Essential Elements Of A Dental Marketing Plan
Apr 16, 2018
5 min read
Getting the word out about your dental practice is now easier and cheaper than ever… thanks to the internet! For dental practices of today, spending a considerable amount of money on marketing no longer means spending half of their budget on TV adverts and praying they’d bring in more patients. It’s more about making your every buck count utilizing the power of the internet... We have already covered the active role your dental website plays in the grand-scheme of things when it comes to marketing your dental practice online. It’s basically the start and end point of all your marketing efforts. So, it’s vital to have a good looking website that can convince users that you’re really serious about your practice. Before we begin with discussing the vital elements of a dental marketing plan, let’s first look at some basic objectives that your marketing efforts must absolutely fulfill -
- Attract Grabbing the attention of a potential patient is paramount when it comes to making your marketing efforts a success.
- Capture Setting up a mechanism to collect information from users. Taking feedback, offering newsletter subscriptions, e-books & other resourceful information is a nice way to do it.
- Convert By this point, your potential patients are ready to convert to a customer.
- Retain According to a study, existing customers bring in 67% more business than new customers. While acquiring new patients is kind of the reason you are marketing your practice online in the first place, you must never lose sight of your old patients.
Patient SupportRemember the part about retaining patients? Patient Support is all about that and more. You absolutely need to have a relationship manager for your dental practice who will be the sole point of contact for all your patients.Being present on all the various platforms (including your website) comes with responsibilities.By marking your presence and actively marketing on all your preferred platforms, you give your users a way to contact you as well. And Social Media has emerged as a preferred way for users to submit some feedback (good and bad) or get support. But they can give you a call as well or submit a query on your website or send you an email, so you need to be present for them when they need you wherever they are or you’ll lose them if their queries go unheard or unreplied. Most practitioners don’t pay much heed to this part of their marketing plan and loose patients through the back door. But sometimes, a good support system or a complete lack of it can make all the difference in the level of success of your marketing plan. Modern day marketing is not about doing one thing, you’ll have to do a lot of things and do them all simultaneously and in sync to keep the ball rolling. Only optimizing your website for SEO won’t work well unless you have keyword wrapped content on your website. Having Social Media profiles for your dental practice is great, but if you don’t have a website to channel them further through the sales funnel, you won’t see much conversions. Just adding content on your website won’t help you gain exposure if it fails to create value…. It’s all interconnected and you will have to optimize your practice for each of them to see the best results.
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