Creating a Saas Landing Page that Converts

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Jan 4, 2024

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9 min read

In SaaS marketing, demand generation is a crucial component for driving traffic and conversions to a startup’s landing page. One powerful demand-generation examples for a SaaS startup is the strategic use of landing pages. SaaS landing pages are powerful assets for converting customers effectively. The report says that the average conversion rate of landing pages is 9.7%. These carefully designed and aesthetically attractive pages are key to transforming a website visitor into a potential customer. These landing pages employ SaaS Semantic SEO principles, leveraging content alignment and designs to improve visibility and engagement.

This blog post will discuss the essence of landing pages, offering valuable insights into their definition and providing tips on creating impactful ones. Moreover, we will explore exemplary landing pages from diverse brands, highlighting the importance of well-executed strategies implemented with the help of top SaaS marketing agencies and content marketing agencies.

What is a SaaS landing page?

A SaaS landing page is like a unique webpage that shows off a software product’s cool features and tells you how much it costs. Unlike a regular homepage, it resembles SaaS pricing pages, and it is about getting you to do something specific, like signing up for a free trial or subscribing to the service.

In SaaS marketing, these landing pages are crucial in promoting the software’s capabilities, engaging visitors, and converting them into users. A well-crafted SaaS marketing strategy involves leveraging the landing page to communicate new features, generate excitement about upcoming events, collect contact information for mailing lists, and gather valuable insights about the audience. They often have demo videos, pictures of what the software looks like, and sometimes a chatbox to make things more interesting and help you decide.

By conducting SaaS competitive analysis, SaaS companies can effectively position their offerings, address user pain points, and highlight why their solution stands out in a crowded market. This strategic approach helps capture potential users’ attention and reinforces the credibility and value of the SaaS product compared to alternative products.

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What are the benefits of using a SaaS landing page?

A SaaS landing page offers distinct advantages by providing enhanced control over the conversion process. Vital information is presented to visitors in a structured manner by implementing a carefully crafted design template. SaaS landing pages ensure the design and content align precisely to facilitate successful conversions.

A compelling landing page becomes a critical element of the marketing strategy for a startup in the SaaS industry, where competition is fierce and first impressions matter. By incorporating key elements of Saas marketing in a startup, such as clear value propositions, compelling visuals, and call-to-action buttons, a SaaS landing page becomes a powerful tool for capturing the attention of potential customers and guiding them toward conversion.

What to include on a SaaS landing page?

SaaS landing pages can be different, but most share some key elements. Here is a breakdown with a focus on SaaS SEO:

Hero Section: This is the first thing you see on the website. It needs to grab your attention and tell you about the product. If it doesn’t, people might not bother scrolling down.

Features/Benefits: It shows what the product can do for you. Some include pricing, but not everyone does. A table comparing different subscription options works well.

Social Proof: Incorporating social proof on the landing page increases credibility and encourages users to sign up for free trials. Social Proof could be customer testimonials, star ratings, or case studies.

Contact Form: Strategically position a contact form lower on the page to capture leads from users with queries about the SaaS SEO checklist and implementing your SaaS solution for small businesses.

Demo Video: A video that shows how the product works. It is great for products that are a bit complex. It helps users understand the product better.

Call-to-Action (CTA): Buttons that tell you what to do next, like “Start Free Trial.” Too many buttons can be confusing, but creating a bit of urgency, like a countdown timer, can encourage people to click and try the product.Personalized calls-to-action (CTAs) have been shown to convert 202% better than a generic CTA.

Tips to Create a SaaS landing page

Don’t use your homepage: Avoid utilizing your homepage for specific campaigns within your SaaS marketing funnel. While your homepage serves a broad audience, a tailored landing page allows for personalized communication based on the user’s intent and journey stage, optimizing the chances of conversion.

Customize Landing Pages for Each Campaign: Capture the opportunity to create landing pages aligned with diverse audience interests and stages, incorporating a SaaS content marketing strategy. Even minor modifications to existing pages can significantly enhance relevance. For instance, customizing headlines based on ad groups in paid search campaigns demonstrates attentiveness to user queries.

Align with User Intent: Understanding your customer’s journey is key. People are always in different phases; some compare solutions, and some are ready to make a decision. So, it’s crucial to adjust your content accordingly. Adapt content with targeted SaaS keyword research for users in searching, comparison, and decision phases. Recognize the right moments to educate, sell, or add value in this journey.

Concise and Relevant Content: Keep your landing page content brief and directly relevant, following the SaaS email marketing principles. Users arriving from specific calls-to-action seek quick answers. The above-the-fold section should present essential information and a clear CTA. While supplementary materials like videos and blogs are available for those interested, the initial blurb and button/form should succinctly address user needs.

Monitoring and Testing: Leverage A/B testing to fine-tune your landing page. Small CTAs, headlines, and layout adjustments can significantly impact conversion rates. Experiment with different media formats like graphics and videos when traditional elements are not giving the desired results. Utilize tools like Hotjar and Clarity to track user interactions, gaining valuable insights for optimization specific to SaaS marketing automation. Regularly monitor SaaS marketing metrics such as clicks, bounce rate, and session-to-conversion rate for ongoing refinement similar to the SEO benchmark.

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Top 7 SaaS landing page examples

1. Airtable

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Airtable consistently creates dedicated SaaS landing pages for each of its products, and the provided example focuses on the interface designer. The hero section of the landing page employs a minimal design to communicate essential information effectively and directs the reader’s attention promptly to a call-to-action (CTA) button. Beneath the CTA, concise sections highlight key benefits and showcase product screenshots to engage potential users.

Here, the landing page incorporates a frequently asked questions (FAQ) section, serving as a self-service resource for individuals who may be undecided and seeking additional information before reaching out.

Key Features:

  • Neat and clean Hero section
  • Focusing on Benefits
  • Display of product screenshots
  • Self-service FAQ section

2. Figma

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Figma’s enterprise software landing page stands out as an exemplary model of effective personalization. Every aspect, from the Calls to Action (CTAs) to the different sections and the overall tone of voice, is carefully crafted to align with the specific needs of their target audience, enterprise customers.

The landing page maintains a cohesive visual identity by adhering to Figma’s brand palette, featuring sharp and vibrant elements against a clean white background. In contrast to typical Business-to-Consumer (B2C) Software as a Service (SaaS) landing pages, Figma’s design incorporates more in-depth resources to cater to the demands of enterprise clients.

Recognizing the extended sales cycle associated with enterprise SaaS marketing, Figma strategically includes various resources such as an economic report and customer success stories. This approach aims to provide comprehensive information to potential customers, acknowledging the thoughtful consideration of their purchase decisions.

Key Features:

  • User-Centric Personalization
  • Showcasing Success
  • Educational Content
  • Highlighted Benefits

3. Miro

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When you visit Miro’s landing page, you can not miss the innovative use of black and white text alongside a lively yellow thumbnail. This combination makes the catchy headline pop and directs your attention to an animated product demo.

As you scroll down, you will find client testimonials strategically placed, with colors cleverly used to separate different sections neatly. If you have noticed, the ‘Call to Action’ button stands out in blue against the warm yellow video thumbnail, creating a visually appealing contrast.

In the context of the landing page, Miro nails it with a user-friendly design that is both simple and effective.

Key Features:

  • Clean and impactful design
  • Clearly defined sections
  • A table for comparing Miro with competitors

4. Mailchimp

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Mailchimp, a renowned email and marketing automation platform, has earned recognition for its effective B2B marketing strategies.

The page, strategically designed to prompt visitors to register for a Mailchimp account, immediately captivates attention with vibrant colors and engaging visuals.

Clearly outlining the functionalities of Mailchimp, the landing page efficiently communicates how its products can benefit expanding businesses.

Key Features:

  • Display top features
  • Includes resource links at the bottom
  • G2 award
  • Customer testimonials

5. Slack

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Slack consistently excels in crafting compelling landing pages that prioritize conversion optimization. Their relentless focus on refining messaging sets them apart, ensuring their landing pages smartly convey the multifaceted nature of Slack beyond being a mere messaging tool.

Key Features:

  • Catchy headline
  • User Endorsements
  • Explain the Difference between the free and premium models
  • Resources

6. Bitly

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Bitly’s complete landing page includes a good amount of text, but it is well-balanced with white space and eye-catching illustrations to prevent overwhelming visitors.

The primary call-to-action (CTA) stands out with a bright color contrasting sharply with other elements. It’s intentionally designed to grab more attention than secondary CTAs.

The company name and primary CTA use distinct colors that pop on the page. As you scroll down, you’ll find client brand logos, a smart way to show off social proof and boost credibility.

Key Features:

  • Use of white space
  • Attracting CTA
  • Highlighting benefits
  • Included client brand logos for social proof

7. Hubspot

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HubSpot’s design might look a bit packed compared to others, but they stick to a consistent theme for their “Call to Action” buttons across the whole landing page. The main action button, highlighted in orange, stands out to attract potential customers.

They have also made it user-friendly with helpful resources like FAQs and a chatbot for visitors interested in learning more about the product. Plus, they’ve got proof to back up their claims, showcasing awards and testimonial videos all over the landing page.

Key Features:

  • Helpful support
  • Demo video
  • Product awards
  • Customer testimonials

Wrapping Up

Incorporating social proof on your landing page, clear call-to-action buttons, and a valuable SaaS product are key elements encouraging potential customers to engage with the desired button.

It is crucial to recognize that the conversion journey is indeed a process. Even with the most exceptional SaaS landing page, only some potential customers will sign up on their initial visit. Your focus should be consistently refining your SaaS landing page and overall design until potential customers successfully transition into paying customers, leveraging demand generation metrics, and considering link-building services to improve online visibility and credibility.