of partners is driving for your business. And after some time, when the network is not contributing towards lead conversions, you must opt-out of it. The sad part here is that Google does neither facilitate for you to see the data of the partner networks, nor does it have the option to selectively opt-out of the specific search partners. Focus Location Targeting You must pay attention to the user location report of your website. It reflects the diversity in your user base and you get the idea of the locations where your ads are being displayed. You can optimize this process by targeting the location that you think are relevant for your business. By default, Google shows your ad in the location that it deems are important for your business. The problem with this is that it does this on a global basis. Hence, the ads are displayed around the globe and lead to unwanted clicks that do not have any potential for sales. To prevent this, go through your user location report and spot the cities, states, and countries that are generating unwanted traffic for you. These locations often do not provide any conversions at all. Analyze Device-level Performance This is a crucial indicator of wasting PPC spend. Digital marketers must know their campaign performance on different devices. They must be aware of how their campaigns look and perform across various devices, namely desktop, mobile, and tablet. Sometimes the look and feel of the campaigns might be the same across devices, but the performances vary. The main reason behind this is your website’s responsiveness and performance on various devices. So if you have a website that performs differently on various platforms, you must implement bid modifiers. These bid modifiers control your CPC and spend. They prevent you from spending unnecessarily on the devices that perform worse than the others. Conclusion So, these are some of the ways by which you can spend your PPC budget. PPC budget can be trimmed and tailored around your conversions so that you do not need to pay for something which is not giving output for your business. After all, at the end of the day, businesses are here to make profits and nobody would want to waste their budget on unnecessary and frivolous things. So, follow these pointers and win your PPC campaign. To know more about PPC and Digital Marketing Click Here. ...
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Top 10 SaaS lead generation strategies for 2025
Effective lead creation is critical for long-term success in the fast-paced world of Software as a Service (SaaS). 91% of marketers prioritize lead generation as their primary objective. This is especially true in the highly competitive SaaS industry where companies need to take strategic methods to obtain and convert leads. As more organizations adopt contemporary software solutions, the competition heats up, emphasizing the need for SaaS vendors to take strategic methods to obtain and convert leads. In this brief tutorial, we will look at the top ten SaaS lead-generating tactics for 2025. These insights and concrete strategies are designed to help you effectively navigate the competitive marketplace that also cater to the SaaS growth strategies for your brand. From self-serve buying patterns and content syndication to personalized outreach and strategic collaborations, each tactic helps SaaS companies remain ahead of the competition. Impactful techniques seek to aid SaaS enterprises in mastering lead generation and guaranteeing sustainable success in the shifting landscape of 2025. Self-Serve Buying Trends: In this day and age, where customers perform extensive internet research before connecting with sales teams, a strong online presence is critical for SaaS success. Prioritise enhanced websites, content marketing techniques using marketing flywheel, and effective technical seo for saas to acquire leads early in the buyer's journey. Engage prospects with interactive tools like ROI calculators that help in saas ltv calculation as well and free trials to create an immersive experience that encourages purchase intent. Automation becomes a critical component in the lead follow-up process, especially through email and saas social media marketing, guaranteeing timely and personalized interactions. By aligning with these self-service purchasing trends, SaaS businesses may position themselves as industry leaders, satisfying the changing expectations of informed and empowered customers in the digital world. Content Syndication and Reputation Management: Syndicate material strategically across several platforms by utilizing guest pieces, articles, and whitepapers. Optimise content to target specific pain areas, and use gated assessments to properly acquire key lead information. Prioritise reputation management at the same time by aggressively collecting testimonials from delighted customers, which will create confidence and credibility in the SaaS brand. Through targeted and trust-building activities by Saffron Edge, one of the best SEO SaaS companies, this three-pronged approach provides a holistic content strategy that not only reaches a large audience but also engages and converts prospects. You need to have the best saas website designs for your business to be able to convert prospects. Personalized Outreach and Strategic Partnerships: Prioritise personalised, account-based sales approaches in the competitive environment to directly target individual customer demands. Sales Development Representatives (SDRs) play a critical role in account research, allowing for the formulation of highly personalised communications. This personalised strategy strengthens connections and connects with prospects, leading to improved conversion rates. Creating strategic alliances with consulting firms, IT gurus, and industry groups is also beneficial. These collaborations not only broaden the reach of the SaaS solution, but also allow access to networks already brimming with qualified leads. Check your Saas dashboards for this info. The combination of personalised sales methods and strategic alliances equips SaaS enterprises for effective lead generation and long-term company success. Integrated Marketing and Sales Approach: Adopt an integrated marketing and sales strategy to provide a cohesive prospect experience that promotes the brand's value proposition. It is critical to have consistent messaging across all touchpoints in order to create a consistent narrative that connects with prospects throughout their journey. Innovation is essential, with an emphasis on creating novel methods to introduce your brand to prospects early in their decision-making process. And for this SaaS marketing case studies always play an important role. Businesses may build a strong foundation for customer engagement, create brand awareness, and increase the possibility of conversions in a competitive marketplace by coordinating marketing and sales operations. Email Marketing Ain't Dead: Utilise the potential of email marketing by using appealing calls-to-action (CTAs) in signatures to increase exposure and engagement. Implement drip email campaigns to progressively nurture leads, providing consistent value and keeping prospects engaged over time. Showcase case studies or testimonials immediately into your email correspondence to boost credibility and showcase real-world effect. This method not only enhances your brand's credibility, but also gives real evidence of the efficacy of your software solution. As a result, in the competitive SaaS landscape, email marketing has evolved into a dynamic tool for lead generation, cultivating long-term connections with prospects, and improving the chance of successful conversions. In-Stream Ads for Social Media: Strategically select social media platforms, emphasizing LinkedIn, Twitter, and Facebook for optimal reach in B2B SaaS lead generation. Leverage in-stream ads as a potent form of native advertising, targeting specific criteria such as interests and occupation to enhance precision. Implement pixels to track website traffic, enabling effective remarketing directly to prospects. This approach not only maximizes visibility on key platforms but also ensures targeted outreach, making the most of each platform's unique features. In the dynamic landscape of SaaS lead generation, these social media tactics enhance relevance, engagement, and overall effectiveness in capturing and converting potential leads. Webinars and Live Events: Host webinars on themes where your organisation specialises to increase the authority of your brand and engage prospects. Increase reach by running targeted social media advertising promoting webinars and driving interested parties to a dedicated landing page for easy sign-ups. 10. According to a recent study, LinkedIn is the most efficient social media platform for B2B lead generation, accounting for 80% of all B2B leads. With the judicious use of webinars, your SaaS firm may demonstrate competence while also generating trust and curiosity among potential prospects. Furthermore, repurpose webinar recordings into a variety of forms for long-term content marketing effect. This multifaceted strategy not only builds thought leadership but also extends the lifespan of excellent material, assuring a consistent and meaningful presence in the thoughts of your target audience. Optimized Website Landing Pages: Increase lead capture possibilities by using exit-intent popups that engage prospects as they move away from your website. Use ChatBots as virtual assistants to give real-time instruction, answer questions, and collect critical data for effective follow-up. In addition, take use of the potential of free trials, a tried-and-true approach for capturing hot bottom-of-funnel leads. Giving prospects hands-on experience with your SaaS product not only illustrates its worth, but it also places your brand favorably in their decision-making process. These tactics work together to create a dynamic and interactive online environment, ensuring prospects have a smooth experience and boosting the possibility of converting leads into delighted customers. Set SMART Goals: Establish SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—as the cornerstone for a purposeful SaaS lead generation approach. Define the amount of leads you want to produce, the conversion rates, and the required prospect actions. SMART objectives serve as a strategic roadmap, offering precise and obvious direction for your lead generating activities. By using this structure, your SaaS company receives a concentrated approach, ensuring that each goal is not only well-defined but also connects with the larger goals of your lead generation plan. This strategic alignment maximises productivity while laying the groundwork for a successful and quantifiable SaaS lead generation campaign. And saas reporting helps in understanding what works and what not. Generate Leads Through Content: Improve your SaaS lead generation plan with a strong content marketing strategy that emphasises blogging, gated material, and webinars. This will help you in SaaS branding as well. Align your content with marketing goals while blogging, giving clear and practical insights to engage your audience. Gated material, such as intriguing eBooks or informative research, becomes a valuable lead generation tool. By exchanging useful resources for contact information, you not only increase your lead pool but also position your SaaS business as a knowledgeable expert. This three-pronged content strategy assures a comprehensive engagement approach by attracting, educating, and converting prospects as they move through the buyer's journey. Put your website on saas reviews websites like Capterra and G2. Conclusion: Mastering the top 10 lead generation methods for 2025 requires a holistic and flexible strategy in the ever-changing market of B2B SaaS. To traverse the competitive landscape with resilience, SaaS enterprises must incorporate self-serve buying patterns, content syndication, personalised outreach, and strategic alliances. The key factor is adjusting to altering customer behaviours, using the power of technology, and preserving strategic agility. By doing so, SaaS organisations may fully realise the promise of lead generation in the ever-changing SaaS market. Those who embrace change, exploit innovation, and prioritise adaptation will not only survive but prosper in this period of increased competition, establishing themselves at the forefront of the B2B SaaS market in 2025 and beyond. ...
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How Shopping Cart Abandonments Impact eCommerce Brands: Seven Destructive Effects to Know About!
It is typical for viewers to put off purchasing on occasion. Many people go shopping for no specific reason at all. To distract yourself from the seemingly unending tasks on a particularly tiring day at the office, perhaps you tell yourself that your vacation isn't still months away but is right around the corner. Therefore, you start looking for tourist places, flights, and attractions. Getting carried away, you begin the booking procedure, only to be jolted back to reality by a phone call, a slammed door, or something else. Because of the desire to make such purchases, you quickly exit the page. This sort of action is known in the digital industry as "cart abandonment.”. The Baymard Institute found that 69.82% of online shoppers abandon their carts, painting a dismal picture of the industry's status as a whole. But to what extent can this phenomenon of cart abandonment affect eCommerce brands? Let’s get an idea about this through this informational piece. 7 Shopping Cart Abandonment Effects on Your Business 1. Disappearing Customer Lifetime Value A customer's lifetime value is the monetary gain a business might anticipate from keeping that customer throughout the relationship. It's a vital indicator for online retailers since it reveals the genuine economic impact of marketing initiatives, promotes high-value customer-centric methods, and makes it much simpler to strike a balance between immediate and long-term goals. Cart abandonment clients are worth more than the amount they spent in the first place because they may become repeat buyers and refer others to your business. If you lose a consumer who could have become a loyal patron, that loss could cost you thousands over time. Even if your average order value is only a few dollars, recovering an abandoned cart could be worth thousands. 2. Availability and Inventory Management Issues In June 2020, TikTok users flocked to the Trump merchandising site. They planned to load up virtual shopping trolleys with thousands or millions of dollars worth of goods before giving up and leaving without making a single purchase. Like with a real shopping cart, thousands of things were put on hold and could not be sold to other customers. When actual customers (who were ready to convert) cannot acquire the products they want, it can be disastrous for online stores. It is a major issue for travel locations with a finite number of available beds or seats. Customers who might have converted when they added an item to their cart but never checked out are advised that the item is sold out or the date they wanted is unavailable. 3. Increased Expenses in Acquiring New Customers Content marketing, social media, sponsored acquisition channels, and influencer marketing all take up a sizable chunk of most eCommerce marketing departments' budgets as they work to increase brand recognition and customer base. The number of clicks on an advertisement or content piece does not always indicate its effectiveness in generating revenue. Content marketing, Ads, and lead nurturing are all for nothing if buyers make it through the entire funnel but don't convert at the end. Even worse, you might not even know how much money is wasted. For example, an ad might produce tremendous volumes of traffic and clicks. Since you think this advertisement is so effective, you keep pouring resources into it. You're losing customers due to cart abandonment and spending more money acquiring new ones than you need. Recovering abandoned conversions can save acquisition costs and provide more precise metrics for measuring the success of your ads. Source:Pexels 4. Costs of Retargeting Rise Abandoned shopping carts cost businesses money, and not just in terms of sales revenue. Remembering how much was initially invested in acquiring those site visitors is essential when evaluating the efficacy of retargeting vs. more traditional paid advertising in terms of cost per click. Some companies spend thousands to get new customers to their websites and only a few dollars per customer to keep them there. 5. Lower Ad Click-Through-Rates Most eCommerce teams concentrate on regaining lost customers to reduce the number of abandoned shopping carts. However, you might never achieve a perfect shopping cart abandonment rate. Some website visitors may just do window shopping research for your company in preparation for a potential future purchase. It's possible that some of your potential customers are still in the research and learning phase and haven't even considered making a purchase yet. Unfortunately, abandoned carts can wreak havoc on your ad targeting. When a customer adds an item to their shopping cart, it creates a record and a cookie, confusing your ad targeting. The ad platform, similar to Facebook, recognizes the individuals as engagements and then shows those ads to others who share similar characteristics with the original audience. Targeting individuals without the intention of converting can drastically reduce your clickthrough rate and return on ad spend. 6. Information Biased Website Negative effects from bot traffic, such as increased cart abandonment, can have far-reaching consequences. For instance, bots could fill up shopping carts with things they don't intend to buy, affecting stock levels during your busiest season when demand is highest. But that's not all that happens. What is the most visited category page on your site? What's your best-converting landing page or product? Cart abandonment can significantly affect nearly every metric tracked by your analytics platform. For example, visitors or bots that don't convert could spend a great amount of time on a given page, making you assume the page is very valuable to visitors. Or, they can quit on similar pages, making you think there is an issue on the page. Bot or low-quality traffic that won't convert might negatively impact your marketing key performance indicators. 7. Reduced Website Performance You probably already know that a poor website speed can destroy your conversion rates and cause more shoppers to abandon their baskets. For every additional second it takes your site to load, a 4.4 percent decline in conversion rate has been observed. And conversely, did you know that abandoned shopping carts might slow down your site, too? In rare instances, it might. When many people access your website, the number of things in their shopping carts can quickly grow to thousands, using server resources and slowing down the entire site. It leaves paying users with a frustratingly slow-loading site. Consequently, they will most likely visit your competitors' sites. It is especially true on Black Friday and immediately following the release of a brand new product. Other site visitors will have a dreadful time as a result. Conclusion The consequences of unchecked online shopping carts can be disastrous. Abandoned shopping carts are harder to retrieve, making it more difficult to win back clients who have already left your eCommerce site. Therefore, you need to work on decreasing the number of shoppers who abandon their carts so you can capitalize on those opportune times. At Saffron Edge, our technical experts will analyze the root cause of cart abandonment and fix the issues. In addition, our marketing professionals will approach back the customers you lost due to cart abandonment through unparalleled marketing. Talk to our experts now and know how we can help you! ...
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