Defining Quora, And Its Applications
Sep 11, 2019
10 min read
According to Wikipedia, “Quora is an American question-and-answer website where questions are asked, answered, and edited by Internet users, either factually, or in the form of opinions.” To put it in layman terms, Quora is basically a social networking website, where any and all can answer, and get answers to theirs and others doubts. Through this site, you can answer anyone's queries and also at the same time put up questions, to get the answer off. Anyone can ask any question and can also provide answers to questions that they might know the correct answers to.
How does it work?
Quora works on a few principles. For instance, once you're signed up with Quora, you need to pick out a set of topics that interest you carefully, and then follow them. Based on what you are following, you will then see questions and answers related to those topics, while browsing the site. For example, if you are interested in sports, then you will mostly get questions and answers regarding sports.
On the homepage of Quora, user experience is totally unique, which is customized with topics they like. You are brought to a world of questions and answers that you have a particular interest in. Like any other good website, the content on Quora is never repeated, and there will always be something that catches your eye. You are free to either answer any question or just skim through the list; it’s totally your choice.
Quora is very simple to use, and you can never get bored with the interesting questions and answers it has to offer.
A Guide on How to Use Quora.
We’re going to make things really simple for you now. If you’re curious on how to get started with Quora, here are the steps you need to follow to set-up a perfect account:
- First of all, open the Quora website, well duh!
- Quora is smart! And it doesn’t want everyone to see its content without signing up. So let’s do that now. Use either your Facebook or Google account to sign-in. If you don’t remember your password, then buckle up for an “I FORGOT MY PASSWORD” ride.
- Done signing-in? You will now have a fresh landing page to view. Have a good look at it. Choose topics that catch the eye at once. Quora expects you to select at least ten such topics. You can always add new ones to the list. The site does this to know your interests better and based on that information, it designs your page feeds. So choose wisely!
- If you don’t see topics that you like, you can always search for them. Once selected, you can press the ‘Continue’ button.
- Quora is persistent! If for some reason you sign-in using your email, it will ask you if you want to connect to your Facebook account as well. If you’re not interested, just click ‘Not Now’.
- Finally! After doing all of this, you will be shown your feed. You will see questions and answers, related to the topics you selected. Cool, right! You can then choosne to answer any questions. Also they provide you with a ‘upvote and downvote’ option.
- After you familiarize yourself with the feed, you can now, “ASK QUESTIONS”. So click on that red button on the top right corner and type away your queries.
Answering questions is simple. All you need to know is the answer to that question. Working on Quora is pretty straightforward; they have a very attractive user interface. So what are you waiting for? Start typing already.
Quora as a Marketing Tool?
Did you know that you could use Quora as a very effective marketing tool? Let us explain how. Firstly, we would like to point out to the fact that Quora is built around a very useful idea. The simple fact that people are always going to have questions, for which their answers need a personal touch is an interesting thing to think about. People tend to believe in a professionals advice and knowledge rather than a robot.
Yet through Quora, you get answers to your questions, by professionals and experts. FYI, that is not always the case, but at least it has a personal touch to it. Putting these things aside, you can actually use Quora as a marketing tool for your business/company.
Idea Generation:
Quora has a vast database of information. These include questions and answers of hundreds and thousands of topics. We’re pretty sure that you can make use of some if not many such topics. Use the keywords that are incorporated into your business. And with those keywords find topics related to them. Sometimes these topics can be very helpful to your business.
If you are set up with a website, you can use those topics to think of blog ideas, or even create fun and informative posts for social media. Use the power of Quora as a content idea generation tool. You can use the question asked as a way of coming up with need content ideas.
You can even use these questions as a topic for an entire campaign. You get to have an inside view of what people need to know, just by looking at these questions and answers.
A way of connecting with the people:
As of 2019 Quora has around 678.8 million visitors a month. This is where a huge part of your business’s audience is. They are putting up questions that pertain to your business, and are receiving half-hearted answers in return. This is where you can step in as the “good guy”.
With your knowledge in the field, you can astutely answer those questions. This can reflect greatly on your business. Once you clarify the doubts of your audience, inform them about the services and/or products that you provide. This will get them to visit your website.
By answering people’s doubts, you portray your business as an engaging and interactive piece of work. Also, by doing so, you are targeting an audience that is specifically interested in your work, thus cutting the cost of expensive content marketing.
Manage your brand image:
As mentioned earlier, Quora is home to a vast number of ‘doubtful-unanswered’ and ‘knowledgeable’ people. There is a constant debate of which answer is correct for a question, and which question is actually answerable. Amongst the rights and wrongs of this social networking world, you’re out there trying to use other marketing strategies to get recognition for your business.
Quora is an awesome marketing tool if you use it correctly, though. Through this platform, you can build your business ten folds. All you need to do is build a Quora topic regarding your brand. Then whenever someone asks a question, which has your brand name in it, Quora will notify you. After that, you just need to answer those questions properly. This will help build:
- Credibility
- Trust in your brand
- Visibility
- Traffic to your website
- Conversion Rate
Best place for a CTA:
Quora is undoubtedly the best social networking platform for a well timed Call To Action, for your business. Imagine this scenario; you are desperately trying to market your business. You look at Quora for some tips and tricks on marketing. And while scrolling through your feed you stumble upon a question which perfectly defines your business.
The person asking the question is looking for answers regarding their query, and by using your services/products, they can greatly benefit from it. So what do you do now? You write up an extensive answer for the person and just at the bottom, you mention that you provide such services/products.
Their you have it! A line of potential customers can now view your answer, and choose to opt for your business. These CTA’s have to be well written and should be very promising in nature. Also, your answer should hold informational value, which helps build trust.
DO’S & DON’TS of Answering Questions:
It is really important to keep in mind the parameters to answer questions while representing your business. With one wrong move, your business could turn up-side-down. This is the reason why some businesses hire content writers for the task of writing their Quora answers. But is that seriously required? We think it’s not. Does a content writer know more about your business than you? The answer to this question will always be, NO!
We consider Quora to be a very personal platform for businesses to portray themselves. Then why hire an outsider to do the job, you yourself is best capable of doing. So here are the Do’s and Don’ts of answering a question, which could positively or negatively affect your brand:
Do’s:
- Understanding each and every question that you intend to answer is very important. Create a rough sketch of how you are to go about with the answer. Proofread it and think, is that the best you can do? You need to keep it sweet and short and comprehensive.
- You need to always stay relevant, and your content should be informative. The viewer should see value in your text. You need to see this from the point of view of the viewer, and question yourself, does this answer my query?
- You need to prove your credibility. This can only be done by adding in foot-notes and instances of pieces of content you wrote that might be considered to be relevant while answering the current question. By doing so, your audience gets an idea of who you are, and that the information that you are providing them with, is trustworthy and correct.
- Providing backlinks to support your content can really be helpful. You must use high-authority backlinks. This provides weightage to your text, and proves that you know what your talking about.
- Images are a good source of getting the message across. Even better are videos and infographics. If you can incorporate those in your answers, it will help capture the eyes of the viewer and will make your content more engaging and interactive, and effective at the same time.
- Try including brand names. This will help add a lot of weight to your content. Also, you can use your own brand in the content, when in context. Remember, you need to prove to the audience that your answers are genuine and helpful, all while marketing yourself.
Don’ts:
- Don’t extensively over-promote your brand. People are looking at your content, only to get the answer to their question. It doesn’t take time to close a tab. And if you make your content into an advertisement, your tab will be closed as well. So as much as possible, try only clarify the people’s doubts, and at the end, finish off with a strong and stunning CTA.
- Provide your users with rich content. Text that will answer their questions and market your business side-by-side. But this doesn’t mean to fill paragraphs over paragraphs. Keep it sweet and simple.
- Avoid answering questions in Yes/No/Maybe. This makes one look very unskilled and unprofessional.
- Do not deceive your viewer by offering fake expertise and fake data. Get the required facts and knowledge of the topic in-hand, and then answer those questions.
- Project positivity in all of your comments and answers. Not everyone knows everything about your field of expertise. Refrain from being judgemental and condescending. Being rude will never take you far in like.
OK! So now you know everything there is to know about Quora, and how to use it as a marketing tool. Use this knowledge wisely, and it will help your business prosper. For more information, contact us today.
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Should You Consider Social Selling for Your DTC Brand Growth?
Source: Pexels It’s a marketer’s job to increase brand recognition and revenue with little additional expense in acquiring new customers. Direct-to-consumer advertising is an excellent strategy for reaching your target audience. While working with large retailers has its merits, direct-to-consumer firms also get several benefits from controlling their own marketing: More say in the product's name, price, and where it's sold Data collected directly from customers, allowing for a more in-depth analysis of your target audience. New product introductions with a shorter time to market. Profit margins can rise since wholesalers won't have to undercut their purchases. Direct-to-consumer brands take a more active role in their marketing. They can't compete with the massive reach that stores like Walmart provide. Consequently, they employ a wide range of promotional tactics, including influencer marketing, SMS marketing, community building, and email. Eager to join the action? What is DTC (or Direct-to-Consumer) marketing? Marketing strategies that bypass intermediaries and go straight to the consumer are known as "direct-to-consumer" (DTC). Direct-to-consumer marketing, often known as D2C marketing, has skyrocketed in significance as a result of the radical shifts it has wrought in both the consumer buying process and the overall market landscape. According to eMarketer, online retail sales will reach $6.17 trillion by 2023, with ecommerce websites taking up 22.3% of total retail sales. Rather than depending on middlemen like brick-and-mortar stores or online marketplaces, direct-to-consumer businesses sell their wares straight to consumers. This permits direct-to-consumer enterprises to undercut well-established brands in the marketplace. Moreover, this setup lets them keep complete command over their goods' development, marketing, and sales channels. These direct-to-consumer firms have greater leeway than their more conventional counterparts to try new approaches to distribution, such as subscriptions, collaborations with brick-and-mortar stores, and pop-up shops. Direct-to-consumer (DTC) marketing is commonly used by innovative retail startups. However, more and more companies across a wide range of sectors, including B2B ones, are exploring direct-to-consumer (DTC) marketing channels in an effort to build stronger relationships with their target audiences. How does DTC marketing work? Direct-to-consumer marketing (DTC) is a broad term that includes anything from brand awareness campaigns to content marketing to growth marketing to performance marketing. These are all possible through direct customer channels and direct consumer involvement. Although digital channels like social media and online advertising are essential to direct-to-consumer campaigns, other channels like print, out-of-home, television, radio, etc. may also be used to reach and engage with the intended audience. Some of the time these alerts contain information that actually matters. And sometimes they're meant to really make people go out and buy something. Direct-to-consumer (DTC) marketing focuses on customer acquisition, retaining customers, product merchandising, digital marketing, social media, and paid/owned/earned media since these strategies have been shown to increase sales and brand awareness. Information about these endeavors is tracked and recorded digitally. How much it costs to acquire a client (CAC) and how much money a company makes off of that customer over time (LTV / CLTV) are two common metrics used by businesses. Direct-to-consumer marketing has a totally distinct function in the pharmaceutical sector. Prescription drugs are not available to the general public without going via a physician first. Prescription medicine sales have been shown to increase when advertisements use the phrase "ask your doctor." Pharma corporations spend around $6 billion on such commercials a year. How does branding play a role in DTC? In direct-to-consumer businesses, the company's brand strategy is very important and should serve as the inspiration for all promotional activities. Multiple campaigns may be required, depending on the nature of the connection with the consumer or client. It's possible, for instance, that advertising that strikes a chord with a middleman like a store won't strike the same chord with the end customer. Companies can't expect to develop without first aligning their brand positioning, direct-to-consumer marketing, and target consumer/customer initiatives. Benefits of selling directly to consumers Now that you know that selling directly to customers may be beneficial on both ends, let's examine the specific ways in which this business model succeeds: Higher Customer Lifetime Value The customer’s value during their engagement with your brand is known as the customer lifetime value (CLV). Profitability is shown in a high CLV. In addition, profitable operations indicate a successful company. The more intermediaries you have, the smaller your CLV will be since they all take a cut of your profits. By way of illustration, if you're in the shoe business and you adhere to the standard retail model, you'll have to undercut your competitors so that wholesalers and retailers may resale your product to consumers at a higher markup. But if you sold those sneakers to clients on your own, you'd be in complete charge of your profit margins and could thus influence customer lifetime value. Better relationship with customers It's common knowledge that the key to attracting and keeping consumers is to develop and nurture positive relationships with them. One approach to do this is to make direct contact with clients at every point of interaction they have with your brand. If you're selling your wares through middlemen, it's hard to cultivate these connections. Simply put, when you rely on middlemen to move your goods, you lose access to crucial information that may inform and improve your marketing strategy. Let's use sneakers again as an example of a product that might be sold to retailers and distributors. You might expect quite fundamental information from the stores selling your footwear. Data on consumers that doesn't let you gather information about their experiences, their purchases, or their position in the hierarchy of priorities when making a purchase, is quite fundamental. But if you're selling the sneakers online, you can also do surveys, session recordings, heat maps, and A/B testing to learn more about your consumers. Last but not least, you may boost your earnings through cross-selling and up-selling. Consumers Prefer Buying Direct With the advent of the internet, consumers are able to more easily communicate with the makers of the products they purchase, and many have begun to prefer doing business directly through manufacturers rather than with merchants. Research by Brandshop found that 88 percent of buyers would rather buy straight from the manufacturer. Buying from the manufacturer provides more advantages than buying from a store. Who wouldn't want to buy a product from someone who is well familiar with all of its features and benefits? Buying directly from the manufacturer is preferred by customers since they can have all of their queries answered by chatting with the brand's support team on the brand's eCommerce website. Buying directly from a manufacturer allows clients to take advantage of specialized assistance, extended guarantees, reduced pricing, and individualized items. Control over messaging, brand. data and reputation The phrase "control" sums up the primary motivation for many companies to switch to DTC distribution. Price setting authority; data on customers; persuasive marketing; product and brand management; positive public perception. Today's consumers are pickier than ever before. You need to ensure they have a positive interaction regardless of how they contact you. Put another way, you're essentially killing your business if you don't manage every single consumer interaction with your brand. In the current retail structure, manufacturers have very little leverage. Even when it comes to pricing, manufacturers have limited influence. Once the product is out for purchase, there is very little they can do to boost its sales. All authority now rests with retailers and wholesalers. Manufacturers will lose money if sales at retailers are poor, and the only option to improve that situation is to spend more money on advertising. Omnichannel commerce By integrating several sales channels into one seamless whole, omnichannel commerce creates a consistent and enjoyable buying experience for consumers no matter how or where they choose to shop. Seventy-three percent of consumers, as reported by Harvard Business Review, employ several channels at various points in the buying process. Moreover, UC Today reports that 90% of customers desire an omnichannel experience with integrated support for several channels of communication. The data shown above shows that consumers increasingly anticipate a consistent omnichannel shopping experience regardless of where they may be. If you don't provide a consistent feel across all touchpoints, you'll lose consumers and money. If you want to provide your consumers with a consistent brand experience throughout the buying process, you need access to all of the customer touchpoints. When using a conventional sales strategy, however, it is extremely difficult, if not impossible, for manufacturers to have complete visibility into every interaction a client has with their brand. As was previously said, the traditional retail model restricts manufacturer flexibility by erecting a wall between manufacturers and customers, making it awkward for customers to connect with a manufacturer in a more natural setting. Pitfalls of direct-to-consumer marketing There are advantages to direct-to-consumer advertising, but it's also vital to consider the risks. If you want to break into a new market through DTC, you'll need to put some money down first. To launch prospecting efforts and raise brand recognition, you'll require a sizable sum of money. Unlike when purchasing from a brick-and-mortar store, no target demographics are already in place. Furthermore, the liability risk for DTC brands is higher. No one else is responsible for your business's failure to succeed if you fail to attract enough clients or effectively market your goods. Native digital companies need to interact with consumers across all channels. Seventy percent of shoppers check out three different sites before making a final decision. Consumer-to-consumer (C2C) sales can complicate supply chains. The company is susceptible to a number of threats. Instead of sending goods to a few of suppliers, you'll be delivering thousands of orders directly to customers' homes. How DTC brands can compete in a saturated market Being one of the pioneering firms to adopt the direct-to-consumer business model meant only providing an innovative product. As more direct-to-consumer (DTC) firms enter the fray, however, competition for consumers' time and dollars increases. In order to maintain their rapid ascent, DTCs must rediscover the pioneering zeal that first catapulted them to success. Direct-to-consumer companies should think about how to interact with consumers on the social media sites they use. Short-form videos on platforms like Instagram, TikTok, and Snapchat should be embraced. They need to adapt their online shopping approach for social media by creating shoppable content that readers may find naturally as they peruse product recommendations in their feeds. Direct-to-consumer firms should also reconsider the advantages they have over those sold in stores and the drawbacks that may lead a consumer to buy the same product from a large, unbiased retailer instead. The next step is to build upon their existing strengths while coming up with innovative answers to the problems they have identified as weaknesses. Examples of this include the high prices that brick-and-mortar retailers set on products so that customers may take advantage of in-store bonuses like trying them on before buying. But direct-to-consumer businesses have a wide variety of options to offset that value-add with their own rules. Final thoughts on DTC social media It's no secret that in the booming direct-to-consumer sector, the most successful companies are those having a robust social presence that is consistent with the rest of their operations. Establish your brand's social media presence by thinking about what social media means for your brand, where your target audience spends time online, and how you can offer value to their lives. To thrive in today's digital, social-first landscape, try things like using less well-known social channels, expanding your reach through influencer collaborations, and making the most of each channel's unique set of features. To stand out in a growing industry that is getting saturated across all niches, it is important to diversify the ways in which you use social media. ...
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A Complete Guide To Enhance Your SEO Efficacy In 2021
SEO or search engine optimization is the traditional method of acquiring organic traffic on your business website and making possible changes to your online presence so your brand name can become much more visible to the target audience. As per a study , there are 4.66 billion people that have access to internet networks, and approx 1.1 billion people have access to smartphones, which makes sense in investing in online businesses. Therefore, it is significantly vital for your business to strive to bring your website name on the front end and get more leads when a potential customer is doing a relevant business search. Professional SEO service is an ideal alternative to expedite your business requirements and tap into all the opportunities that may come your way. According to a survey conducted by Gartner in 2021, CMOs across the globe invest 59% of their marketing spend on digital channels like SEO and websites. But why do businesses lay so much emphasis on SEO strategies? Let us get into that. Google search engine crawlers are designed in such a way that they analyze the relevance of your website, correspond with the keywords from your website and the user’s search query, and then publish your website on higher scales to render utmost relevance. Professional SEO has always functioned as the backbone of a business’s online presence. Today, 60% of marketers claim that inbound elements like Search Engine Optimization, website content, etc., offer the highest quality of leads. According to HubSpot, the leads generated via SEO have a 14.6% close rate. You can amplify the benefits of SEO by creating a faster and seamless user experience; SEO lets you effectively generate more leads with promising results. The primary reason to acquire professional SEO services is the prominent growth and improvement scope that makes your brand sustainable in the market and well-managed and practical. Source: Unsplash Top Five Reasons To Acquire Expert SEO Services In 2021 Apart from expanding your business reach, professional SEO has quite a few benefits that make your website top the search engine results in no time. And since it is a free marketing method, you wouldn’t mind investing your efforts in it, would you? Let’s discuss why professional SEO servicesare a need of the hour. To boost your website visibility to attract more customers To begin with, SEO services help to de-mystify your company's identity in the marketplace by getting your website to the top of search engine result pages (SERPs). Every company with an online presence aims to provide a positive user experience and be visible to its target market. SEO helps your website gain a better ranking naturally by making it more impactful and rich in relevant content. You will be able to get the clicks of your potential consumers and, as a result, become prominent. Source: Unsplash You need to aim for the right customer! When search engine crawlers access your website's content, they seek keywords and information that may be useful to customers. For example, if your company sells modish furniture, you wouldn't want to target a consumer looking for plumbing services. The key to efficiently generating leads and expanding your reach is to choose a suitable demographic zone. Google, Bing, and other search engine giants make your life easier by fetching the appropriate information from your website at the right moment. Professional SEO is a cost-effective method An inexpensive marketing strategy decreases the possibility that your company would blindly invest in high-end advertising and redirect your marketing department's resources to other tasks. If you implement professional SEO services, you won't have to pay anything to get organic traffic to your website. It is an affordable marketing option; most businesses plan to incorporate SEO services compared to pair adverts. In addition, your company will have more time to focus on strategic planning, resource allocation, and other revenue-generating operations. SEO helps you to build credibility and trust Seeing your advert on the top of SERPs is one thing that encourages customers to consider your brand as a credible source and business name. SEO services allow you to be in the good books of the search engine giants and market better than the paid adverts because there is little chance that a user would avoid clicking on a top ad but look for organic results. Such tactics increase the brand value and help you win customer’s trust. It helps you drive better conversion rates And last but not least, because of professional SEO services, any business can anticipate a good amount of conversions on their website. When you start getting quality traffic from SEO, and that too is free, you tend to upgrade and enhance the state of your website content. Hence, you can build a better connection with the potential customers, and you’d ultimately be hit with many conversions. Since this will affect your return on investment graph, your business will achieve more essential milestones, like customer’s trust, brand reputation, market credibility, etc. Incorporating voice SEO tactics in 2021 can reap better results! Takeaway The modern-day audience buys what it sees, and therefore it is suggested to acquire professional SEO services to not only boost your conversions but sustain the cut-throat competitive race. Your business must comprehend the nitty-gritty of search engine optimization strategies to make the most of the organic traffic and shine at the top among all! Companies need to keep up with the latest SEO trends as SEO strategies are evolving quickly. Today, business leaders need to adapt and act fast! Better SEO can provide a competitive edge to your online business. Ensure to curate relevant, keyword-rich SEO content, keep a check on the technical SEO aspects and analyze the impact of your backlinks. You must also work on SEO factors like website speed, UX, and schema. Aligning your website with the latest SEO trends can significantly affect your website's visibility, engagement, rankings, and conversion rates. You can amplify the benefits of SEO; SEO To maximize your SEO success, you can contact us today! ...
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Unleashing DTC growth potential with Saffron Edge
The best marketing doesn’t feel like marketing and in the words of Brian Halligan, “It’s not what you sell that matters as much as how you sell it“. The marketers today are putting in effort to engage with the audience of the brand and what matters is whether they are getting a good return and are able to engage with the audience. This all depends on the message that is being conveyed from the campaign. The average active Internet user is shown 1,707 banner ads in a month. Google, Amazon and Facebook account for 64% of all US digital spending. Source: Insider Intelligence This year, the global digital ad spend is projected to be $626 billion. It is expected to reach $835 billion, wherein, Saffron Edge is busy etching its way towards all the DTC brands. We are a leading digital marketing agency catering to the DTC industry, but not limited to, that strives for a higher reach and visibility for your brand in this tough and fast moving industry. A digital landscape where it becomes difficult to stand out from the rest of the cluttered market, your brand needs to have that zing in it. And Saffron Edge is here to get you to that level. A little about Saffron Edge With our comprehensive suite of digital marketing services, Saffron Edge is the go-to agency for high-growth companies looking to create multiple revenue streams for their Ecommerce or DTC brands. We specialize in delivering solutions that drive revenue and promote brand retention. With the expertise in performance marketing, we redefine and accelerate your brand’s growth and customer experience by crafting digital strategies that not only convert your leads but also build a stronger and stabler digital presence for your brand in this fast paced D2C landscape. Saffron Edge, based out of Totowa, NJ, has been in the industry for 15 years now and has successfully served startups, SMBs, entrepreneurs, corporations, and also the Fortune 500 companies. The company is the multi-domain expert in the categories like DTC, HVAC, and Legal with 1,500 clients across the globe. It happily enjoys a 99% customer satisfaction rate, of which 75% is their retainer business. Why Saffron Edge? Saffron Edge with a dedicated customer success team provides tailored solutions focused on maximizing your brand's revenue and retention. Our team's approach prioritizes adherence to industry-standard operating procedures (SOPs) to ensure consistent delivery of results that can transform your brand's digital presence from nonexistent to achieving a 100% increase in revenue and visibility among your target audience. We understand the challenges faced by DTC brands today, such as being unsure about your target audience. And how to use audience segmentation to the benefit of your brand.That's why we conduct thorough market research and analyze the digital behavior of potential customers to craft digital strategies for your DTC and e-commerce platforms that target your desired audience personas. Our marketing playbook has proven strategies which have helped brands to widen their niche and increased the scope of their digital campaigns. Our Services We don’t want your focus to be on the services we offer but on the metrics that are crucial for understanding the health and performance of your brand. We advise marketers to assess key indicators such as quality impressions, CTR, Customer Lifetime Value, Cost per acquisition, and Customer Retention Rate to know how your brand is performing. If you're unsure about these metrics, we recommend that you consider our services. Our team specializes in enhancing organic rankings, driving up organic traffic, managing paid marketing campaigns on Google and social media platforms, managing marketplaces and ads, and providing headless CMS solutions for a seamless UX-UI experience for your customers and developers. “Saffron Edge helped me assess the true value of my business website. After working with them, I could understand how an insightful keyword and content strategy could lead my make-up business to explore its potential” says Isabel Madison, Founder, Nude Envie, a US makeup brand. A 100% revenue growth in 8 months justifies what Isabel is saying here. Saffron Edge is determined to bring a data driven change in the DTC landscape for the brands to leverage data and technology to deliver success in their marketing campaigns. With a comprehensive suite of services, including SEO, PPC advertising, social media marketing, content marketing, Email marketing, Marketplace management, Social media Marketing, the agency helps DTC brands achieve their marketing objectives and stand out in a crowded digital marketplace. If you're a DTC brand looking to take your marketing efforts to the next level, we encourage you to partner with Saffron Edge Digital and experience the benefits for yourself. Contact us today to learn more and take the first step towards achieving your marketing goals. The company ranks as the top digital marketing company in New Jersey in the GoodFirms ranking list and is sure to spread its operations worldwide. ...
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