How Digital Marketers Can fight Facebook Ads inflation
Jun 27, 2018
10 min read
After the Cambridge Analytica scandal, Facebook has been trying to regain credibility amongst their users ever since. Dropping the gauntlet on brands, they decided to marginally reduce the visibility of branded content on news feeds and favour posts from friends and family instead. This was done to reduce the time people spend on Facebook, but made each moment spent on the platform more valuable and engaging at the same time. Less time spent on Facebook usually results in people seeing fewer ads. And with fewer ad impressions, ad pricing is bound to rise with every brand advertising on the platform. Currently, that is exactly what’s happening with Facebook. With their news feed running out of space for more ads, increasing the price of ad impressions is the next best thing to do to keep the dollars coming in.
Almost 72% of marketers actively run Facebook Ads for engaging their current and building new audiences. When it comes to social media marketing, It indeed is the best way to gain some serious online exposure for businesses. So much that some business owners rely solely on Facebook Ads to make sales. But after the update, advertisers will now have to pay twice as much for an ad to gain the same level of exposure as it used to before and still may not get satisfactory results.
So, what’s next for marketers?
Understanding the new algorithm can help you greatly in preparing yourself to make your advertising efforts work on the platform. Also, you can make use of some other methods to rise above the noise and get seen. Let’s look into some of them -
Aim for active engagement
In the wake of this new algorithm, Facebook ranks those posts first in the news feed which are high on active interactions. Active interaction is when your users share and comment on your post. On the other hand, passive interactions are likes and click-throughs.
Understanding this will help you re-access your entire facebook marketing strategy and develop the kind of content that would garner a ton of active interactions.
And providing relevant content that is of some value to your fans is the number one factor that can get you those. Getting these signals early also determines your place in the news feed. Get them early and your post will soon be at the top.
Make use of Influencers and Facebook Groups
The new Facebook algorithm downranks branded content. One simple way to get around that is by teaming up with authoritative influencers in your industry. Or you can create a ‘Facebook Group’ for your brand and share updates on that group to stand out from the clutter in news feeds. On top of that, Facebook is working on enhancing the features it provides to marketers for both the above mentioned ways.
Let’s talk about influencer content first. It’s a proven fact that people trust influencer content more than what brands have to say about themselves. So, bringing some nice influencers on your side won't hurt you a bit. But how do you find them? Apparently, Facebook is working on their own influencer search engine tool to foster relationships between brands and influencers and will soon roll out globally.
Another way to game this new algorithm update is by creating an open group of your brand and publish content there to gain quick engagements as group members usually receive a notification when there is some activity in a group. Moreover, marketers now have an option to place a pixel in their groups as well that would help them track in-group activity, information on user growth and engagements with their website.
Switch to Instagram
After the Facebook algo-update, many marketers switched to the next best thing - Instagram, for all their advertising purposes.
Instagram boasts some of the highest user engagement numbers when compared to any other social media platform out there and you can definitely use it to your advantage. According to me, the Facebook Ad’s declining impressions issue is not going to go away anytime soon. As more brands flock to Facebook for building their own audiences, the ad space will only get more cluttered in the time to come.
So, exploring other advertising options for your brand other that Facebook seems like the next best thing to do to tackle the issues its been facing lately and Instagram is currently the next best thing out there for you if you are looking to get a great ROI on your advertisement spend.
So, how are you coping up with Facebook’s declining organic reach and reduced ad impressions? Let us know in the comments.
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16 Best Email Automation Tools to Transform Your Business
Do you want to find the most effective email automation solutions for your company? We know how much time you invest in your email campaigns daily. Also, we understand that you do not wish to repeat the same work for every subscriber. That is why we’re here to tell you there’s an alternative method for managing those repetitive marketing procedures. What you need is the right email automation tools. This blog will cover the top 16 email automation tools that can elevate your business to new heights. What is Email Automation? Email automation involves sending emails at specific intervals or when a user takes certain actions or fulfills specific conditions. This automation streamlines reaching out to customers and prospects, allowing businesses to send targeted, timely, and relevant messages without manual intervention. With email automation, you can nurture leads, retain customers, and drive engagement by sending personalized content immediately. Advanced features such as email verification, A/B testing, sophisticated automation for targeted campaigns, and comprehensive reporting tools enhance functionality for users, making these tools invaluable for both beginner and advanced marketers. For example, you can utilize it to send welcome emails to new subscribers, reminders about abandoned carts to buyers, or reactivation emails to inactive users. By automating routine processes through marketing automation services , marketers can focus more on crafting compelling narratives and building meaningful connections with their audience. The Benefits of Using Email Automation Tools With the help of marketing automation specialists , businesses can improve efficiency, enhance customer engagement, and gain valuable insights to optimize their email marketing campaigns by leveraging the benefits of automation tools. Many of these tools offer free trial offers, allowing businesses to assess their features before committing financially. Improved Efficiency Email automation streamlines sending targeted messages to segmented audiences, saving businesses time and resources. Companies can focus on more strategic aspects of their email marketing campaigns by automating repetitive tasks such as sending welcome emails, nurturing leads, or following up with customers. Enhanced Personalization Email automation allows businesses to deliver more personalized and relevant content to their subscribers based on their interactions and behaviors. By setting up automated triggers and workflows, companies can tailor their emails to specific segments, increasing engagement and higher conversion rates. Increased Engagement Automated emails can be timed and sequenced to reach customers at optimal moments, increasing the likelihood of them opening, reading, and acting on the emails. By delivering timely and relevant content, businesses can enhance customer engagement and build stronger relationships with their audience. Consistent Communication Email automation ensures businesses maintain regular communication with their subscribers without manual intervention. Whether sending newsletters, product updates, or promotional campaigns, automated emails help maintain a consistent and ongoing dialogue with customers, keeping the brand top-of-mind. Better Segmentation and Targeting Through email automation, businesses can segment their email lists based on demographics, behaviors, or preferences, allowing for more targeted and personalized messaging. By sending the right content to the right audience at the right time, companies can improve their email campaign performance and drive higher conversions. Data-Driven Insights Email automation tools provide valuable data and analytics on open rates, click-through rates, conversions, and more, allowing businesses to track the performance of their email campaigns in real time. These insights can help companies make informed decisions, optimize email strategies, and continuously improve customer communication. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call 16 top email automation tools for success Choosing the most appropriate email automation tool is very important in determining the success of your email marketing campaigns. Here are 16 top email automation tools to help transform your business: The list includes some of the best marketing automation software available, tailored to different business needs. 1. OptinMonster OptinMonster is a premium WordPress plugin that revolutionizes how businesses collect and segment emails. For marketers looking to increase conversions, OptinMonster offers an extensive range of tools to create high-converting opt-in forms, pop-ups, and other lead-generation tools. With its powerful targeting and segmentation capabilities, you can ensure your marketing messages reach the right audience at the right time. OptinMonster has Exit-Intent Technology, which detects when a user is about to leave your site and triggers a targeted campaign to keep them engaged. Additionally, the drag-and-drop builder allows for easy customization without the need for coding skills. Pricing: At $9/month (billed annually). 2. RafflePress RafflePress is a unique tool for managing contests and giveaways on blogs and social media. This WordPress plugin is perfect for businesses that want to grow their email lists by leveraging contests' viral nature. With RafflePress, users can easily create and manage contests, encouraging participants to take specific actions, such as subscribing to a newsletter, following on social media, or sharing the contest with friends. RafflePress stands out because of its intuitive drag-and-drop builder, which allows users to create contests in minutes. It also synchronizes well with the most commonly used email marketing platforms to ensure all participants’ data is imported into your email lists. Pricing: At $39.50/month (billed annually), RafflePress is a fun and effective way to grow your audience and increase engagement. 3. Constant Contact Constant Contact is one of the most beginner-friendly email marketing automation tools. It’s designed for small businesses and individuals needing a straightforward solution to manage email marketing campaigns. Some features include email templates, list management, and analytics that help evaluate campaigns. Constant Contact's extensive customer support, including live chat, phone support, and community forums, sets it apart. This makes it an excellent choice for those new to email marketing who need extra help getting started. Pricing: Its pricing starts at $9.99/month, making it an affordable option that doesn’t compromise essential features. 4. Brevo (formerly Sendinblue) Brevo , previously called Sendinblue, is a multifunctional tool that enables businesses to use email and SMS marketing to reach their target audience. Its robust automation features allow businesses to create complex workflows based on customer behaviour, such as email opens, clicks, and website activity. In addition to its email and SMS capabilities, Brevo offers CRM tools, landing pages, and Facebook ads integration, making it a comprehensive solution for small to medium-sized businesses. Pricing: The platform’s pay-as-you-go pricing model is another advantage. Plans start at $25/month, allowing businesses to scale their usage based on their needs. 5. Drip Drip is a powerful marketing automation tool designed specifically for ecommerce businesses. It offers features tailored to help online stores build personalized customer journeys. Drip’s automation workflows are intuitive, allowing users to create complex email sequences that respond to customer behavior in real time. Another thing that makes Drip stand out is the fact that it is highly integrated with ecommerce platforms such as Shopify and WooCommerce. This enables businesses to monitor the customers’ activities on the website and use the information to send personalized emails. Pricing: Drip costs $39/month and is ideal for businesses seeking to maximize online sales through effective email marketing. 6. AWeber AWeber has been a trusted name in email marketing for years, mainly known for its robust email newsletter service. It’s designed to help businesses of all sizes engage with their audience through automated follow-ups and personalized emails. AWeber’s platform is easy to use, with a drag-and-drop email builder and a library of pre-designed templates that make creating professional emails a breeze. Another feature of AWeber is the ability to analyze campaign results and make necessary changes based on the data. It also integrates with many other tools and platforms, making it a perfect fit for any marketing technology stack. Pricing: With plans starting at $19/month. 7. ConvertKit ConvertKit is popular among professional bloggers and content creators who need advanced CRM features integrated with email marketing. The platform assists users in expanding their audience by providing subscribers with the content they are interested in. It offers powerful automation tools that allow users to create complex email sequences based on user behaviour and preferences. One of ConvertKit's key features is its ability to segment subscribers based on their interactions with your content. This makes it easier to send out targeted emails, and this level of personalization can greatly enhance the response and conversion rates. Pricing: ConvertKit starts at $9/month, making it affordable for those who want to improve their email marketing. 8. ActiveCampaign ActiveCampaign is a comprehensive email marketing tool that combines powerful automation and CRM integration. It’s designed to help businesses create highly personalized customer experiences across email, SMS, and social media. ActiveCampaign’s platform is particularly strong in its automation capabilities, allowing users to develop detailed workflows that respond to customer behavior in real time. This platform has a comprehensive CRM system that assists businesses in better managing their customer relations. ActiveCampaign is a great choice for businesses that want to combine their email marketing efforts with a broader customer management strategy. Pricing: Starting at $9/month (billed annually), ActiveCampaign offers great value for its features. 9. MailerLite MailerLite is a user-friendly email marketing tool with a drag-and-drop editor for creating email campaigns. It’s designed for businesses that need a simple yet effective way to manage their email marketing. It offers features like email automation, landing pages, and pop-ups that can be used to build and manage the subscribers’ lists and interact with them. MailerLite also has a simple and easy-to-use interface, allowing users to work with the tool and create their campaigns without difficulties. Pricing: The platform offers a free and paid plan for new users starting at $9/month (billed annually). This makes MailerLite an affordable and accessible option for small businesses and startups. 10. BombBomb BombBomb is an innovative email marketing tool that focuses on video-powered drip emails. It’s designed to help businesses create more personal and engaging email campaigns by incorporating video content directly into their emails. BombBomb’s platform allows users to record, send, and track video emails, making it easier to connect with customers on a more human level. This tool is particularly effective for businesses in industries like real estate, sales, and customer service, where building personal relationships is key. Businesses can use video emails to increase their open and response rates, ultimately driving more conversions. Pricing: The plan starts at $33/month. 11. Mailchimp Mailchimp is one of the most popular email marketing automation tools. It provides many tools for businesses to design and conduct email marketing campaigns. It has features for list building, email copy and paste, and automated workflows activated by users’ actions, such as website visits or email engagement. Mailchimp also provides detailed analytics that can be used to monitor campaign success and make improvements in the future. Email marketing automation reduces the likelihood of human errors, such as typos and inconsistencies, and audience nurturing tasks, thus improving accuracy and overall content deliverability in the lead nurturing marketing automation initiatives. Pricing: A free plan is available for small lists, and paid plans start at $11/month. 12. Gumroad Gumroad is a platform designed for creators who want to sell digital products online. Its integrated email marketing feature makes it ideal for entrepreneurs, artists, and content creators who need a simple way to manage their sales and email marketing efforts. Gumroad allows users to send email updates to their customers, helping them build a loyal audience and drive repeat sales. One of Gumroad's key advantages is its simplicity. The platform is easy to use, making it accessible to those who may not have a lot of technical expertise. Pricing: Gumroad’s pricing is based on a fee per sale, which makes it a cost-effective option for those just starting out and wanting to keep their upfront costs low. 13. GetResponse GetResponse is a comprehensive email marketing platform that provides the tools for email automation, landing pages, webinars, and CRM integration. One of GetResponse’s standout features is its calendar-based interface, which makes it easy to plan and schedule email campaigns. GetResponse has several automation features that let users build intricate processes based on customer actions. This makes it a great choice for businesses that need a versatile and powerful email marketing solution. With the right expertise, you can make your content marketing automation for easy lead nurturing. Pricing: Plans start at $15.58/month (billed annually). 14. Emma Emma is an email marketing platform that focuses on personalized campaigns. It is intended to assist organizations in developing and distributing emails relevant to the target audience. This platform includes tools for segmentation, A/B testing, and automation, allowing businesses to optimize their email campaigns for maximum engagement. Emma also integrates with CRM systems, making using customer data to personalize email content easy. This level of personalization can increase open and click-through rates, ultimately leading to improved conversion rates. Pricing: Starting at $99/month (billed annually). 15. Ontraport Ontraport is a CRM platform with built-in marketing automation features. It is a powerful tool for businesses needing an all-in-one automation solution for managing customer relationships and marketing efforts. The platform includes email marketing, landing pages, CRM, and e-commerce tools, allowing businesses to manage all aspects of their marketing from a single platform. Ontraport allows users to create detailed workflows that respond to customer behaviour. This makes it an excellent choice for businesses that want to automate their marketing efforts and focus on building relationships with their customers. Pricing: Plans start at $79/month. 16. HubSpot HubSpot is a top-rated marketing hub known for focusing on inbound marketing. Its platform includes many tools, including email marketing, CRM, social media management, and content creation. This makes it a versatile option for businesses that want to manage all aspects of their marketing from a single platform. HubSpot’s email marketing features are particularly strong and have the highest flexibility of delivering the best outputs using your email marketing automation strategy . The platform includes tools for creating personalized and automated email campaigns. It also comes with in-depth analytics and reports, helping businesses monitor the success of their campaigns and adjust their plans accordingly. Pricing: Starts at $45/month. Conclusion Email marketing automation tools offer many benefits and can transform your marketing efforts by delivering personalized, timely, and relevant messages to your audience. With the right email automation tools, you can enhance your communication strategy, boost engagement, and drive conversions. Implementing the right tools in your content marketing strategy can help streamline processes, create better content, and increase engagement. At Saffron Edge, we specialize in helping businesses seamlessly integrate emails with marketing automation to optimize their marketing efforts and drive growth. Contact us today and discover how we can help you quickly achieve your revenue goals. ...
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Navigating the SEO Horizon in 2025: A Forecast of Trends
Step into the latest update from Saffron Edge, your reliable ally in the realm of digital marketing. In this article we will delve into the dynamic world of Search Engine Optimization (SEO), providing insights and foresights to equip you for the imminent shifts with our 2025 SEO predictions. Why SEO? SEO (Search Engine Optimization) is key for improving your website's visibility on search engines like Google. In 2025, the importance of SEO is at an all-time high. Search engines, especially Google, are the go-to for online information. As per a report, 53% of all website traffic comes from organic searches. SEO Predictions: Google SGE Google Search Generative Experience (SGE) is set to reshape SEO in 2025, using advanced Generative AI for personalized, conversational search results. To optimize for SGE: 1. Understand audience search intent 2. Use conversational keywords 3. Prioritize high-quality, original content 4. Optimize website UX for speed and mobile 5. Implement Schema markup for context Backlinks In 2025, building backlinks remains crucial for online success. High-quality backlinks from authoritative sites enhance your site's trust and authority. These links signal to search engines that your content is valuable. To achieve this: 1. Create Shareable Content: Develop content that adds value and is naturally shareable. This attracts organic backlinks and boosts your site's visibility. 2. Engage in Guest Blogging: Collaborate with reputable sites in your industry through guest blogging. This showcases your expertise and earns valuable backlinks, strengthening your online presence. AI Content The role of Artificial Intelligence in content creation will expand. Leverage AI tools for content generation but balance it with human creativity to maintain authenticity and resonance. Parasite SEO Parasite SEO strategically uses influential external websites to boost search engine rankings by hosting and promoting content. This approach quickly generates traffic and secures higher rankings, particularly for competitive search terms. It is gaining attention in 2025 as a secret weapon for growth, with experts attesting to its effectiveness. Parasite SEO is crucial for optimizing online visibility and staying competitive within search engine optimization. Smooth User Experience Google's 2025 SEO focuses on user experience, Optimizing mobile performance with responsive design, prioritizing quick loading, and minimizing disruptive pop-ups. Invest in straightforward navigation and prominent call-to-actions for an impactful and satisfying user journey. EAT E-A-T, or Expertise, Authoritativeness, and Trustworthiness, remains pivotal in Google's content evaluation. It will remain crucial for SEO in 2025. To increase your E-A-T score: 1. Establish a strong brand identity in your niche 2. Create content showcasing expertise and cite reputable sources 3. Seek high-quality backlinks from authoritative websites 4. Aligning with these principles will improve visibility, credibility, and authority, contributing to a positive user experience Semantic SEO - Pillar Pages As we enter 2025, the dominance of pillar pages and long-form content in your SEO strategy persists. These detailed and expansive pieces dig deep into topics and solidify your website's authority. To optimize your SEO strategy: 1. Develop extensive content that thoroughly explores your subject 2. Utilize pillar pages to provide structure and enhance organization 3. Effective interlinking of related articles From the CEO’s Desk Stay ahead in 2025 by embracing emerging SEO trends: leverage AI, prioritize UX, build authoritative backlinks, and understand search engine algorithms. Success comes from blending these strategies seamlessly. Remember, mastering SEO takes time and patience. As you walk through this journey, explore our blog, "Saas Trends To Watch Out For In 2025," for insights that will elevate your online presence. Prioritize these SEO fundamentals for your business to stand out in the competition. ...
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5 Ways to Engage with your Patient database to increase acquisition
In this digitizing era, traditional marketing is not substantial for dental practices life family dentists, cosmetic dentists, and so on. While the classic way works to a certain extent, it cannot compare digital marketing. With the Internet by your side, your dental practice will be capable of reaching an audience you thought was not possible. According to Live Internet Stats, Google processes more than 5 billion searches per day. There is no doubt that these numbers include people searching for a dentist in your local area. Relying solely on traditional marketing methods is keeping you from reaching current and prospective patients. Read on for reasons why digital marketing is essential for your practice. Best ways to engage with Potential Patients Social Media Marketing Source Social media marketing is the ultimate way to build relationships with your audience. Proving that you can provide your customers with a pain-free experience is essential and important. It's important to keep in mind that you're selling comfort, good health, confidence, trust and above all, a pleasant experience. The social media platform connects you with your patients. Remind them that you're all about people, not just teeth. Benefits of using Social Media Increased Brand Awareness: Social media cost-efficient and is used to syndicate content and grow your business' visibility. Designing a well-planned social media strategy will significantly increase your brand recognition, considering you will be engaging with a broad audience of consumers. Increases Traffic: Your social media profiles are a gateway to your website, and every post is another opportunity to acquire a new customer. Utilizing social media will help you reach potential customers outside your loyal circle. Higher Conversion Rates: Your conversion rate increases as your visibility increases. Every brand promoting post will lead users to your website and in-return increase traffic. The humanization factor of social media marketing gives your business a positive impression. By sharing content, commenting, and posting on social media, your brand becomes interactive and personified. People believe in doing business with other people than companies. Pay-Per-Click Advertising Source According to WordStream,“PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.” Benefits of using PPC Advertising Targeted Advertising: PPC advertising allows you to choose specific terms or interests for you to target your perfect audience. Use Google AdWords, to select keywords people are searching for, and send them to a relevant page on your site, to get the best chance of a conversion. Selecting these keywords takes research, but can often reap results if you can target the right audience. PPC advertising does not depend on SEO or Google Algorithm changes: PPC advertising is not as risky if you are using organic listings. Your success is not primarily dependent on Google algorithmic changes or your website’s optimization. PPC advertising is more of a numbers game. The amount of money you are spending and the amount of return you are receiving are the only factors you should look out for. Measurable ROI: PPC advertising gives you quantifiable ROI, which precisely shows you what your getting out of your investment in the ads. You can measure the users' actions and other related stats such as the interaction your ad is getting with your viewers. This will help you get an estimate of your returns from the ads posted. Estimating your ROI couldn't be more straightforward. Email Marketing Source According to wikipedia, simply put, Email marketing is the procedure of sending commercial messages, to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Benefits of Email Marketing Distribution at Scale: Subscribers that share your deals and offers with others are marketing your services for free. In this way your business is automatically creating links without you investing a whole lot of resources. Users sharing your content act as brand promoters. This way you increase reach and credibility. Low costs: Email marketing is very cost-effective compared to mainstream marketing channels. Unlike advertising on billboards, magazines or television channels, there are no fees paid in exchange for exposure on emails. Email marketers invest in software to automate, track and evaluate the emails. Sending thousands of emails at a time seems like a challenging task, but the costs are far lower than other marketing channels. You can reach people on any device: The number of users checking their email from their mobile devices is enormous. It means you can use email marketing to reach people on any device at any place, improving visibility and reach over time. It is vital to make sure that your emails are easy to open and read from mobile devices, paying close attention to image sizes and the amount of text on the page. Displaying Testimonials Source If you're selling a product on your website, customer testimonials can be a crucial content element because they are unbiased comments that prompt visitors to buy. By using testimonials in text, audio or video formats on your site, you introduce content that will promote your product in convincing fashion. Benefits of using Testimonials Build Trust & Credibility: Testimonials allow your satisfied customers to fill the minds of your prospective buyers for you. Then their anxious thoughts are put at ease, knowing that other customers have been happy and satisfied after doing business with you. “Social Proof” is a powerful tool, well understood by marketer’s. When users see others trying/buying/enjoying something, they are most likely to do the same. Affordable: Getting testimonials is free. Given that they are positive, all you have to do is to get customer feedback and then get permission to publish it on your website. There is no need to spend a penny! Offering Discounts and Promos Source While you’re concerned about staying ahead in terms of your technical craft, customer service, and managerial practices, don’t forget marketing and promotions. Special offers enhance your business and empower you to control the variables. Providing exclusive offers are critical in the competitive world of dentistry, orthodontics, and prosthodontics. Discount Ideas Free Consultation: A free consultation is a simple but valid offer. Offering free consultations is one of the best ways to get new patients. New patient discount: This can be a costly yet nearly universally effective promotion. Some clinics offer free or discounted first appointments. The ROI can be low until and unless a high percentage of these people become long-term patients. Back To School Discounts: February and July present a great deal of opportunity to attract families with kids to your dental practice by offering a back to school offer like free check-up and discounted cleaning. These offers will give your clinic a nice boost at least twice a year. If your dental marketing strategy isn't primarily digital, it's time for an overhaul. Contact us. ...
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