How To Stand Out From The Noise On Instagram
Dec 17, 2018
10 min read
Instagram is undoubtedly the most prominent social media platform out there and is on its way to close the gap with its parent company Facebook - which currently boasts 2.2 billion monthly active users.
Instagram is huge! With 1 billion monthly active users and more than 8 million brands present on the platform collectively sharing more than 40 million pictures on an average day, standing out from the crowd can become a bit difficult if you are actively marketing yourself on the platform organically or inorganically.
Yes, building a highly engaged following on the platform is hard but it’s certainly not impossible. If you are maintaining a presence on the platform and are seeing little to no results or are just starting out from scratch, the tips I’m about to tell you will help you stand out on Instagram and build a highly engaged following for your Instagram business or personal account -
Create a profile and optimize
Creating a profile on the platform is easy but you’ll have to choose if you want to create a personal profile or a business profile. The reason I’m mentioning it is that if you create a business profile, you’ll get additional analytics for your each and every post made on the platform. While you can choose to create a personal profile as well, going for a business profile will always be beneficial if you are looking to establish yourself strongly on the platform. Data always helps. Optimizing your business profile on the platform is easy! Just focus on providing as much information to your audience (in about 200 words) about yourself in your profile bio. And don’t forget to add your website link and contact information so users can easily give you a call when they feel like it! If you’re going for a personal profile, make sure it’s not set to private by checking it’s settings.
The kind of images you upload matters
Instagram is a highly visual image sharing platform in nature, so it makes sense to upload only your best on the platform. So, focus on uploading only high-quality images on Instagram that are high on aesthetics and visual appeal.
You can also upload videos on the platform, they receive a ton of engagement as well. But, on Instagram, images are the king and receive the most engagement. Try keeping a unique theme in all your pics and keep it consistent to stand out.
Don’t waste that caption space
Talking about posting images, with each image you post, Instagram allows you to add a 2200 words caption than you can make use of to tell your audience a story to add more depth to your pictures, add relevant hashtags or tag other people, but do make good use of all that space. 
National Geographic, which is currently the most followed brand on the visual platform, does it perfectly by adding a lot of depth to all their images by adding heart-warming and witty captions that keep their ever-increasing fans wanting for more.
Use stories, hashtags, and other Instagram marketing features
Like Snapchat, you can create stories on Instagram to get in front of your audience with the help of a colorful circle which appears at the top of news feed. Also, you can make use of relevant #hashtags on the platform to get seen by an audience browsing through that specific hashtag and gain exposure. Or you can make use of Live Video on the platform for instant engagement as each time you start a LIve Video on your profile, all your followers will receive a push notification about it.
You can use the platform to market yourself in various ways, make sure you know all about their nitty-gritty marketing features that let creators on the platform get really creative. I would suggest you to keep a close look at Instagram Press to stay abreast with all their upcoming features and latest updates.
Keep your audience interested
Keeping your audience interested on Instagram by uploading engaging posts every now and then is of utmost importance. Only when you are actively working on engaging your audience and post consistently, you’ll be able to pave way for new audiences to find and follow you.
So, post consistently, engage with your audience by regularly replying to their comments, share their images and get involved in the community to build a solid fan base on the platform.
Spend some money
If you want to gain quick exposure and build a solid fan base on the platform, going the paid way is always an option. You can make use of Instagram’s in-feed ads to get your message across to a ton of targeted users depending on your budget. Instagram provides you the functionality of displaying photo, video, carousel, stories and collection ads to fulfill all kinds of your business objectives.
While you get an option to promote your each and every post, you’ll have to use Facebook Ads Manager to set-up, optimize and target all your paid marketing campaigns on the platform. If you've never done paid marketing on the platform, don't worry we can help you with setting it all up.
Use the above-mentioned methods to convert your Instagram presence from NOT to HOT!. While there are many other ways you can use to gain exposure on the platform, the ways I mentioned above will surely help you gain a lot of traction on the platform. If there are other great ways to build a solid fan base on Instagram that may have helped your or someone’s else business take off on the platform, do let us know in the comments.
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A Quick Guide For An Effective Brand Building
The brand building plays a crucial role in supporting personal and business development. Besides increasing the consumer awareness of a brand, it can be considered as a chief identifier of a business. The recent emergence of interactive platforms for the engaging audience is helping all sized businesses to spread awareness of their brands. If you are looking for an effective brand strategy to upgrade your brand value, then, the following tips will definitely help you. 1. Importance of making your brand distinct A brand determines a wide range of products or services offered to the customers by your business. In order to engage the audience, a proper and simpler way of defining your brand is a significant aspect to be focused on. The adequate specification of your brand can easily convey the audience what your brand is all about and successfully convert them into your permanent customer. A brand signifies the following aspects in its literal sense: What does your brand offer?The brand should directly inform the audience about the type of products or services offered by your business. An appealing and simple brand logo denoting your business type will be helpful in connecting with the target audience. Why only your brand? It offers the major reasons which make your brand an ideal choice for the customers. Is your Brand Advertising Effective?It is essential to identify the present market scenario and work accordingly. Advertising your brand can be the chief segment to promote your business. There are various aspects of advertising available in the market, but, online marketing has become the significant and successful platform for the promoting the brand. 2. Keeping your brand aligned with the current market scenario Keeping your business aligned with the present market scenario is the chief aspect to touch upon primarily. This is precise, where, your brand strategy needs to incorporate the market trends to attract the best outcome. Differentiating your business from your competitors is what makes you eminent. You can further connect with the audience smoothly. It should be a continuous process to revolve around your brand’s individuality in order to make it better than the rest. The competition is tremendously increasing day by day and a business needs to put in continuous efforts to achieve the strategic goal. The tips listed below will help you in staying ahead in the market for a long term. Stay updated with your competitors’ recent activities. Keep researching the new updates and trends of your field. Bring in the new technology before your competitors do. Convince your consumer about your uniqueness. 3. It is important to personalize your brand In order to connect with the audience, a business needs to personalize its brand. This process of personalization is aimed at converting the audience into permanent customers. It’s important for a brand to personalize its product that targeted customers can relate with easily. On the contrary, at times, it becomes necessary to know your customers and understand their queries. Hence, it is highly beneficial to make your business easily accessible for the customers to get familiar with your brand better. The market competition is rising at a fast pace. Branding is the main component to focus on in order to establish your business and its market presence. In short, it is essential to keep updating your branding strategies to stay ahead of the market. You can contact us if you wish to know more about branding and the new strategies involved in this process. ...
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How to Manage Retention in DTC?
The world of DTC commerce thrives on direct consumer engagement. Nurturing lasting customer relationships is not merely a strategy we have the liberty to choose, it's a necessity. At the core of this strategic imperative lies a simple yet economically profound truth: keeping existing customers is much more cost-effective than the perpetual chase for new ones. But the value of loyal DTC customers extends far beyond mere numbers. They become the champions of your brand, propelling your business forward through word-of-mouth referrals, bolstering your brand's presence on social media, and offering crucial feedback for product or service enhancements. The quicker you understand that customer-centricity should be a major consideration for any and all business decisions you take, the quicker will be your path to success. DTC enterprises must remain ever-vigilant in monitoring their customer retention metrics. However, true customer loyalty goes beyond the basics of retention and churn rates. It requires a holistic understanding of the intricate dynamics that dictate why customers choose to stay or depart. Thus, while customer retention rates and churn rates serve as fundamental metrics, the world of customer retention unveils a treasure trove of additional measurements. These supplementary metrics act as guides, helping DTC companies retain customers, explore DTC growth potential, and build enduring connections that are the lifeblood of their professional success. And that is exactly what we will be discussed in this piece today. Read on to discover all the tips and tricks to manage and boost your customer retention. What is Customer Retention and Churn Rate? Churn Rate and Customer Retention are two pivotal metrics that spotlight the health and sustainability of any business, particularly in the context of Direct-to-Consumer (DTC) enterprises. While seemingly straightforward, these metrics harbor nuanced insights into a company's performance and ability to thrive in a competitive landscape. Customer Retention measures the ability of a company to retain its existing customers over a defined period. Expressed as a percentage, it signifies the portion of your loyal customer base. For instance, if your business begins the year with 10 customers and loses two but gains four new ones, your retention rate is 80 percent. Churn Rate is the mirror image of Customer Retention. It encapsulates the percentage of customers a company loses within a specified timeframe. Why do these metrics matter in the world of DTC? The answer lies in the essence of DTC strategy itself, which thrives on direct engagement with consumers. Retaining customers is cost-effective and essential for building a loyal customer base. This base becomes a powerful asset, generating referrals, boosting brand visibility on social media, and providing feedback for continuous improvement. Calculating Retention and Churn Rate The formula for calculating Retention Rate is: Retention Rate = [(E - N) / S] x 100 Where: E represents the number of customers you have at the end of a specified period. N represents the number of new customers acquired during that same period. S represents the number of customers you had at the start of the same period. This formula helps you determine what portion of your customer base you've managed to retain over a given period, expressed as a percentage. It's a valuable metric for assessing customer loyalty and the effectiveness of your retention strategies. Calculating the churn rate is straightforward: take the number of customers who have ceased their association with your business during that period, divide it by the total number of customers you had at the beginning of that same period, and then multiply the result by 100. The formula for calculating Churn rate is: Churn Rate Formula: (Churned customers / Original number of customers) x 100 For instance, if a DTC company started the year with 100 customers and lost 10 customers by the year's end, the churn rate would be 10 percent: (10/100) x 100 = 10 percent. However, identifying churn can be more intricate than it appears. It can occur when a customer cancels a subscription or when their subscription expires without renewal. The nuances of churn become even more apparent when considering scenarios like customers canceling a service but returning shortly after. The Impact on the Bottom Line Let’s review the impact of these two metrics on your DTC business; Increased Customer Lifetime Value (CLV) A higher retention rate signifies that more customers are staying with your business over time. This leads to increased CLV because long-term customers tend to make more purchases and generate more revenue. They are also more likely to buy additional products or services and become brand advocates. A lower churn rate implies that fewer customers are leaving your business. As a result, you retain more of the revenue that would otherwise be lost due to customer attrition. This, in turn, boosts CLV because you're preserving the revenue potential of each customer over a more extended period. Decreased Customer Acquisition Cost (CAC) A higher retention rate can lead to lower CAC over time. When you have a base of loyal customers, you can rely more on word-of-mouth referrals and customer advocacy to acquire new customers, reducing the need for expensive marketing campaigns to attract new ones. A lower churn rate helps in cost savings because you don't need to spend as much on acquiring replacement customers for those who leave. This allows you to allocate marketing budgets more efficiently and achieve a better return on investment. Mitigating Churn Losses A higher retention rate directly indicates that you are mitigating churn losses effectively. When customers stay with your business, you avoid the loss of their future potential revenue and the costs associated with acquiring new customers to replace them. A lower churn rate means you are minimizing the loss of customers, which can significantly impact your bottom line. Lower churn rates translate to more stable revenue and reduced expenses for acquiring and onboarding new customers. Stable Revenue Streams A high retention rate contributes to revenue stability. When you retain a substantial portion of your customer base, you can predict and rely on a more consistent stream of income, making it easier to plan for growth and invest in other areas of your business. Lower churn rates lead to more stable revenue streams because you're less reliant on constantly replenishing your customer base. This stability provides a buffer against economic downturns or market fluctuations. Beyond Acquisition: Why Retention is Supreme The allure of customer acquisition during peak seasons can be deceiving. While it's common to intensify efforts to attract new customers during holidays and other peak shopping times, data suggests this approach may not yield the best results. The reality is that customers acquired during these busy periods often exhibit a transient nature. They may make a one-time purchase and then fade away. In contrast, existing customers tend to spend more and are more likely to re-engage during these critical seasons. Thus, during peak times, it's essential to recalibrate priorities, emphasizing nurturing the customer base you've already cultivated. Using storytelling to advertise DTC brands can help retain more customers. The shift towards prioritizing retention over acquisition is grounded in data-driven insights. One compelling revelation is that acquiring new customers can cost up to five times more than retaining existing ones. While acquisition expands your customer portfolio, retention transforms your existing clientele into a powerful growth engine. Customer retention not only preserves your customer base but also maximizes its inherent value. It harnesses loyalty, advocacy, and sustained engagement. In a world where new customers often prove to be fleeting, nurturing your existing base emerges as a paramount strategy for sustained business growth. Tools of the Trade: Customer Retention Software Customer retention software encompasses various tools designed to measure, track, and enhance customer loyalty over time. These tools serve different aspects of retention, including: Analytics and Data Tools: These help accurately measure and monitor customer retention metrics over time. Automation Platforms: They integrate customer data from various sources, providing a comprehensive view of customer behavior. Customer Experience (CX) Insights: These tools gauge and enhance website experience and customer satisfaction through feedback. Customer Support Tools: Designed to improve customer service and measure its effectiveness. Messaging Platforms: Enable customer communication via emails, SMS, and push notifications to encourage their return. CRM (Customer Relationship Management) Tools: Manage multiple customer touchpoints within a single platform. Loyalty Programs: Incentivize repeat purchases and reward customer loyalty. Personalization Tools: Tailor content and experiences to individual customers. Selecting a few tools that align with your company's goals and retention strategy is key to making a meaningful impact on customer retention. Best Practices for Reducing Churn Rate Now that we have a good idea of how to go about calculating and measuring retention and churn rate, let’s talk strategy. Here’s how to enhance customer retention and decrease that churn rate: Customer Loyalty Programs Customer loyalty programs are powerful tools for retention. They involve rewarding customers for their repeat business and brand advocacy. These programs often include tiered memberships, points systems, and exclusive perks. Participation makes customers feel not only appreciated but also part of an exclusive club. Brands like Starbucks and Sephora have successfully utilized loyalty programs to create communities of passionate brand advocates. Personalized and Customized Experiences Personalization goes beyond addressing customers by their first names. It involves using data-driven insights to tailor interactions, product recommendations, and marketing messages. Understanding individual preferences and purchase history allows brands to create relevant content and offers that resonate with customers. This tailored approach enhances the overall customer experience. Exceptional Customer Support Customer support isn't just about solving problems; it's about proactive care. Brands can differentiate themselves by offering prompt and helpful assistance. This includes offering hassle-free returns, providing accurate product information, and training support agents to be knowledgeable and friendly. Excellent customer support builds trust and fosters long-term loyalty. Nurturing Email Campaigns Email marketing remains a vital tool for customer retention. Nurturing email campaigns keeps customers engaged even when they're not actively shopping. Brands can share valuable content, offer tips, and provide product updates through regular emails. These campaigns help maintain a connection with customers and encourage repeat purchases. Creating a Community Building a brand community is more than marketing—it's about creating a space where customers can engage with each other and the brand itself. Online forums, social media groups, and dedicated discussion platforms provide opportunities for customers to share experiences, seek advice, and connect. This sense of belonging fosters deeper loyalty as customers feel part of a larger community. The Subscription Model The subscription model offers a dependable source of recurring revenue and secures long-term customer relationships. Brands can provide subscriptions for products or services that customers regularly use. This model ensures customers keep returning, and it can be enhanced with customization options to cater to individual preferences. Personalized Emails Personalized emails extend beyond simple recommendations. They encompass tailored messages, such as birthday greetings, anniversary notes, and exclusive promotions based on previous interactions. These personalized touches make customers feel special and appreciated, reinforcing their loyalty to the brand. Retargeting and Remarketing Retargeting and remarketing strategies keep the brand in the minds of potential customers who have previously engaged with the brand's website or products. Through strategically placed ads and reminders, brands rekindle the interest of these individuals. This ensures that the brand remains a top choice when they decide to make a purchase, increasing the likelihood of repeat business. Customer Feedback Effective customer retention involves actively listening to customer feedback. It's not just about resolving complaints but also about gaining insights into customer preferences, pain points, and expectations. Brands that actively seek and act upon customer feedback demonstrate their commitment to continuous improvement and customer satisfaction. The Rise of Chatbots Chatbots are becoming increasingly valuable for enhancing both customer support and engagement. They offer instant assistance, answer common queries, and guide customers through various processes. Chatbots are available 24/7, ensuring that customers receive timely responses and support, which is particularly crucial for retaining customers in today's fast-paced digital landscape. Incorporating these strategies into your customer retention efforts provides a comprehensive approach to fostering loyalty and building lasting customer relationships. Each approach offers a unique way to engage, nurture, and retain customers, ultimately contributing to the sustained success of your business. In Conclusion Effective customer retention and DTC performance marketing is a vital component of any successful business strategy. It contributes to sustainable revenue growth and fosters a loyal customer base that can become advocates for your brand. However, managing customer retention can be a complex task that requires dedication, resources, and expertise. If you're looking to take your customer retention efforts to the next level and maximize your business's potential, consider partnering with Saffron Edge. With our proven track record in delivering tailored customer retention solutions, we can help you drive customer loyalty, boost revenue, and achieve lasting success with our retention marketing strategy. Don't wait any longer to unlock the full potential of your customer retention strategy. Contact Saffron Edge today! ...
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The Ultimate Guide to SaaS Account Management: Boosting Revenue and Customer Satisfaction
SaaS account management is critical to the success of software-as-a-service (SaaS) organizations, which differ from traditional techniques by stressing not just client relationship management but also long-term retention, revenue development, and consistent value delivery. This tutorial delves into the fundamentals of SaaS account management, including its advantages, day-to-day tasks, and best practices, all within an ABM framework. The focus is on increasing income and customer pleasure through strategic approaches such as SaaS email marketing. Navigating this comprehensive resource will enable SaaS workers to learn the art of account management, assuring long-term success in a dynamic and competitive marketplace. What is SaaS Account Management? SaaS account management is the strategic practice of cultivating and maintaining long-term client relationships in the software sector. The major purpose is to boost income by instilling confidence, increasing client retention, and boosting the usage of the SaaS platform. Key responsibilities include advertising new software, directing clients through trials, maintaining custom solutions, collecting use statistics, diagnosing problems, and providing customer assistance. 4 Benefits of SaaS Account Management: Reduce Customer Churn Reducing client turnover is critical in the highly competitive SaaS market. A strong account-based marketing approach helps in this quest by providing clients with specialized assistance, bespoke solutions, and ongoing advice. The objective is to increase customer pleasure and loyalty, reducing the danger of consumers switching to other platforms. Effective account management addresses current demands as well as predicts and meets evolving requirements through proactive involvement and specialized help. This strategy not only protects existing income streams but also helps to the long-term profitability and stability of SaaS enterprises in a volatile market landscape. Maximize Customer Lifetime Value (CLV) Account managers play a critical role in increasing customer lifetime value (CLV) by focusing on subscription renewals and discovering upsell possibilities. Account managers leverage their expertise in identifying high-value customers and implementing account-based marketing best practices to drive growth. Their proactive efforts increase cross-sells and upsells, resulting in increased recurring income. This strategic strategy results in a mutually advantageous scenario that benefits both the SaaS provider and the client. Account managers maintain current income streams while also unlocking the full potential of client relationships, leading to sustainable growth and profitability in the competitive SaaS market. Streamline Business Processes Account management plays a pivotal role in business efficiency by identifying high-value customers. This strategic insight allows companies to streamline processes and allocate resources more effectively. With a clear understanding of customer priorities, account managers can tailor their efforts to meet specific needs, ensuring client satisfaction and retention. This division of labor enables the sales team to concentrate on acquiring new customers, leveraging the expertise of account managers to nurture and enhance relationships with existing ones. In essence, this collaborative approach optimizes resource utilization and enhances overall organizational performance in the dynamic landscape of customer-centric businesses. Integrating B2B content syndication into account management strategies can further enhance customer engagement and retention. Get More Referrals Effective account management not only keeps customers happy but also converts them into zealous brand evangelists. Nurtured connections with delighted customers frequently result in lucrative recommendations, which attract new and more loyal customers, have a higher lifetime value, and spend more than non-referred peers. The ripple effect of favorable word-of-mouth advertising supported by account managers broadens a SaaS company's reach and influence, capitalizing on the credibility and trust established with current clients. Harnessing the power of referrals via effective account management becomes a powerful motivator for long-term success, cultivating a network of loyal customers and extending the customer base with high-value, engaged clients. The Day-to-Day Roles of a SaaS Account Manager: Providing a Point of Contact: Account managers play a pivotal role as the "face of the company," handling customer inquiries, troubleshooting issues, and harmonizing customer needs with organizational objectives. The daily interactions require effective communication and negotiation skills, establishing a reliable and responsive connection with customers. Account Planning and Project Management: Strategic account planning involves comprehensive mapping of crucial customer details, understanding decision-making processes, and setting transparent sales goals. Account managers collaborate seamlessly with project teams to craft tailored solutions, ensuring the successful execution of projects and meeting key customer expectations. Shaping Customer Workflows: Account managers concentrate on refining customer workflows, and creating a personalized experience. Valuable insights obtained from customer interactions contribute to product improvement, enhanced user experience, and informed decision-making in sales and marketing strategies. Reducing Friction and Building Confidence: Account managers aim to deliver a seamless end-to-end customer experience, actively seeking and implementing feedback. Through adept management of sales quotas, they build confidence, transforming satisfied customers into vocal brand advocates who contribute positively to the company's reputation. Managing Sales Quota: Achieving and surpassing sales objectives is a primary focus for account managers. This involves setting and attaining volume and revenue quotas, with performance-based bonuses adding an extra layer of motivation and recognition for their efforts in driving sales success. Preparing Sales Reports: Account managers are responsible for generating periodic reports, including routine sales reports and forecasts. These reports, coupled with quarterly business reviews, serve as valuable tools to showcase customer performance metrics, obtain stakeholder feedback, and contribute to data-driven decision-making within the organization. 6 Best Practices for SaaS Account Management: Understand Your Clients Inside Out: Creating detailed buyer personas is crucial for developing profound insights into your customers. Dive deep into their needs, budget constraints, communication preferences, and demographic information. This comprehensive understanding enables the effective tailoring of your value proposition to precisely meet their expectations and preferences, fostering stronger connections. Focus on Strategic Account Management: Prioritize key accounts that significantly impact revenue or offer avenues for new growth. Devote extra time and effort to cultivate enduring relationships with these accounts, ensuring a personalized approach that addresses their unique needs. Strategic account management becomes instrumental in fostering loyalty and maximizing the potential of high-value partnerships. Develop an Effective Onboarding Process: Craft a robust onboarding process that creates a positive first impression and guides users through your software's features. Personalize onboarding experiences based on customer data, ensuring swift value realization. A well-structured onboarding process not only enhances user satisfaction but also lays the foundation for long-term customer engagement and success. Be Authentic, Helpful, and Indispensable: Serve as a trusted advisor by blending authenticity, friendliness, and a helpful approach. Striking the right balance between professionalism and a personal touch establishes a robust customer-manager relationship. This authenticity builds trust and positions the account manager as an indispensable partner, increasing the likelihood of customer success and satisfaction. Track the Right Data for Actionable Insights: Leverage sales data analytics tools to monitor crucial key performance indicators (KPIs) like Customer Effort Score (CES), Customer Satisfaction (CSAT), and Net Promoter Score (NPS). Analyzing this data provides actionable insights into customer behavior, allowing for informed decision-making and continuous improvement to meet evolving customer expectations. Use the Right Tools: Implement powerful tools, with a specific focus on Customer Relationship Management (CRM) software. A robust CRM system serves as a centralized hub for contact and account data, facilitating efficient organization, analysis, and automation of tasks. This technology empowers account managers to streamline processes, enhance collaboration, and ultimately deliver a more seamless customer experience. Conclusion SaaS account management is a dynamic and important factor driving the growth of SaaS businesses. Its influence is felt via key actions including minimizing churn, increasing Customer Lifetime Value (CLV), optimizing procedures, and encouraging customer referrals. These activities are critical to increasing revenue growth and guaranteeing increased customer satisfaction. Effective account management, based on best practices, requires a thorough understanding of customers, which may be aided by developing rich buyer personas and using powerful analytical tools. Additionally, it is crucial to understand what is PPL, as they can be integrated into account management approaches to drive targeted leads and maximize conversion rates. The proper usage of Customer Relationship Management (CRM) solutions enables account managers to properly traverse the ever-changing SaaS market. Embracing these tactics places account managers as major drivers of success in the competitive and dynamic world of Software as a Service, rather than simply custodians of relationships. Hire the best of the experts from Saffron Edge for your SaaS businesses and enable them to grow with an exponential ROI. ...
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