‘Brand Collabs Manager’: Facebook’s New Influencer Search Engine That’s Almost Ready To Roll Out
Saffron Edge
May 21, 2018
4 min read

So, what exactly is ‘Brands Collabs Manager’
Though the tool is yet to roll out, it promises to streamline influencer marketing giving brands and creators more opportunities to collaborate and create better, engaging content experiences for their respective audiences. As Facebook’s ad inventory becomes highly saturated, this tool will also serve Facebook as an additional revenue stream when the tool garners some traction amongst brands and influencers. The only images available online of the tool are it’s leaked images which recently surfaced online on a German Social Media publisher’s website ‘AllFacebook.de’ and because of those images we got a peep at what the tool packs in its arsenal. Let’s take a look at what the tool has to offer -1. Creator Search


2. Saved Lists

3. Suggested Creators
There is not much information or leaked images about this functionality of the tool but our best guess is under this tab you’ll receive personalized recommendations from the Facebook algorithm that go well with your brand based on campaign performance, audiences and engagement. There is still time for this platform to completely roll out but that doesn’t mean we can’t drool over the awesome functionality it promises to bring to brands and influencers. It brings a myriad of benefits to the table for everyone. For brands, as now they’ll be able to find influencers on the most influential platform and can plan better content experiences for their audiences that they’ll love. For influencers, as they’ll be able to monetize the following they’ve been so dedicatedly building for years. For Facebook, as engagement is pretty high with sponsored content and if the tool gains some traction, they can take a cut out of the collaboration deals, which is a common method of earning from creators. And who knows what other revenue streams Facebook can invent with this single tool. Only time will tell! You can get your hands at the platform by joining its waiting list, the tool is currently open for testing only in the US. Let us know about your ‘Brand Collabs Manager’ experience in the comments!
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