Looking Into Your Customer’s Mind – What Happens Between Deciding To Buy Something And Buying It?

leslie-img

Saffron Edge

icon-calendar

Dec 24, 2020

icon-timer

5 min read

Customer Purchasing Decisions Customer behavior is always out of the blue regardless of the industry and chances are that it can be influenced by the slightest change in the service you render. Marketers must know what do you think about their brand, the way your thoughts are aligned, and what affects your purchasing decisions in the present. It is because with this information they create a personalized way of communicating with you and present their products to make you take a firm purchasing decision. Realizing your customer’s behavior and offering them as per their desires is what is considered necessary to sustain as a credible brand in this competitive market. Many companies strive to know about their target audience’s habits and preferences over a certain product line by investing a lot of money in customer relations and behavioral researches.  By getting to know what kind of products or features your customer is fascinated by, your brand can make use of the search advertising methods to connect with them and display relevant information related to their recent searches. The websites they have visited on search engines like Google, Yahoo! help your business to obtain data from cookies and pull up those ads that match with their search queries. In this way, companies showcase the real information that their customers want to have, like discount coupons, special offers, etc, and increase the overall engagement. Looking into your customer’s mind allows a business to fully understand the factors basis which he or she makes a rational purchasing decision. These factors can be personal like price value and choice of product, situational factors such as the supply and demand in the market, and social factors like community fondness towards a particular product/service. 

Stages Of Customer Purchasing Decisions 

Consumer purchasing decisions are affected by numerous factors and the overall process comprises a handful of steps that are essential to go through. A standard purchasing decision includes realizing the actual wants, searching for it over the internet, opting for suitable sellers, evaluating the cost benefits, and then finally making an offer. The following is the detailed information on each step of the process:

Realization Of Needs

The primary step of making a buying decision is to contemplate the wants that require a purchase of a product. These consumer wants come from a problem, for instance, a customer will buy a new pen if he loses his old pen. The problem here is the loss of a pen, which leads to the creation of a need to buy a new pen. Needs also arise due to other factors such as captivating discounts, attractive offers, and advertisements. Therefore, a business must understand the needs of a consumer from your product and how they can be fulfilled by a consumer’s purchasing decision. 

Search Analysis

Once the purchase needs are identified and jotted down, the next step is to get over the internet to find suitable searches for the product. In general terms, they shall try to find possible solutions for their problems. Searches could be from online sources like search engines, social media platforms, and offline sources could be from flyers, advertisements, and word of mouth. Here, marketers have to portray the products’ information in a way that is easy to understand and feasible for every potential customer. Product data ought to be mentioned so the customer can make an informed decision, it may include a descriptive feature list, blog posts, customer reviews, etc. 

Assessment Of Alternatives

After a customer has considered several product options, the next step comes of evaluating those options basis the needs it will satisfy. However, apart from the needs, the ultimate product option that a customer will choose depends upon its qualitative attributes, such as relevant features, cost, durability, brand image, etc. Since the market is flourished with a variety of products and its alternatives, a customer has a lot of options to choose from, and as a marketer, you need to ensure that your product stays unmatched by the rest of your competitors. If you want their choices to be in your brand’s favor, match your product’s features with the customer’s needs. 

Ultimate Purchase Decision 

After inspecting a set of options and matching your desires as per the product features, as a customer you have arrived at the final stage that involves the purchase decision. Now, the process includes the role of both the customer and the marketer. As a marketer, the role would include reminding the target audience about the product’s features and business offers. Targetting and retargeting the customers impose the need to make a purchase.  Customer Purchasing Decisions

Source: Unsplash

How To Understand A Customer’s Mind?

Relevant consumer purchase-decisions studies show that even before a customer acknowledges a particular product, he or she explores its market availability and reviews from previous customers. As a customer, you can explore and evaluate the available options to find the right kind of product for you. The information related to these products is subject to resemble your needs and anticipations, thus remaining product-focussed.  Apart from the marketing techniques and distinctive advertising approaches, it is also perceived that customer behavior is affected by the shop’s ambiance, the expertise offered while indoor shopping, and the overall time it takes to make the payment for the purchase. If the complete process runs smoothly, it counts as an added advantage to the brand’s image. However, these factors exist only in offline stores, since E-commerce platforms govern via enormous choices of products and options that attract the masses. With the introduction of numerous online platforms, the power is now in the hands of the customer to decide at the earliest. Online shopping allows them to get benefits such as a saved-cart facility, express delivery, item comparison, etc.  Inspect other’s liking and fondness related to a product, often it is observed that customer decision is majorly influenced by what others think about a product and their observations. It is important to generate genuine and useful customer reviews from your target audience to increase your recommendation rate. Eventually, a customer will most likely choose a product if it already has a couple of good ratings. That is why marketers strive to gain five-star reviews from their customers in the initial stages of shopping to ensure that the future shopping experience is positively affected.   Time and again marketers make use of content blogs and expert how-to reviews on the business website to gain a professional edge over its competitors. Saffron Edge helps to influence such customers who rely on our expert recommendations and consider your opinions as to quality benchmarks. If you want to know more about the same, please click here.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!