The Difference Between Inbound Marketing And Content Marketing
Apr 11, 2016
3 min read
I have been a content writer for a long time now and it was a dream that I was living until someone asked me to explain the difference between Inbound Marketing and Content Marketing. I honestly replied to him that I had no clue and did not want to give a wrong answer to the question so I told him that you please give me sometime and let me find out. Even here at the office we used to use the words interchangeably for both content and Inbound Marketing. But when I got hold of the truth through a prolonged research, I knew that it was a big mistake and it is important to know the difference between the two terms. So a lot of research and time went into it and then finally got hold of HubSpot’s annual survey that they conducted with 3500 marketing and sales professionals. The Question that was specifically asked was that What is the relationship between Inbound Marketing and Content Marketing? And was a multiple choice question with the options:
- They are synonymous to each other.
- Content Marketing was the subset of the Inbound Marketing.
- Inbound Marketing was the subset of the Content Marketing.
- The two are fundamentally different.
- Don’t know the answer.
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