5 Common Marketing Mistakes To Avoid

leslie-img

Saffron Edge

icon-calendar

Sep 25, 2017

icon-timer

2 min read

digital marketing Marketing is a kind of big investment for all sized business. A powerful marketing plan not only brings you across the right customers, but it can also let everyone talk positive about your organization and your product or services. However, this marketing strategy should be properly planned and developed properly. Even a few flaws of your marketing plan can cause a big disaster in your business, costing your business millions of dollars in other expenses and huge loss of revenue. Here is a list of five common mistakes which most of the business owners make while marketing their business online:

1. Choosing wrong Target Audience

Always remember that you cannot sell your products or services to everyone. Generate an effective idea of the psychographics and demographics of your target market and focus at it effectively. If you have customers from different psychographic or demographic purchase from you, it acts as an additional bonus for your business. As soon as you start focusing on a definite group, its trends, interests and purchasing habits, you will soon understand its requirements. This will help you in providing a creative marketing solution to the users.

2. Lack of Testing and Market Research

Initial testing and market research are essential processes as they help in determining the overall performance of your marketing efforts. They also find out what exactly your existing customers and clients expect from your business. You should try to ensure that you execute your task accurately when in terms of testing your different prices, packages and offers, The next step is to obtain a feedback of your customers to analyze their reaction towards all your marketing initiatives.

3. Not Updating your Business Website

Maintaining and updating business profile reflect your business presence in front of your current and prospective customers. If you have a blog on your website, then, it should be updated as well.  It can also help you in building trust and loyalty between you and your clients. Updated content on your website even helps your business in building domain authority.

4. Improper Positioning and focus area

Marketing is not just about building up a big organization while ignoring the most essential aspect i.e. brand awareness in this process. Try to generate a creative marketing plan which demands an instant and positive response from your customers. Improper market positioning and focus area could be avoided by following a genuine solution and positioning of successful marketing.

5. Losing your Repetitive Customers

Eighty percent of your business comes from your current customers and the remaining twenty percent is the outcome of your prospective customers you have attracted. Losing your current and repetitive customers can have a destructive effect on your business profits. This can cost you ten times the actual cost to sell your new customer than selling it to your current customer.

Conclusion

By avoiding the above stated common marketing mistakes, you can definitely increase the potential of your business growth and success rate. To know more about marketing strategies and latest digital trends of marketing, Contact us !

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!