How Can RankBrain Work With Inbound Marketing in 2016

leslie-img

Saffron Edge

icon-calendar

Mar 26, 2016

icon-timer

3 min read

Inbound marketing has always revolved around how well your website ranks against its competitors on the search engines. Working on an SEO strategy to make the content optimized for searches has also been important, apart from making the content that provides information that the user is looking for. In the latest news in the SEO world, Google came up with a new algorithm in 2015 called RankBrain which is said to be an artificial intelligence based on the advanced machine learning technology introduced into its search algorithm.

What it Means for Marketers?

The RankBrain algorithm that was introduced in 2015 has used features of artificial intelligence to learn things like user behaviour while he/she is on the web, trends in searches, queries that are most often searched for and other sources of input and on the basis of the results gathered it serves the users with the most relevant content that they are looking for. pexels-thirdman-7652044 RankBrain is said to dictate the results of search so much so that now it has become the third most important factor for search algorithm, i.e., it affects 15% of all queries served. Fifteen percent is a huge number to say if we compare the importance of other Google algorithm changes that are known to the marketing world- Panda affected 7.5% of english language queries. The good side of this change was later realized when marketers learned that RankBrain hasn’t really damaged the SEO rankings of the website as much as it was predicted to be. It is said that RankBrain isn’t trying to regulate the rankings but rather it is more focused on interpreting user queries. The only potential damage has been called “Zombie Traffic” which is explained by search experts as:

Weird Types of users that are probably introduced by Google, are dwelling on the sites, not converting, slowly moving from page to page like zombies travel around the world.”

So it is a speculation that this so called Zombie traffic is coming from RankBrain algorithm learning process. What this means for users is they are being served in an efficient manner, who input in ambiguous or more human like natural language queries can expect to get more relevant results.

Analyzing and Repairing the damage

To analyze the damage it is important to know two things:

What was the purpose of the algorithm?

As explained above that RankBrain was introduced as an advanced machine learning system to learn about how users search over the internet, what keywords they use to search, and most importantly what can be implied from the search term.

What the Algorithm Did?

The impact on the websites was minimal, but as speculated some zombie traffic was introduced by the machine that crawls from page to page and makes its own index of pages so that it serves the page when it is most required.

Repairing the damage:

  • Content is still the king and is going to be for the years to come. Content is what searchers are looking for and not for the website that is more optimized. They want a solution to their problem like how can we repair a washing machine at home, or location for the dinner to go tonight. Hence the next big thing in 2016 is going to be to make the content that answers the queries that people are searching for or the content that solves their problem.
  • Make content that is approximately near to 100% uniqueness. Do not copy, syndicate or source your content from anywhere.
  • Don’t focus too much on backlinking, though it is important but stuffing your content with too many links is also not helpful.
  • Instead of stressing on the keywords just like the backlinking process, channel that energy towards writing better content that is more relevant and helpful for search queries of your target audience. Keeping a cap on keyword insertion do not focus on inserting keywords more than 2-3%, that means a maximum of 2-3 keywords per 100 words is more than enough.

Conclusion

Algorithms like RankBrain have upped the game of SEO and has made it very competitive for marketers. As we can think of this update has made changes in a good fashion to provide a better user experience and serve them with the content that is of utmost relevance. Such changes have proven to be constructive, enriching and profitable. As long we are designing the content and websites for users and creating great content, we should be okay. Even if there is a destructive change in the algorithms in future, there’s always a way to recover.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!