How To Stand Out From The Noise On Instagram
Dec 17, 2018
10 min read
Instagram is undoubtedly the most prominent social media platform out there and is on its way to close the gap with its parent company Facebook - which currently boasts 2.2 billion monthly active users.
Instagram is huge! With 1 billion monthly active users and more than 8 million brands present on the platform collectively sharing more than 40 million pictures on an average day, standing out from the crowd can become a bit difficult if you are actively marketing yourself on the platform organically or inorganically.
Yes, building a highly engaged following on the platform is hard but it’s certainly not impossible. If you are maintaining a presence on the platform and are seeing little to no results or are just starting out from scratch, the tips I’m about to tell you will help you stand out on Instagram and build a highly engaged following for your Instagram business or personal account -
Create a profile and optimize
Creating a profile on the platform is easy but you’ll have to choose if you want to create a personal profile or a business profile. The reason I’m mentioning it is that if you create a business profile, you’ll get additional analytics for your each and every post made on the platform. While you can choose to create a personal profile as well, going for a business profile will always be beneficial if you are looking to establish yourself strongly on the platform. Data always helps. Optimizing your business profile on the platform is easy! Just focus on providing as much information to your audience (in about 200 words) about yourself in your profile bio. And don’t forget to add your website link and contact information so users can easily give you a call when they feel like it! If you’re going for a personal profile, make sure it’s not set to private by checking it’s settings.
The kind of images you upload matters
Instagram is a highly visual image sharing platform in nature, so it makes sense to upload only your best on the platform. So, focus on uploading only high-quality images on Instagram that are high on aesthetics and visual appeal.
You can also upload videos on the platform, they receive a ton of engagement as well. But, on Instagram, images are the king and receive the most engagement. Try keeping a unique theme in all your pics and keep it consistent to stand out.
Don’t waste that caption space
Talking about posting images, with each image you post, Instagram allows you to add a 2200 words caption than you can make use of to tell your audience a story to add more depth to your pictures, add relevant hashtags or tag other people, but do make good use of all that space. 
National Geographic, which is currently the most followed brand on the visual platform, does it perfectly by adding a lot of depth to all their images by adding heart-warming and witty captions that keep their ever-increasing fans wanting for more.
Use stories, hashtags, and other Instagram marketing features
Like Snapchat, you can create stories on Instagram to get in front of your audience with the help of a colorful circle which appears at the top of news feed. Also, you can make use of relevant #hashtags on the platform to get seen by an audience browsing through that specific hashtag and gain exposure. Or you can make use of Live Video on the platform for instant engagement as each time you start a LIve Video on your profile, all your followers will receive a push notification about it.
You can use the platform to market yourself in various ways, make sure you know all about their nitty-gritty marketing features that let creators on the platform get really creative. I would suggest you to keep a close look at Instagram Press to stay abreast with all their upcoming features and latest updates.
Keep your audience interested
Keeping your audience interested on Instagram by uploading engaging posts every now and then is of utmost importance. Only when you are actively working on engaging your audience and post consistently, you’ll be able to pave way for new audiences to find and follow you.
So, post consistently, engage with your audience by regularly replying to their comments, share their images and get involved in the community to build a solid fan base on the platform.
Spend some money
If you want to gain quick exposure and build a solid fan base on the platform, going the paid way is always an option. You can make use of Instagram’s in-feed ads to get your message across to a ton of targeted users depending on your budget. Instagram provides you the functionality of displaying photo, video, carousel, stories and collection ads to fulfill all kinds of your business objectives.
While you get an option to promote your each and every post, you’ll have to use Facebook Ads Manager to set-up, optimize and target all your paid marketing campaigns on the platform. If you've never done paid marketing on the platform, don't worry we can help you with setting it all up.
Use the above-mentioned methods to convert your Instagram presence from NOT to HOT!. While there are many other ways you can use to gain exposure on the platform, the ways I mentioned above will surely help you gain a lot of traction on the platform. If there are other great ways to build a solid fan base on Instagram that may have helped your or someone’s else business take off on the platform, do let us know in the comments.
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The Ultimate Guide to HubSpot Email Marketing Automation To Maximize Business Growth
The Ultimate Guide to HubSpot Email Marketing Automation To Maximize Business Growth As the market evolves, so do the marketing processes. Manually executing marketing operations is exhausting and prone to errors. Fortunately, marketing automation services have simplified marketers' jobs. A study by Oracle reveals that marketing automation can elevate lead generation by up to 80% and increase sales productivity by 14%. In this blog, we’ll explore how HubSpot’s email marketing automation works, its features, and its benefits. What is HubSpot email marketing automation? HubSpot Email Marketing Automation is a feature within HubSpot’s marketing platform that allows businesses to create, schedule, and manage email campaigns with ease. It combines automation and personalization to streamline marketing efforts and enhance customer engagement. With HubSpot’s email marketing automation, users can: Create personalized email sequences triggered by user actions, such as signing up for a newsletter or downloading a resource. Use drag-and-drop tools to design professional emails without coding skills. Leverage workflows to nurture leads through the buyer's journey automatically. Analyze campaign performance with detailed analytics, optimizing emails for better open rates and conversions. Integrate with other HubSpot tools for a seamless marketing, sales, and customer service experience. This tool is ideal for businesses looking to save time, improve email targeting, and foster stronger customer relationships. Why should you use HubSpot for email marketing automation? Here are some reasons why HubSpot is ideal for email marketing automation: Seamless Integration with CRM: HubSpot allows you to use the data from its CRM to create targeted, personalized emails. This ensures that relevant content reaches the right audience at the right time. Powerful Workflow Automation: HubSpot’s visual editor lets you build workflows that automate actions based on specific triggers, such as a form submission or website visit. You can create complex workflows without any coding knowledge, making it accessible to both marketers and developers. Detailed Analytics: HubSpot gives detailed reports on email performance, user engagement, and conversion rates. You can consistently improve your email campaigns by using open rates, click-through rates, and other metrics. Key features of HubSpot email marketing automation HubSpot provides a variety of features that simplify and enhance email marketing automation. Let’s look at the key features you can leverage: 1. Workflows to Automate Campaigns Workflows in HubSpot allow you to set up conditions and actions for different customer journey stages. For example, if a lead signs up for a webinar, HubSpot can automatically trigger follow-up emails based on their engagement. Workflows help you engage prospects at various touchpoints, nurturing them until they’re ready to convert. 2. Personalization at Scale One of the most important advantages of HubSpot automation services is the capability to personalize emails for large audiences. Using CRM data, you can dynamically insert contact information, send personalized offers, and tailor content based on user preferences and behavior. This leads to higher open rates and more meaningful engagement with your audience. 3. Lead Scoring and Segmentation HubSpot’s lead scoring allows you to prioritize leads based on their actions. For example, a lead that downloads multiple resources from your website or opens several emails might receive a higher score, indicating they’re ready for sales outreach. Segmentation helps you categorize your contacts based on demographics, behavior, or engagement level, ensuring your emails are highly targeted. 4. Automated Drip Campaigns Drip campaigns are essential for nurturing leads and pushing them further down the sales funnel. With HubSpot, you can automate these campaigns based on triggers such as form submissions, page visits, or interactions with previous emails. By keeping your brand top-of-mind, you can build trust with your leads over time and guide them toward conversion. 5. Advanced Reporting and Analytics HubSpot’s robust reporting capabilities give you insights into your email marketing performance. You can measure key metrics like open, click-through, and conversion rates. The platform also facilitates A/B testing of subject lines, call-to-actions, and content, helping you to identify what works best with your audience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How does HubSpot email marketing automation work? HubSpot email marketing automation is based on workflows, enabling you to set up automated sequences of tasks triggered by user actions. Here’s a step-by-step breakdown of how it works: 1. Create and Customize Workflows The HubSpot visual editor allows easy workflow creation by dragging and dropping elements like triggers, conditions, and actions. You can build simple follow-up sequences or complex campaigns with multiple branches, ensuring that each contact receives relevant content based on their behavior. 2. Set Up Triggers and Actions Triggers are events that initiate a workflow, including a user completing a form or clicking on a particular email link. Once a trigger is activated, you can set up actions such as sending an email, updating a lead score, or assigning a contact to a sales rep. 3. Utilize CRM Data Integrating your CRM data with your email campaigns ensures that your messages are highly personalized and relevant. For example, if a contact’s status changes from “lead” to “customer,” HubSpot can automatically enroll them in a new workflow to deliver onboarding content. 4. Track and Optimize Performance HubSpot’s automation tools allow you to track the performance of your workflows in real time. You can see how many contacts are moving through each stage of the funnel, which emails drive the most engagement, and where there might be drop-offs. This helps you optimize your strategy for better results. Advantages of using HubSpot for email marketing automation HubSpot provides several key benefits that can help you scale your marketing efforts: Improved Efficiency: Automating tasks like sending follow-up emails, segmenting leads, and scoring prospects allows your team to spend more time on important tasks. Enhanced Personalization: Personalizing emails using CRM data makes messaging more relevant and effective, leading to better engagement and higher conversion rates. Seamless Integration: HubSpot’s all-in-one platform integrates with your CRM, simplifying tracking customer journeys, engaging leads, and guiding them through the sales funnel. Data-Driven Insights: The platform’s advanced analytics allow you to enhance your campaigns based on real-time data, guaranteeing continuous improvement in your efforts. Conclusion HubSpot's email marketing automation provides an effective option for companies seeking to simplify their marketing strategies, cultivate leads, and increase interaction. By leveraging its robust features, such as automated workflows, lead scoring, and advanced segmentation, you can create personalized email campaigns that drive results while saving time and resources. At Saffron Edge, we specialize in HubSpot automation services to optimize your marketing strategies. Our dedicated teams ensure the seamless setup of your email campaigns, from crafting personalized workflows to optimizing automation strategies for outstanding results. ...
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Marketing and Sales Productivity (MSP) Systems: Guide to Boosting Efficiency and Revenue
Sales and marketing are essential for attracting, engaging, and converting customers. Research shows that when these teams work together effectively, companies can see up to 208% more revenue from marketing efforts. When sales and marketing teams collaborate effectively, it creates a smoother customer experience and drives growth. However, without the right strategies, businesses risk losing valuable opportunities. This blog provides 5 powerful strategies to help your sales and marketing teams work smarter, deliver better results, and boost productivity. What Are Marketing and Sales Productivity (MSP) Systems? Marketing and Sales Productivity (MSP) Systems are integrated platforms designed to enhance the productivity of both marketing and sales teams. These systems provide a unified view of customer data, automate repetitive tasks, and create a seamless flow of information between the two departments. By doing so, they enable better collaboration, more efficient workflows, and faster decision-making. MSP systems can include a variety of features, such as: CRM Integration: Connecting customer relationship management (CRM) software to streamline customer data access and improve sales team efficiency. Lead Scoring & Nurturing: Automating the process of evaluating leads based on their likelihood to convert and ensuring that they receive the right nurturing at the right time. Campaign Automation: Automating marketing campaigns that can be triggered based on customer behavior, interests, or demographic information. Analytics & Reporting: Offering insights into campaign performance and sales conversion rates, allowing teams to adjust their strategies in real-time. By centralizing and automating these tasks, MSP systems ensure that both marketing and sales teams spend less time on administrative duties and more time engaging with prospects, closing deals, and delivering value to customers. How MSP Systems Improve Efficiency & Productivity? MSP systems focus on eliminating inefficiencies within the marketing and sales processes. Here’s how they contribute to better productivity: 1. Streamlining Lead ManagementMSP systems help track and manage leads more effectively. With automated lead scoring, businesses can focus their efforts on leads that are most likely to convert. This reduces wasted time spent on unqualified leads and ensures that sales teams engage with high-potential prospects. 2. Enhancing Collaboration Between Marketing and Sales TeamsIn many organizations, marketing and sales teams work in silos. MSP systems bridge this gap by creating a shared database that both teams can access. This enables seamless communication and coordination. Marketing teams can easily pass qualified leads to the sales team, while the sales team can share feedback on lead quality, improving the overall customer experience. 3. Automating Repetitive TasksFrom email marketing campaigns to social media posting and follow-up reminders, MSP systems automate many repetitive tasks, freeing up valuable time for marketing and sales teams to focus on higher-level strategic activities. Automated workflows allow teams to set up campaigns and tasks that run in the background, ensuring that customers are engaged at the right time without manual intervention. 4. Optimizing Sales and Marketing AlignmentMSP systems improve alignment between marketing and sales by providing both teams with access to consistent data. Marketers can track how leads are interacting with their campaigns, while sales reps can monitor their progress through the sales funnel. This shared understanding helps ensure that marketing messages and sales strategies are aligned for maximum impact. 5. Real-Time Reporting and AnalyticsAn essential feature of MSP systems is their ability to provide real-time insights into campaign performance. By tracking key metrics such as lead generation, conversion rates, and customer engagement, MSP systems help teams make data-driven decisions. Sales teams can adjust their outreach strategies, while marketers can optimize their campaigns to drive better results. Top 5 strategies to improve MSP Systems When evaluating MSP systems, it's important to look for certain strategies that can make a significant impact on your team’s productivity. These include: 1. Align Marketing and Sales Teams One of the most effective ways to improve sales and marketing productivity is by ensuring that both teams are on the same page regarding goals, strategies, and communication. When marketing and sales teams operate in silos, there is often miscommunication, which leads to missed opportunities and a lot of time waste. For example, marketing might generate leads different from what the sales team expects, or sales might be chasing leads that marketing hasn't properly nurtured. Alignment can be achieved by: Setting shared goals: Both teams should be working toward the same objectives. For example, setting joint revenue or lead conversion goals ensures both departments are on the same page. Regular meetings: Sales and marketing teams should meet regularly to review progress, discuss upcoming campaigns, and resolve any challenges. This helps both teams stay informed about each other’s activities. Collaboration tools: Implementing shared tools such as CRM systems allows both departments to track the same customer data and manage workflows efficiently. When marketing and sales teams are aligned, they can work at the same frequency, which improves lead quality, increases conversion rates, and reduces friction throughout the customer journey. 2. Refining the Go-to-Market Model A clear and defined go-to-market (GTM) strategy is crucial for optimizing both sales and marketing efforts. The GTM model outlines how a company will sell its products to its target audience, ensuring that all sales and marketing activities focus on customer segments with the right messaging. To refine your GTM model: Identify target customers: Both teams should have a clear understanding of who their ideal customers are, including their needs, pain points, and buying behaviors. Develop a consistent message: Create a unified message that resonates with the target audience. Sales and marketing teams must use the same messaging across all touchpoints. Evaluate the competition: By understanding the competitors, both teams can position the product effectively and highlight its unique value proposition. By refining the go-to-market strategy, sales and marketing can focus on the most promising leads, use the most effective tactics, and improve overall productivity. 3. Turning Every Member into a Top-Level player Every member of the sales and marketing teams should be equipped with the knowledge and tools to perform at their best. High-performing salespeople and marketers are more productive and can close deals faster, which improves the overall efficiency of the sales and marketing process. To turn every member into a top-class expert: Invest in training: Provide regular training sessions to keep teams updated on product knowledge, sales techniques, and marketing strategies. Reps should have the skills to understand customer needs, and if a customer raises any objections, they should know how to navigate the situation effectively. Set performance benchmarks: Establish performance expectations and ensure that every rep clearly understands the targets they need to achieve. Provide feedback and coaching: Regularly provide constructive feedback and coaching to help reps improve. This includes identifying areas for improvement and offering suggestions for better performance. When sales and marketing reps are well-equipped and motivated, they become more effective at reaching and converting leads, which improves productivity. 4. Using the Right Tools for MSPs The right tools can make a huge difference in boosting sales and marketing productivity. Providing both teams access to reliable tools helps simplify their work and reduces time spent doing repetitive tasks. Some essential tools include: CRM Systems: Customer Relationship Management (CRM) systems, such as Salesforce or HubSpot, help sales teams track leads, manage customer data, and automate follow-up communications. These systems also allow marketing teams to track customer behavior and manage lead nurturing campaigns. Marketing Automation Tools: Platforms like Marketo or Mailchimp help automate email campaigns, social media management, and lead scoring, freeing time for marketing teams to focus on strategy. Analytics Platforms: Analytics tools provide data-driven insights that help both sales and marketing teams understand what is working and what isn’t, allowing for data-driven decision-making. 5. Shorten the Sales Cycle A lengthy sales cycle reduces productivity and limits the number of opportunities that can be closed. Shortening the sales cycle allows businesses to close more deals in less time, which improves overall productivity. To shorten the sales cycle: Qualify leads early: Sales teams should focus on high-quality leads most likely to convert. Marketing teams can help by ensuring only qualified leads are passed on to sales. Engage with prospects quickly: Responding to leads quickly and consistently following up ensures that opportunities are not lost to competitors. Automate routine tasks: Automating tasks like follow-up emails, lead scoring, and reporting helps sales teams focus on engaging with prospects rather than spending time on manual processes. Best Practices for Implementing MSP Systems While implementing an MSP system may sound straightforward, there are several best practices that can help ensure a smooth transition and optimal results: 1. Define Clear ObjectivesBefore implementing an MSP system, ensure that both marketing and sales teams have a shared understanding of what they want to achieve. Set clear goals for lead generation, conversion rates, customer retention, and revenue growth. 2. Align Marketing and Sales TeamsMarketing and sales teams must work together to create a seamless experience for prospects and customers. Establish regular meetings and encourage open communication between both departments to ensure that everyone is on the same page. 3. Train Your TeamMSP systems can be complex, and both marketing and sales teams need proper training to leverage the platform’s full potential. Ensure that all team members understand how to use the system effectively, from creating campaigns to managing leads and reporting. 4. Optimize and IterateOnce your MSP system is up and running, continuously monitor its performance. Regularly analyze the data, track the effectiveness of campaigns, and adjust strategies as needed to ensure maximum productivity and efficiency. Conclusion Boosting sales and marketing productivity (MSP) is essential for any business that wants to stay ahead in today’s competitive market. Implementing the right strategies and understanding what impacts sales productivity can help your team drive more revenue. The key to long-term success is consistently tracking performance, upholding high standards, and focusing on continuous improvement. If you're ready to improve your sales productivity, Saffron Edge can help. Contact us today to learn how we can collaborate to drive real results for your business. ...
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Hire a Virtual Marketing Officer (VMO) to Set up Your Account-Based Marketing Strategy
Account-Based Marketing (ABM) has very quickly evolved from the “new thing” in marketing to the need of the hour for all businesses. Its rapid growth can be credited to the fact that it expedites your marketing initiatives and makes good use of the company’s data, time, and resources. The structure of ABM is such that it can help businesses navigate through complicated deals with ease. The factor of providing the right value to each customer stands true in lieu of ABM. Patience and persistence are the words to go by for incorporating ABM in your marketing plan. However, a Virtual Marketing Officer (VMO) comes equipped with tools that can cut the strain off of the discipline and rigor it takes to target the right accounts. By working per the needs of sales teams, VMOs are able to determine the scope of growth for existing accounts and can also help them target new ones. Personalized content is the core of ABM and in order to develop an aesthetically right message, it is imperative to utilize the data sales teams have at hand. Here we have a list of components VMOs use to accelerate the implementation of ABM in your marketing plans- Align sales and marketing A key aspect of the implementation of ABM is to create alignment between the sales and marketing teams. VMOs overcomes the challenges of mapping and managing effective communication between the teams by creating a strategic channel at the account level. Now, if you look at it from a macro perspective, you will realize that this strategy enables segmentation and communication with greater ease without having to overburden the teams into diverting their flow of communication. Tying up of territory-level sales activities with your marketing strategy can effectively reduce the time and effort required to reach a goal. This can only be achieved when the sales and marketing teams are perfectly aligned and in sync with each other. Some activities that can bring in this alignment are hosting shared training sessions, collaborative meetings, and such. Segmentation of accounts ABM works towards targeting the right audience with the help of strategically devised tactics. Segmentation of accounts enables you to significantly improve your campaign results and increase personalization. It is imperative to have a definitive framework to segment your database in such a way that it complements your marketing strategy. By focusing your delivery value largely on activities and messages targeted to specific segments, you can achieve effective results. Some of the basis of segmentation include categorization based on- Classification of company Size of the organization Annual revenue Current spend Projected spend Products bought Opportunities that are open or closed Geography Segmentation of your accounts ensures effective messaging and helps in simplifying execution at all levels. ABM can only help you if your audience is resonating with your content and segmentation can help you in refining your approach. Most VMOs have automation tools that can help with the segregation based on uniquely defined account-related information. Automation plays ABM programs yield effective results only if the coordination between sales activities and marketing plays is in place. VMOs target to achieve measurable results and automation is what helps them align their efforts. Automation tools guarantee efficient workflows at all levels be it program, campaign, or territory. They can provide palpable insights into the effectiveness of our strategies with flow-based alerts, follow-ups that are pre-programmed, alignment of tasks, and such. Not just these, automation in ABM enables- Definition of ABM strategy Alignment between targeting audience, creating messaging, and execution Tracking results Continuous and rigorous optimization A comprehensive marketing strategy can struggle to take root because it requires additional planning and execution which can be strenuous for the already overworked sales and marketing teams. This is where a VMO steps in and helps organizations in developing the tools required to automate the process and take control of core ABM strategies. Evolve per needs The final component to drive an ABM campaign is constant evolution and optimization of the marketing approach. Taking up consistent review sessions and measuring the performance bi-weekly or monthly is what VMOs suggest. This way they ensure the delivery of your campaign is efficient and the experience of targeted accounts is on point. Working in sync with the sales team allows VMOs to utilize the data of different segments and create a thorough segmentation system. The data collected by the sales team also helps in focusing the efforts per the needs of the audience. Source-Unsplash Now, with the key components in check, let’s move on to growing your ABM strategy. Here’s what VMOs recommend to help you- ABM- Strategy, not tool Adoption of ABM is not like any other marketing tool, it requires precision and changes on the organizational level. Thoughtful planning and effective use of data are the two components that can ensure you are targeting the right accounts. The process starts off with your sales team categorically dividing the accounts based on their territorial knowledge. Then comes the task of data utilization; by working in line with the sales teams you can analyze the customer trends and then strategize on the ways to target them and build a rapport. Then comes the usage of automation; you can simply use marketing tools to brush through details of your latest mega deals, be it a success or not. These details will then help you in analyzing the wins and losses from a microscopic perspective. Once you are through with the comparison, you will have a proper analysis of the factors of dos and don’ts. ABM allows you to optimize your messaging and build better relationships with your clients. It acts as a channel between sales and marketing and allows both teams to fully explore its potential. Identifying key customer profile Another significant aspect of your ABM strategy must be to build a kay customer profile. Now, these accounts to you may feel like the ones that will get on board the earliest. Well no, these are the ones that have the most likelihood for staying the longest with you. The development of key customer profiles is another process altogether, it requires you to analyze your alpha clients and map them for similarities. The data mapped will be on the basis of industry, size of the company, region, technology, and such. Once you are able to determine the similarities, it will get easier for you to target the right accounts. High-relationship clients are invested in their customer relationship and this is what can help you in making more strategic decisions about them. You can start by analyzing the needs of their customers and work towards making them more efficient in terms of reaching their goals. If you’re successfully able to evaluate the client and their customer profile, you will easily be able to nail your key customer profile as well. Internal engagement The alignment of sales, marketing, and other departments of an organization is of utmost importance- this is one fact that simply cannot be stressed enough. However, implementation of such an effective channel of communication requires persistence and constant management and that can be extremely difficult to achieve especially in larger corporations where the data flow is abundant. Internal engagement can be increased by laying focus on complementary training sessions for divisions that are to work together, seminars that showcase the importance of such a channel of communication, and activities that help both the teams in seeing the benefit of complementing each other. The fact that humans can be extremely competitive especially in a professional environment simply cannot be overlooked in a scenario such as this. And, this is why it is encouraged to instil the benefits of team-work and alignment in the organization. The future of marketing is ABM. It may evolve just like everything else but the core values that ABM brings in focus towards a wholesome approach that incorporates finding new accounts, engaging with them interactively, winning them over with your strategies, and driving mutual growth. This never-ending process is what will help your organization scale to the heights you have always dreamed of. Reach out to us today to know how VMO can help you with a tailor-made marketing plan and ABM strategy. ...
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