For Google, the number of backlinks a website has acquired over time is a top factor that helps them ascertain it’s search engine rankings. Google has said it themselves.
With more than 200 on-site and off-site factors Google takes into account in their index to rank websites, backlinks are still at the heart of it.
So, it makes sense to build as many backlinks to your blogs and web pages as you can to unleash their maximum potential and attract a ton of audience.
While many webmasters are aware of this content outreach services, most of them shy away from actively building backlinks for their piece of content because of the sheer amount of effort it takes to reach out to influential people in their respective industry and convince them to share their awesome content with their audience.
And we understand that completely! Yes, reaching out to relevant industry influencers, creating the kind of content that resonates with their audience and finally getting posted on the selected platforms is hard but that doesn’t mean you will stop building valuable backlinks for your content pieces and kill their chances of reaching the top.
You need backlinks for each and every piece of content on your website for them to perform optimally. Period.
But it doesn’t have to be hard, there are many tools available on the web that could help you with each and every step of your outreach process.
Being a link building company ourselves, we use the exact same tools that I’m about to mention to provide exceptional link building services to all our clients and it was about time that you knew about these wonderful tools as well.
These top 5 tools will help you streamline all your outreach efforts and make it simpler every step of the way. The tools I am about to mention will help you find the best influencers in your niche, find sites with the highest DR (Domain Rating), find the exact email addresses of the influencers you want to target, would track your brand mentions across the web and find the best sites to submit your local citations to so you could put your link building efforts in top gear.
So, here we go
1. Group High
Finding the best influencers and blogs in your industry niche to target and get published on will usually be the first step of your outreach process.
And Group High helps you do just that at scale. Using the tool, you can find influencers and authoritative blogs related to your target keyword with the most engaged audiences across different channels and helps you connect with them instantly using the platform.
The blogs and influencers are ranked based on their domain authority, social followings, language, location and much more. I would suggest you to export all the data to a sheet once you are done with finding the best influencers for your business for the next step of your outreach process.
BTW, this tool costs $99/m for it’s most basic plan. You can see it’s pricing scheme here.
With your list of authoritative blogs you acquired from Group High, you’ll have to check each and every one of them to narrow down your list further based on their Domain Rating/Domain Authority.
While, Group High provides the number of audience each blog has, it is always better to be sure about the domain authority of your selected blogs so that your efforts don’t go to a complete waste. Only choose the blogs with the highest domain rating out of all your options to outreach your content to for maximum impact.
For this task, we prefer Ahrefs. It’s the most functional link-building tool out there that provides a ton of features for all your link-building and SEO needs other than checking the authority of websites.
It is the best keyword research tool, is great for peeking at a competitor’s backlink profile, helps you in tracking your own backlinks, can do your full site-audit, help you find content gaps on SERPs and can even notify you at a time when you acquire or lose a backlink somewhere on the web.
We actively use this tool to provide the best link building services to all our clients and we strongly recommend it. But you’ll have to pay $99/m to have access to everything the tool has to offer.
For more detailed pricing, you can have a look at their pricing page.
After using both the above-mentioned tools, you’ll have a list of the best blogs to pitch your content to. But you’ll need an email for that.
And a tool that will help you with this is Hunter.
It is the best email finder that is out there and the best part is that it’s free. But you’ll only be able to do 100 searches a month, so use them wisely.
For example, let’s find the contact information of the top blog we found on Group High – ‘The Marketing Insider Group’.
In a single search, you have his email. And all that is required now is to finally send your outreach mail to him asking him to accept your content. Simple as that.
While you’ll be able to find the email address of him over the web, we think it takes a lot less time through hunter and the ‘verification sign’ next to the email makes sure that the email is as current as it gets.
Along with partnering with influencers and authoritative blogs, you can also build valuable links for your website by submitting your business’ citations in local directories all over the web. It’s a great strategy to improve the local SEO capabilities of your business and can result in a lot of traffic if you have maintained a presence on the most trafficked local directories in your area.
While there can be thousands of local directories to submit your business citation to, BrightLocal makes it easy for you by doing all the legwork themselves.
It is a platform dedicated to do just that and do it in the best way possible. They also make sure to submit your citations to the best directories there are and verifies all the provided information with you before beginning with their submission process.
On top of that, they have a plethora of SEO tools as well to supercharge your local SEO efforts.
They offer their basic pack of services for just $29/m and scale up as you pay more. Have a look at their packages here.
The way Google algorithms access the authority of different websites over the web is constantly changing. Today, plain, unlinked brand mentions over the web are as important to Google as backlinks.So, keeping a track on them is as important as monitoring all your backlinks. Making sure that all your unlinked brand mentions are positive over the web can actually bump your search rankings a few places up.
Don’t think your brand mention over the web or social media is useless if it’s not linked to your brand because that’s definitely not the case. Google pays a great deal of attention to them and you should too.
For that, BrandMentions is our platform of choice. It boasts the quickest response time among its competitors and is comparatively cheaper as well. You can get your hands on this masterpiece of a tool for just $49/m and enjoy its basic functionalities.
Take a look at their pricing page to see what additional functionalities you’ll get from the tool if you pay a little more.
So, there you go! These top 5 category-leading tools will definitely empower you to kickstart your outreach campaign and put it in top gear without much efforts.
If you know of any other tool that I may have missed, I’d love to know more about them in the comments.